ABOUT GROFERS

Grofers is India’s largest low-price online supermarket in the grocery space. The company uses
its in-house technology platform to manage a network of over 5,000 partner stores that enable the
company to run a fast and lean supply chain – from manufacturers straight to customers in 16
cities namely Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Pune, Gurgaon, Noida,
Ahmedabad, Jaipur, Lucknow, Kanpur, Rohtak, Bhiwadi & Meerut. Grofers utilizes its efficient
supply chain to deliver over 25 million products to customers every month. A majority of these
products belong to the company’s 8 in house brands namely Grofers Happy Day, Grofers Happy
Home, Grofers Mothers choice, Grofers Happy Baby, G Fresh, O’range and budget brands
Savemore and Havemore.The major competitors of Grofers includes Zoppers, Swiggy, ZopNow
and Bigbasket.
Following investors have invested in Grofers

 Cyriac Roeding
 Roeding Ventures
 Tiger Global Management
 SoftBank
 Sequoia Capital

Grofers work on Inventory Model system

Latest Initiative by Grofers:

Grofers has announced the addition of electric vans to its last-mile delivery fleet. This makes the
grocery delivery startup the first company to attempt something of this scale and nature. The step
has been taken as part of Grofers' commitment to working towards a sustainable future. The first
set of vehicles will be deployed in Jaipur. The company is set to introduce 50 E-Vans in the city
and aims to deploy 500 such vehicles across 50 operational markets by the end of this year.

"With environmental sustainability at the heart of doing business at Grofers, the company is
focused towards exploring new measures to reduce carbon footprint, in order to minimize the
environmental impact. The initiative which honours government’s commitment of introducing
environmentally friendly mobility will not only help us bring down carbon footprint by 40 per
cent but also reduce our overall delivery costs by up to 50 per cent,"
In a bid to attain profitability and market share, Gurugram-based hyperlocal grocery delivery
startup Grofers has reportedly set up 15 offline stores across Delhi-NCR. These new outlets will
offer fresh produce and dairy products and will cater to the everyday grocery needs of local
residents. As per the above stated report, since the shops will run on a franchise-driven model,
operation costs incurred by Grofers would be comparatively less.The rational behind this is to
have their own private labels.Any company who comes up with private labels have the issue of
being compare with national products. With growing business onlibe Grofers is able to maintain
trust and quality among it’s customers. Also there is a huge population who want to experience
product in physicality to gain more trust before buying it .For example, if we take pulses then
we see that it’s always packed in transparent cover so that the customer can see the product from
inside and then buy it .

DATA COLLECTION METHODS

Data Collection Methods

Structured Interview

Sources of Data Collection:

1. Primary data: It is the first hand information collected through a structured

interview where our team has asked certain questions about organisation structure,
culture, Hr policies with respect to performance management, employee retention.

2. Secondary data: Secondary data was collected from the following resources.

 Newspapers

 Internet

 Organisational Behaviour by Robbins

  Human Resource Management by LM Prasad

PERFORMANCE MANAGEMENT SYSTEM

Objectives and Key Results (OKR) is a popular management strategy for goal setting within
organizations. The purpose of OKRs are to connect company, team, and personal goals to
measurable results while having all team members and leaders work together in one, unified
direction.Here atGrofers, communication with mangers in terms of your growth and goal setting
is one of the important aspects.

Benefits to Managers
Improve manager feedback through objective focused management
Benefits to Team Members
Identify skills gaps and create learning goals to keep growth and development front and center
Benefits to CEOs
Visibility into company, department and individual progress, wins, and roadblocked areas.

Performance Appraisal at Grofers

Behaviorally Anchored Rating Scale

Behaviorally Anchored Rating Scale (BARS) is a scale used to rate the performance of
employees. It is an appraisal mechanism that seeks to combine the benefits of narratives, critical
incidents and quantified ratings by anchoring a quantified scale with specific narratives of
performance ranging from good, satisfactory and poor performance.
Here in Grofers BARS is designed to bring the benefits of both quantitative and qualitative data
to employee appraisal process. It compares an individual’s performance against specific
examples of behavior that are tied to numerical ratings of 5 to 9. These behavioral anchor points
are collected using Critical Incident Techniques (CIT), which are procedures used for
documenting human behavior that are of significance in a particular arena. It is done once a year.

Employee Engagement at Grofers

Employee engagement is a property of the relationship between an organization and its employees. An
“engaged employee” is one who is fully absorbed by and enthusiastic about their work and so takes positive
action to further the organization’s reputation and interests. Over here to keep employee engaged there
recognise the efforts of their employees and reward them accordingly. They also have sports club in which
various practices take place to build a team spirit among employees. Every month a meeting is held by the
owners interact with employees over every branch through Skype to boost the morale of the employees Also
for them small things matter which further results in warmth within the team. Everyone is encouraged to come
up with new ideas. All of these lead to greater employee loyalty, reduce absenteeism, higher retention rates
and a happy working environment.