Corporate Profile

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

About Us
Alpha Fintech was established in year 2020 and we are one of the fast growing
fintech company in the industries. With the well combine experience in various
method of digital payment solution, banking & finance, e-commerce, IT services
as well marketing strategic development. As a leading fintech company, we focus
on designing and development of high-end solutions for businesses across
various industry verticals.

We expertise in dealing with many organizations which include multinational and

regional corporations, public listed companies, ministries, statutory bodies, as
well as government-linked companies. We are also a corporate member of a non-
governmental organization, Pertubuhan Sahabat Alam Sekitar Malaysia (SAS),
which is involved in environmental charity work.

Our team consist of dedicated and highly qualified financial consultants who
deliver their expertise to provide financial technology products and services. We
deliver tangible results and putting clients at the heart of everything we do.

Our Mission Our Vision

• Pursue Excellence in allaspects To be the World Class Global Fintech Company
• Maintaining the Honor and Dignity of theProfession
• Keeping with High Standards of Ethical Conduct

Page 01
 Our Group Of Companies

Payment & Prepaid Card & Creative &

Service Provider Recruitment & HR Staffing Outsourcing
Digital Solution E-Wallet Production

Strategic Partner Certified &

Powered by
Approved DSP

E-Commerce Store Flagship Programme

Page 02
Organization Chart

Page 01
 Our Management Team

Ms. Angel Leow Mr. Steven Yap Mr. Lawrence Choong

Chief Operating Chief Business Chief Marketing
Dato’ Sri Haji Abdul Malek Bin Yusof Mr. Koh Chee Siong
Officer Officer Officer
(SSAP, DIMP,ANS) Chief Executive
Chairman Officer

Mr. Mohamad Zaini Mr. Steven Ting Mr. Shakir Hussain

Mr. Heng Wa Seng Mr. Daniel Teoh Mr. Reeve Tan Liaison Officer Legal Advisor Legal Advisor
CEO & MD of CEO & MD of CEO of SC Internal External
KASH NEXTG Payments
Page 03
Organization Chart

Page 01
 We Are Currently Servicing MORETHAN 1000 SMEClients Around Nationwide

Kelantan
Sabah
Pulau Pinang
Terengganu
Kedah
Perak
Klang Valley Pahang
KL
Selangor Johor
N. Sembilan
Melaka

Page 04
Page 01
 Our Services
We deliver dream

Consulting Payment & Loyalty &Co-Brand

Build a client network through Smart Solution Bridging Merchants and
lead utilization, prospecting, Create Smart Nation via Members together to create a
referrals, community involvement adoption of Cashless Smart Ecosystem
and financialseminars Transactions

Page 05
Consulting
Build a client network
 Consulting
Build a client network through lead utilization, prospecting, referrals,
community involvement and financial seminars

• We deal with reputable financial and service provider to

provide best digital payment solutions for our clients.

• We provide digital and marketing strategic development.

• We work together with our client to build network, branding

and superior customer experience.

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

Page06
 Payment &
Smart Solution
Create Smart Nation
Alpha Android Terminal
Alpha Android Terminal takes advantage of the unlimited expansion ability of internet to make its payment functions more powerful
while opening doors to many new business applications, which satisfies the most demanding expectations of merchants, retailers
and banks.

Payment Partner eWalletAcceptances Added Value Services

Mastercard Touch n’ Go eWallet
GrabFood
VISA Boost FoodPanda
Union Pay Wechat Pay(RMB) DeliverEat
Alipay(RMB) Hungry
Razer Pay
DahMakan
Maybank QRPay
GrabPay
ShopeePay
PrestoPay
UnionPay QR

Online Payment Channel

E-commerce M-commerce Auto Billing MOTO

Page 07
 Secure PaymentLink
A payment link is a way to request payment from customers who
are paying for your goods or services outside of a traditional online
store purchase. It’s essentially a “Pay Now” or “Pay Invoice” button
sent to customers via email. Once those custom- ers click the
payment button they’re taken to a payment page showing the
amount due. They can securely fill in billing and shipping
information, and the process is complete.

https://secure.gobiz.com.my/
spl/210127000016

(Generate Link)

Merchant.
Send Link.
App/Portal Send the link to customer
Fill in the amount(MYR) via email/sms
Fill in order description

or

ME RCHANT http s://se cure .go biz.co m.my/s p l/2 10

1 2 7 00 0 016

https://secure.gobiz.com.my/
spl/210127000016

T + 2 days. Merchant Receive. User FillUp. User Receive Link.

merchant received the Merchant receive notification Fill up VISA / Copy link & send to other
money on their settlement about the transaction Mastercard / UnionPay Link will show the merchant channel like wechat,
account card detail & Click Submit business name & amount Whatsapp, Telegram & etc

Page 08
 Buy Now Pay Later
In extending our digital payment services, our company intend to
provide “Buy Now, Pay Later” services as payment option to
consumers via our app. Consumers can split their payment up to
max 6 months instalments.

We will work with merchants to enable this services directly from

merchant’s check out page (online) or in-store via POS, terminal
device or mobile apps.

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved Page 09
 ALPHA Smart Solution
& Social Digital
Marketing

We are also specialized in Website, E-commerce, App

development, Virtual Expo and Digital marketing such
as Search Engine Marketing (SEM),Social Media Marketing and
other smart solutions to help business owner on generating
more revenue.

We can help you to grow your business through strategic

planning and choosing the right digital channels for marketing
and advertising purpose to meet your objective and goal.

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

Page 10
 Selangor Government’s Initiatives For Digitalisation

Going digital is the only way for businesses to stay afloat under the current Covid-19 pandemic. To
serve our e-Commerce, Startup and SME communities better, the Selangor government through
SIDEC has launched the following initiatives:

Selangor SME Digitalisation Matching Grant

The Selangor state government is providing a 50% matching grant or a maximum of RM5,000 for
state SMEs to sign up for their chosen digital service solutions.

Certified & Approved

Digital Service Provider

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

Page 11
 Loyalty
Bridging Merchants & Members
 Co-BrandingCard
VISA |Mastercard |UnionPay

Custom Branded Flexible Fulfillment

The card itself, associated collateral, and Cards can be direct mailed to recipient’s homes, handed-
cardholder touchpoints can be branded from out in person and on the spot, or bulk shipped to
end to end multiple locations

UniversallyAccepted Seamless Experiences

Card recipient don’t need a bank account to Recipients can check their balance, transaction history,
use a prepaid card and profile info online anytime, or get 24 7 cardholder
phone support

Fast CashAcces 100%Rewarding

Funds loaded onto the VISA/ MasterCard/ Members will receive up to 100 rebate of Points based on
UnionPay can be used immediately by the transacted amount However, it doesn't end there! The
recipients anywhere in the world reward system is beneficial to members who are loyal The
greater the loyalty, the greater therewards

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

Page 12
 KA$H
Prepaid Mastercard
KA$H® is a safe and secure payment solution that is
globally accepted and allows you to make online and over
the counter purchases, pay bills, withdraw cash while
enjoy KA$HBack and Rewards.

Safe & secure OnlineShopping Cashback Rewards

GlobalAccepted Bill Payment Transaction Notification
Nationwide Withdrawal Mobile TopUp Spending Tracker

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

Page 13
 ALPHA Workplace
We also provide Employee Benefit Program to your employee, your employee hard earned salary when
crediting salary into KASH Card.

Employee can get more rebate at Alpha Store or KASH wallet to redeem product or voucher.

Salary All At Your Fingertips

• Payments
• ATM Online
• Deposit, Withdrawal &
Rebate Discount, Transfer
reward & privilege

Alpha Payroll Benefit Alpha Micro Credit

• Enjoy up to 15x of rewards and discounts Provide staff financial assistance for
when you buy stuffs online or at retail outlets personal contingency, medical assistance
or assist child education
• Every Ringgit deposit will be entitled point
rewards. Redeem point with our online offline
merchants.

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

Page 14
 Alpha StoreReferralProgram
The program is a rewards redemption program designed for
you to earn Points. You earn points based on :

• Every Ringgit spent on the Co-Brand Prepaid Visa/Master/

UnionPay will be entitle points rewards

• Spending anywhere to enjoy rewards

• Shopping online & offline worldwide

Share Links or QR Code ToFriend

Share Link

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

Page 15
 Flagship Programme

Alpha CSR University Programme Alpha Award Night Programme

Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved

Page 16
Alpha Group Of Companies
 About Us
Introducing KA$H, a revolutionary digital payment solution, brought to
you by Virtualflex Sdn Bhd, a fully owned subsidiary of Alpha Fintech
was set up to seize opportunities offered by the rapid growth of the digital
economy. This is in line with Bank Negara Malaysia aim to promote
cashless billings and payments, KA$H was developed and designed for
Revolutionary FinTech Ecosystems
digital and cashless payment solution service via prepaid VISA / For Financial Inclusion
MasterCard, Digital Wallet Mobile App and QR Pay.

eTicketing Mobile
Reload

Loyalty
eWallet
Points

eCommunity

Rebates
Program eHailing

eCommerce Pay Bills

FinTech
Education

Digital
Helpdesk

Currency
Checker

www.live.kash.my
Copyright © 2021 Alpha Fintech Sdn Bhd. All rights reserved
Page 17
About Us
We're a creative photo & video production agency that helps businesses &
brands to achieve more exposure.

Effective video comes in three parts. Our video production company does it all.

Strategy
A strategy is the backbone of any successful video production project. We'll
craft you a video strategy with the right targeting, tactics and messaging to
reach your goals.
• Video strategy Production
• Campaign planning
• Content planning Like a fine suit, we tailor-make video to your objectives. From
• Video brand guidelines
solid research to the creative approach, from script to
storyboard, we'll handle everything.
• Storytelling
• Creative ideas Marketing
• Live action video production Video is only successful if it's seen, but views are just the
• Animation start. We'll distribute your video content to hit your targets
• Video templates and get the biggest bang for your budget.
• Video distribution
• Video advertising
• YouTube optimisation

Page 18
 About Us
Alpha Fintech through it’s subsidiary Alpha Assistance Sdn Bhd are
providing innovative services and tailor made solution based on your
need. Now you can have a peace of mind when you are in
emergency or inconvenience situation with added confidence.

Your smart choice on our range of simple, affordable and personalize

program that provide fast, reliable assistance through our dedicated
helpline and connect you to the right helper when you are in
emergency or encounter inconvenience.

Nothing important than to understand what and when you need

most, and we make it easy, simple and everything just on your
fingertips

With the exclusively collaborate with Allianz Partners to provide

B2B2C assistance, specializing in the automotive and home
assistance. We offers solutions that are redefining help, going beyond
traditional to help and protect customers wherever they are and
whenever they need it.

Powered by Allianz Assistance, a strong partner with over 10,000

partners who handle more than 10 million cases each year, motivated
to go the extra mile to help customers around Malaysia.

www.alphaassistance.com.my
Page 19
About Us
Agensi Pekerjaan NextG Sdn Bhd, NEXTG is more than just a job-finding agency. It is a
brand that speak directly to the next generation. Here at NEXTG, we believe in
representing people as their personal career coach and providing guidance to them in
getting jobs and succeeding in their respective industries in a more personal way. All our
dedicated recruiters prioritize matching the right candidate for the right environment, so
their career paths / company needs will never be neglected. We are bringing the human
factor back into the hiring process.

We are a registered company under SSM and Jabatan Tenaga Kerja (JTK) which providing
360 holistic services to corporate clients. Focusing on Talent Acquisition, Recruitment
Services, HR & Payroll Solution as well Corporate Employee Benefits

www.nextg.biz

Page 20
About Us
NextG Advisory Sdn Bhd is a one-stop professional outsourcing partner-of-choice
for HR solutions which specializes in providing Payroll Outsourcing & HR Solutions
Services to a wide range of clients ranging from SMEs Business to MNCs.

NextG Advisory is more than partner-of-choice HR Solutions

www.nextg.biz

Page 21
About Us
Pertubuhan Sahabat Alam Sekitar Malaysia (SAS) is a non -governmental
organization (NGO) established on 05 August 2011, which is an organization that
provides services in preserving the environment of sea, land and air, where its
programs and activities are designed to bring future for the generations.

Due to the irresponsibility of human kind activities which impact and damage the
environmental, the preservation of the environment is an important responsibility
of all of us as human beings to keep the beauty of this earth from being
destroyed by symptoms of human negligence. To preserve and conserve the
environment, various ways and means can be adopted to increase our sense of
responsibility towards it.

Page 22
We’re Here..
Transforming Your Business To NEXT Level

Thank You

enquiry@alphafintech.my
+603-6732 3997
www.alphafintech.my

Menara 1 8trium, Jalan Cempaka SD2/5, Bandar Sri Damansara 52200 KL

Career Progression & Targets
 Head of Unit / Segment / Department

Team Leader / Project Manager

Senior Business Development Manager

Business Development Manager

Business Development Executive

Growing with
 Career Roadmap

Job Description BDM & BDE Alpha Management Trainee Program

Achieve KPI & personal sales assignment
Drive team sales & performance Sales & Management Skill
Building superior relationship with client & agency force
Leadership Skill
Strategic, marketing & business development planning
Recruitment & building team Organization Structure & Operational
Services & customer experience
Business & Development Strategic

Career Roadmap

BDE BDM Team Leader Senior Role

Balance Score Card (BSC)

Balance Score Card (BSC) – BDM & BDE

Segment Target Revenue Monthly Yearly Target

Business Development 15000 180,000

Executive
Business Development 22000 264,000
Manager
 Balance Score Card (BSC)
BDE & BDM (Payment & Digital Unit )
Balance Score Card (BSC)
Balance Score Card (BSC) – BDM & BDE (Payment & Digital Unit & Alpha Assistance)

KPI Measurement Monthly Target Weightage %

Terminal Acc. Opening (Uncapped) 20 20%

Total Revenue (Uncapped) 15K (BDE) 70%

22K (BDM)
Services Experience 5%

No Defect 5%

Total 100%

Bonus – Reward Program ≥ 3Cases 10%

Bonus – Agent Recruitment ≥ 3Agent 5%

 Balance Score Card (BSC)
BDE & BDM ( Production Studio Sales Unit)
Balance Score Card (BSC)
Balance Score Card (BSC) – BDM & BDE ( Production Studio Sales Unit)

KPI Measurement Monthly Target Weightage %

Merchant / Brand Acquire (Uncapped) 10 10%

Total Revenue (Uncapped) 15K (BDE) 80%

22K (BDM)
Services Experience 5%

No Defect 5%

Total 100%
 Balance Score Card (BSC)
Head Of Segment ( Ninety3 Studio)
Balance Score Card (BSC)
Balance Score Card (BSC) – Head Of Segment ( Ninety3 Studio )

KPI Measurement Monthly Target Weightage %

Total Revenue (Segment) (Uncapped) 20000 65%

Hosting BenTV (Uncapped) 5 15%

Video Shooting (Uncapped) 10 15%

Increase Audience Traffic (Like, Follower, MOM Grow 3% 5%

Subscriber) BenTV FB & Youtube (Uncapped)
Total 100%

Brand Sponsorship (Bonus) ≥ 3 Brand / Product 10%

Showcase
Balance Score Card (BSC)
Sample Calculation
 Balance Score Card (BSC)
KPI Measurement Monthly Target Weightage % Sample Calculation

Terminal Acc. Opening (Uncapped) 20 20% 25/20 x 20% = 25%

Total Revenue (Uncapped) 15K 70% 10,000 / 15,000 x 70% = 46.6%

Services Experience 5% 5%

No Defect 5% 0%

Total 100% 76.6%

Bonus – Reward Program ≥ 3Cases 10% 10%

Bonus – Agent Recruitment ≥ 3Agent 5% 0%

Overall Total 86.6%

Product Available
Starter Package Influencer Package Premium Package Ninety3 Studio
Package
Starter Package Basic Package Alpha Package Premium Package Petty Trader Package

N6 (MYR750), N3 (MYR900),
Terminal K9 K9 K9 K9 (MYR1,050),

Set Up Fee RM 200 RM 1, 250 RM 200 RM 200

Rental Fee RM 25 monthly Waived RM 50 Waived

X 24 months

Total Upfront Fee RM 500 Waived MYR 800 Waived

MDR Rate 1.30%(Credit Card) 1.10%(Credit Card) 1.20%(Credit Card) 2.30%(Credit Card)
0.70%(Debit Card) 0.50%(Debit Card) 0.60%(Debit Card) 2.30%(Debit Card)

eWallet All* All* All* All*

Sim Card Waived MYR 10 per months Waived MYR 10 per months
*Optional x 24months *Optional

Paper roll Free Max. 4 Roll RM 1.50 per roll Free Max. 4 Roll RM 1.50 per roll
per months *Optional per months x 24 months *Optional

Kash Rewards Free Enrollment Free Enrollment Free Enrollment Free Enrollment

30 second Video Yes Yes No

provided by Ninety3 Studio No

*All in eWallet mean AliPay, Boost, GrabPay, MCash, Maybank QR, Touch N Go eWallet, Wechat Pay CN, Shopee Pay, Presto Pay, Union Pay QR
*T&C Apply

*Life Time Warranty

 GOBIZ PRO PACKAGE

Description Unit Price (MYR) Remark

Payment Terminal (Sell Off) (0/50/260) Payable by Merchant

Payment Terminal Maintainance Fee 120 Payable by Merchant

(annually)

Monthly Rental 0 Waived

SIM Card 68 Payable by Merchant

MDR Visa / Master (Local) 1.30%

MDR Debit Card 0.50%

Paper Roll 1-4 Payable by AFP (Free for Merchant in 24 months)

KA$H Reward Yes Free Enrollment

30s Video Promotion No

Influencer Package Basic Super Club

Terminal K9* Influencer Club K9* Influencer Club

2x Influencer
Set Up Fee RM 200 Waived
1x Influencer 2x Video Posting
1x Photo Posting Instagram
Rental Fee RM 25 monthly Waived
Instagram 2x Photo Posting
Instagram
Total Upfront Fee RM 800 RM 2588
1x Selected FB OR
MDR Rate 1.30%(Credit Card) 1.10%(Credit Card)
0.70%(Debit Card) 0.50%(Debit Card)
BenTV
eWallet All* All* 1x Influencer
1.00% 1.00%
1x Video Posting
Sim Card Waived MYR 10 per months
*Optional YouTube

Paper roll Free Max. 4 Roll RM 1.50 per roll

per months Free Join Alpha *Optional Free Join Alpha
E-Store* E-Store*
Kash Rewards Free Enrollment Free Enrollment
Free Join Apps Free Join Apps*
Alpha E-Store* Alpha E-Store
30 second Video Yes
provided by Ninety3 Studio No *2.5% Sales Revenue *2.5% Sales Revenue

*All in eWallet mean AliPay, Boost, GrabPay, MCash, Maybank QR, Touch N Go eWallet, Wechat Pay CN, Shopee Pay, Presto Pay, Union Pay QR
*T&C Apply

*Life Time Warranty

Ninety3 Studio Package Video Shooting Package

30Sec Short Commercial Video BenTV (Hosting Video) Personal Interview Video
RM1488 RM2488 RM1988

Photoshoot Package

F&B Photoshoot
3-6 Item (RM 150 each item)
Commercial Posting Photo 7-10 Item (RM 130 each item) Product Photoshoot
10 Above Item (RM 110 each item)
RM 380 (7pc) *Each Item 2 photo RM 100 (1pc)
 ALPHA ONLINE PAYMENT GATEWAY
ALPHA PLAN ENTERPRISE PLAN MCO PROMOTION SME PLAN SME PREMIUM PLAN
PLAN
One Time Setup Fees RM 638 RM 1,288 RM 2,388 RM 3,288

Yearly Maintenance RM 500 RM 500 RM 500 RM 500

Fees
Total Payable Amount RM 1,138 RM 1,788 RM 2,888 RM 3,788

Credit Card (Visa & 2.30% 2.00% 1.80% 1.60%

Master)
Debit Card (Visa & 1.8% 1.6% 1.4% 1.2%
Master)

COMMISSION TOTAL PAY OUT 25%

SALES STAFF OWN DEAL 25%
SALES STAFF OVERRIDING 5%
AGENT 20%
Commission & Incentive Scheme
 Comm. & Incentive Scheme
BD COMMISSION SCHEME
NO. PACKAGES AGENT OVERRIDING BD
KASH Card Commission Cost Extra Commission
1 Basic 180 20 200
Basic （2nd Year) 70 30 100 Min order 20 PCS 27 3
Min order 100 PCS 25 2
2 Alpha 250 50 300
Min order 500 PCS 23 1
3 Premium 180 20 200 Internal Sales Price 25 0
Premium (2nd Year) 70 30 100
Ninety3 Studio Commission
4 Petty Trader 250 50 300 30Sec Short Commercial Video 200

GoBiz Pro 180 20 200 BenTv Hosting Video 300

5 2nd Year 50 20 70

GoBiz Pro (Waived maintainance Personal Interview Video 300

6 fee) 80 20 100
2nd Year X X Commercial / Posting Photo 50

7 Influencer Package (Super Club) 450 50 500 Food & Beverages Photoshoot 10%
Alpha Award Special Package Product Shooting Packages 10%
RM3,800
8 1-4 Case 380 X 380
5 Above 500 X 500
PACKAGES Commission
Alpha Gold Sponsorship 300 300
Booth 300
9 Alpha Platinum Sponsorship 10% 500 X 500
Sell Out
10 Alpha Sponsorship RM5500 680 X 680
 Comm. Incentive Calculation
Product Incentive Calculation
Alpha Terminal Package A (SME Plan) Scenario 1
RM200 (Personal Sales) Assuming achieve target (20)
RM180 (Agent) RM200 x 10 = RM2000
RM20 (Overriding) RM20 x 10 = RM200
By achieving basic target
Min bring home = RM2200
2nd Year RM100 (Personal Sales)
RM70 (Agent)
Additional incentive bring
RM30 (Overriding) home
Package B Terminal (Sell off)
RM300 (Personal Sales) RM4760
RM250 (Agent)
RM50 (Overriding)

Award Package 5 Case below – RM380 per case 5 Case x RM500 = RM2500 BSC Monthly %
5 Case above – RM500 per case
(Per month) Terminal Acc. – 20%
Sponsorship package – 10% Total Revenue – 29600 138%
KASH Card Min 20 (RM3) RM3 x 20 = RM60 Bonus – 10%
Min 100 (RM5)
Total BSC – 168%
Reward Programme 0.5% of the reward by merchant (Ratio 7% : 3%) Target 10 Merchant
Exp 10%, 7% User : 3% KASH (0.5%) Every Merchant 10K x 10 = 100K
Merchant sales 10000 x 10% =1000 100K x 10% = 10K
Out 1000, 3% = 300 Out of 10K, 3% = 3000
300 x 0.5% = RM1.50 3000 x 0.5% = RM15
Business Direction & Strategic Proposition

Acquisition Branding Visibility Cross Selling

Client Base Product Holding

Alpha Visibility
- Terminal Merchant Increase 1 : 3
- KASH Card User
Social Media
Digital Platform Cross Sell DNA &
Corporate / University Referral

Alpha Hub
Manpower
- Agency

Alpha Hub User

~ Focus 3 Main Pillar ~
 Alpha Share Folder & Reporting

Alpha Fintech Document Shared Folder - Google Drive

Sales Distribution Channel (SDC) - Google Drive

Monthly Sales Report - Google Sheets

Ninety3 Studio Segment
 Packages / Services Cost Price Retail Price Min Retail Price
30Sec Short Commercial Video 250 3800 -
(Premier Packages – Alpha Award Packages)

BenTV (Hosting Video) 500 5500 -

(Premier Packages – Alpha Award Packages),
Retail Package, F&B Package

Influencer Packages (Basic) 250 800 -

Influencer Packages (Super Club) 738 2588 -

Influencer Club / BenTV Option

30Sec Short Commercial Video 500 1488 850

Ninety3 Studio Packages

BenTV (Hosting Video) 900 2488 1500

Ninety3 Studio Packages

Personal Interview Video 800 1988 1100

Ninety3 Studio Packages

Photoshoot Packages Customise

Ninety3 Studio Packages

Referral Project, Business, Job Assignment 10%