6. Would the customers re-purchase the magazines in future?

Yes 1732

No 375

Not yet decided about it 75

Cal] not answered ]88

NO. OF CUSTOMERS
■ Yes ■ No ■ Not Yet Decided U Call Not Answered

Yes, the customers were interested in subscribing for the magazines but still there
were few who were not at all interested in buying due to some reasons and some of
them were sti11 not sure if they would subscribe again they used to see check whether

21
 for them etc. these
the magazines were delivered on time and was the content useful
ons.
were some reasons which made customers not answer such questi

Started reading online 145

Started Buying From Local Book 48

Vendors
High Price Of The Magazines 98

Others 84

7. Why customers stopped subsc1ibing for the magazine?

No. Of Customers

• Started Reading Online

Buying From Local Book

Vendors
High Price OfThe Magazines

Others

zine in future had

Out of 375 customers, who refused to subscribe for the maga
comfortable rather
different reasons like most of them find reading magazines online
that price of the
than going through the p1int one. There were few who think
hing over to other
magazines at Outlook were too high so they started switc
and there were others
magazines, some likes to pmchase from the local book vendors
finding the magazines
who couldn't get time from their busy schedules and were not
useful for them so discontinued.
22
 CHAPTER- 6
C01'CLUSIO:\'

In the present scenario, it is important fo r th e companie-s to develop good relations

with thei r customers as this is only \:vay to maximize the profit margin and have a
good image in th e market. Ado pting CRM will help you to be in contact with your
customers, they will feel as if they are a part of the company and their continuous
feedback will let the com pany know where the customers are facing problems and
where there is a need for improvement.

Outlook has a different subscription department where the employees only look which
customer is subscribing regularly, who has stopped and what was the reason they
stopped subscribing, are th e customers happy with their subscription plan or do they
wan t to get it changed.

In my opinion Outlook has a strong customer base because of the content and its
market value. The company helps the customers to get their problems resolved within
24 hours and due to deli very complains it has also changed its delivery services.

Now, the magazines reach to customers within 48 working hours and if not the
customer cared department looks into it and help them to get their magazines as early
as p ossible.
 CHAPTE R-7
LIMITATI ONS OF THE STUDY

a) The sample size was large so it was difficult to interpret the results of the
interview which created difficulty while analysing the results for Findings and
Analysis.

b) It was necessary to maintain the data of the customers as the company keeps
the record of every customer. It was tough to keep the record for the same.
This requires lot of patience, time and energy.

c) Limited time was available to conduct this study.

 CHAPTER -8
RECOMMENDATIONS

• The number of employees at Customer Care Department should be increased

so, that the problems of all the customers are resolved and no one should wait.

• Delivery services are changed but still the old customers are not getting their
magazines on time only the new ones are receiving on time. Therefore, the
company should take actions against it they should be in direct contact with
the delivery persons to ensure the delivery on time.

• The first copy of the magazine should be delivered before 3-4 weeks.

• Customers should not be contacted very frequently as this makes them angry
which is also a reason why few of the customers stopped subscribing to the
magazine.

• Gifts should be provided for all the magazines not only for the high priced
magazines and also the variety should be increased as gifts attract more
customers.
 REFERENCES

• https://en.wikipedia.org/wiki/Outlook (magazine)
• https://www.outlookindia.com/magazine/story/a-history-of-ioutlooki/295686
 ANNEXURE

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