APRIL

Project Task KPI type KPI target Budget

Google Ads - Run ads about Mars Petcare’s Key word 1000
products CPC 30.000

Facebook Ads - Run ads about Mars Petcare’s CPM 650.000

products

Youtube Ads - Run ads about Mars Petcare’s CPV 650.000

products

Instagram Ads - Run ads about Mars Petcare’s CPM 650.000

products

Email Transactional email: Send Number of 200.000

notifications emails right emails delivered
away when customers use Mars
Petcare’s products

Website

Display banner X X X X

SEO - Audit SEO

- Keyword research

Facebook page - Seeding on products and services Picture 2

of Mars Petcare
- Create the content of the list Post 5
best seller and best choice of dry
and wet pet food 5
- Post pictures or videos of KOLs Picture/Video
using Mars Petcare products for their
pets.

Instagram page - Post short videos related to Mars Video 2

Petcare's pets and food
- Post pictures or videos of KOLs Picture/Video 10
using Mars Petcare products for their
pets.

Youtube page - Post a short video of the pet food Video 5

manufacturing process or teach your
pet how to properly feed and combine
different Mars Petcare foods.
-Create the content of the list
bestseller and best choice of dry and Post 5
 wet pet food

MAY

Project Task KPI type KPI target Budget

Google Ads - Run ads about Mars Petcare’s Key word 1000
products CPC 30.000

Facebook Ads - Run ads about Mars Petcare’s CPM 650.000

products

Youtube Ads - Run ads about Mars Petcare’s CPV 650.000

products

Instagram Ads - Preparation CPM 650.000

- Run ads Mars Petcare’s products

Email Transactional email: Send Number of 500.000

notifications emails right emails
away when customers use Mars delivered
Petcare’s products

Website

Display banner X X X X

SEO - Audit SEO

- Keyword research

Facebook page - Seeding on products and services Post 10

of Mars Petcare
- Create the content of the list 10
best seller of dry and wet pet food
- Post a post about the benefits of 10
using Petcare wet and dry food

Instagram page - Post short videos related to Mars Video 5

Petcare's pets and food
- Post pictures or videos of KOLs Picture/Video 10
using Mars Petcare products for
their pets
-Post a post about the benefits of 10
using Petcare wet and dry food

Youtube page - Post a short video of the pet food Video 20

manufacturing process or teach
your pet how to properly feed and
combine different Mars Petcare
foods
 OVERVIEW: SUMMER HOLIDAY CAMPAIGN
- Duration: 3 months, starting from June 21 to September 23
- Mars Petcare operates and thrives on pet-related products and services. Mars Petcare
owns dozens of diverse Brands in the field of pet health care. Some typical names that
can be mentioned in the pet food business of Mars Petcare are Cesar, Pedigree, Nutro
or Sheba… The target customers of Mars Petcare in the summer are busy people. work
or take time off to go on vacation, have no time to take care of pets or make food at
home, that's why we decided summer is the time for Mars Petcare to launch the
program. Promotion combo program, promote promotion strategy in June. Mars Petcare
increased the frequency of social media ads to expand the reach of the campaign. A
typical advertising technique includes optimizing keywords in Google tools and placing
KOLs or influencers and running ads on media such as: Google, Facebook, Youtube. In
addition, we will post articles about the best seller products, best choice of Petcare food,
and hire KOl to experience Mars Petcare's products and services for our pets.

JUNE

Project Task KPI type KPI target Budget

Google Ads - Run ads posters about Summer Key word 10.000
holiday campaign CPC 100.000

Facebook Ads - Run ads official poster of Summer CPM 1.000.000

holiday campaign

Youtube Ads - Run ads official poster of Summer CPV 1.000.000

holiday campaign

Instagram Ads - Preparation for summer campaign CPM 1.000.000

- Run ads about Summer holiday
campaign

Email Promotional email: Send Summer Number of 1.000.000

deals and information about emails
Summer events delivered

Website

JUNE
PROMOTION

Display banner Run display ads by GDN CPC 20.000

SEO - Audit SEO

 - Keyword research
- Refine keyword strategy

Facebook page - Post posters about Summer Picture 2

vacation campaign
- Seeding on products and services Post 20
of Mars Petcare
- Create the content of the list of Post 20
convenient combos for the summer
campaign.
- Create the content of the list Post 10
best seller and of dry and wet pet
food
- Post pictures or videos of KOLs Post 20
using Mars Petcare products for
their pets

Instagram page - Post posters about Summer Picture 2

vacation campaign
- Post short videos related to Mars Video 30
Petcare's pets and food
- Post pictures or videos of KOLs Picture/Video 20
using Mars Petcare products for
their pets
-Create the content of the list Post 20
best seller and of dry and wet pet
food

Youtube page - Post a short video by combining Video 10

kol's videos to try out Mars
Petcare's products for their pet.

JULY

Project Task KPI type KPI target Budget

Google Ads - Run ads posters about Summer Key word 10.000
holiday campaign CPC 100.000

Facebook Ads - Run ads official poster of Summer CPM 2.000.000

holiday campaign
- Tracking to control the campaign

Youtube Ads - Run ads official poster of CPV 2.000.000

Summer holiday campaign
- Tracking to control the campaign

Instagram Ads - Preparation CPM 2.000.000

 - Run ads about Summer holiday
campaign

Email Promotional email: Send Summer Number of 1.000.000

deals and information about emails
Summer events delivered

Website

Display banner Run display ads by GDN CPC 20.000

JULY
PROMOTION

SEO - Audit SEO

- Keyword research
- Refine keyword strategy

Facebook page - Post posters about Summer Picture 2

vacation campaign
- Seeding on products and services Post 10
of Mars Petcare
-Create the content of the list of Post 10
convenient combos for the summer
campaign.
- Create the content of the list Post
best seller of dry and wet pet food

Instagram page - Post posters about Summer Picture 2

vacation campaign
- Post short videos related to Mars Video 30
Petcare's pets and food
- Post pictures or videos of KOLs Picture/Video 20-30
using Mars Petcare products for
their pets

Youtube page - Post a short video of the pet food Video 20

manufacturing process or teach
your pet how to properly feed and
combine different Mars Petcare
foods

AUGUST

Project Task KPI type KPI target Budget

Google Ads - Run ads posters about Summer Key word 10.000
holiday campaign CPC 100.000

Facebook Ads - Run ads official poster of Summer CPM 2.000.000

 holiday campaign
- Tracking to control the
campaign

Youtube Ads - Run ads official poster of CPV 2.000.000

Summer holiday campaign
- Tracking to control the
campaign

Instagram Ads - Preparation CPM 2.000.000

- Run ads about Summer holiday
campaign

Email Promotional email: Send Summer Number of 1.000.000

deals and information about emails
Summer events delivered

Website

Display banner Run display ads by GDN CPC 20.000

AUGUST
PROMOTION

SEO - Audit SEO

- Keyword research
- Refine keyword strategy

Facebook page - Post posters about Summer Picture 2

vacation campaign
- Seeding on products and services Post 10
of Mars Petcare
- Create the content of the list 10
best seller of dry and wet pet food

Instagram page - Post posters about Summer Picture 2

vacation campaign
- Post short videos related to Mars Video 30
Petcare's pets and food
- Post pictures or videos of KOLs Picture/Video 20-30
using Mars Petcare products for
their pets

Youtube page - Post a short video of the pet food Video 20

manufacturing process or teach
your pet how to properly feed and
combine different Mars Petcare
foods
- Post pictures or videos of KOLs
using Mars Petcare products for
their pets
 SEPTEMBER

Project Task KPI type KPI target Budget

Google Ads - On-going optimization Key word 10.000

CPC 100.000

Facebook Ads - On-going optimization CPM 2.000.000

Youtube Ads - On-going optimization CPV 2.000.000

Instagram Ads - On-going optimization CPM 2.000.000

Email Transactional email: Send Number of 1.000.000

notifications emails right emails
away when customers use Mars delivered
Petcare’s products

Website

Display banner Run display ads by GDN CPC 20.000

SEO - Audit SEO

- Keyword research

Facebook page - Post posters about Summer Picture 2

vacation campaign
- Seeding on products and services Post 10
of Mars Petcare
- Create the content of the list 10
best seller of dry and wet pet food
-Post an post about mars petcare's
food line

Instagram page - Post posters about Summer Picture 2

vacation campaign
- Post short videos related to Mars Video 30
Petcare's pets and food
- Post pictures or videos of KOLs Picture/Video 20-30
using Mars Petcare products for
their pets
- Post an post about mars petcare's Post 20
food line

Youtube page - Post a short video of the pet food Video 20

manufacturing process or teach
your pet how to properly feed and
combine different Mars Petcare
foods
- Post an post about mars petcare's
food line