Hannah Jewel B.

Anoos
BA COMM 2A

GE ELEC Activity 5
Essay

1. As a consumer, what are the factors that you consider before purchasing a certain good
or service?
As someone who is not totally well-off, the first thing I would check would be the price
of the item. In these trying times where it is incredibly hard to earn money, it is important to be
wise in purchasing certain goods. Of course, the quality of the product must also be kept in
minds. You wouldn’t want buying something you would break the next day. Lastly, I would
always think if the item is something I totally need or just something that I have been wanting.
Needs must come first before wants.

2. Why do you think there are more female endorsers for liquor even if there are more male
customers who are consuming it?
Women’s body have always been used to sell consumer products. With male customers
being consumers, it’s obvious that using females endorsers for their brand would easily attract the
opposite sex, a smart marketing tactic. Especially if the female endorser is hot or sexy which is
considered the standard for being attractive nowadays. However, it can be damaging as it creates
an ideal beauty that people yearns for. To simply put, not a general statement but just an
observation, men are likely to be attracted to a brand if their endorser is also attractive.

3. Enumerate different brands which are promoting or advertising their product/s with
experience as their product, how?
- Strawberry Farm in Baguio where you get to experience picking your own
strawberries instead of just buying them from the market.
- Going for a Spa Treatment where you get to be relaxed for a day and improve your
well-being
- Arcades to enjoy and experience fun and variety of games