ZIET CHANDIGARH

CLASS :- XII

BUSINESS STUDIES

SAMPLE PAPER (2022-23)

MARKING SCHEME, SET-1

MM – 80 TIME : 3 HOURS
1 (a) 1 Mark
2 (a) 1 Mark
3 (d) 1 Mark
4 (b) 1 Mark
5 (c) 1 Mark
6 (a) 1 Mark
7 (c) 1 Mark
8 (b) 1 Mark
9 (a) 1 Mark
10 (c) 1 Mark
11 (b) 1 Mark
12 (d) 1 Mark
13 (a) 1 Mark
14 (b) 1 Mark
15 (c) 1 Mark
16 (c) 1 Mark
17 (a) 1 Mark
18 (d) 1 Mark
19 (c) 1 Mark
20 (c) 1 Mark
21 Any three ½ mark for each
(i). management is a goal oriented process:- point and ½
(ii). Management is all pervasive:- mark for each
(iii). Management is multidimensional:- correct
(iv). Management is a continuous process:- explanation
(v). Management is a group activity:-
(vi). Management is a dynamic function:-
(vii). Management is an intangible force:-
22 Democratic leadership style. 1 mark for
Any two merits: identifying the
(i) High Morale, (ii)Creations of More Efficiency and Productivity, (iii) leadership style
Availability of Sufficient Time for Constructive Work or any other correct and 1 mark for
merits. each merit.
23 The type of communication mentioned in the given para is informal 1 mark for
communication. Communication which does not follow formal line set is identifying type
called informal communication. of
It is also known as ‘Grapevine’. communication
Limitations:- and ½ mark for
(a). Informal communication can lead to rumours:- each point and
(b). Difficult to detect the source of informal communication:- ½ mark for each
correct
explanation
24 Wealth maximisation 3 marks
25 Organizational barriers:- (Any four) 1 mark for each
i. Organizational policy:- example of
ii. Status:- organizational
iii. Rules and regulations:- barriers
iv. Complexity in organization structure:- Or
v. Organizational facilities:- ½ mark for each
Or point and ½
Measures to improve communication barriers:- (Any four) mark for each
i. Clarify the ideas before communication: correct
ii. Communicate according to the needs of receiver:- explanation
iii. Consult others before communicating:-
iv. Be aware of languages, tone and content of message:-
v. Convey things of help and value to listeners:-
vi. Ensure proper feedback:-
vii. Communicate for present as well as future:
viii. Follow up communications;-
ix. Be a good listener:-
26 i. Estimating the manpower requirements:- ½ mark for each
ii. Recruitment:- point and ½
iii. Selection:- mark for each
iv. Placement and orientation:- correct
explanation
27 (a) Status 1 mark for each
(b) Job enrichment
(c) Employee participation
(d) Career advancement opportunities
28 Factors affecting working capital:- (Any four) ½ mark for each
i. Nature of business:- point and ½
ii. Scale of operations: mark for each
iii. Business cycle:- correct
iv. Seasonal factors:- explanation
v. Production cycle:-
vi. Credit allowed:-
vii. Credit availed:-
viii. Operating efficiency:-
ix. Availability of raw materials:-
 x. Growth prospects:-
xi. Level of competition:-
xii. Inflation:-
29 Functions of stock exchange:- ½ mark for each
i. Providing liquidity and marketability to existing securities:- point and ½
ii. Pricing of securities:- mark for each
iii. Safety of transaction:- correct
iv. Contributes to economic growth:- explanation
v. Spreading of equity cult:-
vi. Providing scope for speculation:-
Or
Regulatory functions of stock exchange:- (Any four)
i. Registration of brokers and sub-brokers and other players in
the market.
ii. Registration of collective investment schemes and Mutual
funds.
iii. Regulation of stock brokers, portfolio exchange, underwriters
and merchant bankers and the business in stock exchange and
any other securities market.
iv. Regulation of takeover bids by companies.
v. Calling for information by undertaking inspection, conducting
enquiries and adults of stock exchange and intermediaries.
vi. Levying fee or other charges for carrying out the purposes of
the Act.
30 Consumer rights: (Any four) ½ mark for each
i. Right to safety: point and ½
ii. Right to be informed:- mark for each
iii. Right to choose:- correct
iv. Right to be heard:- explanation
v. Right to seek redressal:-
vi. Right to consumer education:- Or
Or
Consumer responsibilities:- (Any four) 1 mark for each
i. Make an intelligent and wise choice:- correct
ii. Buy only standardized goods:- responsibility
iii. Follow manufacturer’s instructions and use the products
safely:-
iv. Assert yourself to ensure to get a fair deal:-
v. Be honest in your dealings and choose only from legal goods
and services:-
vi. Ask for a cash memo on purchase of goods or services;-
vii. File a complaint in an appropriate consumer forum in case of a
shortcoming in the quality of goods purchased or services
availed:-
viii. Form consumer societies which would play an active part in
educating consumers and safeguarding their interests.
 ix. Respect the environment:-
31 Planning 1 mark for
Importance of planning:- (Any five) identification
i. Planning provides directions:- and ½ mark for
ii. Planning reduces the risks of uncertainty:- each point and
iii. Planning reduces the overlapping and wasteful activities:- ½ mark for each
iv. Planning promotes innovative ideas:- correct
v. Planning facilitates decision making:- explanation
vi. Planning establishes standards for controlling:- Or
Or 1 mark for
Planning is deciding in advance what to do and how to do. identification
First four steps involved in planning process:- and 1 mark for
(i). Setting objectives:- definition and ½
(ii).Developing premises:- mark for each
(iii). Identifying alternative courses of action:- point and ½
(iv). Evaluating alternative courses:- mark for each
correct
explanation
32 (i). Top level 1 mark for each
(ii). Middle level
(iii). Restricted entry
(iv). Supervisory level
(v). Any one function of middle level
(vi). Any one function of supervisory level
33 Process: the process of organizing consists of the following steps: ½ mark for each
(a). Identification and division of work:- This is the first step involved step and 1 mark
in the process of organizing in which identification and division of work is for each correct
explanation of
done. The work is divided into manageable activities so that duplication
point.
can be avoided and the burden of work can be shared among the
employees.
(b). Departmentalisation:- After the identification and division of work
the activities of similar nature is grouped together to form departments.
This departmentalization can be using several criteria as a basis. There can
be departments on the basis of products and functions.
(c). Assignment of Duties:- Once departments have been formed,
different job positions are defined and accordingly works are allocated to
different employees. The work must be assigned to those who are best
fitted to perform it well.
(d). Establishing reporting relationships:- Establishing reporting
relationship is an important step in the organizing process. The
establishment of reporting relationship helps to create a hierarchical
structure and helps in coordination amongst various departments.
34 Functions of marketing management:- (Any six) ½ mark for each
i. Gathering and analyzing market information:- point and ½
 ii. Marketing planning:- mark for each
iii. Product designing and development:- correct
iv. Packaging and labeling:- explanation
v. Branding:- Or
vi. Customer support services:- 1 mark for
vii. Pricing of product:- correct
viii. Promotion:- definition and ½
ix. Physical distribution:- mark for each
x. Transportation:- point and ½
xi. Storage and warehousing:- mark for each
Or correct
Price may be defined as the amount of money paid by a buyer in explanation
consideration of the purchase of a product or a service.
Factors affecting price determination:-
i. Product cost:-
ii. The utility and demand:-
iii. Extent of competition in the market:-
iv. Pricing objectives:-
v. Marketing methods used:-