AUTO

SPARE
PARTS

ASP
 AUTO SPARE PARTS (ASP)

Presented By :
• Ahmed Mohamed Samy .
• Mahmoud Hafez.
• Essam Gamal.
• Ahmed Mokhtar.
• Ziyad Maher .
CONTENTS

• Executive summary
• Vision & Mission
• Situation Analysis
• Market summary
• Service Description & Phases
• Strategy and Analysis
• SWOT analysis
 CONTENTS

• PEST Analysis
• Porter’s Five Forces analysis
• Survey and Questionnaire Analysis
• Form of Business Ownership
• Financials & Pricing Advertising
• Controls
• Appendix
EXECUTIVE SUMMARY

• Auto Spare Parts (ASP) is an online website and mobile application will be used to track car
maintenance activities and recommend to the customer the required spare parts in the next scheduled
maintenance and sell these car spare parts at a reasonable prices. 
• ASP will become the premier destination for selling auto spare parts.
• A survey indicates that Egypt’s licensed vehicles reached 50% of total populations.
• ASP is founded on the idea “Don’t worry about your car” and maintaining satisfied customers is
essential to the financial health of the organization.
• Gaining the unsatisfied customers is the first mission of our company.
• ASP is going to offer auto spare parts products and monitoring the car maintenance activity to
customers through online website and application.
PRODUCTS AND SERVICES

Products, Services, and Delivery

• ASP will be offering an online store for car spare parts products as well as offering a tracking
application for cars maintenance activities along with recommendation for best prices and
notification for next required spare parts.
Objectives
• To make ASP the number one destination for the online purchase of car spare parts supplies in
Egypt.
• To sell a substantial amount of product the first year.
• To maintain a solid growth rate per year for the first five years.
ASP VISION

Vision
• Our vision is to become one of the leading online car
accessories and auto spare parts stores in Egypt.
ASP MISSION

Mission
• Our mission is to establish a world – class car accessories and auto spare parts online store
business that will make available a wide range of car accessories and genuine auto spare parts
from top manufacturing brands at an affordable prices.
• Firstly, ASP will offer high-quality auto spare parts to all kinds of auto parts.
• Secondly, ASP will set up an impressive online website and mobile application system.
• Lastly, ASP will build strong relationships with the sellers and customers.
KEYS TO SUCCESS

 
• Be an active member of the auto community.
• Work with our customers on a personal level, as opposed to the "Don’t worry about your car"
slogan.
• Relationships with sellers, customers and workshops.
• Rapid delivery of auto parts.
• More advanced technology and technical employees.
MAIN OBJECTIVES

• To make ASP the number one destination for the purchase of auto spare parts.
• To achieve an initial gross profit margin, increasing that by at least 1% per year until reaching
our final target.
• To maintain a solid growth rate per year for the first five years.
ASP SERVICES AND MIND MAP
ASP Company Services
ASP will offer superior customer services with systematic operation.
ASP PLANNED PHASES
Phase 1
• Maintenance tracker and spare parts online store
– ASP Company will launch an e-commerce website to resell auto spare parts products to a car owner.
– The e-commerce business will be based on deals from different sellers to sell their inventory on our website and pay a markup percentage per
product type.
– ASP will provide a car maintenance tracker for all the required car maintenance and also provide reminder and notification for customer about
their next car maintenance activity and the expected payment amounts.
Phase 2
• Nearest service center appointment
– ASP will provide the nearest service center to the customer location and make an appointment for them.
Phase 3
• Door to door services, fix your cars in your own garages
– ASP will have a door to door services for premium customers to fix or implement simple car maintenance activity onsite
Phase 4
• ASP service center for car maintenance activities
– ASP will start a new business unit to manage its own service garage to implement the car maintenance to the customers.
 
ASP BUSINESS PLAN
Form of Business Owner ship - Our Business Structure
• ASP intention is to build a high quality standard car accessories and auto spare parts online store which sell Genuine
Parts to our customers.
• We have decided to hire qualified and competent hands to occupy the following positions;
– Chief Executive Officer (Owner)
– Information Technologist (Website, Mobile Application administrator)
– Sales & Marketing Employee
– Human Resources and Admin Manager
– Seller Account Manager
– Accountant
– Customer Services Agent
SWOT ANALYSIS
• Strength:
– Online store (our business will operate online store)
– Varieties of payment options
– Wide range of car accessories and auto spare parts from different manufacturing brands and for different vehicles
– Our excellent customer service culture will definitely count as a strong strength for ASP online Stores
– Highly qualified staff is also a plus for us.

• Weakness:
– A major weakness that may count against us is the fact that we are a new car accessories and spare parts online store in
Egypt . 
SWOT ANALYSIS CONT.
• Opportunities:
– Unlimited opportunities to sell car accessories and auto spare parts to a large number of individuals and
corporate organizations.
– We know what our potential clients will be looking for when they visit our online car accessories and auto
spare parts store, we are well positioned to take on the opportunities that will come our way.

• Threats:
– It is a fact that economic downturn affects purchasing/spending power.
– Starting of a new car accessories and auto spare part online store.
– Unfavorable government policies may also pose a threat to businesses.
PEST ANALYSIS
• Political:
– Government started to take a new action to avoid any fake products especially vehicles spare parts to enter the market which
support us to improve pour product in the market. 
• Economic:
– After currency devaluation from 3th Nov 2016, the inflation increase by almost 35% and hence affect in the economic overall by
negative effect m but we expect that the current depression will be end or decrease by the beginning of 2018  
• Socio-Cultural:
– The rapid environment in our society and the young age population majority has an impact on the importance and quality of easy
and fast service.
• Technological:
– Almost population are using smart mobile and spend almost time to explore between different site which affect positively by
increasing mobile software application users.
PORTER 5 FORCES
PORTER 5 FORCES
• Rivalry among existing competitors:
– ASP is the first kind of software provide original vehicles spare parts in Egypt which provides us no competitors in the beginning of
the application
– Power of Buyer:
– We will provide feedback in our software to fill by buyer, to avoid any negative feedback from buyers which sustain us in survival.
– Power of Suppliers:
– We will start to make many deals with a lot of supplier to avoid any and eliminate this aspect of power
• New entrants:
– We will not face this risk at least at the launching of our software but in the long term we will be able to protect our business to
transfer to the phase 2
– Threat of substitutes:
– We almost are the new creative ideas which difficult to substitute over the short term
ASP MARKET SURVEY
This marketing research gives information on:
– The automotive owner segments with interest in this new application.
– Profiles of these segments in terms of age, gender and buying trends.
– Ability of automotive owner to transfer from traditional way to on line way
– Maintenance schedule recording way by user
– Which term of payment customer prefer
Tool :
– Online tool: WhatsApp post with open-ended question that directly asks what people think of the
service idea.
MARKET SURVEY CONT.
Information Collection
• Most of our segment will be from 25 to 45 years which represent more than 90%
• More than 60% from our survey willing to buy spare parts on line
• Most of the prefer to make care maintenance in the mechanic shop rather than Agency
• Most of our survey prefer to ask more than shop for the price and on the same time pay cash on
delivery
• More than 80% want to record maintenance schedule for their car and on the other hand want to
know the closet car shop on line through our application which provide us with competitive edge
 ASP MARKET PLAN
MARKET ANALYSIS
• Market Trends
– Experts projected that in 2017, the demand for new automobiles increase and original equipment
manufacturers supply more components to industry operators.
– The introduction of online store makes it easier for a car accessories and auto spare parts retailer to
reach out to a larger market far beyond the areas where his physical store is located.
MARKET PLAN CONT
Our Target Market
• Those who own car across all genders; male and female above 18 years with the financial
means.
• We are in business to resell a wide range of car accessories and auto spare parts online to the
following groups of people and corporate organizations;
– car owners
– Auto repair, maintenance and servicing garages
ASP COMPETITIVE ADVANTAGE
Our Competitive Advantage
• As a matter of fact, we are going to play a partner role to resell car spare parts online from the reseller.
• we are going to differentiate ourselves by being highly creative, customer centric and proactive.
• Firstly, competitors do not have superior customer service and systematic operation.
• Secondly, none of these competitors have a computerized system and online service.
• Thirdly, none of these competitors have the technical superiority as ours.
• Lastly, our employees will be well taken care of and their welfare package will be among the best within
our category (startup car accessories and auto spare parts online stores) in the industry meaning that they
will be more than willing to build the business with us and help deliver our set goals and achieve all our
aims and objectives.
SALES AND MARKETING STRATEGY
Sources of Income
– ASP Company is in both business to business and business to customer by reselling a wide range of
car accessories and auto spare parts.
– Our source of income will be the reselling of a wide range of car accessories and auto spare parts at
affordable prices online to car owners with a markup fees and deals from the sellers.
– Another source of income will the advertising banners on the website and mobile application, also
from the advertising on Apple store and google store as per our mobile application number of
downloads.
ASP SALES FORECAST
Sales Forecast
• One thing is certain when it comes to car accessories and auto spare parts online stores, which
is to make sure the seller store is well stocked so that we will always attract customers.
• Below are the sales projections for ASP online Stores. it is based on feedback from sellers.
– First Fiscal Year-: 250,000 LE
– Second Fiscal Year-: 450,000 LE
– Third Fiscal Year-: 750,000 LE
• Please note that the above projection might be lower and at the same time it might be higher.
ASP MARKETING STRATEGY
Marketing Strategy and Sales Strategy
– Ensure that we have many deals from different sellers for the same brand and that we have a wide range of car
accessories and auto spare parts from different brands at all times.
– Position banners at strategic places.
– Sending emails and SMS campaigns alongside our brochure to car owners, auto repair, maintenance and servicing
garages and transport companies.
– Create a loyalty plan that will enable us reward our regular customers.
– Engage on roadshows to create awareness for our car accessories and auto spare parts online store.
– Leverage on the internet to promote our store
– Encourage the use of word of mouth marketing (referrals)
PUBLICITY AND ADVERTISING STRATEGY
• We intend leveraging on to promote and advertise ASP Company Store:
– Place adverts on community based newspapers, radio and TV stations
– Encourage the use of word of mouth publicity from our loyal customers
– Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter,
LinkedIn, Snapchat, Google+ and other platforms to promote our business
– Distribute our fliers and handbills in target areas.
– Contact car owners, auto repair, maintenance and servicing garages by calling them up and
informing them of ASP online Store and the products we sell.
ASP PRICING STRATEGY
• Pricing is one of the key factors that gives leverage to car accessories and auto spare part online
store.
• We are going to seek best deals with big players in the car accessories and auto spare parts
stores industry to resell at best price.
• We will ensure that the prices and quality of all the car accessories and auto spare parts that are
available in our online store are competitive.
PAYMENT OPTIONS
• Here are the payment options available to clients:
– Payment with cash on delivery.
– Payment via credit cards (Deal with National Bank of Egypt with integration fees 1000$)
ASP LAUNCHING
Startup Budget
These are the key areas where we will spend our startup capital on:
• The total fee for registering the business in Egypt – 1500 LE.
• Payment gateway software integration – 25000 LE.
• Marketing promotion expenses (100K LE) and as well as flyer printing (500,000 flyers at 0.03 per copy) – 125,000 LE.
• The cost for payment of rent for 12 months – 40,000 LE.
• The cost for website and mobile application development – 200,000 LE.
• The cost of launching a website (Hosting): 5000 LE.
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) –60,000 LE.
• The cost for the purchase of office furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al):
50,000 LE.
• We would need an estimate of 507,000 LE to successfully set up our standard car accessories and auto spare parts online store.
AUTO SPARE PARTS ( ASP )
Generating Funds Capital
• ASP Company will be a private registered business that is LLC. owned and financed by Five
Friends.
• These are the areas we intend generating our start – up capital:
– Personal savings
– Source for soft loans from family members and friends
– Apply for bank loan.
THANK YOU