Decision making model

PRODUCT
PRICE
Price is a complicated factor as some of the buyers are influenced by price then
availability, and then packaging of toothpaste pods. In some cases, a high price
can be used to signal that a green purchase conveys high status. For increasing
the price of a toothpaste pods the company should consider the views of
consumer otherwise the consumers will switch over to competitor product. Price
wise toothpaste can be segmented as economy, regular and value added
segment. The price range varies from Rs. 15-20 for a 100gm pack in the economy
segment. Rs30-35 for a 100gm pack in the regular segment and Rs 50 for 100gm
pack in the value added segment. So analyzing economic factor is an important
task for the company to fix the price
initially price skimming

PLACE
Toothpaste pods will be available at supermarkets (such as Imtiaz, Metro,
Carrefour) and online stores (Foodpanda, Amazon, Hum mart). Moreover, to
persuade a consumer to buy a new product they expect a discount on the
product. Consumers usually go to such places where availability of the product
quantity and quality can be decided by just looking at the other brands of the
same product to be purchased. Many products have different features and
therefore after thoroughly examining the purchase is made. To make the product
attractive to consumer, the shelf of toothpaste pods should be made of eco-
friendly products and should be placed next to toothpaste shelf. The benefits of
toothpaste pods should be written on the shelf to educate the consumers.
Point of sale – billing

PROMOTION
In recent times, technology has played an increasingly crucial role in decision-
making, particularly in the advertising area. Youtube advertisements of
toothpaste pods will affect consumer decision-making, particularly children's
toothpaste advertisements, which influence children to influence their parents to
buy a particular brand. Advertisements in magazines and newspapers will provide
a solid foundation for consumers to choose toothpaste pods. Consumers are also
influenced by celebrity endorsement; an appealing banner on the side of the road
encourages customers to choose a specific brand. Social media influencers also
play a vital role promoting a product. Salesperson
The informative effect of advertising is that advertising will inform the consumer
about toothpaste pods attributes and hence raises awareness and knowledge of
the true quality of the brand.
The persuasive or prestige effect of ads will directly influence a consumer’s
evaluation of sustainable toothpaste through celebrity endorsements and music,
even without providing any explicit information.
The transformative effect of advertising influence how consumers experience and
evaluate the quality of the product from subsequent consumption.