The Effectiveness of Utilizing Social Media as a Platform

in the Promotion of Business

A Research Paper Presented to The Faculty

of ACLC Commonwealth

In Partial Fulfillment Of the Requirements

of the Senior High School Program

Submitted by:

Katherine Paula V. Busita

Joseph F. Lapso

Hary D. Mengullo

John Peter B. Orlanda

Submitted to:

Jane M. Miraflor

June 2022
 A p p r o v a l S h e e t

In partial fulfillment of the requirements of the Senior High

School Program, this Research entitled The Effectiveness of Utilizing Social Media as a

Platform in the Promotion of Business has been prepared and submitted by Katherine

Paula V. Busita, Joseph F. Lapso, Hary D. Mengullo, and John Peter B. Orlanda who is

recommended for Oral Examination.

JANE M. MIRAFLOR

Research

Coordinator

Approved by the Committee on Oral Examination with the grade of ________ on

__________ .

JANE M. MIRAFLOR CAROLINE L. BANCORO

Member Chairperson

Accepted in partial fulfillment of the requirements of the Senior High School Program.

___________________ CAROLINE L. BANCORO

Date of Oral Examination School Director

A c c e p t a n c e S h e e t

This research hereto attached, entitled The Effectiveness of Utilizing Social Media

as a Platform in the Promotion of Business prepared and submitted by Katherine Paula V.

Busita, Joseph F. Lapso, Hary D. Mengullo, John Peter B. Orlanda in partial fulfillment

of the requirements of the Senior High School program is hereby accepted.

JANE M. MIRAFLOR

Research Coordinator

Accepted in partial fulfillment for the requirements for the Senior High School program.

CAROLINE L. BANCORO

School Director
 Abstract

The Effectiveness of Utilizing Social Media as a Platform in the

Promotion of Business

Katherine Paula V. Busita

Joseph F. Lapso

Hary D. Mengullo

John Peter B. Orlanda

The purpose of this study is to improve matter business owners figure out which

right social media channels they should use to grow their business. There are many sellers

that want to start a small business but do not know how to build it. We gave the essential

ways they can build their business using solely social media in the study research, such as

recognizing the proper platform, what methods to utilize for beginners in business, and

small business marketing opportunities.

 Acknowledgement

We would like to express our deepest thanks to our subject teacher Ms. Jane M.

Miraflor as well as our School Director Ms. Caroline L. Bancoro who gave the golden

opportunity to do this wonderful research project on the topic The Effectiveness of

Utilizing Social Media as a Platform in the Promotion of Business.

 Table of Contents

Title Page……………………………………………………………………………...2
Approval Sheet………………………………………………………………………. 2
Acceptance Sheet……………………………………………………………………...2
Abstract………………………………………………………………………………. 2
Acknowledgement……………………………………….............................................2
Chapter
1 The Problem and its Background ……………………………………... ………..2
Introduction………………………………………………………………….. 2
Statement of the Problem …………………………………………………….2
Significant of the Study…………………………………………………….…2
Theoretical Framework……………………………………………………….2
Conceptual Framework ………………………………………………….….2
Assumptions…………………………………………………………………..2
Scope and Delimitation………………………………………………...…… 2
Definition of Terms…………………………………………………………...2
2 Review of Related Literature and Studies…………………………………….......2
Review of Related Literature………………………………………………....2
Small Business using Social Media Platforms and Marketing Strategies...2
Effectiveness of Social Media as a Marketing Tool…………………….....2
Social Media and the Impact of Marketing Communication…………...….2
Review of Related Studies………………………………………………...…2
Making Opportunities of Small Business……………………………...…...2
3 Research Methodology…………………………………………………………...2
Research Method……………………………………………………………. 2
Research Locale………………………………………………………………2
Respondents of the Study…………………………………………………….2
Research Instrument………………………………………………………… 2
Data Collection Procedure…………………………………………...............2
Sampling Method……………………………………………………...…… 2
Statistical Treatment of Data………………………………………….. ……2
4 Presentation, Analysis and Interpretation of Data ………………………...…… 2
 Presentation of Data….…………………………………………………….. 2
Table 1:Online Sellers Profile……………………………………………2
Table 2. Question 1......................................................................................2
Table 3. Question 2………………………………………………………. 2
Table 4. Question 3………………………………………………………. 2
Table 5. Question 4………………………………..………………………2
Data Analysis………………………………………………………………. 2
Interpretation of Data……………………………........................................ 2
5 Summary of Findings, Conclusions, and Recommendations…………………...2
Summary…………………………………………………………………… 2
Findings………………………………………………………………….…..2
Conclusions………………………………………………………………….2
Recommendations ………………………………………………..................2
Bibliography ………………………………………………………………...2
Curriculum Vitae……………………………………………………………..
 Chapter 1

The Problem and its Background

Introduction

The epidemic began in 2019, and it affected a large number of people, including

students and employees. Many workers lost their job as a result of social media, and as a

response, they began to utilize social media to earn money, even if it was only in tiny

amounts. They sell it through social media, such as posting on Instagram and Facebook

Live selling. A lot of things changed in our professional lives in 2021. Our default

meeting room is Zoom, and webinars are a regular occurrence. The most significant

change, though, was how social media became our go-to window for learning, finding

new job opportunities, and growing our businesses. It only goes to illustrate how crucial

social media marketing is.

Background of the Study

 Websites that connect millions of individuals who share a common interest or

hobby are called social. The Internet has given the world a lot of possibilities, making it

easier for business owners to bring their products and services to a wider audience.

Businesses used social media to promote their content in order to increase website traffic

and, potentially, sales. In marketing and building consumer relationships, social media is

critical. Small businesses are starting to use social media as a marketing tool since the

barrier to entry is low. Many small businesses, unfortunately, struggle to use social media

and have no strategy in place. As a result, innumerable opportunities are missed due to a

lack of fundamental knowledge of the benefits of social media and how to use it to

engage customers. The goal of this study is to gain a basic understanding of how a small

business that is known for using social media to build its business uses it to engage

customers.

Statement of the Problem

Problem statements have three elements :

1. What are the potential disadvantages through social media?

2. How useful is social media in the business world?

3. What is the benefit of business using social media?

Significant of the Study

 Researchers should publish our research so that common business owners and

other marketers have the courage to sell and introduce their product using social media

platform. The contribution of social media marketing to society it allows marketers to

connect, communicate and interact with potential customers wherever they are. With a

strong social media strategy and the ability to create engaging content and advertising,

marketers can engage their customers or audience.

This study is conducted to benefit the following :

Online Sellers

Online merchants can be encouraged to use social media so that they understand

what to do when starting a business, and support them to sell using social media.

Business Companies

Companies can also be encouraged to use social media to promote their business

to further facilitate the provision of their services to a wider audience.

Theoretical Framework

Despite the widespread use of social media for business purposes, academic

research on social media marketing strategy is limited, and organizations rely on intuition
or trial and error to implement their social media marketing strategies. This research

presents a thorough methodology for identifying and categorizing strategic social media

marketing actions. The conceptual framework encompasses both transactional and

relationship marketing actions. This study also examines the impact of social media

marketing strategy and strategic activities on the marketing organization theory, as well

as the impact of social media on the notion of marketing organization. The research

provides useful theoretical insight into social media marketing actions and the

implementation of social media marketing strategies in businesses. The research also

reveals some information concerning.

Conceptual Framework
 Above shows that social media marketing is dependent with social media

platforms social media marketing starts with the use of social media platforms such as

Facebook, Instagram, Twitter, and other website to promote the business products and

services affect the marketing strategy, profit and sales, as well as return of their

investments and increase of the number customers patronizing their products and

services.

Overall, social media marketing is a way of business owner to engage with

consumers to further expand their business and connect with existing, potential and good

customers.

Assumptions

       In other words, it is an act of faith which does not have empirical evidence to

support it.

These following statements are assumed by the researchers:

1. Social media is helpful for online sellers

2. Online sellers often fail to make sales

3. Online sellers use different platforms

 Scope and Delimitation

Scope

The purpose of this present study is to investigate the effectiveness of social

media marketing on individuals attitudes and perceptions. More specifically, this study

will examine the perceptions of social media marketing and to help audience on how

effective boosting their product in social media will be Although several researches that

have been conducted on the effects of social media marketing on financial gains, the

study’s interests are specifically geared towards the examined effects of the use of social

media on brand awareness and customer loyalty, which essentially could lead to an

increase in business revenue. The study will be conducted via asking on social media

presence of businesses with participants being students, relatives and closed friends.

Delimitation

The researcher chooses to only evaluate individuals between the ages of 15-28.

The study is limited only to individuals that reside in BAGONG SILANGAN QUEZON

CITY. Each of the respondents are given a questionnaire consisting of 3 inquiries to

answer.

Definition of Terms
       For the purpose of clarification, the important terms used in the study have been

defined.

Social Media – This is what online merchants and business owners use to sell a product

and provide a service to customers in any country.

Social Media Marketing – Strategy used by online merchants to connect with their

audience to generate brand, increase sales, and drive website traffic.

Products – an article or substance that is manufactured or refined for sale.

Profit – a financial gain, especially the difference between the amount earned and the

amount spent in buying, operating, or producing something.

Online Business – is a business conducted entirely on the Internet.

 Chapter 2

Review of Related Literature and Studies

A review of related literature (RRL) is a detailed review of existing literature

related to the topic of a thesis or dissertation. It is about studying or reviewing existing

works carried out in your study research field.

Review of Related Literature

Small Business using Social Media Platform and Marketing Strategies

According to Cox, Sarah (2012), it was essential that small businesses

understand today’s social media driven environment. They should also know the some

strategies behind using social media such as Facebook and Twitter for growing their

small business and to reach their target markets. However, many small businesses did not

have a strategy when they began using social media. The research was conducted to
acquire an initial understanding on how small businesses were recognized or promoted

for using social media to grow their business, and increased their customers and sales.

Social media enables business owner to communicate with customers

in order to build relationships and achieve a better understanding of customer needs.

Businesses want their message to reach as many people as possible. To maximize this

reach, a business must have a presence where customers are hanging out. Increasingly,

they are hanging out on social media sites(Halligan, Shah, & Scott, 2009). Social media

provides multiple opportunities for small businesses to market to consumers and build

closer and more profitable relationships. However, small businesses still struggle to reach

customers.

Effectiveness of Social Media as a Marketing Tool

Social Media Marketing is about understanding how technology is making

it easier for people to connect socially with their social networks and how your business

can profit from that understanding (Bashar, A, 2012). The study was based on descriptive

research design and questionnaires were provided to know the point of view of

respondents regarding the extent of social media that helps consumers in buying decision

making.

Social Media and the Impact of Marketing Communication

For the past several years, social media has become a communication

tool that has assisted many firms in discovering new ways to promote their products and
services. The goal of the study was to see how social media influences company

marketing communications (Frey B. and Rudloff S., 2010). To complete the research, two

manufacturing companies, one social networking platform, and one marketing agency

were questioned. Data was also collected, and an aqualitative research approach was

applied in the search strategy, incorporating different case studies.

The overall result revealed that social media communication was still in its early

phases of development at the time, despite the fact that corporations felt that social media

was an excellent instrument for going beyond and supporting marketing communication.

Other studies revealed that social media still has enormous growth potential in terms of

platform differentiation and definition, as not all of them were acceptable for every firm.

Review of Related Studies

Marketing Opportunities of Small Business

According to Sarah Cox (2012) small firms have a variety of marketing

options, including word of mouth marketing and networking. Small business owners and

managers rely on their personal contact networks as well as the networks of their clients.

For new costumers, small businesses frequently rely on word of mouth recommendations.

Word of mouth marketing allows small firms to give customers a cause to talk about their

products, making word of mouth more likely.

Networking is a popular marketing activity for SMEs, and it’s critical

for their development, growth and success (Walsh & Lipinski, 2009). SME marketers,
according to Siu (as stated in Walsh & Lipinski, 2009), rely on their personal network of

contacts. Traditionally, larger enterprises have benefited from economic frameworks;

however, today’s economy is characterized by relationships, networks, and information,

which favor some of the features of SMEs (Walsh & Lipinski, 2009). Instead than relying

only on their personal network, small businesses also rely in consumer networks. These

clients can now be reached via electronic word of mouth (eWOM).

Costumer acquisition in small enterprises is mainly reliant on word of mouth

recommendations. According to Stokes and Lomax (2002), “a number of studies have

revealed that the most important source of new information is the internet.” Costumers

for small businesses come from existing customers’ referrals” (p.135). Customer

suggestion are more suited to the resources accessible to many business owners and

managers (Stokes & Lomax, 2002).

Monitoring what is said for marketing purposes, participating in brand

related discussions, involving people and their social networks for marketing objectives,

and more are all examples of word of mouth marketing (WOMMA, 2011). All word of

mouth marketing tactics, according to the Word of Mouth Marketing Association

(2011),are built on the ideals of consumer happiness, two-way communication, and

transparency. The affiliation explains the fundamentals. “Educating people about your

products and services; identifying people most likely to share their thoughts; providing

tools that make it simpler to share information; studying how, where, and when people

share information” are all parts of word of mouth marketing. Opinions are being
exchanged, and supporters, detractors, and neutrals are being heard and responded to”

(WOMMA, 2011).

In 2011, Linkdex, a company that helps businesses improve their

internet marketing effectiveness, polled small and medium-sized businesses in the UK

and the United States to determine which marketing tools were most significant. Word of

mouth was deemed the most significant marketing method for SMEs by 81 percent of the

organizations polled (Straw, 2011). “The shifting ways in which consumers find

information about the items and services they wish ti acquire,” according to Straw (2011).

Small business have an advantage since they can get closer to clients and acquire

valuable input more easily (Gilmore et al.., 1999). As a result of this advantage small

firms can take advantage of the marketing opportunities provided by networking and

word of mouth marketing. Small business entrepreneurs, on the other hand, confront

numerous marketing obstacles.

 Chapter 3
Research Methodology

Research Method

Research Method : Phenomenological Research

Research Design : Qualitative

The Study will be based on descriptive-correlational research design.

Questionnaires will be provided to know the point of view of respondents regarding the

effectiveness of online selling using social media. A series of interviews and observation

will also be conducted to the respondents to effectively gather information about present
existing conditions needed in study. According to Manuel & Medel (1988), descriptive

research describes what is. It involves the description, recording, analysis and

interpretation of the present nature, composition or processes of phenomenon being

studied. Correlational research design is used to describe the relationship between or

among variables are – or are not – related. In this study, the researcher will compare

online selling social media against direct marketing base on the sales and profits gained

by the respondents.

Research Locale

The study was conducted at Barangay Bagong Silangan Quezon City , this place

was selected for knowing the effectiveness of online business using social media. People

nowadays specially Generation Z engaged a much more business-minded capabilities

than previous generations such as Millennials, the rise of technologies improvement these

past years helps them to utilize every businesses their minds came of, specially on mobile

platforms like Facebook that has a live video features, etc.

Respondents of the Study

 Participants in our research study are our Facebook friends who are online

sellers and are also still studying. We sent them a questionnaire to gather some data and

to know how they market their items on social media.

Research Instrument

In order to obtain data to solve the problem in our topic, the researchers employed

measuring instruments in the study. We used a survey as our instrument to gather some

data.

In this study, you will learn about our survey process, including how it began and

how we completed it, as well as how we delivered our survey to respondents without

having to leave the house.

At the first we use social media platform to find some people that have an

experience in online marketing or online selling and we delivered the survey to them, to

ask what are the strategies they use and what are the platform they use and how’s

important the social media marketing in their life

Data Collection Procedure

 The primary data collection technique used in this study are questionnaire method.

There were 3 question appointed in each respondent.we ask our respondent on May 5 and

then ended in May 28. There were 10 respondent we collected.

Sampling Method

Social media marketing is an emerging marketing technique worldwide. This research

concentrates on how effectively social media can be used to promote a product in social

media marketing industry.

The study aims to find the effectiveness of social media boosting businesses.

The sampling technique used in this study is purposive sampling method. The purposive

sample can also be called as judgmental sample. Here, the study is been conducted

among the people who use social media boosting their product. Technique Options Used

in Purposive Sampling is typical.

Statistical Treatment of Data

These are the following statistical method and techniques for a better presentation of data.

A. Frequency Distribution
 In this technique, the researcher will use a graphical presentations through charts

to represent the feedback of their respondents in terms of the social media marketing

tools they use, the number of hours they spent in social media platform, how many their

income per month or the range of their income permonth, how many customer or

transaction they made in a month or weeks and how many services and product sold in a

month. The frequency will also present the actual response of the respondents to a

specific question or item in the questionnaires.

B. Likert Scale

The Likert Scale method of Summated Ratings will also be applied in this study

to indicate the extent of different items. In this technique, the researcher will assign one

scale value of each of the different responses gathered from the respondents. Numerical

value such as Strongly Agree which is equal to 5 and Strongly Disagree which is equal to

1 will be assigned to each category. The weighted mean will be used to determine the

total assigned value. The item scoring high score consistently reflects a favorable

response and a low score consistently reflects an unfavorable response.

The consolidated points from the respondents answers to each item over a

Five point scale were as follows:

WEIGHTED MEAN SCALE VERBAL INTERPRETATION

4.51-5.0 5 Strongly Agree

3.51-4.5 4 Agree

1.51-3.5 3 Undecided

1.51.2.5 2 Disagree

1.00-1.5 1 Strongly Disagree

Chapter 4

Presentation, Analysis, Interpretation of Data

Presentation of Data

This chapter shows the result of the survey conducted in the study of the

effectiveness of utilizing social media as a platform in the promotion of small business.

The tables presented are in accordance with the order being stated in the Statement of the

Problem. The result of this study is given below.

Table 1: Respondents’ Profile

Table 1.1 Frequency and Percentage Distribution of Respondents According to Age.

Age Frequency Precentage

15 - 17 5 50 %
18 – 20 3 30 %
21 and above 2 20 %
Total 10 100 %

Table 1.2. Frequency and Percentage Distribution of Respondents According to Sex.

Sex Frequency Percentage

Male 3 30%
Female 7 70%
Total 10 100%

Table 1.3. Frequency and Percentage Distribution of Respondents According to Monthly

income.

Monthly Income Frequency Percentage

1,500 – 5,050 5 50%
6,600-9,300 3 30%
10,000 and above 2 20%
Total 10 100%
Table 1.4. Frequency and Percentage Distribution of Respondents According to Social

Media Platforms they using.

Social Media Platforms Frequency Percentage

Facebook 9 90%
Instagram and other apps 2 10%
Total 10 100%

Data Analysis

The questionnaire are ranging about 10 question each of the respondent. Facebook

is the most social media platform who used by our respondent to interact with the

customers and viewers in Bagong Silangan and other nearby barangay’s. Ranging about

15-28 years old who using Facebook as their social media marketing for their online

businesses in Bagong Silangan. Researchers do not use Gmeet survey for questioning our

respondent instead we use Facebook messenger to ask our respondents. Only in Bagong

Silangan that we conduct questionnaire method using Facebook messenger to ask our

respondent.

Interpretation of Data
In table 1.1 it shows the frequency and percentage distribution of the respondents

according to age. Among respondents, 5 of them are 15 -17 years old that represents 60%

Followed by respondents who are 18-20 years old representing 30% respectively. 10% of

respondents are 21 years old and above.

In table 1.2, it shows that 70% of our respondents are female and 30% of them

are male. The table clearly shows the 10 respondents, majority of them are females with

seven respondents.

In table 1.3, majority of our respondents (5 or 50%) have a monthly income

raging from PHP 1,500-5,050 Of the total respondents. 3 or 30% earn income ranging

from PHP 6,600-9,300 and 2 of them or 20% have earn monthly income ranging from

10,000 and above.

In table 1.4, majority of our respondents 9 or 90% are using Facebook and the rest

of them 2 or 10% are using Instagram and other site or apps.

Table 2. Question #1

What is your online selling for?

R1- Para sa sarili ko, para hindi ako umasa sa magulang ko.(For me and not to rely on my

parents.)

R2-I want to earn my own money and I also want to have experience when I'm still

young so that when I grow up and have my own business, I know how to handle and I

will not have difficulties

R3-Nag oonline selling ako para kumita pambili ng daily needs kapag habang/wala akong

permanent work. ( I sell in online to earn money to buy my daily necessities when/I don't

have a permanent job.)

R4-Para makabili ng food at mga gusto ko. (To buy foods and the things i want.)

R5-For personal expenses and savings as well.

R6-Para kumita at para maka-ipon na rin. (To earn and to save money.)

R7-Para sa school projects at syempre para makatulong sa bahay and sa pang sariling

gastusin. (For school projects and of course to help at home and with personal expenses.)

R8-Upang makaipon ng pera at mabili ang pangangailangan. (To save money and buy my

daily needs.)

R9-Para makatulong sa pagbabayad ng bills sa bahay at pangkain na rin. (To help pay

household bills and food as well.)

R10-Para magkaron ng dagdag kita at dagdag suporta sa pang araw araw. (To have extra

income and extra support on a daily basis.)

Table 3. Question #2

What strategy you use to sell?

What strategy you use to sell?

R1-Tutukuyin mo kung anong gusto nila para makuha mo yung trust nila sa products mo.

(Determine what they want so you can get their trust in your products.)
R2-To sell, I try to communicate well with the customer and encourage them to buy, one

of which is being friendly and polite.

R3-Ang strategy ko ay mag hanap ng resellers, ipost ang product sa mga online groups at

maging consistent sa product quality. (My strategy is to find resellers, post the product in

online groups and be consistent with product quality.)

R4-Maglapag ng items, walang puhunan pero kumikita, bilhin ito sa murang halaga at

ibenta ng 50% pataas ang kita minsan nag 200% depende sa demand at supply. (Unload

items, no investment but profitable, buy them cheap and sell 50% up the profit sometimes

200% depending on demand and supply.)

R5-Naghahanap ng target clients. (Looking for target clients.)

R6-Sumali sa mga group page at magpost, mababang price lang para marami bumili.

(Join the group page and post, only low price so many people can afford to buy.)

R7-Mag sales talk at makipag usap ng maayos sa iyong customer. (Have a sales talk and

communicate well with your customer.)

R8-For me, it would be even better because you don't have to rent a store to place the

product that you offer and can also speed up your earnings.

R9- Our strategy is mag post lang ng food at ipromote ang restaurant namin para naman

maraming makakita especially sa facebook. (Our strategy is to just post our food and

promote our restaurant so that many can see it especially on facebook.)

R10-Makipag usap lang ng maayos sa customer at samahan din ng kaunting lambing para

maakit sila. (Just talk properly to the customer and also include a little tenderness to

attract them.)

Table 4. Question #3

Are all the products you sell was being consumed?

R1-Yes, as always

R2-Not all the time, there are days when there are no buyers and there are also days when

there are many buyers

R3-Madalas naman nauubos product ko lalo kapag ayon sa panahon yung binibenta ko,

halimbawa yung mousse cake, ref cake sya, mabenta sya tuwing summer at Christmas

season. (I often run out of my product, especially when I sell it according to the season,

for example the mousse cake and red cake, it will be sold every summer and Christmas

season.)

R4-Yes

R5-Yes

R6-Hindi naman lahat pero minsan may mga araw o linggo na maraming mga orders.

(Not all but sometimes there are days or weeks when there are many orders.)

R7- minsan oo, minsan hindi. ( Sometimes yes, and sometimes no.)
R8-May days na matumal pero meron rin namang days na malaki ang kita. (There are

days when the income is low but there are also days when the income is high.)

R9-Yes

R10-Yes

Table 5. Question #4

Have you ever experienced poor internet connection?

R1-Yes, sometimes

R2-No

R3-No

R4-Yes, often

R5-Yes, always

R6-Yes po,but its always okay

R7-Yes, everyday.

R8-No

R9-No

R10-No

Chapter 5
 Summary of Findings, Conclusions, and Recommendations

Summary

Lots of professional lives have changed since the pandemic and the workers

and students affected by this crisis have used social media to help them maintain their

livelihood. By using social media they sell foods or other products to post on social

platforms, it shows how effective the use of social media has been in promoting a

business. It shows how social media has become a huge bridge and a huge help to

individuals. In terms of providing what benefits our topic to society, these are online

sellers and business companies,. Were also discussed and it explains how businesses have

benefited from the use of social networking. We also conducted a poll of our online

merchants respondents to learn more about how they promote their brands. We provide

solutions to issues that may arise when managing business on social media.

Findings

We conducted questionnaires for our respondents and through this we could explain

what data we found in our respondents ’answers. To the question of what platform do you

use to promote your business, eight (8) respondents use Facebook to sell and introduce it

to the public. Some respondents answered our question that what is their income for, they
sell to buy their own luxury and others are for their daily needs. Not all of their products

they sell because of the many competitors who are also online sellers. They are also a

student that sacrifices their time to assist their family.

Conclusions

It can be concluded that social media can help maintain the relationships built

between businesses and their prospective customers and guide them into profitable

ventures.

Most consumers look to social media for products or services a business offer.

Social media marketing is an important factor for customer loyalty and purchasing

decisions.

Although business can survive without social media, in the 21st century, having a social

media presence has proven to improve customer loyalty, purchase.

Recommendations

Research has determined that retailers or the owner of businesses can increase

awareness of their brand by being creative when engaging customers on social media

sites. As more shoppers are using social media (e.g., Twitter, Facebook, and Instagram)
and rely on them for marketing shopping decisions, promotion through these media has

become important) social media sites such as Facebook are better than other advertising

avenues because it stores information on all its users thus ensuring marketing reaches a

retailer’s specific target market. Social media sites are a great stage for retailers to create

an experience and retailers can use information stored on social media sites to improve

user experience with their brand.

And the researchers from ACLC COLLEGE recommend not to afraid taking courses

or reading articles or documents like this we will provide you the best that we can to help

you resolve or conflict in your research or not afraid to try and try the best on your

businesses. Promoting your businesses in social media platform is really helpful, as of

today the pandemic is not ended all of the people are on their phone just searching some

products that they need hope we help you with this research thank you and goodbye.

Bibliography

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Cox, S. (2012). Social Media Marketing in a Small Business: A Case Study. Purdue
University, Indiana, USA.
https://docs.lib.purdue.edu/cgi/viewcontent.cgi?article=1012&context=cgttheses

Pawar, AV. (2014). Study of the Effectiveness of Online Marketing on Integrated

Marketing Communication.
https://www.grin.com/document/448279

Smith & Taylor (2004). Marketing Communication: An Integrated Approach.

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Stelzner, M. (2015). 2015 Social Media Marketing Industry Report: How Marketers are
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 Curriculum Vitae

Name : Katherine Paula V Busita

Age : 17 years old

Career Objectives

I can solve math problems, and I also know how to connect wires to the CPU port.

Educational Background

Senior High School

ACLC College of Commonwealth, Quezon City

(2021 – present)

Junior High School

Bagong Silangan High School (BSHS) Quezon City

(2017 – 2021)
Name : Joseph F Lapso

Age : 17 years old

Career Objectives

I’m a good photographer and I know a lot of things

about computer.

Educational Background

Senior High School

ACLC College of Commonwealth, Quezon City

(2021 – present)

Junior High School

(2017 – 2021)
Name : Hary D Mengullo

Age : 17 years old

Career Objectives

I know how to fix a cellphone, software problems

that’s become my habit. When I see a cellphone at home, I will try to fix it when it gets

worse we’re going to technician to fix.

Educational Background

Senior High School

ACLC College of Commonwealth, Quezon City

(2021 – present)

Junior High School

Bagong Silangan High School (BSHS) Quezon City

(2017 – 2021)

Name : John Peter B. Orlanda

Age : 16 years old

Career Objectives

I know how to cook and my specialty is sweet and spicy adobong manok.

Educational Background

Senior High School

ACLC College of Commonwealth, Quezon City

(2021 – present)

Junior High School

Bagong Silangan High School (BSHS) Quezon City

(2017 – 2021)