•Types of goals:

Goals can be separated into four types of

organizational categories.

1. Time-based goals:

Long-term goals

A long-term goal represents the big picture or

overall direction of your team, company, or project.
These goals stretch out over an extended time
period, potentially months or even years down the
road.
 Example: 

Ÿ Make Acme Co the market leader in business

software.
 Short-term goals:

Short-term objectives are how you break out a

long-term goal into more sizable bits. They’re
clearly defined and easy to measure or evaluate
over a set period of time, such as a month or a
quarter. 

Building on the example above, some short term

goals to support that long-term goal of market
leadership could include:

Ÿ Improve customer satisfaction. 

Ÿ Build new business software products.

Ÿ Increase awareness amongst consumers.

2. Performance-based goals:

Performance-based goals are short-term

objectives set for specific duties or tasks. They are
also clearly defined and easy to measure or
evaluate. These can also be used to measure
 Examples: 

Ÿ Improve customer satisfaction for existing products

by 10% in Q1. 
Ÿ Invest 25% more engineer time in building new
business software.

Ÿ Increase share of voice in the area of business

software by 25% via Marketing campaigns.

3. Quantitative vs. qualitative goals:

Quantitative goals are evaluated based on

numbers or statistics, like if your team’s freshly
launched webpage is receiving the projected
number of hits per page. (SMART goals are a
great tool for setting specific, measurable, and
achievable targets.) Qualitative goals are not as
cut-and-dry, such as how the website is being
received by your users.
Ÿ

Example of a quantitative goal:

Ÿ Our newly re-designed business software website

has
 increased user interaction on the page by 30%.

Example of a qualitative goal:

Ÿ Customers think the redesign presents information

about our company in a better and more engaging
manner.

4. Outcome- vs. process-oriented

goals:

Outcome is the result you’re aiming for, while

process refers to the processes that will lead to the
desired outcome if you follow them repeatedly. 

Process goals are more immediate and tangible,

and they keep you moving forward toward your
outcome goals.
 Example of an outcome-oriented goal:

Ÿ Launch a new website by the end of the first

quarter.

Example of a process-oriented goal:

Ÿ Follow a 2-week sprint to ensure design and

development is being completed on time.

Ÿ Hold weekly standups with the website redesign

team to catch up on tasks in progress.

Pick your best goal type and go

Every big achievement starts with a well-laid plan.
By mapping out your project plan, using the right
type of goal, and making your aspirations detailed
and measurable, you can hit any target.
• 2 types of Organizational
objectives:
1.Tactical Objectives 
Tactical objectives focus on the steps necessary to
achieve
strategic goals. They’re generally set for middle
managers of various departments. These
managers are responsible for ensuring the
carrying out of action steps by employees.

Tactical objectives will usually be set by upper

leadership for the middle managers based on the
bigger picture and larger-scale strategic goals of
the overall corporation.

2.Operational Objectives

Operational objectives focus on the short-term

action steps and day-to-day grind that is
necessary to achieve tactical objectives set forth
by middle managers. These objectives are
designed for lower-level managers and general
employees.

Operational objectives represent the small steps

that need to be taken on a frequent and regular
basis in order to achieve the bigger picture
strategic goals laid out by leadership.