Muhammad Kamran Amjad

Muhammad Ziam
Shahwaiz Nadeem
Horaira zuilfqar
Founder Dream Clean
Paper Soap

DREAM CLEAN PAPER SOAP

BUSINESS PLAN

DATE: 27-5-2022

1
Contents
THE BUSINESS ................................................................................................................................ 4
Business details .............................................................................................................................. 4
Management & ownership ...........................................................................................................
5 Key
personnel ................................................................................................................................ 6
S.W.O.T Analysis ........................................................................................................................ 12
Advertising and sales .................................................................................................................. 13
Assumption ..........................................................................................................................................
16
Startup cost ..........................................................................................................................................
16
Balance Sheet Forecast .......................................................................................................................
17
Profit & Loss Forecast ........................................................................................................................
18
Cash Flow ............................................................................................................................................
18

2
 BUSINESS PLAN SUMMARY

The Business

Business name: (Dream Clean Paper Soap) With Increase in awareness, people are more
concerned about their health and hygiene. Dream cleaning paper soap is a product that will
provide quality cleaning and organic ingredients to customers.

Business structure : company

Business location : Our manufacturing unit will be present in Rawalpindi but our product
will be distributed in retail shops, malls, cash and carry, and Marts all over the country as
well as available online.

Date Established: We are going to launch this business in January 20232022.

Business owners : Daniyal Hasnain, Muhammad Ziam, Shahwaiz Nadeem, Horraira and
KamranRida Ahmed, Zohaib Khan, Umair Asif, Emaan Irfan & Shabiaa Shakoor.

Owner experience : We have experiences of working as internee in different organizations

and working as employee with different businesses. Now we have a very good understanding
of handling the business matters and managing it in a well manner.

Product: Our product is Paper soap which will be available in different flavors.

The Market

Target market : We will target people who are concerned about their hygiene and want to
wash their hands frequently during the day but are not satisfied with the regular hand
sanitizer, people who want to wash their hands with soap whenever and wherever they want.

Marketing strategies: We will use social media advertising strategy for promotion.
Everyone nowadays uses social media app and we will pay to different apps like Instagram
Facebook to boost our post to reach more people. Advertising through influencer, Bill boards,
TV ads are another option we are will go for.

3
The Future

Vision "To become the world's most reliable and innovative hygiene solutions provider,
enhancing the quality of life in communities where we live, work, and engage by creating
healthy environments." Goals/Objectives:

• Establish long-term relationships with our customers and the local community.
• Our products must never contain any ingredients that may harm the environment.
• Provide the best outcome possible by using only the highest-quality, most natural
ingredients.

The Finances

All group members will invest from their savings or with the help of family and the profit will
be divided equally among all that is 20%. In the start the profit will be low but will increase
with time. We are expecting Rs. 5000 profit in 1st month.

THE BUSINESS

Business details
Product

Dream cleaning paper soap is a product that will provide quality cleaning and organic
ingredients to customers. It is light weight travel friendly easy to carry and gentle on skin
paper soap. We will make its availability on every shop so the people can easily get it from
anywhere.

Paper soaps rarely available in the market so it's mean we have less competition and we can
easily get the place in the market. Due to Corona demand of cleaning products is very high.
Soap which people can easily carry every where is need of the day.

Corona has build habit of washing hands after every hour. So if Corona will over people with
take care of their hygiene. They don't feel satisfied by the use of sanitizer so they prefer
washing hands. As it quickly removes bacteria and stains from your hands and paper soap
will help them to do so.

4
Business name

Dream Clean Paper Soap

Business premises

Business location

Our manufacturing unit will be present in Rawalpindi for what a space of about 750 square
feet is required which we will rent out in the beginning. Our product will be distributed in
retail shops, malls, cash and carry, and Marts all over the country and for international
customers we will make website from where they can easily order.

Buy/lease

We are leasing a space for manufacturing and will pay for it over the fixed time period. This
will help us to budget for future we will purchases that space with profits.

Organization Chart

Owner/
Manager

Marketing Office
Manager Manager

Social Media Executive

Saleperson Operations
Manager Assistant

Management & ownership

Names of owners

➢ Daniyal HasnainRida Ahmed

➢ Muhammad ZiamZohaib Khan

➢ Shahwaiz NadeemUmair Asif
➢ Horraira ZulfiqarEmaan Irfan

5
 ➢ Kamran AmjadShabiaa Shakoor
Details of management & ownership

We will run the business by our self. It is a partnership agreement, all 5 members will have
20% share. Currently we are doing Bachelors in Business Administration and purpose is to
contribute in economic growth. We believe in handling matters with our own hands under our
supervision. We will hire a skillful and hardworking team. At the beginning we need 4 to 5
staff members. Owners will be completely involve in Business by providing guidance and
direction to the team.

Experience

We are motivated and passionate students whose aim is to start their own business. We are
highly educated and skillful. All of us have experiences of working as internee in different
organizations, working as employee with different businesses. Now we have a very good
understanding of handling the business matters and managing it in a well manner.

Key personnel
Current staff
Job Title Name Skills or strengths

Plant Manager Daniyal Bachelor’s of Electrical Engineering, degree in

Hasnain business, Adequate knowledge of business and
management principles, Ability to create
accountability and to lead by example, Strong
team building, decisionmaking and people
management skills

Marketing Manager Muhammad

Bachelor’s in business administration of
Ziam
Electrical Engineering, , good teamwork skills,
Communication skills and networking ability,
Adaptability, Strong attention to detail, Good
organization and planning skills, Creativity and
writing skills, Commercial awareness

Finance Manager Shahwaiz Bachelor’s of Electrical Engineering,in

Nadeem business administration,
Leadership, Problem solving, Communication,
Analysis, Interpersonal skills, Mathematical

6
 proficiency, Attention to detail, Organization,
Technological skills, Ability to work
independently
Quality Control Manager Kamran Bachelor’s in business administration of
Amjad Electrical Engineering, , Strong attention to
detail, observation, organizational, and
leadership skills. In-depth knowledge of quality
control procedures and legal standards. Strong
knowledge of mathematics, data analysis, and
statistical method. Good technical and IT skills.

Sale Executive Horraira

Bachelor’s in business administration of Electrical
Zulfiqar
Engineering, , Self-
motivated and driven by targets, Resilience,
Strong communication skills – including both
verbal and written, Ability to influence and
negotiate with others, Commercial awareness.

Required staff
Job Title Quality Expected staff Skill necessary Date
required
Turnover
Production [3] 2-3 years Production of the paper soap should know January
team how to make and combine such chemicals
with experience of 2 years.

Graphic [1] 2 years Design the posters and help us in social January
designer media advertisement with 2 years of
experience

Market [1] 2 years Market researcher will help us to stay January

focused and awareness of the market by
Researcher
doing market research that what our
competitors are doing. A market
researcher with experience of 2 years.

7
Recruitment options

Recruitment will be done through giving ads in newspapers by providing full details and
requirements. Social media will also be used for recruitment by advertising through attractive
posters, videos and graphics. Talented, skilled and hardworking candidates will be hired for
the post.

Training programs

We will offer training programs for enhancing the employee activity and business growth.
The training programs will include;

Orientation

We will welcome our employees introducing newly hired people to the company.

Technical skills development training

There is always a room for improvement of technical skills of employees so we will

offer such programs to train our employees to enhance their technical skills and
improve them according to new advancements.

Soft skills development training

Other skills of employees also must be enhanced such as communication,

problemsolving, leadership, emotional intelligence, time management, ethics and
adaptability.

Service training

This will be used to train the old and newly hired employees about the services of the
business to keep them up to date.

Skill retention strategies

We will use skill retention strategies to increase the retention rates Offering
benefits:
We believe in making our customer happy and satisfied by providing them the benefits.
Be Open:
When we will communicate with our customers, we will be transparent so that our customers
can know our product better.

8
Product
Product Description Price
Paper soap Our product dream paper One Pack will cost Rs. 80
soap is an organic paper soap
that will maintain the
hygiene of people and will
help them to stay clean and
safe. It will be available in
many different flavors.

Market position

Our product that is dream paper soap in a very useful product because in this corona time
everyone is concerned about their hygiene. And this product will totally fit in the market
because what’s customer need is their demand. Our product is budget friendly because we are
more concerned about our customers health especially in this pandemic. As we have not
much competitors in the market so we are not much worried about the competitors but maybe
in future others companies will copy us and will make their own paper soap so on that time
we will compete by giving the best product in budget.

Unique selling position

Now how we will maintain the unique position in the market by engaging our customers by
focusing more on their health as our product is organic and what’s good other than organic
things so this will attract our customers. We are not selling a product we are helping people to
maintain their hygiene by giving best quality product. Our market tactic will be “Save lives
not Money “we will run a campaign.

Anticipated demand

As one pack of paper soap contains 60 little paper soaps. So if a person uses 2 per day so a
pack will be enough for him/her and An individual customer will buy 12 packs of paper soap
in one year.

9
Pricing strategy

The pricing strategy that we are using is the Penetration Pricing Strategy because as we are
new in the market so we in the start we want to attract more customers by decreasing the
price of the product some the customers show interest to purchase the product and know the
quality of the product once the customers get to know about the product and get habituated to
our product we will increase the price.

Value to customer

Our products provides you quality cleaning through effectively washing away bacteria. It will
take 100% care of your skin and moisturization. Unique fragrances will give customers
options to select of their own choice. We will make it available is every retail shop so that it
will be easy to access for customers. All natural and organic ingredients will be used in its
making. It is a risk free product.

THE MARKET
Market research

We will do an online survey and ask questions from people that what they want or expect
from our product, how often they would like to use our product and what are their needs. We
have done a primary research and set a questionnaire that we would use in order to collect
data from our targeted customers. We will use the collected data to improve the quality and
the performance of our product.

Market target

In start the target price are on monthly basis the target sale for the first month will be 15,000
and will increase from next month gradually.

Firstly twin cities Islamabad /Rawalpindi will be targeted. Basically we will target people
who are concerned about their hygiene and want to wash their hands frequently during the
day but are not satisfied with the regular hand sanitizer, people who want to wash their hands
with soap whenever and wherever they want.

10
Why people use it

Due to the Corona virus everybody wants to stay clean and feel safe and secure. People carry
hand sanitizers with them wherever they go but the regular hand sanitizer is not as effective in
killing the bacteria as a regular soap but the problem is the once you wash your hands with
soap it gets wet and you have problems carrying it with you , so our product will provide the
best of the both worlds to our customers.

Environment /industry analysis

Pakistan is one of the largest population country in the world, according to the statistics it’s
the 6th largest population country in the world. Most of the people in Pakistan belong to the
working class , people who have jobs. These people have to deal with a lot of paperwork
everyday and due to the Corona virus outbreak, this makes them venerable to germs. Our
product will help them to stay safe while also performing their duties.

Our customers
Demographic

We will target people who belong to the middle class or upper middle class. Our focus in
working people who live in cities. The reason for not targeting the lower class or the rural
areas is because people in those areas don’t prefer using products like these ( e.g. hand
sanitizer and paper soap ).

And our main focus is on people who have the knowledge of what a paper soap is and who
have the tendency to wash their hands frequently during the day but want something more
then a hand sanitizer.

Key customer

Our key customers are people who are doing jobs and have to meet a lot of people everyday ,
people who have to do a lot of paperwork and therefore want to clean their hands frequently
with a soap. People living in Rawalpindi /Islamabad.

Customer management

We will provide superior quality product to our customers and develop friendly relationship
with them and add customer care services to respond to the queries of customers. We will do

11
customer satisfaction surveys in order to know the level of satisfaction of our customers. We
would conduct customer opinion programs in order to talk with our customers and know their
opinion of how we can improve our products quality.

Initially we will start with a basic variant of our product that would focus on germ killing but
slowly we would add other variants as well.

S.W.O.T Analysis

Strengths Weaknesses

● There is not much competition • Lack of awareness in market , the

present in the market.
● In the times where people are getting
sick due to germs and bacteria we
will provide the solution for them.
● Entry to market: In the time of
pandemic situation people prefer to
wash their hands frequently.
product is relatively new so people are
not so familiar with it. It would take
time for them to adapt.
● Less profit because there are a lot of
alternatives present so if we price our
product too high people won’t buy so
we have to operate at low margins.

● It will add value in customer life by ● Worker or labour are not familiar with

keeping them safe and clean. product

● Lack of experience

Opportunities Threats

● Trend of people becoming more ● Strike of labour

conscious about their health. ● Low profits margin cost may exceed
● First movers advantage. sales
● Ability of building customer ● Companies like safeguard, lifebuoy
relationship may introduce their own paper soaps.

12
Competitors
As our product is relatively new in the market there are not many competitors present in the
market at the moment.

There is only one company that is producing a familiar product and that company is easy
paper soaps but their product is not much popular among the people because of lack of
advertising and due to their lack of use of modern promotional methods.

Advertising and sales

Advertising & promotional strategy

In the next 12 month we will use social media advertising strategy for promotion because there
we can reach most of the people and with to help of internet influencer we will do marketing

Planned promotion /advertising type Expected business improvement

Online advertising Online advertising now a days is more popular and by

this we can reach more people in less time. At different
locations.

Posters and billboards We will hang poster and billboards with our brand
advertisement so people see it and we click on their
minds

Social Media Marketing Every second person now a days uses social media app
and we will pay to different apps like Instagram
Facebook to boost our post to reach more people

13
 Broadcast (TV and radio) We can do television marketing by displaying video ads
on different channels but it is expensive then radio
advertisement.

Sales & marketing objectives

Umair Asif and Shabiaa shakoor will make our sale team. We will Build trust through
Kamran and Horriara Zulfiqar
providing incentives to our loyal customers. Our First month target will be RS 15,000 in sales
and we will increase it gradually.

Unique selling position

We will develop trustworthy relationships with our customers by focusing on customer

management. Another thing that helps us to be unique in the market is the lack of
competition , there are not many products like ours so this adds to our product being unique
and new.

Sales & distribution channels

Channel type Percentage Reason
of sales (%)

Utility stores , cash and 80% People normally buy their groceries and all
carry's. other essential items from utility stores or cash
and carry's. So distributing out our product
through these channels will boost our sales as
well as it would improve our reach.

Online 20% By selling online through apps like daraz we

would be able to provide our customers with
the ease of purchasing our product and having
it delivered at their doorstep.

14
 THE FUTURE
Vision Statement

"To become the world's most reliable and innovative hygiene solutions provider,
enhancing the quality of life in communities where we live, work, and engage by
creating healthy environments."

Mission Statement

"To create a safe, hygienic, and pleasant working environment for our clients'
customers and staff."

We commit to contributing to a better society by focusing on environmentally friendly

procedures to provide our consumers with organic, high-quality, and ethical items combined
with excellent customer service. We gain our consumers ' loyalty by offering sound, organic
soap products.

We created the Infection Alert System to help people remain one step ahead of diseases by
communicating hygiene instructions to families and children during times of high importance,
including during the holiday season, school reopening, and epidemics.

During the COVID-19 outbreak, we ran several healthcare campaigns, including public
service announcements and medical collaborations, to help people access medical care.

Goals/Objectives

By manufacturing a superior product and providing outstanding customer service, we hope to

establish long-term relationships with our customers and the local community.

We are determined that our products must never contain any ingredients that may harm the
environment. We attempt to provide the best outcome possible by using only the
highestquality, most natural ingredients.

We want to make sure that it does not harm the environment when a product is washed down
the bacteria. That's why we only use natural ingredients in all of our products! When we use
genuine components to manufacture our products, we mustn't hurt the environment in the
process.

15
 Action Plan
Milestone Date of expected Person Responsible
completion

The process of prioritization will be anticipated. -------------- Manager

Find innovative techniques to make the networking -------------- The Social Media
process more effective. Manager
Encourage that team members go above and beyond -------------- Project Manager
to come up with an original and innovative idea.

Maintain the budgeting process and establish a new --------------- Project Manager
baseline.

THE FINANCES

Assumption

Current Intrust Rate 10%

Long Term Intrust Rate 10%

Tax Rate 40%

Startup cost

No Expenses Cost in
Rupees

one time expenses

1 Research Expenses 5000

2 Rising funds 7000
3 License and Permit FEE 3000
4 Equipment and Supplies 10000

Ongoing Expenses

5 Marketing 6000
6 Payroll 20000

16
 7 Insurance 5000
8 Utilities 7000
9 Technology 6500
Total Expenses 69500

Balance Sheet Forecast

ASSETS Amount LIABILITERS Amount

( Rupees) ( Rupees)

Current assists Current Liabiliti es

cash 2100 note payable 5000

petty cash 100 account payable 35900

temporary investment 10000 wages payable 8500

accounts receivables 40500 interest payable 2900
inventory 31000 taxes payable 6100
supplies 3800 warranty payable 1100

prepaid insurance 1500 unearned rev 1500

total 89000 total 61000

Investments 36000 long term

liabilities

property notes payable 20000

land 5500 bonds payable 400000

buildings 180000 total 420000

equipment 201000

less accum dep -56000 total liabilities 481000

prop,plant ,euip 337000

17
 intangible assists Stockholder
Equity

goodwill 105000 common stock 110000

trade names 200000 retained earning 220000

total 305000 accum other 9000

less treasury stock -50000

other assis ts 3000 total 289000

total asse ts 770000 d s tock 770000

total liabilities an

Profit & Loss Forecast

Sales and revenues: Year Year

2022 2023
Sales of Machinery, Energy & Transportation Rs. Rs.
52,142 52,694
Revenues of Financial Products 3,042 2,962

Total sales and revenues 55,184 55,656

Operating costs:
Cost of goods sold 39,767 40,727
Selling, general and administrative expenses 5,697 5,547
Research and development expenses 2,135 2,046
Interest expense of Financial Products 624 727
Other operating (income) expenses 1,633 981
Total operating costs 49,856 50,028
Operating profit 5,328 5,628
Interest expense excluding Financial Products 484 465
Other income (expense) 239 (35)
Consolidated profit before taxes 5,083 5,128
Provision (benefit) for income taxes 1,380 1,319
Profit of consolidated companies 3,703 3,809
Equity in profit (loss) of unconsolidated affiliated companies 8 (6)

18
Profit of consolidated and affiliated companies 3,711 3,803
Less: Profit (loss) attributable to noncontrolling interests 16 14
Profit [footnote 1: Profit attributable to common shareholders] 3,695 3,789
Profit per common share 5.99 5.87
Profit per common share – diluted [footnote 2: Diluted by 5.88 5.75
assumed exercise of stock-based compensation awards using the
treasury stock method]
Weighted-average common shares outstanding (millions)
- Basic 617.2 645.2
- Diluted [see footnote 2] 628.9 658.6
Cash dividends declared per common share 2.70 2.32
Cash Flow

Cash flow Amount (Rupees)

Net Earnings 200000
Addition to cash

Depreciation 10000
Decrease in AR 15000
Increase in AP 15000
Increase in tax P 2000

Subtraction From Cash

Increase in Inventory -30000

net cash 212000

Cash flow from investing

Equipment -50000

Cash flow from financing

NP 10000

END cash flow 152000

19