Professional Documents
Culture Documents
Given that many of the issues facing the world have an international (if not global) dimension, The EIU is ideally positioned to be
commentator, interpreter and forecaster on the phenomenon of globalisation as it gathers pace and impact.
EIU Consulting
EIU Consulting is a bespoke service designed to provide solutions specific to our customers’ needs. We specialise in these key
sectors:
•H
ealthcare: Together with our two specialised consultancies, Bazian and Clearstate, The EIU helps healthcare organisations
build and maintain successful and sustainable businesses across the healthcare ecosystem. Find out more at: eiu.com/
healthcare
•P
ublic Policy: Trusted by the sector’s most influential stakeholders, our global public policy practice provides evidence-
based research for policy-makers and stakeholders seeking clear and measurable outcomes. Find out more at: eiu.com/
publicpolicy
The Network is part of The Economist Intelligence Unit and is led by experts with in-depth understanding of the geographies and
markets they oversee. The Network’s membership-based operations cover Asia-Pacific, the Middle East, and Africa. Through a
distinctive blend of interactive conferences, specially designed events, C-suite discussions, member briefings, and high-calibre
research, The Economist Corporate Network delivers a range of macro (global, regional, national, and territorial) as well as
industry-focused analysis on prevailing conditions and forecast trends.
FINAL COUNTDOWN TO HIGH-STAKES ELECTION
US 2020 ELECTION OUTLOOK
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2019 2020
Source: RealClear Politics.
Biden has held a wider lead over Trump in the polls than Clinton did in 2016
(Candidates' net favourability rating relative to Trump's)
Biden Clinton 14
12
10
8
6
4
2
0
-2
-4
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2019 2020
Source: RealClear Politics.
This election year looks different. Mr Biden has consistently held a wider lead over Mr Trump in
national polling than Mrs Clinton did, which suggests that it will be harder this time for Mr Trump to
secure a narrow victory in the Electoral College. Post-election analysis conducted by the Pew Research
2 © The Economist Intelligence Unit Limited 2020
FINAL COUNTDOWN TO HIGH-STAKES ELECTION
US 2020 ELECTION OUTLOOK
Center also showed that a larger than usual proportion of swing voters opted for Mr Trump at the last
minute, despite not having indicated their support for him in earlier polling surveys. The Pew research
suggested that these last-minute decisions in Mr Trump’s favour helped to boost his margins in key
swing states by more than one percentage point—enough to make the difference for Mr Trump and to
make polling look erroneous.
It is also likely, although difficult to quantify, that Mr Trump’s public approval ratings were under-
reported before the 2016 election. Some moderate Republican and swing voters may have refrained
from publicly voicing their support for him before the election owing to his numerous personal
scandals or his hard-right views on sensitive issues like immigration, which have come more into the
mainstream since his election. However, these distortions in opinion polling are less likely in 2020, given
that Mr Trump is now the incumbent.
Michigan: Mr Biden leads in the polls in Michigan, but Mr Trump may have a way to narrow that
gap on election day. Recent research from the The Cook Political Report, a non-partisan newsletter,
highlighted that there is a large pocket of potential Trump supporters in midwestern states like
Michigan who did not vote in the 2016 election. Polling data from the Pew Research Center showed
that 60% of Michigan residents who did not vote in 2016 are non-college educated whites—the
demographic group among whom Mr Trump enjoys his widest lead over Mr Biden. Rather than trying
to appeal to voters outside his core base, we expect Mr Trump to focus on mobilising all voters within
it—including through his focus on law enforcement and urban social unrest. In a close election, even
small voter groups like this could make a difference.
3 © The Economist Intelligence Unit Limited 2020
FINAL COUNTDOWN TO HIGH-STAKES ELECTION
US 2020 ELECTION OUTLOOK
Michigan has extended its deadline for postal ballots to be received by nearly two weeks, more
than most other states. This is likely to benefit Mr Biden, as more Democrat supporters have indicated
that they plan to vote by mail than Republicans. However, the extended tallying period is likely to be
challenged by Mr Trump’s legal team in the courts, prolonging the election dispute.
Wisconsin: Similarly to Michigan, non-college educated whites made up 64% of all non-voters
in Wisconsin in the 2016 election. It comes as no surprise that Mr Trump chose to visit Kenosha,
Wisconsin, in the wake of clashes between Black Lives Matter and right-wing protesters in late August.
This is the only site of race-related protests that Mr Trump visited, and while there he focused heavily
on the threats posed by urban unrest—most likely in an effort to galvanise his base. The results from
Wisconsin are likely to be reported ahead of those from Michigan, making the state a bellwether for
Mr Trump’s performance in the critical Midwest.
Pennsylvania: Mr Biden’s lead is narrow in Pennsylvania, at 5%. The key here for both candidates
will be their policies on industry. Mr Trump may be lagging in the polls here given his administration’s
failure to revive traditional industries in Pennsylvania, as promised during his 2016 campaign. Mr Biden
could also face an uphill battle, as his plans to boost climate-friendly industries create uncertainty
for tens of thousands of voters working in key sectors in Pennsylvania, including mining and
manufacturing.
Florida: Florida has in recent decades been an accurate predictor of the eventual winner of the
race—going for Republican George W Bush in 2000 and 2004, Democrat Barack Obama in 2008 and
2012, and then Mr Trump in 2016—and could decide the outcome for either candidate. The race looks
extremely tight. Hispanic voters will have a critical role to play; Mr Trump’s approval rating among
Hispanic voters has improved by 7% compared with 2016—whereas his ratings have stagnated or fallen
with almost all other voter groups. Florida has not as yet extended its timeline for postal ballots; this
is also likely to fuel tensions in the days following the election, if Democrats consider that some postal
ballots were discounted.
Country Analysis provides you with the best forward-looking data and analysis to understand a
country’s political, policy and economic outlook.
From financial institutions to corporates, governmental departments and universities, the world’s
leading organisations rely on our Country Analysis service to keep them informed about the world and
what it will look like tomorrow. Included in our service:
l Global outlook and daily insights spanning politics, economics and market-moving topics.
l Regulatory intelligence on the policies that will impact the business environment in 50 key economies.
l Industry data on demand and supply of key goods, now and in the future.
360-degree view - our approach is unique; deliberately designed to intersect politics, policy and the
economy, our methodology leads to a more nuanced perspective than simple number crunching.
Beating consensus - with over 70 years of experience, we have a track record of making bold calls and
getting them right.
“Severe contest” - our editorial team is fiercely independent and rightly so. This ensures you can trust
our analysis and apply the insights it offers with confidence.
Find out more information about our service features, delivery platforms and how Country Analysis
could benefit your organisation by visiting:
eiu.com/n/solutions/country-analysis
GURGAON
The Economist Intelligence Unit HONG KONG
Skootr Spaces, Unit No. 1, The Economist Intelligence Unit
12th Floor, Tower B, Building No. 9 1301 Cityplaza Four
DLF Cyber City, 12 Taikoo Wan Road
Phase – III Taikoo Shing
Gurgaon – 122002 Hong Kong
Haryana Tel: + 852 2802 7288
India Email: asia@eiu.com
Tel: + 91 124 6409486
Email: asia@eiu.com DUBAI
The Economist Intelligence Unit
NEW YORK PO Box No - 450056
The Economist Intelligence Unit Office No - 1301A
The Economist Group Aurora Tower
750 Third Avenue 5th Floor Dubai Media City
New York, NY 10017, Dubai
United States United Arab Emirates
Tel: + 1 212 698 9717 Tel +971 4 4463 147
Email: americas@eiu.com email: mea@eiu.com