Topic- Zomato/ Swiggy’s impact on the traditional dine-in

perspective at restaurants

Group 07

Devi Prasad Ray 2023BLP016

Divya Singh 2023BLP018

Manan Gupta 2023BLP028

Shashikant Chavan 2023BLP062

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Table of Content
1. Topic 1
2. Table of contents 2
3. Introduction 3
4. Objectives of the study 3
5. Methodology of the study 4
6. Data Collection 4
7. Questionnaire 4
8. Hypothesis 5
9. Data Analysis (Graphical, Tabular, Quantitative Tools) 5
8. Data Visualization 6
9. Limitations 12
10. Bibliography/List of references 13
12. Exhibit 14

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INTRODUCTION:

Online food ordering apps are the media by which local hotels and restaurants, chefs, canteens are
delivering take away and food parcel directly to consumer’s footsteps. Due to increase in working
young generation in metro cities and hectic work life culture this type of idea is easily spreading. This
system has generated a new dimension to working people’s kitchen. Now day’s consumers are getting
more attracted towards online ordering apps rather than home delivery of a specific restaurants. In a
process of online food ordering apps there is no human intervention involved which gives it more
privacy. Apps are having number of restaurant, chefs kitchens listed with their menu specifically. So
the consumers need not to carry pamphlets and menu list for further orders. It gives convenience to
order food on click of a button. These apps can be directly downloaded to smart phone which give
them more accessibility. By giving your address and profile, payment information account can be
created. However the app needs to be downloaded by the customers on their cell phones and register
them on the app. Creating profile on apps includes their address and payment information. Apps are
having different kind of mode of payments like credit cards, debit cards, cash less accounts and free
home delivery. Different apps offer different services, offers, features or restaurants too. Downloaded
app used to give some coupons discounts, previous order history, some palette suggestions, recent
customers review on restaurants as well as dishes. The market business of Indian food industry is
expected to reach $420 billion by 2020, reports BCG. Presently, the Indian food business is around
$350 billion in 2019. This sector is coming up with innovative ideas to provide their consumer
convenience, satisfaction and retention. There is a huge competition between free home delivery
given by particular restaurants and online food ordering apps. Due to introduction of new technology
and innovation consumers are having so many options and varieties to choose from. Initially due to
adherences there is skeptically, dicey about idea investor were hesitant but after success of concept
there are growing number of players in market. Zomato, Swiggy, food panda, UberEat, Just eat are
some main players in this segment. Few big restaurants brand owns their own chain of delivery like
Dominos, Pizza hut, Fassos, KFC.

OBJECTIVES OF THE RESEARCH:

1. To discuss the concept of online food delivery applications.

2. To identify the pros and cons of the online food delivery apps from the point of view of restaurants.

3. To analyze the pros and cons of the online food delivery apps from the view point of the customers.

4. To analyze the impact of Zomato and Swiggy on traditional dine-in at restaurants.

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METHODOLOGY OF THE STUDY:

• Data collected from primary sources by structured questionnaire (based on fieldwork) and
online survey conducted
• Study covered only one major metropolitan city in India
• Sample size determination and testing of questionnaire, study conducted a pilot survey with
10 questionnaires in the city
• Based one objective of the study, and after review of literature, the questionnaire is designed
and tested on pilot data
• Sample Size: 67
• Sampling Procedure: Random Sampling
• Sampling Time-frame: Aug, 2022 – Sept, 2022
• Research Instrument: Structured Questionnaire
• Study estimates sample size under 95% confidence level with 5% allowable error

DATA COLLECTION INSTRUMENTS:

❏ Structured Questionnaire creation

❏ Data gathering was done through questionnaire & PI’s
❏ Analysis of data collected
❏ Final Inference or conclusion

QUESTIONNAIRE:
❏ Please enter your name.
❏ Please select your age.
❏ Please state your Educational Background.
❏ What is your current scenario?
❏ What is your monthly income?
❏ Do you prefer ordering food online or Dine-In?
❏ How often do you order food online on an average in a week?
❏ How much are you likely to spend per order?
❏ Which meal are you most likely to order?
❏ Please rank the factors which would most influence your decision while ordering
food online.
❏ When are you most likely to order food during the week?
❏ Do you think Zomato/Swiggy will affect the current Dine-In scenario of
restaurants?

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HYPOTHESIS:
Correlation

Online food deliveries = a + b (Age) + c (Income) + d (Education)

Ho = There is a no relation of online food deliveries on the age, income and education

H1 = There is a relation of online food deliveries on the age, income and education

or

Ho = a = 0, b = 0, c = 0, d= 0

H1 = a ≠ 0, b ≠ 0, c 0, d≠0

Analysis of Variation

Ho = There is a no significant variation of online food deliveries on the age, income and education

H1 = There is significant variation of online food deliveries on the age, income and education

The model is built using the excel data analysis function- Regression Model, (Assuming confidence
level =90%)

REGRESSION ANALYSIS:
SUMMARY
OUTPUT                
                 
Regression
Statistics                
Multiple R 0.857              
R Square 0.889              
Adjusted R Square 0.885              
Standard Error 0.15              
Observations 67              
                 
ANOVA                
Significance
  df SS MS F F      
Regression 3.00 0.87 0.29 1.71 0.082      
Residual 63.00 10.77 0.17          
Total 66.00 11.64            
                 
Lowe Uppe
r r
Coefficient Standar P- Uppe 95.0 95.0
  s d Error t Stat value Lower 95% r 95% % %
Intercept 0.871 0.080 2.294 0.025 0.112 1.629 0.112 1.629
Age 0.826 0.088 0.969 0.033 -0.091 0.262 -0.091 0.262
Income 0.548 0.031 1.859 0.068 -0.004 0.121 -0.004 0.121

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Education 0.733 0.082 0.085 0.032 -0.170 0.156 -0.170 0.156

DATA ANALYSIS :
 There is 85% correlation of online food deliveries on the age, income and education
 There is 88% variation of online food deliveries on the age, income and education
 Online delivery is highly dependent on the age, income and education
 The standard error in the model is 0.15 which is quite on lower side
 Since, Significance F is less than assumed α = 0.1 (Confidence level =90% assumed). Hence
Ho is rejected
 Therefore, H1 is accepted. This also proves there is a variation of online food deliveries on the
age, income and education
 Also, the R2 > 0, the model is correct and is also significant at 90% confidence level
 Also, for developing forecasting models we require more dataset

DATA VISUALIZATION:

 52.2 % of the people who order online are of the age group 25 – 40 years

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  59.7 % of the people who order online are post graduates

 43.3% of the people ordering online are the students who live away from their hometown

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  37.3% are the ones who fall under the income segment of under 10,000

 77.6% of the people prefer online food delivery rather than traditional dine-in

 61.2% people order online less than 3 times a week

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  55.2% of the people order in the bracket of Rs.201 – Rs.500 per order

 61.2% order online looking for dinner as their preference

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  52.2% order online because they are influenced by the quality of food while ordering food
online

 50.7% are used to order food online both during the weekdays and weekends

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  80.6% of the people think that the current dine-in scenario of restaurants will be affected by
online delivery platforms like Zomato/Swiggy

LIMITATIONS OF THE RESEARCH PROJECT:

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1) Formulation of research aims and objectives: While completing the research thesis, we have
not formulated research aims and objectives too broadly by only selecting Gurgaon city. This has
been done so that the level of focus of the study could be increased.

2) Choice of data collection method(s): Regardless of the choice of data collection method
(primary or secondary source) our team strongly believe that integrating additional methods of
data collection could have increased the scope and depth of analyses and this statement would be
true.

3) Implementation of data collection method: Here we do not have an extensive experience in

primary data collection there is a great chance that the nature of implementation of data collection
method may affect the final results in calculations. So, we consider the toleration of about 2%.

4) Scope of discussions: Our team strongly supports believes that scope of discussion is a research
limitation regardless of the choice of the research area. Because (most likely) y\we don’t have
many years of experience of conducing researches and producing academic papers of such a large
size individually, the scope and depth of discussions in your paper is compromised in many levels
compared to the works of experienced scholars.

BIBLIOGRAPHY / LIST OF REFERENCES:

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  https://www.researchgate.net/publication/
348880558_An_Analysis_of_Online_Food_Ordering_Applications_in_India_Zomato_and_S
wiggy

 https://www.inventiva.co.in/stories/will-zomato-pay-swiggy-diner-impact/

 http://www.ijsred.com/volume3/issue2/IJSRED-V3I2P98.pdf

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EXHIBIT:

1. Please enter your name.*

Your answer
2. Please select your age.*
Less than 15
15 - 25
26 - 40
41 - 60
Above 60
3. Please state your Educational Background.*
High School
Intermediate
Under Graduate
Post Graduation
Other:

4. What is your current scenario?*

Choose
5. What is your monthly income?*
Less than 10,000
10,000 - 20,000
20,001 - 30,000
30,001 - 50,000
Above 50,000
6. Do you prefer ordering food online or Dine-In?*
Online Food Delivery
Dine-In
7. How often do you order food online on an average in a week?*
Less than 3 times
3 - 5 times
6 - 8 times
Above 8 times
8. How much are you likely to spend per order ?*
Less than Rs. 100
Rs 100 - 200
Rs. 201 - 500
Above Rs. 500
9. Which meal are you most likely to order?*
Breakfast
Lunch
Evening Snacks
Dinner
10. Please rank the factors which would most influence your decision while ordering food
online.*
Quantity of food

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 Price of food
Quality of food
Delivery Time
11. When are you most likely to order food during the week?*
Weekdays
Weekends
Both
12. Do you think Zomato/Swiggy will affect the current Dine-In scenario of restaurants?*
Choose

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