Business Communication Exam- Mayank Agarwal (3212445)

Martha Rinaldi: Should She Stay or Should She Go?

Martha Rinaldi joined the beverage company Potomac Waters as an Assistant Product Manager. Martha
graduated in 2008 from one of Top-10 business school in Chicago. During her MBA Program, Martha had the
opportunity to enrol herself for an Summer internship program at the Deep Dive Pizza(Fast Growing restaurant
chain) which has been located in Chicago. Her job was to assist the director of promotions at Deep Dive Pizza
and her unique initiatives were praised. With her determination and hard work, Rinaldi was offered a job within
the company by the CEO himself how was pleased with the efforts put in by Rinaldi during her short stay at
Deep Dive Pizza. The CEO of the company in fact offered her to lead a “Special project” at Deep Dive Pizza in
the marketing department.

However, once she completed her MBA Rinaldi even got an employment offer from Potomac Waters which
was a large beverage company. At Potomac Waters she was being offered a job of assistant PM in the Health
Drinks Division. Although the two offers which Rinaldi had were both quite distinct and unique but both had
their pros and cons.

Deep Dive Pizza is a regional restaurant chain headquartered in Chicago who plays in the highly fragmented
restaurant industry. It was definitely more energetic and fun place to work. It had only one female manager who
was the VP of sales. Moreover, the salary which was being offered to Rinaldi at Deep Dive Pizza was $15000
higher as compared to the salary offered at Potomac Waters. Potomac Waters was a much larger and better
established firm with a national presence and headquartered in Washington, D.C with annual market growth of
2%. Potomac was in $40 Billion strong beverage market of US which was more attractive than Deep Dive
Pizza. It also has proven record of marketing excellence(A perfect fit for Martha). After Martha’s met with
assistant MP’s and Doug Berman for lunch she was really happy with the decision she was about to take.

Martha Rinaldi joined Potomac on 1st September, 2008. Where she met her Boss Natalie Follet and Jamie
Vaughan, an associate PM. Natalie Follet seems busy all the time and mostly works from home. She always
asks Martha to get instructions from Vaughan who smoothly made Martha do all boring and not so important
work of his. Vaughan was identified as furious and not so friendly by many office staff working on the floor.

The current issues faced by Martha Rinaldi state that in spite of putting in extra efforts to please the co-worker
Vaughan and the boss, she has been unable to actually deliver satisfactory performance. She has been quite
hardworking individual and has shown a glimpse of her efforts where she was actually doing whatever was
asked of her(The ROI results). In spite of her content efforts she was not praised for her efforts and in fact all
the credit was given to Vaughan who had special relation with the boss Follet.

As the case states, she did made efforts and other departmental heads liked her and appreciated her, but her
immediate boss never took notice of her skills. In fact, she had this thing in mind that she has been rather more
helpful to the other departments and has been quite attracted to them.