I.

Name of Company/Business

Ayala Corporation is the publicly listed holding company for the

diversified interests of the Ayala Group. Founded in the Philippines by
Domingo Róxas and Antonio de Ayala during the Spanish colonial rule,
it is the country's oldest and largest conglomerate. The company has a
portfolio of diverse business interests, including investments in retail,
education, real estate, banking, telecommunications, water
infrastructure, renewable energy, electronics, information technology,
automotive, healthcare, and management and business process
outsourcing. As of November 2015, it is the country's largest
corporation in terms of assets ($48.7B).

II. Brief History of the Company/Business

The company began in 1834 with the formation of a distillery owned

by Casa Róxas, a partnership between Domingo Róxas and Antonio de
Ayala. The distillery was the maker of Ginebra San Miguel and was
later acquired by La Tondeña, Inc. in 1929.In the late 19th century.

Ayala participated in the construction of the Puente de Ayala (Ayala

Bridge) over the Pasig River in Manila. Built of wood in 1872, the
bridge was reconstructed in steel in 1908 and became the first steel
bridge in the Philippines.

In 1888, Ayala introduced the first tramcar service in the Philippines.

Ayala was responsible for the development of Makati as the financial
district of Manila and the Philippines after World War II.In April
2010, FinanceAsia named Ayala Corporation as the best-managed
company in the Philippines, as well as best for corporate governance
and best for corporate social responsibility.

In 2011, Ayala began building its renewable energy portfolio,

beginning with a joint venture with Mitsubishi for solar power and Sta.
Clara Power for run-of-the-river hydro power, and the purchase of the
iconic Northwind farm for wind power. Ayala will contribute 1000 MW
to the Philippine power supply, by 2015. 
 In 2015, FinanceAsia awarded Ayala Corporation as the Best Managed
Company in the Philippines in the 15th annual survey of top public
companies in Asia.

III. Code of Right Conduct

Ayala Corporation (“Ayala” or the “Corporation”) is a corporation that

has fulfill its position of leadership by being values-driven and by
adopting as part of its basic operating principles the commitment of
doing its business with the highest ethical standards. Ayala and its
board of directors, officers and employees are fully committed to
advocate a culture of good corporate governance anchored on core
values of integrity, long-term vision, empowering leadership and
commitment to national growth. The code of conduct of the Ayala
Corporation is the personification of the values and principles shared
by Ayala and its people. It is a sign of renewal of commitment to long-
held values and ethical standards that have been the foundation for
the growth and pursued the success of the Corporation.

IV. Conclusion/Recommendation

The code of right conduct of Ayala Corp. is very admirable because it

shows the fairness and the equality of all the members of the company
from the board members to the staff. Their conduct doesn’t exclude
the higher ups to be part of it. This type of management should be
copied by all Corporations because shows that in their company all of
the workers are equal to the board members in terms of the code of
right conduct.

V. Attachment