Digital Middleware Enabler

Products & Platform

▪ About Sedania Innovator Bhd
▪ Our Fintech Business
▪ The Situation is…
▪ …and the Solution is.
About Sedania Innovator Berhad
Sedania Innovator is…

…an empowerment company dedicated to

enabling its customers to
▪ stay relevant in the market,
▪ improve financial performance, and
▪ to adapt future trends

by applying smart technologies.

Our Verticals

FINTECH GREEN INTERNET BIG DATA SHARING

TECH OF THINGS ANALYTICS SERVICES

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 Our Verticals

FINTECH GREEN INTERNET BIG DATA SHARING

TECH OF THINGS ANALYTICS SERVICES

Market Leader “Making Malaysia “Turn Data into Business Intelligence” “Empowering over 103
Automatic Islamic Energy Efficient” Buildings  Vehicles  People million mobile
Banking Trading subscribers in Malaysia
Platform Energy Saving Fleet Management Psychometric Profiling and Bangladesh”
Technologies for System for HR Analytics
Digitalisation of Corporations with Market leading
Malaysian FSIs multi-site branch Building Connectivity API-based platform for
System Integrator for setups telco industry to share
Crealogix’ Digital LRT Passenger airtime credit and data
Middleware Information System between users.

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Experienced Management
Daniel Bernd Ruppert
Group CEO
A former technology M&A
banker with entrepreneurial
background in software and
e-marketplaces. Founder of
Presto Grocery Group, an
online retailer and delivery
service business.
Razam Mohd. Rashid
CTO
As a firm believer of mobile
solutions, he has been working
with several telcos in providing
solutions and value-added
services for SE Asia markets.
Rizalzin Hashim
Mohammed
CFO
He is responsible for managing the
financial operations of the Group
including fund raising, investor
relations, corporate development
activities as well as participating in
strategic planning, M&A, venture
investments and new business
initiatives.
Ahmad Fehmi
Mohammed
Deputy CEO, Sedania As Salam
Capital Sdn. Bhd.
With over 10 years experience in
the IT and Communication
industry, he shares his experienced
in the Commercial and Sales with
an analytical and logical approach
to problem solving.
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Board of Directors

Lau Kin Wai Noor Y. Bhg. Tan Sri Y. Bhg Tan Sri Y. Bhg. Y. Bhg. Datuk
Independent Nuraizah
Non-Executive
Syafiroz bin Abdul Halim bin Datuk Azrin Syed Izuan
Director Mohd Ali bte Abdul Mohd Noor bin Syed
Noor Independent Non- Hamid Founder / Kamarulbahrin
Executive Chairman Independent Non- Managing Director,
Executive Non-Executive Director
Former Chief Secretary Executive Director Sedania Group
Director, Financial Advisor to the
to the Government Former Chairman,
Sedania Group Group
Former Chairman, MCMC Executive Chairman,
MDeC
Weststar Group

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Our Fintech Business
Milestones

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References

Hidayah Factoring

Over 40 existing clients including banks, credit-cooperatives, factoring

houses and government-owned financing agencies

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Our Mentions
2010 London Sukuk Summit Islamic Finance Award
Most Innovative Islamic Finance
Transaction

2010 International Arch of Europe Award

Gold Award from Frankfurt

2010 KLIFF 2010 Award

Most Outstanding Consumer Financial
Product

2010 Frost & Sullivan Award

Product of the Year 2018 Malaysia Fintech Awards
Prominent Enterprise of the Year
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2011 NEF Awani Award
Best Mobile Content ICT Category

2012 The Brand Laureate

SME’s Best Brand Award SEDANIA INNOVATOR BHD
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The Situation is…
 The Current Problem

Mobility disrupts
Deconstitution due Prosumers Competition from New
existing
to internet Fintech & Bigtech Regulations & Sandboxes
business model

Silo multi- Physical

Product-centric Disjointed CRM
channels Infrastructure

RISKS
MANAGEMENT ORIGINATION MONITORING CRM COLLECTION

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 Solution Architecture

Mobility as the new Reconstitution of Adaptable to new

Enable collaboration
business platform financial services Regulations & Sandboxes

Product/ Multi-
CRM API-links
Services channels

Adaptation
cycles
Silo Business Proactive Contextual
Verticals Fulfilment @ Points of
Adaptation Relevance
cycles

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…and the Solution is
 Easy & Agile
Integration

…so you can orchestrate.

 Over 200
Digital Middleware Products Available

Let’s look at some…

Offline to Online Retail Marketplace Seller Services

✓ Seller Onboarding ✓ Customer on-boarding ✓ Lead Generation

✓ Agent Dashboard ✓ Robo Advisory ✓ Seller CRM
✓ Sales Generation

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 Digital Middleware Hub

✓ Seamless integration of third parties via APIs

✓ Quick implementation
✓ Decoupling of business logic from the core
banking system
✓ Secure connection between bank and customer
✓ Protection against unauthorised access at all
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technical levels, including customer devices

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Seamless Integration By Digital Middleware Hub

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The Digital Middleware Hub API Layers

✓ Seamless User Experience

✓ Interaction management between
✓ components and widgets
✓ Central event, status and notification
✓ management

✓ Share banking data between CREALOGIX

plug & play modules and authorized third
party components
✓ Access API based services

✓ Multiple backend integration

✓ Standard adaptors to main core banking
✓ providers

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A Digital Services Hub

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 A Digital Services Hub

Localization Modularity Management SDK

Multiple language Implementation from Administration tools Separation of
support module menu card component and logic
Content Management
Multiple character Add additional Default JS libraries
types (Unicode) modules in later Analytics provided can be used
phases to build own
Right-to-left support applications

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Financing generates high quality leads which includes real-time front end
Aggregator banking processes, enhancing the financing journey experience for
the seller with your bank.

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Multi
key feature are liquidity management and payments. Therefore it is a
Accounts fundamental aspect for the relationship between bank and the
corporate.

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More than 80% of corporates have multiple bank relationships

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 Agent
Dashboard offers differentiation in the relevant client-facing processes and
ensures optimal support for the Agent in the engagement.

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Increase client sales up to 30% due to: Cost saving up to 50% due to :
▪ Digital advisory ▪ Process optimization
▪ Social integration ▪ Regulatory compliance
▪ Automated execution
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Seller Dashboard

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Digital Middleware Enabler Landscape

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Client Universe

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Partner Universe

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Global Presence & Localization Support

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Enabling Digital Middleware…the fintech way.