Writing a job application (a cover letter)

Read the following job advertisement on vn.linkedin.com and the candidate’s profile.
Brand Supervisor
Circle K Vietnam
Ho Chi Minh City, VN
Job description
+ Manage Advertising, Public Relations, Media and all special events to support sales.
+ Conduct market intelligence in terms of marketing initiatives / trends in the market as well as competitors’ mar-
keting activities / initiatives and strategies.
Requirements
 Bachelor’s degree in Marketing, Business or equivalent major
 Have at least 03 years of experiences in Marketing / Brand management, experiences in Retail industry is prefer-
able.

Candidate’s profile
+ Thanh Nguyen, 30 years old
+ B.A. in Marketing, University of Finance and Marketing
+ Marketing Manager for KFC (5 years), launching 3 marketing campaigns
+ part-time job as waiter for Kichi-Kichi and Hanuri
+ friendly, active and hard-working

Write an email of job application for the position advertised. Make up information where necessary.

Subject: Brand Supervisor, Thanh Nguyen

Dear Mr. Phan Le,
 I am …………………………………………………………………………………………..
 As you can see ……………………………………………………………………………….
 With a B.A. degree …………………………………………………………………………..
 Thank you …………………………………………………………………………………...
 Yours ………………

Subject: Brand Supervisor, Thanh Nguyen

Dear Mr. Phan Le,
(Introduction: 5 marks)
I am responding with enthusiasm to your job posting on vn.linkedin.com for the position of Brand Supervisor. I be-
lieve my extensive experience and skills in this field are an excellent match for the job.
 (Body: 10 marks)
As you can see in my CV, I worked as Marketing Manager for KFC for 5 years. During that time, I developed mar-
keting strategies and successfully launched three marketing campaigns. I also conducted market research and an-
alyzed our competitors’ marketing activities.
 With a B.A. degree in Marketing and the experience accumulated while working part-time as a waiter for Kichi-
Kichi and Hanuri, I have a full understanding of the importance of media and event organizing in advertising prod-
ucts.
 (Closing: 5 marks)
Thank you for your time and consideration. I can be reached anytime via this email address or my cell phone (0164
…….. )
Yours sincerely,
Thanh Nguyen

II. Writing: Replying to a job offer

From the following notes, write an email accepting a job offer.
 o   position: Marketing Director, ABC company
o   annual salary: $65,000, not including health insurance & three weeks of paid time off
o   start date:  May 10, 20XX
 mobile phone: 555-555-5555

Subject: Jason Burnett - Job Offer Acceptance
Dear Mr. Smith,
 I am writing to
confirm ..........................................................................................................................................................
............................................................................................................................................................ .
 As we
discussed, ....................................................................................................................................................................
......................................................................................................................................................... .
 I am looking forward
to ........................................................................................................................................................
…................................................................................................................................ .
 I am always available on email, but feel free
…................................................................................................................. .
 Again, .......................................................................................................................................... .
 Yours sincerely,
 Jason Burnett

Subject: Jason Burnett - Job Offer Acceptance

Dear Mr. Smith,
(5 marks)
I am writing to confirm my acceptance of your offer of the Marketing Director’s position at ABC Company. I am
looking forward to working with you, and the rest of the senior management team at ABC, on charting a new direc-
tion for marketing strategy.
(10 marks)
As we discussed, my start date will be May 10, 20XX, with an annual salary of $65,000, and three weeks of paid
time off. This salary does not include health insurance, effective on my start date.
I am looking forward to seeing you next Monday. Please let me know if there is any paperwork or additional infor-
mation you need from me beforehand, or if there is any documentation I should bring along on my first day.
(5 marks)
I am always available on email, but feel free to call if that's more convenient (555-555-5555).
Again, thank you so much for this opportunity.
Yours sincerely,
Jason Burnett

Sample test: Writing

Read the following job advertisement on www.glassdoor.com and the candidate’s profile.

Sales and Marketing Manager

Cathay Pacific - HCMC
Key Responsibilities
+ Develop strategic plans and direction of the team
+ Identify brand building opportunities through the sponsorship of events and organizations
+ Evaluate and develop sales and tactical promotions
Requirements
 Bachelor’s degree in Marketing, Business or equivalent major
 At least 05 years of experiences in Sales and Marketing (with 03 years in a managerial position)

Candidate’s profile
+ Khang Tran, 28-years-old
+ Bachelor’s degree in Marketing, University of Finance and Marketing
+ Marketing Intern (02 years) and Marketing Manager for StudyLink (04 years)

 
Write an email of job application for the position advertised. Make up information where necessary.

Subject: Sales and Marketing Manager, Khang Tran

Dear Ms. Huong Nguyen,

 I am ………………………………………………………………………………………………………
As you can see …………………………………………………………………………………………………..
With a B.A degree ………………………………………………………………………………………………
Thank you ……………………………………………………………………………… .
 Yours ……………… ,
 Khang Tran

SUGGESTED ANSWER

Subject: Sales and Marketing Manager, Khang Tran

Dear Ms. Huong Nguyen,

(Introduction: 5 marks)
I am responding with enthusiasm to your job posting on www.glassdoor.com for the position of Sales and Market-
ing Manager. I believe my extensive experience and skills in this field are an excellent match for the job.
(Body: 10 marks)
As you can see in my CV, I worked as Sales and Marketing Manager for StudyLink for 4 years. During that time, I
developed strategic plans and my team was successfully achieved the goals set up. We built and raised brand
awareness by being the main sponsor for competitions held at universities.
With a B.A. degree in Marketing and the experience accumulated while working as a Marketing Intern for
StudyLink, I have a full understanding of the importance of sales and tactical promotions.
(Closing: 5 marks)
Thank you for your time and consideration. I can be reached anytime via this email address or my cell phone
(0164 …….. )
Yours sincerely,
Khang Tran