AUDIENCE ANALYSIS

OBJECTIVE: TO ENTERTAIN

Scenario:

You are a popular YouTube content creator and online personality and
your channel publishes funny Let s Play videos where you play through a video
game and provide entertaining commentary and critique.

This year, the sequel to a much-anticipated strategy video game is set to

release and you have been provided early access by the game developers.
You ve decided to make a playthrough video for this game and upload it to your
YouTube channel.

Audience Analysis

Primary Secondary Hidden

Users neither
Subscribers and non-
Subscribers and subscribed nor
subscribers
non-subscribers interested in video
interested in the
Analyze who are interested games but have
video game I m
in video-games in access to the
providing a
general. platform (YouTube)
playthrough for.
and the internet.

Understands what
the video game is all
May have heard
about and knows the
about the game Know little to none
details of its
Understand title and have at all about the
upcoming release,
played something video game.
including technical
similar in the past.
details like
gameplay.
 Typical gamer in this
genre is male, aged
18 and above, nerdy
(for lack of a better Mostly male and of Anyone that has
Demographics
term) and motivated various ages. internet access.
by the cognitive
appeal of the video
game.

Moderately
Very interested and interested as they
looks forward to the may be into video
Not very
Interest playthrough, and the games but not
interested.
entertaining specifically the
commentary. strategy game
genre.

Most are socially

May include casual
reclusive in the Could be anyone;
gamers,
physical world but some may see
understands the
are active members video games as a
gaming
Environment of the gaming negative influence
community well
community, has no while some are
but may not relate
problem apathetic to the
well to the strategy
understanding hype.
game sub-culture.
terms or jargon.

A well-presented
playthrough of the
May be on a look-
video game, and to
out for a new video
get a sneak peek or a No needs in
game to play and
preview of the particular that can
Need playthrough
upcoming release. be provided by the
YouTube channels
Critique coming speaker.
are a great source
from a fellow gamer
of that.
who has gained early
access privilege.
 Make the
Make sure that the
playthrough fun Play through the
video that
even if for a game in a way that
to be published
strategy game. Make entices gamers as
will not damage
Customize the commentary a whole and being
my reputation as a
uniquely as relatable for
gaming channel
entertaining, other gamers as
and not generate
something they possible.
negative publicity.
don

Knows the channel

Expects me to be or the video game
knowledgeable and landscape and so
Expects me to be a
at the same time expects me to be
Expectations video game
entertaining when the same. No
enthusiast.
playing through the unexpected things
game. happening on the
video.