BUSINESS PLAN

Business Plan
• It is a formal statement of a set of business goals, the reasons
why they are believed attainable, and the plan for reaching
those goals.
• It is simply a resume for your proposed business.
• It is a tool that helps to decide whether or not a business is
qualified for money, resources and time investment.
 General Rules for writing a business plan
• Write the plan yourself
• Back up every claim you make with supporting evidence
• Write clearly and to the point
• Avoid hyperbole: don't overstate your case
• Ensure that your writing is error free
• Choose a simple, common font such as Times New
Roman, and stick with it throughout
• Use professionally produced drawings, photographs, and
graphs
• Bind the pages simply.
• Make sure you include your contact information right on
the cover.
 Content of a business plan
• Executive Summary
• Your Planned Venture
• Market Research
• Your Background and History
• Management Team
• Ownership
• Start-up Plan
• Operational Plan/Product Description
• Marketing Plan
• Financial Plan
• Appendix
 Importance of a Business Plan

• your business plan will announce/outline who you are and

your purpose to your investors & property managers

• A business plan is an essential tool for companies raising

capital
• A business Plan is the foundation, towards the
establishment and growth of a new business
• It is created to explain and illustrate the vision of your
business, and to persuade others to help you achieve
that vision
 Types of Business Plans

• Concept Presentation Plan.

• Full Financial Business Plan

 Concept Presentation Plans
They are typically 10 - 24 pages long. This type of plan
contains no financial projections or financial statements.

Its primary purpose is to convince landlords and property

managers that you are interested in negotiating for the
lease of an available space.
Format for Concept Presentation Plan
The non-financial business plan should include:
• Cover Page
• Executive Summary
• Your Background and History
• Mission Statement (Your Planned Venture)
• The Principals (Management Team)
• Products Description
• Marketing Techniques (Plan)
• Market Research (Trend Analysis)
• Ownership
• Start-up Plan
 Full Financial Business Plan
Depending upon the contents, it can consist of 25 to 100 pages of information.

Full Financial Business Plan is needed to borrow money from a bank, or to

entice investors to lend you money.

It can contain all the elements of the concept presentation plan, but primarily
it examines in depth financial projections or statement.
THANKS