ENTREPRENEURSHIP RUBRIC FOR WRITTEN and BUSINESS PLAN

Written Business Plan Rubric Scoring Scale

Each Section will be graded if it meets the SCORING POINTS
requirements. It must have a full explanation that
provides all the necessary details
1. Cover Page Highest Score: 5 Lowest Score: 1
All information present including:
 Business name
 Company logo
 Name of the owner
 Date
 Background and History of the Business
2. Table of Contents Highest Score: 5 Lowest Score: 1
 Includes each major section
 Includes page numbers
 Organized and neat
3. Executive Summary Highest Score: 5 Lowest Score: 1
 Type of ownership
 Management experience
 Organizational Structure
4. Business Description Highest Score: 5 Lowest Score: 1
 Basic information ( mailing address,
phone number, website, email. Etc.)
 Legal form (single proprietorship,
partnership, corporation, etc.)
 Mission Statement
 Goals and Objectives
 Keys to success
5. Product or Service Description Highest Score: 5 Lowest Score: 1
 Competitive advantage
 Uniqueness of the product
6. Market Analysis Highest Score: 5 Lowest Score: 1
 Behavior
 Target Market
 Promotions
 Strategy
 Commercials
7. Resources Highest Score: 5 Lowest Score: 1
 Products
 Merchandise
 Materials
 Distributors
8. Location Analysis Highest Score: 5 Lowest Score: 1
  Advantages and Disadvantages of the
location
 Rents/ Cost
9. Financial Plan Highest Score: 10 Lowest Score: 1
 Start- up cost
 5 yrs. Prediction financial plan
 Summary of expenses and income
 Profit
10. SIMULATION OF BUSINESS- Highest Score: 45 Lowest Score: 1
 Power Point Presentation
 Actual Video of Business Operation

11. Date Submitted met Highest Score: 5 Lowest Score: 1

Total Score

Prepared B:

JOEL D. MANGILIMAN
ABM- ADVISER