Identify various digital marketing platforms used by companies in the Philippines.

At least 5
companies.

Petron
 Company Description: According to many studies, Petron is the most advanced facility
and considered as the largest oil company in the Philippines. The said company offers
several petroleum products such as diesel, gasoline, kerosene, and such.
 Digital Marketing Platforms used by Petron:
1. YouTube – Petron recognizes the marketing strategy of promoting their company
through teaming up with this one popular YouTube channel called Wish 107.5, where
through every video content, Petron’s slogan is being attached and even has its own
screentime.
2. Facebook – The said company also engaged in Facebook advertisement. Apart from
these platforms, they also advertise their company visibility through;
3. Twitter – Where they have built their own twitter page for business purposes
4. And Instagram – where information and announcements posted in their page, which
also promotes two-way communication with consumers wherein customers can
interact and converse with them.

PLDT Inc.
 Company Description: PLDT Inc. is the largest integrated telecommunication company
in the Philippines. It offers wireless and digital services through TNT, Smart and Sun
Cellular brands.
 Digital Marketing Platforms used by PLDT Inc.:
1. Google websites and apps – the aforementioned company also make their company
visible through display advertising in a way wherein the ad is placed on top, middle
or at the bottom of an article, or any published readings online.
2. YouTube – PLDT Inc. advertise their service through non-skippable and skippable in-
stream ads on YouTube, either be played before, during, or after a video.
3. Twitter, Instagram, and Facebook – it is evident that PLDT Inc. engaged in various
social media platforms as part of their digital marketing platforms campaign.

foodpanda
 Company Description: Is an online food ordering platform that offers services by
delivering foods to users that places orders in any location.
 Digital Marketing Platforms used by foodpanda:
 1. Tiktok – foodpanda has taken advantage with the popularity of this social media
platform, where they perform digital marketing in the said platform with their alluring
advertisement of their services.
2. YouTube – They reach their potential consumers in wide geographic locations
through their YouTube ads.
3. Instagram and Facebook – Promotional campaigns also has been done through these
social media platforms.

Jollibee
 Company Description: Jollibee is a popular fast food chain restaurant in the Philippines.
The company offers comfort foods such as spaghetti, burgers, fried chicken, French fries
and such.
 Digital Marketing Platforms used by Jollibee:
1. Instagram – Jollibee has entered social media advertising where the ads are displayed
in this very known Instagram reels with a joyful soundtrack and mouthwatering
presentation of their foods.
2. Facebook – They also joined into the bandwagon by applying their ads to several
video contents.
3. YouTube – Like any other promotional campaigns exercised by many companies,
Jollibee also has YouTube non-skippable and skippable in-stream ads. However,
what’s attractive about their ads were the genuine, wholesome, and relatable short
story that inspires especially Filipino consumers.

BDO Unibank
 Company Description: BDO Unibank is one of the Philippines’ largest conglomerate
business institutions. BDO provides financial services such as investments, deposit,
lending and such.
 Digital Marketing Platforms used by BDO Unibank:
1. Email marketing campaign – Introducing users and potential consumers the
informational and promotional contents of the said company.
2. Facebook – A social media platform used by BDO Unibank to post informational and
promotional contents.
3. Instagram – BDO Unibank reaches their widely dispersed customers through this
platform as part of their digital marketing strategy.