Cost per 1000 impression Conversion rate Cost per download

Facebook $7.19 10% $0.97

Instagram $5.00 3% $3.56
Google Ads $116.91 4.40% $2.00
pinterest $30.00 4% $1.50
$159.10
Net new users 214 total Cost
average cost per 1 user $2.39

Target Users 1000 <-- plug number here

Marketing budget $2,387.38

Ref
expected Users from 1000 impression
100 $97.00
30 $106.80
44 $88.00
40 $60.00
Total $351.80
$510.90

https://www.webfx.com/how-much-does-social-media-advertising-cost.html