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  • 01 01 Empathize Interviews

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    Vinu Varghese
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    This document provides guidance on conducting 1-2-1 interviews to develop empathy for users. It recommends allowing stories to unfold naturally, observing body language, asking open-ended questions one at a time, and staying neutral to avoid influencing responses. The goal is to gain a deeper understanding of user needs and experiences through qualitative exploration. Key steps include introducing yourself and your project, establishing rapport, asking for stories, discovering emotions, and repeatedly asking "why" to get to the root of issues.

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    This document provides guidance on conducting 1-2-1 interviews to develop empathy for users. It recommends allowing stories to unfold naturally, observing body language, asking open-ended questions one at a time, and staying neutral to avoid influencing responses. The goal is to gain a deeper understanding of user needs and experiences through qualitative exploration. Key steps include introducing yourself and your project, establishing rapport, asking for stories, discovering emotions, and repeatedly asking "why" to get to the root of issues.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views1 page

    01 01 Empathize Interviews

    Uploaded by

    Vinu Varghese
    This document provides guidance on conducting 1-2-1 interviews to develop empathy for users. It recommends allowing stories to unfold naturally, observing body language, asking open-ended questions one at a time, and staying neutral to avoid influencing responses. The goal is to gain a deeper understanding of user needs and experiences through qualitative exploration. Key steps include introducing yourself and your project, establishing rapport, asking for stories, discovering emotions, and repeatedly asking "why" to get to the root of issues.

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    © All Rights Reserved
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    Empathize - 1-2-1 Interviews X

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    Allow time and space


    Observe the body language
    for stories to unfold

    Why... ?

    Observe the body language


    Use open ended question

    Answere

    Question

    Stay neutral to avoid


    influencing the user Ask one question at a time

    EMPATHIZE –
    PROCEDURE

    INTERVIEWS Introduce yourself » Introduce your project »


    Establish a good relationship » Ask for stories »
    Discover emotions » Ask why » Ask why » Ask why
    WHY TO DO INTERV IEWS? » Be grateful » Compile a report » Introduce your-
    self » Introduce your project » Establish a good
    By means of qualitative design-exploration teams relationship » Ask for stories » Discover emotions
    develop empathy for their users. Methods like » Ask why » Ask why » Ask why » Be grateful »
    user-interviews, observing them or immersion (to Compile a report
    step in their shoes) allow to gain a deeper under-
    standing of your users’ needs and reality.
    TIPS TO INTERV IEW:

    HOW TO DO INTERV IEWS? 1. Allow time and space for stories to unfold
    2. Stay neutral to avoid influencing the user
    When doing qualitative interviews, try to under- 3. Observe the body language
    stand the specific situation of your interviewee and 4. Look for contradictions and conflicts
    gather original quotes. 5. Ask one question at a time
    6. Use open ended question

    NOTES:

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