“Report on Social Media

Marketing of Unschool”
 Table of Content
Preface
Acknowledgement
Student Declaration
List of tables and figures
1. Introduction……………………………………………………………………………1
2. Theoretical
Background………………………………………………………………………..2
a) Industry profile…...........…………..…..
………………………………………………….3
b) Literature Review……….……………..
………………………………………………….4
3. Research Methodology.............................…….……………………………………….5
a) Objective of study.................................................................................................6
b) Scope of work........................................................................................................6
c) Period of
study..........................................................................................................6
d) Data Collection.........................................................................................................6
e) Sample
Size.........................................................................................................................6
f) Sampling
Technique............................................................................................................7
g) Tools of Analysis....................................................................................................7
4. Data
Analysis.........................................................................................................................8
5. Findings &
Conclusion..............................................................................................................9
6. Recommendation &
Suggestions..................................................................................10

References
Appendix
 Preface
The objective of the project was to influence the customers to buy the product and
lead a team for UNSCHOOL. In this summer internship project I understand the customer
needs, pricing constraints, response, emotions and beliefs regarding the product, so that the
company can contribute their valuable inputs for introducing the "module" for the customers.
The objective of this study was to analyze the company of the available modules and ways of
sales methods for their products.

The project was started on 14" of June after knowing all the relevant information
regarding the project, under the guidance of Ms. YAMINI PRIYA (Group Product Manager).
The first part of my project involves the study of the sales of product. Understand the sales
category & their mechanism of action and ways of sales. For this I used Internet as a primary
source of information for study.

The next part of my project was to develop and lead a team and also network with the
customers.
Since the internship project was of marketing and sales it was very important to network with
the customers, understand their demand and influence them to buy the module of the product
of the company. Hence, the detailed study provided me a idea in developing networks with
the customers and lead a team as a leader.
 Executive Summary

My summer internship program (SIP) with UNSCHOOL was for 2 weeks and it was a
journey which I will cherish for a long time. The learning that I had from this internship is
very valuable and I feel obliged to have had this opportunity.

I worked as social media marketing intern and I was assigned to recruit and train
interns under me. I had to train interns on leads generation techniques and pitching methods
so that they can get positive conversions for the organization. I trained more than 60 interns
throughout my tenure as intern with unschool.
 CHAPTER-1
.1 INTRODUCTION : "Social media" is a way for people to communicate
and interact online. While it has been around since the dawn of the World
Wide Web, in the last 10 years or so, a surge in both the number and
popularity of social media sites is seen. It's called social media because
users engage with (and around) it in a social context, which can include
conversations, commentary, and other user-generated annotations and
engagement interactions. Publishing content has become exponentially
simpler over the last several years, which has helped skyrocket the use of
social media. Non-technical web users are now able to easily create
content on a rapidly growing number of platforms, including those that
are owned (hosted communities, blogs, etc.), rented (social networks or
third-party communities), and occupied (commenting, contributing, etc.).
Today's web has shifted from a "one-to-many" to a "many-to-many"
method of engagement. For businesses, the shift in web consumerism and
accompanying rise in social media brings both opportunity and
responsibility. The sheer amount of data that customers make available
through social media alone has web marketers jumping for joy. The real
magic, however, lies in the opportunity to grow lasting and scalable
relationships with organization's customer base through social media.
This is also where a business’s online responsibility to customers begins
to take shape. Whether a business is listening and engaging or not,
customers are having conversations relevant to its operations. Bangladesh
is moving forward by adapting the latest technologies of the world.
Adapting the 3G internet technology has made the era of digital
marketing for us wider than ever. More and more people are engaging in
social media and other digital media as the days go by. A total of
4,40,81,942 people are concocted with internet till last April and the
number is growing rapidly which creates a huge space for the brands to
connect with their potential buyers.
Social media is a huge part of our daily lives, whether we like it or not. A study
by Global WebIndex shows that over half of the global population have social
media accounts, and over 70% of the UK population are active social media
users. 

Throughout the pandemic, we’ve been spending even more time on social
media, which is unsurprising due to the amount of time we’ve been spending
indoors. Research from eMarketer found that Americans spent 7 more minutes a
day on social media in 2020 compared to 2019, reaching a grand total of 82
minutes.

With these statistics in mind, it is clear that social media marketing is a vital
digital marketing tactic, and one that’ll only continue to grow with possibility as
time goes on. In this article, we’ll be discussing the what, how and why of
social media marketing so that you can transform your approach to digital
marketing and harness the power of social media.

The types of social media marketing

Social media marketing can be a very broad role, given the amount of social
media platforms that are out there. Each social media platform works differently
and appeals to different kinds of content and different target audiences, so your
social media marketing strategy must consider this. Here, we give a rundown of
some of the main platforms and how to use them, with some advice taken from
RMIT’s social media tips and tricks open step. 
ABOUT THE SUBJECT:

Unschooling is an informal learning that advocates learner-

chosen activities as a primary means for learning. Un schoolers learn through their natural life
experiences including play, household responsibilities, personal interests and curiosity,
internships and work experience, travel, books, elective classes, family, mentors, and social
interaction. Often considered a lesson- and curriculum-free implementation of homeschooling,
unschooling encourages exploration of activities initiated by the children themselves,
believing that the more personal learning is, the more meaningful, well-understood and
therefore useful it is to the child. While courses may occasionally be taken, unschooling
questions the usefulness of standard curricula, fixed times at which learning should take
place, conventional grading methods in standardized tests, forced contact with children in their
own age group, the compulsion to do homework, regardless of whether it helps the learner in
their individual situation, the effectiveness of listening to and obeying the orders of one
authority figure for several hours each day, and other features of traditional schooling in the
education of each unique child.

The term "unschooling" was coined in the 1970s and used by educator John Holt,
widely regarded as the father of unschooling. Even though unschooling is often seen as a
subset of home-schooling and home-schooling has been the subject of broad public debate,
unschooling in particular has received relatively little media attention and has only become
increasingly popular in recent years.

Critics of unschooling see it as an extreme educational philosophy, with concerns that

unschooled children will be neglected, miss many things that are important for their future
life, lack the social skills, structure, discipline, and motivation of their schooled peers, and
will not be able to cope with uncomfortable situations; proponents of unschooling say exactly
the opposite is true: that self-directed education in a non-academic, often natural and
diversified environment is a far more efficient, sustainable and child-friendly form of
education than schooling, which preserves the innate curiosity, pleasure and willingness in
discovering and learning new things, invites children to be part of society, shows children
how to deal with their surroundings and own existence in a self-determined and yet
responsible manner, makes children understand why certain properties, skills, abilities, values
and norms are important rather than just telling them to obtain and adhere to them, rewards
and supports creativity, individuality and innovation, teaches how to acquire new things and
find your way in unfamiliar situations quickly, and better equips a child to handle the "real
world" outside of school.[

In an era where technology prevails, entrepreneurs as well as marketers see the need
to keep up with the fast pace of change or risk being outdated Gone are the days when a pure-
bricks business model will thrive well in current market scenario. It is practically impossible
to design a marketing strategy without considering social networks. Social media had become
really important gradient in today's marketing mix in general and in promotion mix in
particular. Social Media Marketing is the hottest new marketing concept and every business
owner wants to know how social media can generate value for their business.

The people belong to the different age categories are either willingly or unwillingly
forced to adopt the new technology to some extent to greater extent in order to cope with the
technology transformation race. The technology has its impact on whole sphere of the society
such as education, medication, life style, communication, entertainment, food, shopping,
business etc.

In recent decades, the generation, dissemination and access to information becomes

easier than ever around the globe because of development in Communication and information
technology important gradient in today's marketing mix in general and in promotion mix in
particular. In information age, the youths are having access to various kinds of information,
which enables them to take informed decisions and leads to selection of best products and
services.
Why Social Media Marketing is Important?

According to Social Media Examiner, 97% of small businesses use social media to
attract new customers, but 85% of business owners aren't sure what social media tools to use.
Unsettling, is the statistic that 63% of consumers who search for businesses online are more
likely to become consumers of brands with an established social media presence. This
demonstrates a huge potential for social media marketing to increase sales.

The world connects through the internet, and social media networks are present in the lives of
millions around the world. Social media is becoming one of the most important aspects of
digital marketing which provides incredible benefits by reaching millions of customers
worldwide They help to connect with the customers, increase brand awareness, and boost
leads and sales. Exploiting the opportunities provided by the social media communication
channels is important for every organization.
Dimension of the social media marketing (Asada’s & Anas 2014) there are five dimensions
of the social media marketing, which means these five things are required to create
connections to consumers or to building traffic to company website.

1. Marketing Intelligence:
The process of marketers discovering information about their product,
market or business by reading content published by users'
Traditional field of Marketing Research the online field has opened up a new avenue for
Marketing Research. However, there are a number of differences to traditional Marketing
Research.
a) Public information:
The information is publicly available; therefore every marketer has the potential to
reach this information.

b) Easily Accessible:
The internet is accessible to anyone with a computer.
Therefore, a Marketer who wants to do some quick research will be able to.

c) Cheap:
This information is in a public forum where it is freely accessible by anyone.
Therefore, the marketer is only paying in their time to find the information.

d) Buyer to Buyer Information:

Product reviews/opinions published online from consumers gives marketers a great
opportunity to see how buyers communicate the benefits and disadvantages of a product
to one another.

e) Free from bias:

The initial dialogue that is published online is free from a researcher's bias.
Industry Profile

Website
https://www.unschool.in/

Founder
Rahul Verma
Narayana S

Industries: E-learning

Companies size: 11-50 employees

Headquarters: Hyderabad Telangana

Type: Private

Founded: 2019

Specialties
Coaching Mentoring. Online education, Learning Teaching, EdTech e-learning and e
mentoring

Vision - To provide alternative learning and teaching methods to enable the youth towards
employability.

Mission- To have teachers working professionals and students, create a powerful online
learning ecosystem.
ABOUT THE COMPANY

Unschool is an e-mentorship platform that allows students, graduates, young

professionals. entrepreneurs and "anyone with the curiosity to learn to create an online
learning ecosystem that fits their need and industry demands.

Unschool is an online platform that has been recognized by Embassy of India (Govt. of India)
and got awarded by some companies like 1-hub, TOP startups, #startupindia, YOURSTORY,
Digital Learning Portals, Skill AP (APSSDC). Unschool consist of approximately 50
employees, and the work flow digitally through the online media where more than 50
employees come into picture, Unschool courses included some of the most intensive and
futureproof skills that enables accomplishment of goals. Career at Unschool offers all kind of
opportunities and a simpler, more pleasant, productive working life. The coach community
aims to play a vital role in defining how unschool educate individuals to embrace their fullest
potential.

This platform helps people to break out of the conventional education system and
learn courses that an individual prefer. Unlike other online courses unschool is driven by
dynamic forms of teaching and learning, so that one truly learns the opted course. Unschool
provides all the resources need for learning a course, such as webinars, prerecorded videos,
related articles, ppts, live discussions. News feeds, teaching methods by merging career
counselling. self-paced learning, personalized mentorship, and individualistic online courses
delivered by industry experts.

Correspondingly, unschooled is a marketplace where learned individuals or subject

matter experts are able to coach younger, inspired minds in their own fields. Beginning their
journey with the psychometric test our user are able to identify what course would be best
suited for them. Unlike massive open online courses which are driven by traditional
collegiate coursework, unschooled try to optimize alternative learning and teaching method
by merging career counseling, self-placed personalized mentorship and individualistic
courses delivered by industry expert.
USP of Unschool :

 providing a safer learning environment.

 improving learning outcomes with more effective teaching methods.
 teaching your child in a manner that is more in-line with your family's values.
 providing a customized, tailored approach to your child.

Employee benefits, also known as perks or fringe benefits, are provided to employees over
and above salaries and wages. These employee benefit packages may include overtime,
medical insurance, vacation, profit sharing and retirement benefits, to name just a few.

USP is that it is an online learning ecosystem which provides a course, mentorship, projects,
and guaranteed internship opportunities – all under a price of $50.

Benefits of Learning with UNSCHOOL

 Start from scratch

Want to learn something absolutely new? An open mind is

the best place to build a palace! Evey course covers the
subject from basics.

Mentorship & Coaching

Industry experts to guide you through your course and

share their experience with you. Gain a friend in your field
and a coach for life.

Build projects

Internships, projects and practical teaching methods to

help you become instantly employable and desirable by the
top companies.

Certificate on completion

Recognized certificates to give your resume an edge. A

blue-chip credential to enter your field with.

Assured internship opportunities

We ensure that you take the first step into the industry
with a reputed firm. From there, you’re equipped to fly.

1. Critical thinking is encouraged

Large bureaucracies do not handle questioning well. They operate, by their very
nature, on the contingent of obedience. If there are too many disrupters, they get bogged
down and lose time and efficiency. Critical thinkers are disruptive because they interrupt the
prescribed flow of content delivery. Classroom dissenters are often dealt with by being sent
to detention or shamed into silence.

All children should be critical thinkers. They should respectfully question everything
they don’t understand, from content to rules and regulations. Critical thinking is about
gathering information, exposing embedded values and assumptions, breaking down data, and
analysing arguments.

2. Problem solving is encouraged

When schools have problems, teachers, principals, and support staff are expected to
solve them. Children are rarely consulted. Yet problem solving is the most valued among the
top ten skills that employers seek.  Most problem solving in the education system ignores the
central stakeholder—the learner. Problems involving students are “solved” by using
punishments and bribery, not by consulting and collaborating. Yet success in life is attained
by solving problems. When win-win is always the goal, life becomes easier and healthier,
with far less stress. In unschooling, children are free to practice problem solving.

3. Initiative and grit is encouraged

School is an institution; it must have rules, routines, policies, procedures, and

permissions. To run efficiently, it must adhere to those elements above all other
considerations, including personalized learning. A student who wishes to do something
outside of the norm is often shut down because of “liability issues,” or “safety concerns,” or
just plain “policy.” The beauty of unschooling rests in its very lack of these constraints. If
your son wants to make a potato print, let him! As long as it is safe, it can be
done! Unschooling allows for yeses, instead of “No, you can’t do that. It’s against our
policy.”

4. Unschooling is multi-aged and interest-sorted

Children in schools are graded by age, not by interests or abilities. Thus, they are
often corralled into the wrong group for their actual level with no movement for personalized
learning.

If a child excels at math, she shouldn’t be held back because of her age. If she needs to take
years to learn a concept, she can. True personalized learning cannot be offered in same-grade
classes. Learning must be as multi-age friendly as unschooling is.

5. No streaming or tracking

School children are sorted and ranked according to the government system’s
judgment and placement criteria at around age 15, or Grade 10, in North America; sooner in
Europe. In some countries, children are streamed as early as age 10. This is wrong. Research
consistently shows that children’s brains do not develop their pre-frontal cortex and children
do not develop their abstract thinking abilities until age 13 or 14. Thus, children are sorted
even before they have demonstrated their capabilities.

When children unschool, they are not streamed until they apply and write the entrance exams
for postsecondary courses.

6. Unschoolers can delve deep into a topic

In schools, topics are broad and diluted. Schools teach wide and shallow in order to
give bits of everything to their students. The goal is maximum exposure; time constraints do
not allow for deep, involved learning. Children become masters of tidbits and experts on
nothing. Deeper learning must be done on their own time. Because there are so many topics,
schools pick and choose. A child cannot possibly study every country in 12 years, so the
system picks a few: Japan, Brazil, Peru, Greece. Why should the system choose? Why can
the learner not choose?

Clearly, customization is the adult model. People are not masters of all topics. We specialize.

Most children don’t know what they want to do in life when they finish high school. Many
blindly enter college or university without having had time to pursue their passions.  An
engineer might have preferred to be a baker; a psychologist might have been happier as an
artist; a teacher might have had a passion for welding.

When children need to know something, they can consult their mobile devices; information is
readily available. What they need more is to focus on their true interests. In unschooling,
students choose. They can go as deep as they wish, for as long as they want. Children have
the time.

7. Unschoolers learn entrepreneurial skills

Schools can’t teach how to run a business until university. Hence, many children may
have art or products to sell, but not the business skills needed to do so. Success in business
requires critical thinking, risk-taking, creative problem solving, communication skills, and
initiative. Organization and record keeping require long hours, discipline, and responsibility.
Success requires persistence—an unwavering faith in a product or service in the face of
naysayers. Success requires making mistakes and learning from them; rejigging a model,
idea, or product until it’s perfect.

A bureaucracy such as school does not teach how to operate a business or how to succeed in a
competitive environment. Schools barely touch on the topic of financial literacy—
indispensable knowledge in today’s world, regardless of a person’s choice of career or
profession.
Many young unschoolers start businesses. They learn math, English, science, and social skills
through the execution of the business.

8. Unschooling eliminates cheating

The school system is the worst for drilling into kids the idea that mistakes are a bad
thing. The entire system is based on grading to motivate kids, but in doing so, low grades
punish them. On a test or project, they are not rewarded with marks for the effort they put in,
nor is the quality of their learning assessed. They are marked negatively, on the basis of the
mistakes they made. Ideally, all students should be marked and then given the chance to fix
every marked item before the final assessment. That way, learning actually takes place and
poor marks are not permanent.

The consequence of marking by punishing mistakes is that kids will cover up their mistakes.
Covering up mistakes has unforeseen consequences that, at worst, can endanger lives—I
don’t want my child’s brain surgeon to have cheated on her exams. Cheating is rampant in
our schools. According to a survey of Canadian university and college students, 73 percent
had cheated on written work in high school; 58 percent had cheated on a test. (CBC, 2016)
When the majority of students cheat, something is wrong with the system.

In unschooling there are no marks, and thus, no competition for marks. There is nothing to
cheat against.

9. Parents, teachers, and caregivers learn too

We must continue our learning and our enthusiasm for learning throughout our lives. When
we set an example for our children by following our own pursuits, by being curious, or by
taking adult education courses, we stoke their enthusiasm for learning. Unschooling models
learning for its own enjoyment.

10. Children have more time to read

School children are required to read one novel in English per grade. That’s it. My informal
poll of home education parents of various ages revealed amazing reading habits.
Homeschooled children read from 10 to 40 novels in a year. Why? Because they had free
time. Reading enhances ideas, discussions, world knowledge and provides pleasure. With so
many hours of free time, unschooled children tend to be voracious readers.

11. Sleep grows children’s brains

Time for sufficient sleep is a physical benefit of unschooling, but it also contributes hugely to
academic performance. The natural sleep rhythms of young children in elementary school are
early-to-bed, early-to-rise, which works well for an early morning start to school. However,
when children get older, their circadian rhythm shifts to later-to-sleep, later-to-wake.
Adolescents are sleep deprived because of early-hour starts, a critical factor affecting in their
performance in junior high and high school. University kids have somewhat more flexibility
in scheduling their classes around their need for sleep.

Top Category courses of Company

 Business and Entrepreneurship

 Coding and Development

 Personal Development

 Finance and Accounting

 Software and Technology

 Marketing

 Design

 Art and Humanities

 Literature Review

There are approximately 10 million students in India. who do not attend mainstream,

traditional educational institutions. Of these, it is estimated that 10% engage in a self-directed

learning practice commonly referred to as unschooling (Vangelia, 2018). With more families

becoming disenchanted by conventional approaches to education, there is a need for

educators, parents, and students to consider the purpose and efficacy of unschooling and to

understand the extent to which motivation plays a role. Using recognized theories of

motivation as a framework, this literature review seeks to describe theories and complex

concepts of motivation as they relate to the practice of unschooling. Additionally, it describes

how theory and research Journal of Unschooling and Alternative Learning 2019 Vol. 11 Issue

22 77 related to motivation can further clarify the process and practice of unschooling. The

scope of the review is narrow, focusing on transformative experience, self-efficacy, self-

regulation, expectancy-value theory, and intrinsic and extrinsic motivation as they relate to

the progressive learning approach of unschooling.

Within education literature, unschooling connotes a learner-cantered approach to

education. Devoid of utilizing any pre-planned curriculum, unschooling adopts a learner

entered education model where individuals pursue their own interests (Utterson, Martin-

Chang, Gould & Meuse, 2016; Morrison, 2018). Unschooling families do not require their

students to do particular assignments for the purpose of education, nor do they implement

assessment as a means to measure progress (Gray & Riley, 2018). Instead, schoolers

intensively follow their interests, learning in their own ways (Gray & Riley, 2018). One

unschooling family defines this approach to education as “creating an enriching environment

for our students where natural learning and passions can flourish. We want our life to be

about connection--to each other, to our interests and passions, to a joyful life together” (Gray

& Riley, 2018, p. 8). There are numerous terms to describe this educational philosophy.
While each has its nuanced definition, their commonality is that they centre on self-directed

learning. Forms of unschooling include hack schooling, world schooling, free-range learning,

life learning, free schools, democratic schooling, radical unschooling, eclectic unschooling,

and the Reggio Emilio approach (Dodd, 2016; Morrison, 2018). Education theorist John Holt

first introduced the term unschooling. Holt and Framing Unschooling Using Theories of

Motivation 78 Farenga (2016) describe unschooling as a way to allow students the freedom to

learn in the world where the parent or learning facilitator is not required to play the role of a

professional teacher, but to be oneself, living and learning together, pursuing questions and

interests as they arise and using conventional schooling when and if necessary (2018). Gray

and Riley (2018) discuss how parents provide environmental context and support to facilitate

the child's learning. They assert, “Life and learning do not occur in a vacuum; they occur in

the context of a cultural environment, and unschooling parents help define and bring the child

into contact with that environment” (Gray & Riley, 2018, p. 7). Parents can influence and

guide their students choices by adopting a more hands-on approach (Holt & Arenga, 2018).

There is a tremendous gap in education literature with regards to unschooling. While a few

foundational studies and scholarly articles exist, comprehensive, longitudinal research

remains minimal. The existing literature contains various intersections of unschooling, home

schooling, constructivist learning, and other related forms of alternative education. Pitman

and Smith (2019) conducted one of the most recognized research studies on home schooling,

a foundational case study of a community in the North-eastern United States comprised of 20

families. Their research sought to describe the learning process and the environment in which

it takes place. They found that “humans are learners and that they cannot be prevented from

learning, even in their own homes” (Pitman & Smith, , p. 97). This study helped legitimize

the practice of learning outside of conventional structure of school. The type of learning that

takes place among schoolers is multidimensional and developmental. One example of

unschooling is a learner’s interest in bicycles. The learner’s curiosity can lead to a study of

how bicycles work which falls under the topic of science, who invented the bicycle which can

be categorized as biography, and when the bicycle was invented Journal of Unschooling and

Alternative Learning 2017 Vol. 11 Issue 22

Literature on learning tends to support the idea that motivation impacts student behaviour and
plays a role in learning. There are numerous theories and constructs that seek to describe how
motivation in learning works. This comprehensive review describes how major concepts and
theories of motivation play significant roles in the context of unschooling. Specifically, the
research covers constructs such as transformative experience and self-regulation and
motivation-based theories such as self-efficacy, expectancy-value theory and intrinsic and
extrinsic motivation. Framing Unschooling Using Theories of Motivation 80 Transformative
Experience In recent years, the theory of transformative experience has emerged in
motivation and learning literature. Its historical framework is based on the work of John
Dewey. Dewey espouses that there is an organic and intrinsic connection between education
and personal experience. Experience itself cannot always stand alone as an educational
experience; rather, everything depends upon the quality of the experience. Dewey argues
some experiences may even be detrimental to learning. Such experience occurs when learners
engage with ideas, resulting in a changing of perspective (Dewey, 1938, 1998). Recent
literature acknowledges Dewey’s progressive contributions. Pugh first named the term
“transformative experience” to describe the impactful experiences that occur “when students
actively use curricular concepts in everyday life to see and experience the world in a new,
meaningful way” (Pugh, 2004; 2011). A complex, conceptual construct, transformative
experience engages students in areas of behavioural, cognitive, and emotion (see Hedy &
Sinatra, 2018; Pugh, 2011; Pugh & Giroud, 2016; Chernoff, 2018). From a motivational
perspective, it is a learning transaction in which a learner finds meaning with the subject
matter through deep engagement (Pugh, 2019). Transformative experience provides an
optimal learning environment where learners become intrinsically motivated and achieve
mastery (Chernoff, 2018). Pugh (2012; 2019) argues that transformative experience is a
process where an individual actively uses a concept or idea which results in a change in
perception. Ultimately, the experiential value of the concept is realized. In other words, the
learner actively uses what h/she is studying and then adopts a Journal of Unschooling and
Alternative Learning 2017 Vol. 11 Issue 22 81 different perspective of the world. According
to Chernoff (2018), this shift occurs within thoughts, feelings, and actions. The goal of
transformative experience instruction is to reinforce concepts learned in a traditional
classroom setting with engaging experiences outside of the classroom (Hedy & Sinatra,
2018). Morgan (2018) offers evidence of how transformative experience results from
undergoing profound engagement with unfamiliar places and experiences. Morgan argues
that the worldview held by individuals can be disrupted as a result of new experiences (2018).
As learners explore and actively use concepts, they are relating them to their own experience,
both behaviourally and cognitively (Hedy & Sinatra, 2018). This theory of motivation
highlights the shift in consciousness or a broader awareness (Morgan 2018). The literature
often connects transformative experience to experiential learning theory, another framework
often used to increase learner motivation. Kolb, a major contributor to this theory, posits that
the process of learning is a cycle that is implicit and continuous. Similar to transformative
experience, Kolb argues that a specific experience incites reflection and results in formulating
a hypothesis about the meaning of the experience. Experiential learning requires the learner
to take initiative, manage decision-making, and ensure accountability as well as engage in
holistic intellectual, emotional, social, and physical activities in the learning task (Association
for Experiential Education, 2018). The philosophy centres on the notion that meaningful
learning results from a dynamic process which is driven by both concrete action and
reflection. These two dimensions represent transactions occurring between individuals and
their environment (Kolb & Kolb, 2018). As a holistic approach to acquiring knowledge,
experiential learning provides an explanation for how learners connect Framing Unschooling
Using Theories of Motivation 82 with the curricular material where they transfer experience
into knowledge (Passarella & Kolb, 2018).
CHAPTER-3
 Research Methodology
Statement of the problem

This project has been undertaken to find out how effective social media marketing is
towards the growing sales of unschool organization and if consumer is affected buying
decision.
World-wide, large numbers of individuals are present on social media sites and
marketers have begun to realize that these sites can turn out to be an important tool for
marketing The researcher as well as research supervisor was of the view in the year 2010-15
itself that the presence of people in social networking sites is going to be bigger and better
and it would be a great idea to find out whether these can used as successful marketing
platform and also assess what kind of roadblocks might be face in the process.

Objective of Study

Broad Objective:
The primary objective of the study is to analyze the social media
marketing tactics of Hero MotoCorp Bangladesh. However, the specific objectives are-

Specific Objectives:
 Understand digital media landscape of Bangladesh

 Analyze the social media marketing of Hero MotoCorp Bangladesh

 Find out the relationship between in-store sales and social media presence the brand
 Understand the factor triggers online users
 Find out any alternative or parallel solution to social media marketing.
Types of research

Descriptive research is chosen to measure the effectiveness level of social media

towards unschool in growing sales on the basis of such parameter. This design ensured
complete clarity and accuracy. It also ensured minimum bias in collection of data and
reduced the error in data interpretation. Statistical method was followed in this research
because the data was of descriptive in nature and it also enabled accurate generalization.

Source of data

1. Primary data:
Primary data are data that are collected to help solve a problem or taken an advantage
of an opportunity on which decision must be taken. These data are collected for the first
time and thus happens to be original character. It was collected through questionnaires.

2. Secondary data:
Secondary data were collected in the form of company profile and produce profile
from the websites.

Limitations of the study

These limitations can appear due to constraints on methodology or research

design. Needless to say, this may impact your whole study or research paper.
Most researchers prefer to not discuss their study limitations because they think
it may decrease the value of their paper in the eyes of the audience.  [Original
source.
 Limitations of data- The statistical data regarding the city was not available on secondary
source of data and to regenerate such data on the primary source was a task which cannot
be achieve in a short period of time.
 Limitation of time- The limitation of time was another constraint in the study as the study
had to be conducted within 58 days with the pandemic going on, therefore many aspects
have been left unexplored.

Scope of Work
This report is solely meant for academic purpose only and it is a part course
curriculum and can be used for studying the customer perception towards social media
marketing and how effective is social networking site can increase sales for the organization.
Basically, the idea of this study is to find and understand the effectiveness of digital
marketing strategies.

A scope of work document is an agreement on the work you’re going to perform on the
project. A scope of work in project management includes deliverables, a timeline, milestones
and reports. Let’s look closer at each of these elements below.

Period of study

2weeks (14" of July to 28" of July 2021)

 Data Collection

The data is collected from sources of 5 students indeed in form of questionnaire, as collecting
primary data by any other means was beyond scope, so in the project it is mainly some
factors and particulars are being analysed through which the objective of research is fulfilled.
The analysis is divided in two parts for better understanding the first part is done through
some variables which were collected through sample data. And the latter part of the analysis
is done using the data collected from online review platforms. The variables which are used
in these parts are namely, market factory, economy, choices, benefits and knowledge.

Why should you collect and analyze social media data?

Social media data is the information that is collected from a company’s profiles
across different social media networks such as Facebook, Instagram and
Twitter, LinkedIn, YouTube, and Snapchat. 
It helps you understand how people consume and engage with content through
likes, shares, comments, reactions, clicks, and more.
Collecting and analyzing social media data can help you improve your
marketing efforts, stay on top of emerging trends, and offer your clients proof of
your results. 
And, it can help you continuously refine and improve your strategy. When you
are guided by data, you waste less time on guesswork and minimize your risk of
making mistakes.
You can learn so much from social media data, so let’s talk about some of the
key insights you’ll be able to offer your clients.

The most effective channels

Most brands have numerous profiles on a wide variety of social media sites.
However, not all are equally effective.
For example, your client might have lots of followers and high engagement
rates on Instagram, but their Facebook page brings little value.

What type of content works best

Not all social media posts are created equal. Maybe your client’s audience
prefers images to text, or would rather watch videos than read blog posts.
As you collect data from social profiles you’ll be able to see what type of
content attracts the most interest and produce more of it.
If you pay attention to how the audience reacts, you’ll get better at creating
content tailored to their needs.
"Social media marketing can increase traffic to professional website, interactions with
customers and allow to make changes wherever possible." Do you agree with this statement?

SL NO CATEGORY NO OF PERCENTAGE
RESPONDENTS
1 STRONGLY AGREE 2 4
2 AGREE 15 30
3 NEUTRAL 25 50
4 SYRONGLY 5 10
DISAGREE
5 DISAGREE 3 6
TOTAL 50 100

Table: 3.4

ANALYSIS:
From the given table 3.4, it is observed that when respondents were asked
whether they find social media marketing can increase traffic to professional website
4% responded strongly agreed, 30% shown agreement, 50% neutral, 10% strongly
disagreed and 6% were disagreed.
 Social media marketing can increase traffic to professional website, interactions with
customers

PERCENTAGE

6% 4%
10%

30%

50%

STRONGLY AGREE AGREE NEUTRAL

SYRONGLY DISAGREE DISAGREE

Fig: 3.4

INTERPRETATION:
To analyse further a graphical data is represented, it can be interpreted that the
maximum number of respondents is 50% who thinks that social media may increase traffic to
unschool professional website.

5) Do you think social media marketing will help the firm to find their potential customers?
(Refer to question no 5 of the annexure)

Will social media marketing help the firm finding potential customer?

SL NO CATEGORY NO OF RESPONDENT PERCENTAGE

1 YES 42 84
2 NO 0 0
3 MAYBE 8 16
TOTAL 50 100

Table: 3.5

ANALYSIS:
From the table 3.5, it is observed that when respondents were asked about if social
media marketing will help the firm to find potential customers: 84% of them thinks that
social media marketing strategies will surely help unschool to find their potential customers
while the rest 16% of them were neutral.

Will social media marketing help the firm to find potential customers?

 YES  NO  MAYBE

PERCENTAGE

16%

84%

YES NO MAYBE

Fig: 3.5
INTERPRETATION:
From the above pie chart it can be interpreted that 84% is the maximum number of
respondents who agrees that the effectiveness of social media marketing will surely finds
potential customer for the firm
6) Which social media platform works best in the field of advertising?
SL NO CATEGORY NO OF RESPONDENT PERCENTAGE
1 FACEBOOK 12 24
2 INSTAGRAM 20 40
3 LINKEDIN 5 10
4 TEITTER 3 6
5 YOUTUBE 10 20
TOTAL 50 100

ANALYSIS:
From the table no 3.6, it is observed that out of 50 respondents, maximum 40% of the
customers believe that Instagram (social media app) platform will work best in the field of
advertising for unschool. The other 24% believe in Facebook, 20% in Youtube, 10% in
LinkedIn and 6% in Twitter.

Which social media platform works best in the field of advertising?

 FACEBOOK  INSTAGRAM  LINKED IN  TWITTER  YOUTUBE

PERCENTAGE
8%
13% 30%

50%

FACEBOOK INSTAGRAM LINKEDIN TEITTER YOUTUBE

Fig: 3.6

INTERPRETATION:
 From the above pie chart, it can be interpreted that the maximum number of
respondents stated that Instagram (40%) works best in the field of advertising for unschool e-
learning.

Sampling

Sampling helps a lot in research. It is one of the most important factors which

determines the accuracy of your research/survey result. If anything goes wrong
with your sample then it will be directly reflected in the final result. There are lot
of techniques which help us to gather sample depending upon the need and
situation. This blog post tries to explain some of those techniques.

There are lot of sampling techniques which are grouped into two categories as

 Probability Sampling

 Non- Probability Sampling

The difference lies between the above two is whether the sample selection is
based on randomization or not. With randomization, every element gets equal
chance to be picked up and to be part of sample for study.

Probability Sampling

This Sampling technique uses randomization to make sure that every element of
the population gets an equal chance to be part of the selected sample. It’s
alternatively known as random sampling.

Non-Probability Sampling

It does not rely on randomization. This technique is more reliant on the

researcher’s ability to select elements for a sample. Outcome of sampling might
be biased and makes difficult for all the elements of population to be part of the
sample equally. This type of sampling is also known as non-random sampling.

Methods of sampling from a population

 Simple random sampling. ...
 Systematic sampling. ...
 Stratified sampling. ...
 Clustered sampling. ...
 Convenience sampling. ...
 Quota sampling. ...
 Judgement (or Purposive) Sampling. ...
 Snowball sampling.
DATA COLLECTION

The data is collected from sources of 50 students indeed in form of questionnaire, as

collecting primary data by any other means was beyond scope, so in the project it is mainly
some factors and particulars are being analysed through which the objective of research is
fulfilled. The analysis is divided in two parts for better understanding the first part is done
through some variables which were collected through sample data. And the latter part of the
analysis is done using the data collected from online review platforms. The variables which
are used in these parts are namely, market factory, economy, choices, benefits and
knowledge.

Reasons which affect the perception of the consumer towards the organisation
Points scored

82
62

25
35
40
35
24
15

TEAM 1 TEAM 2 TEAM 3 TEAM 4

PERIOD 1 PERIOD 2
2) According to sample survey, what makes unschool an attractive option Points scored
Points scored

TEAM 1
22%
TEAM 4
35%

TEAM 3 TEAM 2
11% 33%

SUGGESTIONS
a) They give high targets to those students who are not a part of the market field.

b) Courses mentioned on site are very expensive even though the company is sponsored by
the government of India.
c) Regular meeting sessions cause problems for those students who are studying and working
as well.
d) Even though flexible time span is mentioned but to achieve targets uci has to work beyond
working hours.
e) Even after hard work if targets are not achieved no certificates are provided.
 Sample Size

The sample size is a term used in market research for defining the number of
subjects included in a sample size. By sample size, we understand a group of
subjects that are selected from the general population and is considered a
representative of the real population for that specific study.

For example, if we want to predict how the population in a specific age group
will react to a new product, we can first test it on a sample size that is
representative of the targeted population. The sample size, in this case, will be
given by the number of people in that age group that will be surveyed.

Sample size process

The sampling size process involves several specific activities, namely:

         * defining the population that is the object of the research;

         * choosing the sampling size frame;

         * choosing the sampling size method;

         * establishing the modalities of the selection of the sample size units;

         * determining the mother of the sample size;

         * choosing the actual units of the sample size;

         * conducting field activity.

Defining the target population must be done with great care to avoid either the
tendency to choose an unjustified large population or the inclination to select an
unjustifiably narrow population. For example, for companies that produce cars,
the total population can be represented by the people of the whole country,
including children of different ages. 
But, the relevant population, which will be the subject of the research, will be
made up only of the population over 18 years old. No unjustifiably restricted
population such as, for example, the male population between the ages of 25
and 50 can be admitted. This can cover a large part of the car market but
excludes some essential segments.

In practice, in the case of random sampling, the sample will be chosen from a
list of the population that often differs, to some extent, from the population that
is the subject of the research. This list represents the sampling frame or the
sampling base because it contains the elements from which the sample is to be
constituted.

The establishment of the sample implies the establishment of the sampling unit.
The sampling unit is represented by a distinct element or a group of different
elements within the investigated population, which can be selected to form the
sample. The sampling unit may be a person, a family, a household, a company
or a company, a locality, etc. It is necessary to specify that the sampling unit is
not always identical with the unit of analysis. For example, in the study of
family expenses, the sampling unit may be the home or the household, and the
unit of analysis may be a person or a family.
 Analysis Tools

Data analysis tools help researchers make sense of the data collected. It enables
them to report results and make interpretations. How the data is analyzed
depends on the goals of the project and the type of data collected. Some studies
focus on qualitative data, others on quantitative data, and many on both (mixed-
methods studies); examples of these can be found in a NAGT-GER Division
hosted collection of presentations on Methods for Conducting GER. The
Analytical Tool collection includes examples in these areas, as well as special
types of analytical tool used for data specific applications and data
visualizations. Quantitative and Qualitative methods both use deductive,
inductive, and adductive processes to understand a process or phenomenon, just
in different ways using different data.

Quantitative Analysis
Quantitative analysis uses numerical data to identify statistical relationships
between variables. Quantitative data are numerical, ordinal, nominal. For
example, surveys, questionnaires, and evaluations that include multiple choice
items and ratings (e.g., Likert scale) provide quantitative data for analysis.

Qualitative Analysis
Qualitative analysis uses descriptive data to understand processes (e.g., how
students learn in a group), develop insights into the form of sensitizing
concepts, and present the view of the world from the point of view of the
participants (e.g., the teachers, students and others related to the classroom).
Qualitative data are descriptive. For example, field notes, interviews, video,
audio, open-ended survey questions all provide qualitative data for analysis.
Tool Collection
Browse the collection of the most commonly used qualitative and quantitative
analysis tools here.Submit a Tool to the Collection »

Special Types of Analyses

Some types of special analyses in geoscience education research depend on data
analysis tools original developed for other purposes in the sciences or social
sciences. In this section you can find descriptions of some of those tools,
including eye tracking analysis software and data visualization tools (e.g.,
Generic Mapping Tools, MatLab, ArGIS).

Acknowledgements
Special thanks to Todd Ellis, Jason Jones, Heather Lehto, Steve Reynolds, Julie
Rooney-Varga, and Stefany Sit who were part of a working group that helped
develop this section of the toolbox
CHAPTER :4
CHAPTER 5
 Findings & Conclusion

According to the survey Instagram is the most social networking site that customer
came across about unschool e-learning platform
The majority number of customers i.e., 64% of respondents view that social media is
the most sought-after method adopted by unschool.
The majority number of respondents agrees that social media is an affordable asset for
unschool to drive sales, increase awareness, and increase traffic to unschool professional
website.
Majority of the customer i.e., 84% of them agrees that the effectiveness of social
media marketing will surely finds potential customer for the firm.
According to the survey, customers stated that Instagram is the best social networking
site that will works best in the field of advertising for unschool e-learning.
Majority of the customer finds that LinkedIn app (94%) is the most view as positive
reaction when it comes to unschool advertising social networking site.
90% of the customer preferred Instagram as the most memorable social networking
sites when slogan and visuals of the advertisement are displayed.
According to the survey, 84% of the customer find Facebook is the most attractive
social networking sites when service advertisement are displayed and 88% LinkedIn as the
most trusted social network.
According to the survey and analysation that maximum number of courses being
purchased by the customer is two courses 50% These courses were purchased by the
influenced of social media advertising.
Majority of the customer i.e., 70%, responded 'getting updates of new courses and
future extension is the most important factor which motivate them to follow unschool in
social media and 16% is the least important factor to get excess to exclusive content' not
likely motivating the customer to follow uschool.
Majority of respondents feel that online marketing is not safe as there is more scope
of fraudulent activities (40%) followed by privacy issues (26%). These may include cheating
customers by offering them faulty items, giving wrong demonstrations
CHAPTER 6
 Recommendation & Suggestions

1. Communication of Events and offers:

As the operation of
Hero Motorcorp is done by Niloy Motors in Bangladesh, so
whenever Niloy motors takes up any marketing strategy, offers
or events it should be communicated with page managers and
thus communicated through the page.

2. Communication Language:

The posts that are shared through

the page are always communicated in English. The people of
Bangladesh (the Facebook users) might know English but if the
message is communicated in Bengali it will be more helpful and
be more understanding.

3.Synchronization:
The page though operated in Bangladesh, is
controlled by Hero head quarter in India and has no direct
connection with Niloy Motors. This lack of synchronization
leads to a communication gap. This communication gap kills
the effectiveness of many campaigns.

4.Integration:
 The proper integration of offline and online
communication is needed to establish to get better outcomes of
the media spending.

5.Content Management:
Hero Bangladesh always promotes
product promotion or UGC types of posts. But from experience,
real time marketing or reactive marketing always bring out
better results for marketers. Hero should post reactive posts to
major incidents or events in Bangladesh .
6. Campaign We haven’t seen any significant campaigns from
Hero Bangladesh’s page in the last three month. Campaigns get
more engagement from users. It is high time Hero should start
putting out more campaigns. 40 |
7. Mobile Integration Most of Hero’s queries are answered by
directing users to their Facebook tabs or website. But many of
the customers complained that they cannot access these links as
they are not mobile friendly. Hero should look into the matter
and build a mobile friendly webpage.
8. Alternate Channels Hero MotoCorp only uses Facebook for
digital marketing. And even through Facebook they just use two
types of media buying. Even though they have a rich website,
they are not using it up to it’s full potential. It is highly
recommended that they should use Google Display Marketing
or Search Engine Marketing as soon as possible.
 CONCLUSION:

Digital Marketing is the future. The way it is growing in Bangladesh it can be said that
within 5 to 10 years it will be the most powerful medium of communication for every brand.
The invention of augmented reality experiences and virtual marketing has made it even
stronger than before. As a first mover in Bangladesh hero has made its mark. Through events
and campaigns it is making its place in the people’s mind share with association of mindshare
Bangladesh. Proper initiative from the brand can stand out in the social media and make a
solid place of its own.

References

Websites

www.unschool.in

https://in.linkedin.com/company/unschool-it
https://www.facebook.com/unschool.in/

Books

Social Media Marketing Workbook 2020 by Jason McDonald Ph. D

 Bibliography

https://madhavuniversity.edu.in/reference-to-indian-education-system.html

https://en.wikipedia.org/wiki/Education_in_India#:~:textEducation%20in%20India%20is
%20primarily.children%20aged%206%20to%2014.

https://www.researchgate.net/publication/304291167_Review_of_Indian_education_system

https://idronline.org/no-detention-why-did-a-popular-policy-get-scrapped/?
gclid=CiwKCAjw1ej5BRBhEiwAfHyh1MWA53iyKvTv87wy1rVhtbJsvXg2FFDW3b3260
Cc_RbryY8FCK3GfxoCGzEQAVD_BWE
https://idronline.org/why-indian-children-cant-read/
https://idronline.org/solutions-for-education-are-not-working-heres-why

https://idronline.org/learning-new-lessons-revive-education/
THANK YOU