PART II

RESEARCH METHODOLOGY

Historical Events

Ayala Corporation is the holding organization of one of the most seasoned and biggest

business groups in the Philippines. Back to the foundation of Ayala Corporation as years it

follows:

1834 The establishment of the Casa Roxas business house

1940 Ayala Corporation gets things started in Makati for its first private undertaking,

Forbes Park

1988 Ayala Corporation turns off its land division into a free organization, Ayala Land,

Inc. One Salcedo Place is dispatched

1989 Laguna Technopark is dispatched Redevelopment of the Ayala Center starts

1990 The organization wanders into the Visayas-Mindanao district with the Cebu

Business Park.

1991 Ayala Land is recorded on the Manila and Makati Stock Exchanges Development of

the main arranged office network in southern Metro Manila, the Madrigal Business Park in

Alabang, Muntinlupa, starts Glorietta shopping center opens to the general population
 1993 Laguna Properties Holdings, Inc., presently known as Avida, is set up to serve the

center pay market

1994 Redevelopment of the Alabang Commercial Center, presently known as Alabang

Town Center, begins

1995 In organization with the Makati City Government and the Makati Commercial

Estate Association (MACEA), the organization dispatches a staged redevelopment plan for the

Makati Central Business District1996 Pedestrian underpasses and elevated walkway system in

Makati is constructed

1997 Tower One and Exchange Plaza is introduced, hardening the organization's

administration in the workplace section

1999 Ayala Westgrove Heights, a mark undertaking of Ayala Land Premier, is dispatched

2002 Community Innovations, Inc., presently known as Alveo, is dispatched, denoting

the organization's entrance into the upper middleincome section

2003 The organization assumes control over Fort Bonifacio, denoting the start of

Bonifacio Global City (BGC)

2004 Serendra, the organization's first highend private item in BGC, is dispatched

2007 Ayala Malls Trinoma in Quezon City opens to people in general

2009 The association leaves on its 5-10-15 plan Nuvali Estate is dispatched
 2010 Amaia, the association's moderate housing piece brand, is dispatched

2011 Ayala Land grows in the Visayas-Mindanao locale, opens Abreeza Mall in Davao

BellaVita, the organization's mingled lodging brand, is dispatched

2012 Seda Hotels is dispatched, fortifying Ayala Land's situation in the inns and resorts

industry

2013 Ayala Land secures El Nido Resorts

2016 Sicogon Island Tourism bequest in Iloilo is dispatched

2017 The organization sets the arrangement to make its business properties

carbonneutral by 2022 The organization presents The Flats co-living spaces and Clock In

cooperating spaces

2018 Ayala Land denotes its 30th commemoration 2 new bequests, Parklinks and Habini

Bay are dispatched, bringing the absolute number of 26 domains.

Business Lines

 Properties of Ayala Corporation

Properties of Ayala Corporation are composed of The Strategic Land Bank Management

Group, Visayas-Mindanao Group, Residential Business Group and MCT Bhd, Ayala Land’s listed

subsidiary in Malaysia.

Strategic Land Bank Management Group

 The Strategic Land Bank Management Group handles the securing, arranging and

advancement of huge scope, blended use, and practical domains, and the turn of events and

deal, or rent of its business parts in its homes in NCR and Region 6.

Visayas-Mindanao Group

The Visayas-Mindanao Group handles the procurement, arranging and advancement of

huge scope, mixed use, and maintainable homes, and the turn of events and deal, or rent of its

business parcels in its homes in key urban areas in the Visayas and Mindanao districts.

Residential Business Group

The Residential Business Group handles the developments and sales of private and

office townhouses and house and parts for the luxury, upscale, center pay, reasonable, and

mingled lodging sections, and the development and offer of business parcels under the

accompanying brands:

• AyalaLand Premier ("ALP") for Luxury lots, private and office apartment suites

• Alveo Land Corp. ("Alveo") for upscale lots, private and office apartment suites

• Avida Land Corp. ("Avida") for middle income lots, house and parcel bundles,

and private and office apartment suites

 • Amaia Land Corp. ("Amaia") for affordable or moderate house and parcel

bundles and private townhouses

• BellaVita Land Corp. ("BellaVita") for socialized house and part bundles.

MCT Bhd.

Ayala Land owns 66.3% in MCT Bhd., openly recorded property developer in Malaysia

occupied with land obtaining, arranging, planning and improvement of private condos available

to be purchased for center pay fragment. MCT has a land bank of 417 sections of land situated

in Subang Jaya, Cyberjaya and Petaling Jaya.

 Commercial Leasing

Business Leasing includes the development and rent of malls through Ayala Malls, and

workplaces, through Ayala Land Offices, collaborating spaces through the "Clock In" brand, and

standard plant structures and stockrooms under Laguna Techno park, Inc., and the

development, the management, and activity of inns and resorts through Ayala Land Hotels and

Resorts, Inc. Moreover, co-living spaces through "The Flats" brand.

Services

This include development, management of property, retail power or electricity flexibly

and airlines services.

MDC

Development of Ayala Land and third – party undertakings and land advancement is

done through Makati Development Corporation ("MDC").

APMC

Ayala Property Management Corporation (“APMC”) focuses on Property Management

DPSI, EPMI and PhilEnergy

The retail of electricity supply is through Direct Power Services, Inc. (DPSI), Eco zone

Power Management, Inc. (EPMI), and Philippine Integrated Energy Solutions, Inc. (PhilEnergy).

AirSWIFT

Airline service is done through AirSWIFT for Ayala Land's travel industry homes in

Palawan and Sicogon Island resort through its fleet of four present day turbo-prop airplanes.

Investments

Ayala Land's key ventures incorporate Ayala Land Logistics Holdings Corp. (71.68%) Cebu

Holdings, Inc. (71.13%), MCT Bhd., (66.3%), Merkado Supermarket (50.0%), Qualimed (40.0%)

and OCLP Holdings, Inc. (21.01%). Moreover, 10% or more contribution to 2019 consolidated

revenues before intercompany adjustments: Property Development 69% Commercial Leasing

25% Services 6%.

Company’s Residential Products

The Company’s residential products are conveyed to a wide run of property buyers

through different sales group.
ALSI

Ayala Land has its possess in-house deals group for Alp projects. In addition, it features

a wholly-owned subsidiary, Ayala Land Sales, Inc. (“ALSI”), which utilizes commission-

based sales individuals. Ayala Land uses a sales force of less than 15,000 brokers

and sales operators guided by a strict Code of Ethics. Partitioned sales groups have also 

been shaped for different residential operations like Alveo, Avida, Amaia and BellaVita.

Ayala Land and its subsidiaries also tap outside brokers to complement these sales groups.

ALISI

“ALISI” was created on March 2005, this operation leads the marketing, sales and

channel improvement activities and marketing activities of the brands overseas through

venture websites, permanent sales workplaces or broker networks, and standard roadshows

with solid follow-through marketing support in key cities overseas. 

One Ayala

Ayala Corporation developed “One Ayala,” . It is a program which bundles

the products and services of Ayala Land, BPI, and Globe Telecom, Inc. and gives access to

potential Ayala Land clients abroad. Moreover, An “Ayala Land-BPI Dream Deals” program

was too made to create extra deals from the local market.

APSI

In 2008, all residential deals support transactions are undertaken by the shared services 

company Amicassa Handle Arrangements, Inc. (“APSI”)

APRISA

In 2010, Aprisa Business Solutions, Inc. (“APRISA”) handled transactional accounting processes

across the Ayala Land Group.

Product lines

These are the product lines introduced by Ayala Land Corporation during the last three years:

The Flats

Ayala Land opened its first co-living service, marked as "The Flats" in September 2018. It

is situated in Amorsolo, Makati . The subsequent branch was opened in January 2019 at 5th

Ave. BGC.

Clock In

In 2017, Ayala Land launched a collaborating space service product marked as "Check

In" with three working branches in Makati and BGC.

Standard Factory Buildings and Warehouses

In 2018, Ayala Land began to offer standard factory building (SFB) and warehouse for

rent inside mechanical parks to catch the developing open doors in assembling and logistics.

The example for this are the following : Laguna Technopark, Cavite Technopark, the Tutuban

complex in Manila, the Lepanto Ceramics office in Laguna, and Alviera Industrial Park in

Pampanga.

Hospitals/Clinics
 In July 2013, Ayala Land Corporation went into a strategic partnership with the Mercado

Group. This is to build up clinics and centers situated in the Company's incorporated mixed use

advancements marked as QualiMed.

Supermarkets

Ayala Land, gone into a joint endeavor agreement with Entenso Equities Incorporated,

an entirely owned entity of Puregold Price Club, Inc., this is to create and work mid-market

grocery stores for some of Ayala Land's blended use ventures marked as Mercado Supermarket.

Competition

Ayala Land has various rivals in every one of its various business lines.

Shopping Malls

Concerning to mall business, one of its fundamental rival is SM which possesses various

malls around the nation. In ready to contend adequately Ayala Land's malls highlights green

open spaces and stops.

Office Rental Properties

Ayala Land sees competition in smaller developers and non-traditional developers such

as Kuok Properties (developer of Enterprise Building), Robinsons Land (developer of Robinsons

Summit Center),AIG Group (developer of Philam Towers) and RCBC (developer of RCBC towers).

BPO office buildings

 Ayala Land can viably vie for buyers essentially based on notoriety, value, dependability,

and the quality and area of the community where the applicable site is found. Ayala Land

competitors are Megaworld, SM Prime Holdings and Robinsons Land.

Middle-income business

Ayala Land residentials like ALP and ALVEO are able to compete to other residentials based on

quality and location. Ayala Land competitors are most likely SM Development Corp,

Megaworld, Filinvest Land and DMCI Homes.

Affordable housing segment

Amaia of Ayala Land Corporation competes with Camella Homes, DMCI Homes,

Filinvest, Robinsons Land and SM Development Corporation.

Suppliers

The Company has a wide base of providers, both nearby and foreign. The Company is

not subject to one or a set number of providers. Ayala Land perceive the privileges of all

business partners, providers ,suppliers and specialist co-ops and endeavor to manufacture long

haul and commonly advantageous associations with them through fair-minded dealings and

adherence to the most elevated level of good and moral direct. Additionally, Ayala Land give

equivalent chances and advance reasonable and open rivalry among sellers and exchange

accomplices by empowering the most significant level of profitability, productivity, quality, and

cost-intensity.
Customers

Ayala Land has an expansive market base including local and foreign individual and

institutional customers. Ayala Land Corporation endeavor to give occupants, customers,

inhabitant workers, sightseers, and lodging visitors—the endusers of our items and

administrations—with positive and advancing encounters inside our turns of events.

Government approvals/regulations

The Company makes sure about different government endorsements, for example, the

ecological consistence authentication, advancement grants, permit to sell, and so on as a

component of the ordinary course of its business.

Employees

Ayala Land total workforce of 335 regular employees as of December 31, 2019. The

breakdown as follows: 23 Senior Management, 218 Middle Management and 94 Staff with the

of 335 employees.

Since Ayala Land representatives and laborers are key supporters of the

accomplishment of their objectives. Accordingly, Ayala Land work environment supports and

facilitates their individual and group endeavors. Additionally, Ayala Land parent has an

employees’ union, and MDC has a cooperative.

Risks
 In 2019, Ayala Land audited the key dangers confronting its distinctive specialty units

and their between connections through a ground-up recognizable proof and top-down

assessment approach. The accompanying key dangers will be exposed to occasional checking

and survey :

1. Project Execution and Delivery

2. Marginalization

3. Government / Political

4. Regulatory

5. Major Security, Health and Safety

6. Organizational

7. Environmental

8. Partnership and Alliances

9. Financial

10. Cyber Security Project

Until this point in time, there is no single property organization that has a critical

presence in all portions of the property area.

Working Capital
 Ayala Land funds its working capital necessities through a blend of inside created

money, pre-selling, joint endeavors arrangements, borrowings and issuance of security

continues from the offer of noncore resources.

Summary

Ayala Land is dependent upon huge rivalry in every one of its key organizations of

property advancement, business renting and administrations. In property improvement, Ayala

Land contends with different engineers to draw in townhouse and house and parcel purchasers.

In business renting, it goes after mall and office space occupants, just as clients of the retail

outlets, cafés, and inns and resorts the nation over. Notwithstanding, Ayala Land accepts that,

as of now, there is no single property organization that has a critical presence in all areas of the

property market.
Sources:

https://ayala.com.ph/sites/default/files/disclosures/AYALA%20CORPORATION%20SEC

%2017A%20ENDING%20DEC.%2031%2C%202018_0.pdf

https://ayala.com.ph/sites/default/files/disclosures/AYALA%20CORPORATION%20SEC

%2017A%20ENDING%20DEC.%2031%2C%202018_0.pdf

https://ir.ayalaland.com.ph/wp-content/uploads/2016/02/Ayala-Land-SR-2015.pdf