Forcasted Income Statement

Expenses
Expense
Year
Type
Fixed

Fixed

Fixed
Fixed
Fixed
Fixed
Fixed
Year 1
(1/1/2020- Fixed
31/12/2020) Fixed
Fixed
Fixed
Variable
Variable
Total expenses for First year
Total Revenue for first year
Net income after tax ( For First year)
Fixed
Fixed
Fixed
Fixed
Fixed
Fixed
Year 2 Fixed
(1/1/2021-
31/12/2021) Fixed
Fixed
Variable
Variable
Total expenses for Second year
Total Revenue for Second year
Net income after tax ( For Second year)
ed Income Statement

Expenses
Item

Cost of establishing a new company (LLC)

Annual Hosting expenses for the application on cloud server (Monthly 200$) x 12 months hosting

Hire Mobile Application Developer (4800+1200 Monthly*12)

Rent co-business place (1500 / month * 12) maadi
Marketing Officer (4800+1200 /month * 12 ) *75%
R&D Officer (4800+1200 /month * 12 )*75%
Content Enrichment Officer (8000+2000 /month * 12 )*75%
Accountant (4800+1200 /month * 12 )*75%
Director (4800+1200/Month *12)*75%
Cost of Creating the App
Marketing Consultant
Digital marketing campaigns
Misc. Expenses ( utilities ) (500/month * 12 )
otal expenses for First year
otal Revenue for first year
Net income after tax ( For First year)
Annual Hosting expenses for the application on cloud server (Monthly 200$) x 12 months hosting
Updating by Adding a new feature ( 400 Books by fees & language) 20% from cost of creating
Mobile Application Developer (5280+1320 Monthly)
Rent co-business place (1500+150 / month * 12) Maadi
Marketing officer (5280+1320 /month * 12 )*75%
R&D Officer (5280+1320 /month * 12 )*75%
Content Enrichment Officer (8800+2200 /month * 12 )*75%
Director (5280+1320/Month *12)*75%
Accountant (5280+1320 /month * 12 )*75%
Digital marketing campaigns
Misc. Expenses ( utilities ) (500/month * 12 )
otal expenses for Second year
 otal Revenue for Second year
Net income after tax ( For Second year)
 Revenues
Amount

EGP 10,000.00 Revenue Type

EGP 40,000.00 Phase 1: Sponsorship (internal ads)

EGP 72,000.00 Phase 1:Ads fees from Google(per click)

EGP 18,000.00 Phase 1:Incubation program (ITEDA/TIEC)
EGP 72,000.00 Phase 2: Direct sale for books on app by fees
EGP 72,000.00 Total Revenue
EGP 80,000.00
EGP 54,000.00
EGP 54,000.00
EGP 45,000.00
EGP 20,000.00
EGP 384,790.00
EGP 6,000.00
EGP 927,790.00

EGP 487,579.75
-EGP 440,210.25
EGP 40,000.00

EGP 9,000.00

EGP 79,200.00

EGP 19,800.00

EGP 59,400.00

EGP 59,400.00

EGP 99,000.00

EGP 59,400.00

EGP 59,400.00

EGP 230,874.00

EGP 6,000.00

EGP 721,474.00
EGP 983,650.00

EGP 209,740.80
 Year 1 (1/1/2020-31/12/2021)
Min. Assumptions
Amount
(QTY/Frequency)
3 sponsers per Month * 10000EGP Monthly Sponsership fees * month EGP 360,000.00

Google Ads EGP 67,579.75

Incubation Fund EGP 60,000.00
- -
EGP 487,579.75
 Year 2 (1/1/2021-31/12/2021)

Min. Assumptions
Amount
(QTY/Frequency)
3 sponsers per Month * 11000EGP Monthly Sponsership fees
EGP 396,000.00
* month
Google Ads EGP 201,250.00
- EGP 0.00
2$ per book / 2% pay by credit card EGP 386,400.00
EGP 983,650.00
Break Even Point Analysis

Cost 1st year end of 31/12/2020

Total Fixed Cost EGP 537,000.00
Total Variable Cost EGP 390,790.00
Total Cost EGP 927,790.00
Total Revenue EGP 487,579.75
Net Income -EGP 440,210.25

Break Even Point

EGP 1,200,000.00

EGP 1,000,000.00
EGP 98
EGP 927,790.00

EGP 800,000.00

EGP 72

EGP 600,000.00

EGP 487,579.75
EGP 400,000.00

EGP 200,000.00

EGP 0.00
1st year end of 31/12/2020 2nd year en

Total Cost Total Revenue

Break Even Point Comes somewhere at the half of the 2nd year 2021
Pay Back Period is approximately in 18 Months maximum (Almost By June 2021) Where the accumul
 ROI Y1
ROI=(Net Profit)/Total Investment * 100= -47%
 2nd year end 31/12/2021
EGP 484,600.00
EGP 236,874.00
EGP 721,474.00
EGP 983,650.00
EGP 209,740.80

EGP 12.00
en Point

EGP 10.00

EGP 983,650.00 EGP 8.00

EGP 6.00
EGP 721,474.00

EGP 4.00

EGP 2.00

EGP 0.00

EGP 12.00
2nd year end 31/12/2021

Total Revenue
EGP 10.00

EGP 8.00

the 2nd year 2021 EGP 6.00

ost By June 2021) Where the accumulated revenue almost equals the accumulated expenses.

EGP 4.00
 EGP 6.00

Y2
-14%
EGP 4.00

EGP 2.00

EGP 0.00
Income Statement EGP EGP
Y1 End Y2 End
31/12/2020 31/12/2021
Revenue 487,580 983,650
COGS 272,835 291,905

SG&A 618,790 434,874

Net Profit Before Tax (404,045) 256,871

Tax -

Net Profit After Tax (404,045) 256,871

Balance Sheet
EGP EGP
Y1 End Y2 End
31/12/2020 31/12/2021
Assets
Current Assets
Cash in bank 341,790 603,966
Accounts receivable - -
Other current assets
Total Current Assets 341,790 603,966
Fixed Assets 36,165.00 30,860.00
Total Fixed Assets (net of depreciation) 36,165.00 30,860.00

TOTAL Assets 377,954.75 634,825.75

Liabilities and Equity

Current Liabilities
Accounts payable - -
Other current liabilities 332,000 332,000
Total Current Liabilities 332,000 332,000
Owners' Equity
Invested capital - Dalia Ali 90,000 90,000
Invested capital - Nervein Abo Baker 90,000 90,000
Invested capital - Mohamed Aziz 90,000 90,000
Invested capital - Shereen Maher 90,000 90,000
Invested capital - Hany Mohamed Saied 90,000 90,000
Retained earnings (404,045) (147,174)
Extra Earnings
Total Owners' Equity 45,955 302,826

Total Liabilities & Equity 377,955 634,826

- -
 EGP EGP
Y1 Starting Balance Y1 End
1/1/2020 31/12/2020
Capital
BoY 450,000
additions
EoY 450,000 450,000

Retained Earnings
BoY
Net Profit (404,045)
EoY - (404,045)
 EGP
Y2 End
31/12/2021

450,000

450,000

(404,045)
256,871
(147,174)