Structure of an Informative Essay 

The basic structure of an informative essay is very simple. It needs to have a

beginning, middle, and end.
 The beginning needs to present the topic and grab the attention of the audience.
It needs to include the focus sentence for the entire essay.  
 The middle will be the main bulk of the essay and it will contain all the important
facts that you are covering. This is where the audience will get their questions
answered. Remember to answer these questions: who, what, where, when, why,
and how. 
 The end is a conclusion where you will summarize the essay. It should spur the
reader or listener to learn more about the topic.
The Beginning
Here is an example of the beginning of an informative essay: 
As you are listening to me, you might not think that today is the day that you
will save a life. It is quite easy to save a life any *day and it only takes a little
bit of your time. I’m not talking about being a paramedic or fireman; I am
talking about donating blood. 

The Closing
Here is an example of a closing: 
So that now you know how easy it is to donate blood, it’s time to take action.
After all, you have plenty of blood, so why not share? When you do, you will
feel good about yourself and you will save a life.

Subjects of Informative Essays

Informative essays, sometimes called expository essays, can be used for many
purposes. They can compare viewpoints on a controversial subject as long as
they don’t include the author’s opinions. They may analyze data, like in a cause
and effect situation, or educate the audience on ways to do something, like
solving a certain kind of problem.
For example:
 An informative essay might explain the pros and cons of the death penalty, using
statistics on crime rate reduction as a pro and statistics on innocent men being
found guilty as a con. 
 An informative essay might analyze whether lack of education is a cause of
homelessness by using statistics and information about the educational
attainment of homeless men and women. 
 An informative essay might educate the audience on how to open a bank
account.
Informative Essay Titles
To help you get a better idea of the different types of informative essays, here are
some possible titles for this type of essay:
 Understanding the Link Between Cholesterol and Heart Disease
 How to Buy a House
 Understanding Your Credit Score
 Defining Poverty in the City of Chicago
 The Health Benefits of a Vegetarian Diet
 The Importance of Regular Daily Exercise
 The Causes of Global Warming
 Reducing Carbon Emissions with Alternative Fuels
 Cost Savings of Hybrid Vehicles
 Understanding Geothermal Heating and Cooling
 Why Cleaning Your Ducts is Important
 Qualifications of Contractors
 How to Get your Commercial Driver's License

Steps in Creating an Informative Essay 

Most of the work on an informative essay is done before you actually sit down to
type. Here are the general steps to take:   
1. After you have chosen the topic, you will need to research and gather all the
pertinent details on that subject. You need to ascertain what you already know
about the subject and then decide what you would like to know.
2. You will need to make a list of the important facts and then list the main steps in
your paper. Make sure all your facts are accurate. You will need to write a topic
sentence for each fact and write a focus sentence (thesis statement) for the
entire essay.
3. Create an outline that will organize your facts in a logical way. Then you will be
ready to make your first draft.
4. Editing is an important step for any writing project. Reading your essay out loud
will help you notice places where the writing is awkward or unclear. If possible,
have someone else read it and give you their ideas for improvement. Of course,
you will need to pay attention for grammar, punctuation, spelling, capitalization,
and other errors.
An informative essay is the best way to explain something that is complicated...in
an uncomplicated way.


Read more at http://examples.yourdictionary.com/examples-of-informative-

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 What Are Informative Articles?
An informative article informs the reader by explaining and giving details
on a given topic. The informative article is not an argumentative article
that tries to persuade the reader to one side or the other. It covers all the
pertinent details: who, what, when, where and why. Newspaper reporting
uses informative articles; how-to articles represent another category.

Who
 An informative article identifies the people involved. For instance, if the informative
article is about a governmental policy change, it includes the congressmen, senators or
lobbyists involved in the issue. The article also identifies the stakeholders, those
affected by the topic, if any.

What
 An informative article includes a brief history of the subject, changes over the years
and its present state. An informative article about training golden retrievers, for
example, may contain a brief history of training patterns for the breed, what owners
train dogs for now and some methods for training.

When
 Informative articles contain pertinent dates. For example, in an article about a July 4th
event, the reader will want to know the day and time of the event. An article about a
historical event, such as the first Constitutional Congress, includes the dates of the
event.

Where
 Informative articles provide location details for the topic. When reading an
informative article, the reader learns about where the topic takes place. In a July 4th
event article, the informative article tells the reader where the event is taking place.

Conclusion
 The conclusion of an informative article presents the highlights of the article and
connects them to the article's purpose. For example, the conclusion of an article about
a government policy may remind the reader of possible implications of the policy or
cover the historical importance of the issue.