Professional Documents
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Course Overview
You must pass the assessment at the end of the course with at least an
80% score to receive the Google Cloud Sales Credential. To help you
prepare for the assessment, you are encouraged to review the course and
take notes.
Lesson 3 -
Introduction to Google Cloud
2. INTRODUCTION
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Course OverviewCourse Overview 100 Percent Complete
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Introduction to Google CloudIntroduction to Google Cloud 100
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Inside Google CloudInside Google Cloud 100 Percent Complete
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Meet Google CloudMeet Google Cloud 100 Percent Complete
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Meet Chrome EnterpriseMeet Chrome Enterprise 100 Percent
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Why Google CloudWhy Google Cloud 100 Percent Complete
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Let’s Wrap UpLet’s Wrap Up 59 Percent Complete
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Lesson 2 -
Course Overview
challenges.
This video introduces Google Cloud, cloud technology, and how Google
Cloud partners with customers to transform their business.
Play the video to learn more.
Play Video
Lesson 4 -
Inside Google Cloud
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How to Navigate This CourseHow to Navigate This Course 100 Percent
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2. INTRODUCTION
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Course OverviewCourse Overview 100 Percent Complete
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Introduction to Google CloudIntroduction to Google Cloud 100
Percent Complete
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Inside Google CloudInside Google Cloud 100 Percent Complete
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Meet Google CloudMeet Google Cloud 100 Percent Complete
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Meet Chrome EnterpriseMeet Chrome Enterprise 100 Percent
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Why Google CloudWhy Google Cloud 100 Percent Complete
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Let’s Wrap UpLet’s Wrap Up 59 Percent Complete
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AssessmentAssessment 0 Percent Complete
Lesson 3 -
Cloud came about at Google, and how Google Cloud provides solutions,
products and services that digitally transform companies through cloud
technology.
You also learned that we focus on finding out what digital transformation
Sales Conversation
Imagine you are a potential customer who owns a local shoe company. You
are preparing to take your company national and are exploring different
cloud providers.
Conversation Example #1
Seller: How do you want to transform your company?
(You) Customer: I’m ready to take the next step in my business .
Seller: Great! I’ve conducted some research about the retail shoe industry
and have just the thing you need. I’ve been selling this product for a long
time and have seen the benefits in transforming companies. Our product
helps quickly expand your business footprint online by lowering the costs
associated with your on-prem infrastructure.
(You) Customer: That isn't what my business needs at this point though.
When we look back on the conversation, the approach the seller used in the conversation did
not directly address the real challenge the customer may have had. The seller leaned into
talking about what they were familiar with. The seller also made assumptions about what
A Different Approach
Let's take a look at a different approach to conversation example #1.
Again, imagine that you are a potential customer who owns a local shoe company and is
preparing to take your company national.
START
Slide 1
Conversation Example #2
Customer: … with the production team overseas. Our current system latency delays our time
to market and we miss revenue opportunities.
Different approach:
Seller: What are you currently using to connect your teams, and how well is the solution
serving your needs?
Customer: Currently, we are using a legacy productivity suite; however, the collaboration
functionality is limited, and we are growing in the Asian market and need to connect with
those teams more easily.
Seller: Tell me about the functionality that you want from a collaboration suite, and how
much of a priority is each function? Is this initiative being sponsored by your CEO?
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Slide 2
Customer: I plan to launch a new line of shoes online and anticipate high demand for the
shoes. Our website needs to keep up with demand. A capacity outage would have a material
impact on online sales.
Different approach:
Seller: How do you run your infrastructure today, and have you had any capacity issues to
date?
Customer: Yes, last year we had an outage during our busiest sales day which led to a short-
term impact on sales and a long-term impact on brand reputation.
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Slide 3
Customer: Our products are extremely popular, but we want to know our customers better.
We have the data for that, but generating insights from that data has been difficult because
there’s so much of it.
Different approach:
Seller: Walk me through how you capture data and what that data might look like today.
Customer: We are running different ads across the various regions, but it has been difficult
to track the impact of the ads and how they may be affecting sales within those regions.
Seller: So, if I understand you correctly, if you could correlate the ads or promos you are
running with specific in-store or even online sales, that would help you be more effective in
the types of ads that you create and distribute.
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Summary
The seller would continue the conversation and align the customer’s business needs to one of
Google Cloud’s solution themes. You’ll learn more about solution themes later in this
module.
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START AGAIN
How did this conversation feel different from the previous conversation?
through thinking about their business needs and the impact of their current
business challenges.
What Are Customers Experiencing?
Customers are facing technological, social, and geopolitical change and
transformation is different.
Finding the right solution for customers
Even if they may not fully know what their digital transformation business
needs are yet, Google partners work with customers to discover what their
needs are and find the right solution— whether they want to pilot a project
How Do We Do This?
We accomplish this through a customer-centric approach of identifying the
objectives of our customers’ business needs first, focusing on the business
value that Google Cloud and its products and services provide, and aligning
the customer’s business needs to Google Cloud’s solutions.
Flip the card to learn more.
Click to flip
Solution Themes
Let’s look at the Google Cloud solution themes and how each theme helps
customers address their business needs and the solutions offered within
each one.
Expand each tab to learn more.
Optimize Infrastructure
–
Spend less time on managing infrastructure and more time innovating with
increased velocity.
Data-driven Transformation
Modernize Security
+
Transform Work
+
In this conversation, the customer is from the Gaming industry. Look at the conversation
example in the slides to see how Google Cloud aligns this customer’s objectives to the
appropriate solution.
START
Slide 1
Conversation Example #3
Customer: With so many cloud providers to choose from, how can Google help me?
Salesperson: Let’s take a look at what Google does internally. We have products with over
a billion users (for example, Google Search, Google Play, Google Maps, YouTube). That is
the same technology that we give you, the customer, to help you power your mission-critical
applications. Your company can work like Google, using the same technology that we use.
Since our inception, we have always been innovating. We want your company to have this
same type of 10X thinking so that you can innovate and digitally transform. What are your
thoughts on this?
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Slide 2
Customer: That’s interesting. It would be great to get to that 10X thinking. Even though
we’re not as large, can you give me more details around how we could innovate our
company?
Salesperson: Help me understand some of your business challenges and needs?
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Slide 3
Customer: During the last competition, we over-purchased on-premises servers to handle the
upcoming load. It allowed us to be prepared for the users, but now that the competition has
ended, we have servers sitting unused. We paid a lot of money for something we’re not using.
Salesperson: In terms of scalability what's an ideal scenario for these competitions?
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Slide 4
Customer: We want to pay for what we use and not have extra equipment lying around. We
only want to pay for what we use and want the ability to adjust this depending on the
competitions we’re having.
Salesperson: (validating what they heard) So if I’m understanding you correctly, during
these competitions, you want to scale up and down according to what is being consumed
from a computing resource standpoint in real time. Does that sound right?
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Slide 5
Customer: Yes, I think that would help our company grow faster.
Salesperson: Are you familiar with Google Cloud? We can do a lot for you here. Depending
on how much the customer shares, this is where the sales representative determines the
appropriate direction to take the conversation and the level of detail to provide. Most
importantly, based on this questioning, the sales rep has begun to identify the appropriate
Google Cloud solution to align the customer toward.
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customers first before we guide the customer toward determining what the
Google Cloud
Chrome Enterprise
+
Over the next few pages, we'll continue exploring Google Cloud and Chrome
Enterprise products and services. To learn more about Professional
Services and Partners, check the Resources in the Let's Wrap Up section at
the end of this course.
Lesson 5 -
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How to Navigate This CourseHow to Navigate This Course 100 Percent
Complete
2. INTRODUCTION
1.
Course OverviewCourse Overview 100 Percent Complete
2.
Introduction to Google CloudIntroduction to Google Cloud 100
Percent Complete
3.
Inside Google CloudInside Google Cloud 100 Percent Complete
4.
Meet Google CloudMeet Google Cloud 100 Percent Complete
5.
Meet Chrome EnterpriseMeet Chrome Enterprise 100 Percent
Complete
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Why Google CloudWhy Google Cloud 100 Percent Complete
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Let’s Wrap UpLet’s Wrap Up 59 Percent Complete
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AssessmentAssessment 0 Percent Complete
Lesson 4 -
Watch this video to learn about Google Cloud products and services.
Click the play button to start the video.
Play Video
START
Slide 1
Phoenix Labs
Phoenix Labs is a game company based in Vancouver, British Columbia with offices in San
Mateo, Los Angeles and Montreal. They empower and support teams as they embark on the
journey of developing new games.
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Slide 2
The Business Challenge
New game launches bring unique technological challenges. It’s impossible to predict if a
game will go viral, and developers need to plan for a number of scenarios without knowing
exactly how many players will show up and how much server capacity will ultimately be
needed.
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Slide 3
The Approach
When launching Dauntless, it was the first game in the industry to launch cross-platform—
available on PlayStation 4, Xbox One, and PCs—it would be critical for all the underlying
cloud-based services to work together flawlessly and provide an uninterrupted, real-time and
consistent experience for players around the globe.
As part of staying agile to meet player needs, Phoenix Labs runs all its game servers in
containers on Google Cloud. The studio has a custom Google Kubernetes Engine (GKE)
cluster in each region where Dauntless is available, across five continents (North America,
Australia, Europe and Asia).
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Slide 4
The Impact
“Behemoth” growth, one platform at a time” Dauntless has surpassed 16 million unique
players and launched on Nintendo Switch, Phoenix Labs is preparing to expand to new
regions such as Russia and Poland (they recently launched in Japan) and take advantage of
other capabilities across Google.
To learn more about how how Phoenix Labs transformed their company with Google Cloud,
go to the Case study: Phoenix Labs link in the Resources part of the Let's Wrap
Up section, at the end of this course.
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START
Slide 1
American Eagle Outfitters Core Compete
American Eagle Outfitters is a US clothing manufacturer and retailer that offers lifestyle
apparel and accessories to consumers worldwide.
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Slide 2
The Business Challenge
With more pressure than ever to be relevant to changing customer preferences, retailers are
continuously innovating with investments in pricing, promotion, assortment, technology, and
in-store experiences. Executives need confidence in the ROI of these activities to justify such
associated spending.
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2
Slide 3
The Approach
American Eagle chose Google Cloud and partner Core Compete to further transform its
approach to data analytics and enhance decision-making for different investments across the
enterprise to increase speed and scalability.
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Slide 4
The Impact
Through its enhanced forecasting and real-time insights into customer behavior, American
Eagle is better positioned to make stronger decisions impacting product production, supply
chain operations, in-store staffing, save millions of dollars in savings through store testing
and a cost-effective platform.
To learn more about how American Eagle Outfitters transformed their company with Google
Cloud, watch this Video: American Eagle Outfitters in the Resources part of the Let's Wrap
Up section, at the end of this course..
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START
Slide 1
Johns Hopkins University BIOS Division Quantiphi
The Johns Hopkins University (JHU) Brain Injury Outcomes (BIOS) Division is dedicated to
improving interventions through data-science-driven clinical trials and medical image
reviews.
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Slide 2
The Business Challenge
Johns Hopkins University’s Brain Injury Outcomes (BIOS) Division has focused on studying
brain hemorrhage in the hopes of unlocking new paths of treatment that ultimately improve
medical outcomes following a stroke. The team has several decades of experience in
developing and improving models for analyzing brain images of hemorrhage patients,
including quantifying volumes and other risk factors of brain hemorrhage through patient CT
scans.
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Slide 3
The Approach
Google Cloud and Quantiphi supported advances in cloud-based machine learning services to
reduce infrastructure costs, unlock new paths of treatment, and dramatically reduce the
amount of time it takes to evaluate scanned imagery following a stroke.
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Slide 4
The Impact
John Hopkins University BIOS Division has been working on medical imaging to accelerate
insights from scans on approximately 500 patients from 2,500 hours to 90 minutes, and lead
to more accurate decision-making for brain injury patients that will ultimately improve
medical outcomes.
To learn more about how Johns Hopkins University BIOS Division transformed their
company with Google Cloud go to the Case study: Johns Hopkins University BIOS Division
link in the Resources part of the Let's Wrap Up section, at the end of this course.
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Lesson 6 -
33% COMPLETE
33% COMPLETE
1.
How to Navigate This CourseHow to Navigate This Course 100 Percent
Complete
2. INTRODUCTION
1.
Course OverviewCourse Overview 100 Percent Complete
2.
Introduction to Google CloudIntroduction to Google Cloud 100
Percent Complete
3.
Inside Google CloudInside Google Cloud 100 Percent Complete
4.
Meet Google CloudMeet Google Cloud 100 Percent Complete
5.
Meet Chrome EnterpriseMeet Chrome Enterprise 100 Percent
Complete
6.
Why Google CloudWhy Google Cloud 100 Percent Complete
7.
Let’s Wrap UpLet’s Wrap Up 59 Percent Complete
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AssessmentAssessment 0 Percent Complete
Lesson 5 -
Meet Google Cloud
work securely in the cloud and gets users up and running quickly with the
for IT administrators.
Chapters Health System's mobile nursing and caregiving staff helps patients wherever and
whenever they need help the most.
START
Slide 1
The Business Challenge
They needed a hardware solution to support their team of mobile healthcare professionals
without compromising their dependence on legacy systems or the security of their patients’
data.
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Slide 2
The Approach
The company implemented Chromebooks with quick boot times to get their medical staff the
apps they need efficiently. With the Chrome Enterprise license, they can enable
virtualization of legacy systems, manage policies, and use deployment to ensure that
confidential data is secure.
1
Slide 3
The Impact
By implementing Chromebooks, caregivers were able to access clinical data faster than the
previous method of long boot times and multiple logins from their legacy devices, resulting
in providing care for patients more quickly.
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Lesson 7 -
33% COMPLETE
33% COMPLETE
1.
How to Navigate This CourseHow to Navigate This Course 100 Percent
Complete
2. INTRODUCTION
1.
Course OverviewCourse Overview 100 Percent Complete
2.
Introduction to Google CloudIntroduction to Google Cloud 100
Percent Complete
3.
Inside Google CloudInside Google Cloud 100 Percent Complete
4.
Meet Google CloudMeet Google Cloud 100 Percent Complete
5.
Meet Chrome EnterpriseMeet Chrome Enterprise 100 Percent
Complete
6.
Why Google CloudWhy Google Cloud 100 Percent Complete
7.
Let’s Wrap UpLet’s Wrap Up 59 Percent Complete
8.
AssessmentAssessment 0 Percent Complete
Lesson 6 -
partnering with customers to find the right solution for their company, as
In this section, you will learn what differentiates Google Cloud from its
Best-in-Class Security
Best of Google
+
START
Slide 1
AutoDesk Hybrid Multi-Cloud
Autodesk is a software developer whose products are commonly used for 3D design
applications within markets that include architecture and construction industries.
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Slide 2
The Business Challenge
For enterprise users, the software developer’s programs are synonymous with 3D design.
Autodesk sought to broaden its ecosystem to establish customer awareness in new markets
and encourage developer innovation.
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2
Slide 3
The Differentiated Approach
Apigee supports Autodesk APIs, letting developers integrate Autodesk resources such as
design or edit data into other applications. The Apigee infrastructure provides intuitive
scalability and enhanced security, minimizing time to deployment.
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Slide 4
The Impact
Autodesk adopted Apigee API Management Platform as a fully managed service—
interoperable with Autodesk’s systems—to process 33+ billion API calls annually.
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Example 2: Retail and Consumer Goods Industry
START
Slide 1
Ocado Fully Automated Operations
Ocado, the world’s largest online-only grocery retailer, allows customers to place orders on
the web or via mobile devices, picks and packs each order in large, automated warehouses,
and delivers to customers’ homes.
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Slide 2
The Business Challenge
Ocado pays close attention to the shifting preferences of consumers and the links between
digital technology and shopping experiences. It set out to transform its e-commerce,
fulfillment, and logistics processes with big data and ML.
1
Slide 3
The Differentiated Approach
Cloud Machine Learning Engine (now AI Platform) and TensorFlow identify the neural
network that could best prioritize emails, predict customer behavior, and improve the user
experience. Cloud Storage and BigQuery provide the backbone for data for the Ocado Smart
Platform.
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Slide 4
The Impact
Ocado migrated its on-premises databases to BigQuery, delivering results 80X faster for 33%
less cost.
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4
Summary
To learn more about how Ocado benefited from our differentiated approach, go to the Video:
Why Ocado relies on Google Cloud in the Resources part of the Let's Wrap Up section, at
the end of this course..
1
START AGAIN
START
Slide 1
Broadcom Best of Google
Broadcom designs, develops, and supplies semiconductor solutions that help power
networking, storage, and industrial functionality in millions of consumer and enterprise
electronics.
1
Slide 2
The Business Challenge
Products from the semiconductor supplier power countless consumer and enterprise devices.
To drive future revenue and time-to-market gains, Broadcom looked to boost productivity by
improving employee collaboration.
1
Slide 3
The Differentiated Approach
Gmail, Hangouts Chat, and Drive increase productivity by simplifying sharing documents or
communication among domestic and international Broadcom employees. Google Workspace
automates platform management to reduce time spent on maintenance.
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Slide 4
The Impact
By adopting Gmail, Broadcom shortened development cycles while scaling up to support
nearly 1000% revenue growth over ten years with just one administrator. Teams used Google
Translate to communicate more seamlessly across 28 languages.
1
Summary
To learn more about how Broadcom benefited from our differentiated approach, go to the
Case study: Broadcom link in the Resources part of the Let's Wrap Up section, at the end
of this course.
1
START AGAIN
As you can see, Google Cloud helps customers, like the customers above,
offerings.
Partner Differentiation
Investing in the Google Cloud Differentiation Partner Advantage Journey
unlocks organic business growth, opens new business opportunities, and
enables repeatable customer successes, all of which drive your bottom-line
growth and earn you strong advocacy from Google.
Here’s the differentiation journey for your business.
Select the marker to know more about each question.
1.
2.
3.
4.
Investing in the differentiation journey will enable you to:
To learn more about how embracing the Google Cloud Partner Advantage
Differentiation Journey can help you stand out to customers and optimize
business growth, watch the video.
Lesson 8 -
Let’s Wrap Up
2. INTRODUCTION
1.
Course OverviewCourse Overview 100 Percent Complete
2.
Introduction to Google CloudIntroduction to Google Cloud 100
Percent Complete
3.
Inside Google CloudInside Google Cloud 100 Percent Complete
4.
Meet Google CloudMeet Google Cloud 100 Percent Complete
5.
Meet Chrome EnterpriseMeet Chrome Enterprise 100 Percent
Complete
6.
Why Google CloudWhy Google Cloud 100 Percent Complete
7.
Let’s Wrap UpLet’s Wrap Up 59 Percent Complete
8.
AssessmentAssessment 0 Percent Complete
Lesson 7 -
Why Google Cloud
Let’s Wrap Up
Recap
It’s a wrap on this segment on Google Cloud Sales Credentials. Let’s recap
what you learned.
Expand each tab to review the key takeaways in each module.
Introduction to Google Cloud
+
Resources
Bookmark the following links for more information, case studies, and
testimonials about Google Cloud.
Introduction to Google Cloud
Learn more about Google Cloud at our main website.
Website: Google Cloud
VIEW
Take a look inside a Google data center.
Video: Inside Google’s data centers
VIEW
Hear customers share how Google Cloud has transformed their company.
Video: The value of Google Cloud
VIEW