LEARNING MODULE IN ENGLISH 10

SUBJECT TEACHER RUBEE B. BEJERANO

WEEK 1-2, Quarter 2 September 27-October 9,2021
TOPIC Language of Research , Campaigns, and Advocacies
1. Gain a clear understanding of language of persuasion and different
LEARNING language features employed campaigns and advocacies.
OBJECTIVES 2. Create a campaign material

MODULE CONTENT

What is ….
Research.

 It is the systematic investigation into and study of

materials and sources in order to establish facts and reach
new conclusions.
 It makes use of a formal, academic, and persuasive
language to communicate discussions and present
corresponding findings for variables studied.
Campaign.

 It is usually social or political in nature.

 Technically defined as a planned set of activities that
people carry out to attain a certain goal or objective.
Advocacy
It refers to activities that argue,
plead, support, or favor a certain
cause.

Language Devices Used in Persuasive Writing

1. Emotive Language . This involves the use of the words that evoke
emotions and make people feel a certain way. Through the use of
words that appeal to the emotion, the writer can sound more convincing. This is a commonly
used technique when writing headlines in newspapers or delivering speeches.
2. Modal Verbs.
The use of words that express modality or how likely something is going to happen helps
adjust the level of certainty of events to suit arguments. When carefully chosen, these words
help improve the quality of persuasive writing.
3. Involving the reader.
This is done through the use of personal pronouns like you, your, we , our and indicative
words like together. Using these words establishes a connection between the author and the
reader.
4. Rhetorical Questions
These are questions that are not supposed to be answered. The use of questions that
sometimes state the obvious can convince the reader to agree on the points being presented.
5. Using Evidence.
6. This involves the use of facts, figures or quotes from experts to highlight the writer’s authority
 and make the arguments presented more convincing.
7. Repetition
This technique involves repeating keywords, phrases or ideas to appeal to the readers.
8. Adjectives and adverbs.
Using carefully selected adjectives and adverbs makes it possible for the writer to influence
how the readers feel.
9. Association.
This tries to link an object or an idea with something already liked or desired by target
audience such as wealth, success, pleasure and security.
10. Bandwagon.
It makes the audience believe the idea that everyone is doing it or that everyone likes
something.
11. Experts
This means relying to expert advice from trusted people like doctors, scientist and other
professionals for things that the audience do not know.

ASSESSMENT
Using a venn diagram compare and contrast the language being used in research, campaign and
advocacy . Submit your answer on the google classroom.
ASSIGNMENT
N/A