5 what is direct exporting?

 Direct export means direct sales to a customer abroad.

 The manufacturer himself or through his agent situated in the foreign country.
 You send your invoice directly to the customer. For instance: you product
handmade mobile casings, and mail them to your customers in Belgium and
Germany.
 You maintain close contacts with your customers and undertake your own
marketing and sales. Sales through a foreign branch of your company are also
direct exports.
 The degree of risk involved in direct exporting is very high but also get more
returns.
 Direct exporting is a simple entry strategy that might be suitable for organizations
that want to expand their market share or maximize profits.

Advantages

 Direct exporting avoid all the costs and confusion of a "middleman."

 It also allows you to have greater control over sales and to interact directly
with your clients.
 Your profits are greater because you are eliminating intermediaries.
 You can develop a better products as per customer’s requirement.
 You can develop business in the foreign markets.

Dis-Advantages

 The degree of risk involved in direct exporting

 You may not be able to respond to customer as quickly as a local agent.
 You have to handle all the logistics of the transaction.
6. Explain behavioural segmentation.

 Behavioural segmentation refers to a process in marketing which divides

customers into segments depending on their behaviour.

 Behavioural Segmentation helps to improves targeting accuracy.

 Dividing the market into smaller segments, each with a common variable,
allows brands to use valuable time and resources more efficiently.

 If all consumers experienced the same marketing experience than its not
much effective.

 But if market is divided in segments based on their behaviours than

customers can get better experience.

These segments could include grouping customers by:

1. Segmentation based on purchase and usage behaviour

 Segmenting by purchase behaviour depends on the varying trends and behaviour

patterns that customers have when making a purchase decision.

 This form of behavioural segmentation is into the buying stage while customer in
the purchasing process.

2. Occasion or timing-based segmentation

 Occasion-based segmentation categorizes customers who are most likely to

interact with your brand on either specific occasions or set times.
 Occasions could include national holidays like Birthday Day, a holiday season
like Thanksgiving or Christmas, or life occasions, such as a wedding, new house,
or vacation.

3. Benefits sought segmentation

 Segmenting by benefits sought refers to dividing your customers based on your

customer that is looking to gain benefit from your product or service.
 Grouping your data by benefits sought helps you narrow down the specifics of
what attracts customer during purchases, revealing which product feature
customer likes more.
 Divide data by these benefit sought segmentation based on focus of customers
on Quality, Usage, Uniqueness and Customer Feedback.

4. Segmentation based on customer loyalty

 Loyalty-based segmentation measures the level of loyalty a customer has with

your brand.

 Using loyalty-based behavioural segmentation helps you to repeat existing

customers. Their needs, behaviour patterns, and more.

 Besides generating repeat revenue from your business, loyal customers are
incredibly useful in terms of referrals, they tell to other customers and their
feedback.
8.write a note on point-of-differnce.
Point of difference refers to the factors of products or services that establish differentiation.
Differentiation is the way in which the goods or services of a company differ from its competitors.
Indicators of the point of difference's success would be increased customer benefit and brand
loyalty. However, an excessive degree of differentiation could cause the goods or services to
lose their standard within a given industry, leading to a subsequent loss of consumers. Hence, a
balance of differentiation and association is required, and a point of parity has to be adopted in
order to allow a business to remain or further enhance its competitiveness. [1][2]

9.explain point-of-parity with a suitable example.