Business Plan

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ALL RIGHTS RESERVED BY PETS VILLA; PETS VILA PVT LTD 2022.
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ABOUT TEAM
 Muhammad Faizan Bhatti

CEO of Pets Villa
Bachelor in Software Engineering
 Kulsoom Alias Koonj

COO of Pets Villa
Bachelor in Software Engineering
 Muhammad Ali Nasik Awan

CMO of Pets Villa
Marketing & Management
NATURE OF BUSINESS
Our Business is to provide best available breeds of pets available in the market. This is the Pets Business
and this falls in the pets’ industry.
Pets Villa
Akhuwat Society Block B, Near Board Office
Sukkur, Sindh, PK
Pets-villa@gmail.com
0317-5486286
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Table of Contents
Executive Summary ......................................................................................................................... 4
Industrial Overview .......................................................................................................................... 8
Description Venture....................................................................................................................... 11
Operation Plan .............................................................................................................................. 15
Marketing Plan ............................................................................................................................... 24
Assessment Of Risk ........................................................................................................................ 30
Financial Plan................................................................................................................................. 31
Break Even Analysis ....................................................................................................................... 35
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EXECUTIVE SUMMARY
Overview:
Pets Villa aims to provide everything related to pets under one roof. In Pakistan now almost everyone
wants to have a pet but everyone fear that they are not safe for themselves or for their family, they have
hygienic issues with them so the pets’ villa introduces a platform through which they will spread
awareness that they can have a hygienic and cute pet with them. We will give them everything they need
to have a pet. So, if anyone dreams to have a cute pet with them, they don’t have to worry about, they
can just trust on Pets Villa.
The purpose was to look at that opportunity and hunt for it. Pets Villa will be working as Pets Reproducer,
Pets Care and their accessories.
Market Need:
 Need for hygienic pets and the breeds

 Need for knowledge about pets.
 Need of a platform that will provide everything related to pets under one roof.
 There was no platform in Pakistan and its neighbor countries
Opportunity Size:
According to research the pets’ lover is increasing by 20% every year in Pakistan. As Pets’ Lover are
increasing and pets are not enough to meet their need. As according to above facts, we came to know
about the huge demand of our product. Mainly the Elite class of Pakistan comes under this opportunity
size because they don’t spend time with the family so they need some companion to spend time with
them.
Target Market:
Our target is the elite class of Pakistan so we are targeting the big cities like Karachi, Sukkur, Islamabad,
Quetta and Lahore. In the starting year our target is to exploit elite class to have some pets. Our aim is to
target the big malls and have attention of elite class towards us.
Industry Overview:
Pakistan love for pets and animals is increasing day by day. This love allows us to fulfill their needs with
the healthy and hygienic pets. Provide them a solution so they don’t have to worry about any problem
related to pets. As there is no one in Pakistan who provides different breeds of different pets so we are
here to provide them every breed they want. The need of pets, their accessories and their medicines are
increased by 45% in Pakistan. And the dealers are only fulfilling the 12% of their work. There are no one
who will provide everything under the one roof. The pets owners feel difficulty to get the products.
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Competition:
We are the leaders withinside the marketplace so at modern-day time we don’t have any competition. We
have monopoly withinside the marketplace. At global degree we've got competition however we are able to
be having the aggressive benefit of price.
Our Solution:
we are providing;
 Pets
 Accessories
 Medicine
 Medical consultation
Potential Customer
Currently, we will provide our product to the pets’ lovers(B2C) and we will also target the business companies,
we will give them our product on the commission basis. And the whole advertisement will be from our side.
Market Strategy
We will promote the pet’s culture so that people will love to have a pet with them. For that we will tell
them the benefits of having a pet. Then for the peoples already having pet’s we will promote our quality
foods, care tips and accessories. We will advertise the clothes of pets and their different style other
accessories through different ways.
Electronic Mean
 Different commercials will be made to tell them the importance of pets. E.g. one person
was busy in the technical life and got some psychological problems that the doctor
prescribed him to have a pet and that he become healthy by spending time with nature
and pet.
 Commercial can be like one old man not want to have a morning walk because no one is
ready to walk with him, his son brought him a dog that walks with that old man now the
old man is happy and healthy.
 Commercial can be as one buy wants to impress a girl, he buys a beautiful pet that moves
near to girl and the girl starting to talk to him about the pet that how beautiful is your pet.
 These type of add will be telecasted on TV channels and other means.
 For the promotion of our cloths’, we will capture pics of different pets with clothes and
other accessories. And that these pics will be uploaded on social media.
 For the promotion of food, we will have interview with the pet’s owners to promote the
best quality available foods, tips and medicines.
Product Activation
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 By providing breed our pets at local pet shops

 By providing the pets food at local shops and malls
 By having small events in the malls like modeling of pets to promote the accessories.
 Then the photographs and videos of that event will be shared throughout the social media
Social Networking Sites
 By starting the moment on social media on having a pet in a house.

 By promoting the pet’s photography.
 Starting some competitions Pet’s Pics.
 Asking Bloggers to promote the pet’s culture and our brand to buy the pets from them
in their videos.
 Asking the Best photographers on social media to have some pics of the pets wearing
our accessories and then tag our brand on their posts.
 To ensure care of the pets, share different tips through different posts.
 Start awareness about the diseases of pets and the medicines for those diseases.
Management Team
 Muhammad Faizan Bhatti (CEO) Bs Software Engineering

 Kulsoom Alias Koonj (COO) Bs Software Engineering
 Muhammad Ali Nasik Awan (CMO) Marketing strategies
Risk Analysis
Strengths
 Knowledge about different breeds of pets
 Unique product
 Strong network
 Relations with photographers and sponsors
 Strong social media influencing knowledge
Weakness
 The main problem will be the delivery of pets and to get the license to import the breed
from the other countries.
 The weakness is to deliver safely the pets all across the Pakistan
Opportunities
 Unique product
 First to introduce everything under one umbrella
 Knowledge of pets
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Threats
 Late imports
 Unavailability of stock
 Quality Clothes
 Breed availability
 Diseases
Financials
 Personal Equity 15,000,000

 Loan 10,000,000
 Total 25,000,000
Future Strategies
 We will try to enter farming business

 Start dealing with Cows, buffaloes too.
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INDUSTRIAL OVERVIEW
Economy
 GDP in Pakistan is expected to reach 350.00 USD Billion by the end of 2022, according to Trading
Economics global macro models and analysts’ expectations
 Supported by accommodative macroeconomic policies, the economy expanded by 6.0 percent
in FY22.
 Pakistan’s financial system endured to stand demanding situations like strength shortages,
floods and rains, bad law and order situation, and a bunch of different structural impediments
which have held lower back funding and growth withinside the country
 Deterioration withinside the strength region is the principal constraint on increase. Power
outages have shaved off annual GDP increase 2 percentage. GDP increase has been caught at a
stage, which is 1/2 of the extent of Pakistan’s long-time period fashion ability of approximately
6.5 percentage in keeping with annum
 Agricultural region contributes 21.4% withinside the GDP with a increase price of 3.3%
 Estimates of the agriculture region advanced through 21.8 %, the commercial region modified
through - 16.0 %and the offerings region through 14.5 % over the antique base
 To make this region extra beneficial and appealing the nation and nearby industrial institutes
are facilitating session and micro stage financing as well.
Technological:
 Modernization and model of era is at a mild developing trend

 Due to WEB 2.0, we can provide our services online
 Everyone can easily reach us
 Due to the technology Development and use of social media in Pakistan We can advertise
well our product
Legal:
 As we are importing items we have to duty and have the license to import the pets from legal
agencies of Pakistan
 We have to pay custom duty on every delivery that we will have
 We have to get the license so that Pakistan government will allow us have the reproduction
process
 Taxes are High on imported items.
Market Segmentation
Pets Villa is offering everything essential for pets. so, it is acquiring the pets’ industry and some
industries related to Animals too.
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Geographic Segmentation
Our decided-on geography is the city towns of Pakistan particularly Karachi, Lahore, Faisalabad, Sukkur
and Islamabad.
Demographic Segmentation
For Demographic segmentation we have three segments.
 Pets
 Pets Accessories
 Pets Medicines
Future Outlook
For now, we are just focusing to capture the local pets’ market of Pakistan as it has huge potential, and
we are also capturing the neighbor country of Pakistan. In future we will try to enter the Afghanistan,
Iran and Tajikistan market also.
Trends Of Industry
The worldwide puppy marketplace is worth $261 billion. It is projected that humans withinside the USA
will spend near to $109.6 billion on their pets in 2022. In 2020, there has been an 18% boom in puppy
meals income withinside the USA. Millennials lead the percent in phrases of puppy possession through
generation, with 32% of humans born among 1981-1996 being puppy parents. The puppy-sitting
marketplace length become $2.6 billion in 2019 and is anticipated to develop. While standard puppy
possession has multiplied for the duration of the pandemic, the range of animals followed from shelters
dropped through 20% in 2020. While puppy possession improved for the duration of the COVID-19
pandemic, funding banking businesses are expecting millennials and Generation Z will preserve boom as
much as 14% through 2030. The worldwide herbal puppy grocery store has a price of $22.eight billion. An
common of 42% of canine and cat proprietors will spend extra money on top rate puppy meals. Over the
ultimate five years, uncooked canine meals has visible a 147% boom in shopping patterns. About 42% of
puppy proprietors purchase their puppy meals online. People spend among $70-$eighty on a unmarried
canine grooming session. In 2021, it become suggested that 48% of those who provide their pets CBD oil
provide it as fit to be eaten treats. Pet complement income had a boom of 116% from 2019 to 2020 and
retain to develop. By 2025, the puppy grooming enterprise is projected to develop to $14.five billion. In
the USA, 83% of puppies and 17% of cats are insured. During 2021-2025, the puppy add-ons marketplace
is anticipated to develop through $9.2 billion. More than 50% of puppy proprietors are inclined to pay
extra for green puppy care products. The puppy tech marketplace is ready to develop at a 22% compound
annual boom price from 2021-2027. Americans spent $490 million on Halloween costumes for his or her
pets.
Growth Rate
Revenue withinside the Pet Food section quantities to US$309.80m in 2022. The marketplace is predicted
to develop yearly with the aid of using 23.33% (CAGR 2022-2027). In international comparison, maximum
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sales is generated withinside the United States (US$53,820.00m in 2022). In relation to overall populace
figures, in line with man or woman sales of US$1.35 are generated in 2022. In the Pet Food section,
quantity is predicted to quantity to 794.8mkg with the aid of using 2027. The Pet Food section is predicted
to expose a quantity boom of 17.2% in 2023. The common quantity in line with man or woman withinside
the Pet Food section is predicted to quantity to 1.7kg in 2022.
Government Policies and Competitor Analysis:
 As we are importing items we have to duty and have the license to import the pets from legal
agencies of Pakistan
 We have to pay custom duty on every delivery that we will have
 We have to get the license so that Pakistan government will allow us have the reproduction
process
 Taxes are High on imported items.
 We have no competitor that is providing everything under one roof
 But we have competitors separately in the pets’ accessories and pets’ medicines business
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DESCRIPTION OF VENTURE
Mission and Aim
Our aim is to provide the complete solution to pets’ owners. They can just click on the platform and will
see the solution of every problem they have ever faced while having a pet.
History Of Venture
We are planning the idea from our degree. My friend loves to have pets and share a idea with us. We love
that and try to make it a business. We studied about the opportunity in the Pakistan market and came to
know that there is no one in Pakistan that is doing that type of business in Pakistan so we try to grab that
opportunity and enter in that market. We examine the need of industry and that how we can enter in this
market. We are three partners and we have some investment that we all want to invest in it and other
amount we will try to arrange loan from different sources. We will launch it nearby within one or two
months when our application and website will be ready.
Location and size of Business
The replica plant of our product is positioned at Sukkur. We pick this region because of the provision of
resources. On this region we will without difficulty get imported gadgets as it's miles close to Karachi.
Electricity, water and labor are to be had without difficulty. Our head workplace is positioned in Sukkur.
Our commercial enterprise in a Medium Scale Partnership unfolds over 6 cities, consisting of three
metropolitans like Karachi, Sukkur & Islamabad. This is our start-up so we are working on medium scale,
however our task is to come to be a international company.
Production Details
The production plan includes the complete production plan that how the product will be
manufactured. It includes every detail from raw material to the finest product that will be
delivered to the customer.
As our Brand is sub-divided in further three sub-Brands to each one has its own production Plan.
The Sub-Brands are Petco, Pets Market & Pets Care. The production plan of each will be as fallow:
 Petco
As Pets co was related to the breed of the pets. It will provide different breeds of pets to
customers. The production plan will be as fallow:
1. As we have different centers of our brands at different Cities of Pakistan including

Islamabad, Sukkur, Karachi & Quetta. We will have the pair of every breed
available at our brand.
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2. We will arrange those pairs from different suppliers or we have to import some
breeds from other countries.
3. When we have the pair, we will do the reproduction of each under the
supervision of our highly trained staff and doctors. They will take care that new
pets that will born are healthy and fit.
4. The pets will remain under the supervision for 14 days from the day he/she was
born.
5. He\She will not be available for sale until he is 2 months old.
6. There will be separate clean portion for new born pets so that they will remain
healthy and safe.
7. We will also link with different pets’ shop owners and dealers so that if we are
unable to have some breeds, we can buy those pets from those pets’ dealers and
can deliver them to our customers.
 Pets Market
The Sub-Brand Pets Market is related to pets’ accessories and cloths. The pets’ accessories
production will take place as fallow:
1. Our plan is that we will not manufacture the accessories ourselves.

2. We will get the accessories from different dealers available in the market.
3. For that purpose, we will check the market and the accessories that are of best
quality we will get the products from them.
4. We will buy the stock from the dealers.
5. The Final packing and the quality check will be done at our storage.
6. The branding of our brand will be done on those products.
7. After packing and the quality check the products will be delivered to our
customers and different outlets like different shopping mall and pets’ shops.
 Pets Care
Pets care is related to the care of the pets. That how to take care of your pets and when
they are ill which medicine should be given to them. The production plan is as fallow:
1. The tips and the doctor will be available only on our application.
2. The customer can get the prescription by having a chat or a video call with the
doctor or if they want a physical examination, they have to visit the doctor that is
available near to him\her.
3. The medicines and the vaccines, we will buy these from the dealers available in
the market.
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4. The best product available in the market will be bought.

5. After the delivery of medicines from dealers to our centers.
6. We will pack them under our logo of our brand and then it will be delivered to our
customers and different pets’ shops.
Office Equipment’s (04 offices in year 01)
Stationary 4
Chiller 16
Refrigerator 12
Logo maker 4
Packaging System 4
Solar Panel 30
Invertor 4
Computers 12
Furniture 8
Tea maker 4
Entrepreneurs Background
 Muhammad Faizan (CEO)

Mr. Faizan has done his bachelor in software engineering but he himself is a pet lover and know
much about pets. He has good knowledge about different pets’ breeds and how to import them
from different sources and which breed is famous for which thing.
 Kulsoom Alias Koonj (COO)

Miss Kulsoom has done her bachelor in Engineering but has a vast experience of management.
He know how to manage different operation perfectly and with in time. He has experience to
manage different workers.
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 Muhammad Ali Nasik Awan (CMO)

His majors are management and marketing. Due to strong connections, he
knows how to advertise the brand through different tactics with in a short
period of time.
Staff and Employees (YEAR 01)

Labors 20
Doctors 04
Reproduction Manager 04
Branch Manager 04
Workers 08
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REPORTING CHART
CEO COO
CMO BRANCH MANAGER
DOCTOR
REPRODUCTION
MANAGER
WORKER LABORS
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PRODUCTION PLAN
The production plan includes the complete production plan that how the product will be
manufactured. It includes every detail from raw material to the finest product that will be
delivered to the customer.
As our Brand is sub-divided in further three sub-Brands to each one has its own production Plan.
The Sub-Brands are Petco, Pets Market & Pets Care. The production plan of each will be as fallow:
 PETsCO
As Pets co was related to the breed of the pets. It will provide different breeds of pets to
customers. The production plan will be as fallow:
8. As we have different centers of our brands at different Cities of Pakistan including

Islamabad, Sukkur, Karachi & Quetta. We will have the pair of every breed
available at our brand.
9. We will arrange those pairs from different suppliers or we have to import some
breeds from other countries.
10. When we have the pair, we will do the reproduction of each under the
supervision of our highly trained staff and doctors. They will take care that new
pets that will born are healthy and fit.
11. The pets will remain under the supervision for 14 days from the day he/she was
born.
12. He\She will not be available for sale until he is 2 months old.
13. There will be separate clean portion for new born pets so that they will remain
healthy and safe.
14. We will also link with different pets’ shop owners and dealers so that if we are
unable to have some breeds, we can buy those pets from those pets’ dealers and
can deliver them to our customers.
 Pets Market
The Sub-Brand Pets Market is related to pets’ accessories and cloths. The pets’ accessories
production will take place as fallow:
8. Our plan is that we will not manufacture the accessories ourselves.

9. We will get the accessories from different dealers available in the market.
10. For that purpose, we will check the market and the accessories that are of best
quality we will get the products from them.
11. We will buy the stock from the dealers.
12. The Final packing and the quality check will be done at our storage.
13. The branding of our brand will be done on those products.
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14. After packing and the quality check the products will be delivered to our
customers and different outlets like different shopping mall and pets’ shops.
 Pets Care
Pets care is related to the care of the pets. That how to take care of your pets and when
they are ill which medicine should be given to them. The production plan is as fallow:
7. The tips and the doctor will be available only on our application.
8. The customer can get the prescription by having a chat or a video call with the
doctor or if they want a physical examination, they have to visit the doctor that is
available near to him\her.
9. The medicines and the vaccines, we will buy these from the dealers available in
the market.
10. The best product available in the market will be bought.
11. After the delivery of medicines from dealers to our centers.
12. We will pack them under our logo of our brand and then it will be delivered to our
customers and different pets’ shops.
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Physical Appearance
The physical appearance of our storage or plant will be as fallow:
Entrance
Pets Co Pets Market Pets Care
The portion for the the place for the branding and the storage that will have
Reproduction of Pets. quality check of the accessories. Refrigerator and the branding of
Of medicines & Vaccines.
Exit
PETSCO
Reproduction Workers
EXAMINATION ROOM
Manager Office area
FOOD AND
MEDICINES FOR
PETS
AREA FOR PETS LIVING DEVIDED IN PARTS ACCORDING TO
PET SO THAT DOG, CATS and ETC WILL BE SEPARATE FROM
EACH OTHER
Doctors Office
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PETS MARKET
LABORS
PACKAGING AREA
ROOM
STORAGE AREA AFTER

PACKED AND BRANDING
STORE ROOM
UNPACKED STOCK
STOCK ROOM
PETS CARE
BRANCH
Packing and Branding of Pets Villa on
MANAGER
Medicines
OFFICE
COLD STORAGE FOR

KITCHEN
MEDICINES
Guest Room
Control Room for Office Work
Waiting Area
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The area of each plant will different according to the availability and the need of the space. So
now we are unable to say the exact area occupied by each office in the particular city. But the
Occupied space of the sub-brands in each plant will be as fallow:
 Pets Co 40% area

 Pets Market 35% area
 Pets Care 25% area
Machinery and Equipment
 Chiller (Air conditioner)

To maintain the weather so that pets will not feel cold or warmth. It will be set under the
supervision so that they will take care that which temperature should under which
weather.
 Refrigerator
The refrigerator for the storage of medicines and vaccines.
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 Logo Maker
For making the brands logo and packing
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 Packaging System
For packing of the accessories and products under the logo of Pets Villa.
 Solar Plates
For the electricity we will have solar plates
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 Invertor
For the storage of electricity
The amount of these equipment’s varies according to their need at particular Centers and
offices.
Staff & Dealers

 Doctors
Dr. Ajaib
Veterinarian Specialist
Chakwal
Dr Farha
Sukkur
0306 3194501
The other doctors will be hired with each Center is created in each particular city.
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 Staff
Mr. Tahir
Reproduction Manager
Rawalpindi
Mr. Faisal
Reproduction Manager
Chakwal
Other staff will be hired with time and Need.
 Accessories Dealer
 Foods & Accessories
Mink Fur & Necktie

Dealers from China
Royal Canin
Dealer from Pakistan.
 Medicines
Vet line Internationals

Medicine and Vaccine Dealers.
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OPERATION PLAN
Application (Outlet)
Selection
Payment
Packaging
Delivery
Above are the Operation of our Business. The Customer will be able to see the Products at the
application, website or the physical Stores. They will order the products if they are checking them
online. The payment will be done after choosing. The packaging will be done from our side and
then will be delivered to their addresses or if they are shopping physically, it will be handed over
to them.
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 Operations’ details
Initially, we will divide the pets by their category. For example, dogs, cats, rabbits and other
animals in the pet category so that customers can easily identify the pet they want. Another can
be pet food and accessories. The fourth category is the pharmacy in which the pet parent can
make an appointment with the doctor about various diseases of the pet or they can check for the
available medicines and vaccine of any disease. In the second phase, customers will be able to
buy pets, accessories and food as well as consult doctors using our application. Customers will
order according to their choice. They will do the payment and fill the details of their location and
name if they are shopping online. In the third step, we will deliver the package as soon as possible
or it will be handed over to them, if they have visited the shop physically.
 Inventory & Storage
For inventory control and storage, we have different trained staff who will test animals from time
to time. We will operate all over Pakistan as we will provide online service through online store,
website and app. Our physical centers where we will do the breeding will be in Sukkur, Faisalabad,
Karachi, Quetta, Peshawar and Rawalpindi-Islamabad. Depending on the order, it will be
delivered to the designated location within 3 working days. Pet food will be complementary from
our side if the costumers’ orders two pets in a single order.
 Technology utilization in Operations
We use the technology, that is the reason we utilize robotized creation plant for our item. These
machines will lessen the need of human resources and furthermore it creates the quality items
with standard techniques. By means of utilizing automated plant we can keep up with standard
of our item alongside its quality.
On the other the use of WEB 3.0 is also a technological move because now everyone wants to do
shopping from just sitting at their houses so, they can do that from this feature.
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MARKETING PLAN
Introduction to Product
Pets Villa will not only provide the feature to buy different pets but it will also provide the feature where
the pet’s owner can easily get the accessories of their pets. They can get the food, homes, chains, cloths
and different accessories of their pets. Another feature of pet’s clinic will also be available on the pet’s
villa where the users can get the experts advices to take care of their pets. The medicines and vaccines of
the pets will also be available on the pet’s villa. In short pet’s villa will provide each and everything related
to the pets.
Classification
Pets Villa will come with the classification of “Pets-Breed”, “Pets-Accessories” and “Pets-Care”. These
three classifications will give the quality that the customer ever dreamed off. Customer can get each and
everything related to his/her pet under the one umbrella, which will be the umbrella of Pets Villa.
Methodology
Pets Villa will provide its services online through web and applications but whenever the customer wants
to have an appointment with the experts/doctors they can get appointment to the closest available
doctor/expert and then the expert will visit their residence.
On the other hand the customer can get the pets and their accessories through our online stores and
applications. They can pay their amount through online transaction and they can also avail cash on
delivery option. The product, it can be a pet or any accessories, will be delivered to their address with in
the mentioned time.
Characteristics
Pets Villa always come up with the best and the pure breed of animals available in the market. It will
always provide healthy and clean pets. The boxes in which the pets will be delivered will have branding of
the pets villa with the logo and the boxes will have plenty of space so that the pets can stay safe and can
be delivered safely to their addresses.
Available Pets
 Dogs
 Cats
 Parrots
 Birds
 Peacocks
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 Rabbits
 Goats
 Sheep
 Hens
 Fishes
 Hamsters
 Horses
Available Accessories
 Food
 Chains
 Customizable Chains
 Bowls
 Mats
 Shampoos
 Training Tools
 Cloths
 Toys
 Houses
 Cages
 Aquariums
 Water Motors
 Bath Kits
 Other Accessories
Trade Mark
The trademark is “PETS VILLA”. Under this trademark we have three sub-brands “PetsCo” related to pets’
breed sale, “Pets-Market” related to pets accessories and “Pets-Care” related to pets care tips and the
expert advices.
Delivery
We have divided the delivery and packing methods in three categories
 First one is the delivery of pets

The pets will be delivered in a package that will be designed so that the air can pass through it, it
have plenty space and food, it should as much strong it will protect the animals.
 Second one is the delivery of accessories
The goods like pet toys, clothes and their homes will be delivered in a parcel that will cover the
accessory well and keep it safe. The food will be delivered in a parcel that will be hygienic and
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clean and it will keep the food safe and clean so that it will be delivered according to customer
expectations.
 Third one will be delivery of Medicines and Vaccines
The medicines and vaccines will be delivered in a highly hygiene packing and the delivery will be
done in the refrigerated truck and means so that it will not be destroyed and will be delivered in
its original form.
Costs
 Prices will be according to the Breed and the pet

 It will also vary with the pets’ age
 Delivery charges will be according to the address and location of the customer
 The doctor’s appointment will also vary according to their specialties.
 The foods and accessories cost will also vary according the quality, size and the material cost.
Offers and Discounts
The Pets Villa will give 10 day’s food, free of cost with each sale of the pet. It will also give the Dogs and
Cats collars with the branding of Pets Villa on it.
Another offer will be if customer will buy a pair (male + female) of any pet. The pets villa will offer flat
10% off.
Credence
As pet’s villa is also offering the feature of pets care so the experts and the doctor’s that will be available
for appointment will give 20% of their fees to Pets Villa as a commission.
Distribution Channel
As Pet’s Villa will provide its services online through web or application so that it does not require any
distributor but there will be an intermediate role that will be played by the delivery or courier services
that will help us to deliver the product to our customers at their particular locations.
Market and Inventories
Our main market is the Elite Class of Pakistan. Not only elite class because we have hens, roosters and
birds that will attract middle class too. We will function in the whole Pakistan because will be providing
its services online through E-stores, Websites and applications. Our Physical Centers where we will do the
reproduction processes will be at Sukkur, Khairpur, Karachi, Chakwal and Rawalpindi-Islamabad, Quetta
and Peshawar. The veterinary doctors will be registered on the platform and nearest doctor available to
customer will be shown to him/her so that he/she can visit there. At starting we will have our Customer
Care centers at Sukkur, Karachi, Rawalpindi, Faisalabad, Quetta and Peshawar.
30 | P a g e
Marketing
Our marketing aim will be to tell the importance of pets in the one’s life. The peoples that are deprived of
their basic relations or one’s that solely involve in this world, our aim is to motivate those to get closer to
nature by having a pet as a companion.
Promotions:
Promotions and marketing activities
We will promote the pet’s culture so that people will love to have a pet with them. For that we will tell
them the benefits of having a pet. Then for the peoples already having pet’s we will promote our quality
foods, care tips and accessories. We will advertise the clothes of pets and their different style other
accessories through different ways.
Electronic Mean
 Different commercials will be made to tell them the importance of pets. E.g. one person
was busy in the technical life and got some psychological problems that the doctor
prescribed him to have a pet and that he become healthy by spending time with nature
and pet.
 Commercial can be like one old man not want to have a morning walk because no one is
ready to walk with him, his son brought him a dog that walks with that old man now the
old man is happy and healthy.
 Commercial can be as one buy wants to impress a girl, he buys a beautiful pet that moves
near to girl and the girl starting to talk to him about the pet that how beautiful is your pet.
 These type of add will be telecasted on TV channels and other means.
 For the promotion of our cloths, we will capture pics of different pets with clothes and
other accessories. And that these pics will be uploaded on social media.
 For the promotion of food, we will have interview with the pet’s owners to promote the
best quality available foods, tips and medicines.
Product Activation
 By providing breed our pets at local pet shops
 By providing the pets food at local shops and malls
 By having small events in the malls like modeling of pets to promote the accessories.
 Then the photographs and videos of that event will be shared throughout the social media
Social Networking Sites
 By starting the moment on social media on having a pet in a house.

 By promoting the pet’s photography.
 Starting some competitions Pet’s Pics.
31 | P a g e
 Asking Bloggers to promote the pet’s culture and our brand to buy the pet’s from them
in their videos.
 Asking the Best photographers on social media to have some pics of the pets wearing
our accessories and then tag our brand on their posts.
 To ensure care of the pets, share different tips through different posts.
 Start awareness about the diseases of pets and the medicines for that diseases.
Consumer Promotions
The consumer will promote our product by giving the reviews that we have delivered that was shown.
The packing of the product and each and everything will be shown as a feedback so that the customer
satisfaction will be increased. This will allow the users to have trust on our platform.
Volunteers Promotions
To promote the pet’s culture, we will interview different pet’s owners that how their life has changed
after having a pet. And then giving them our products to review them that how much they like our
products and the breed of pets.
Relations
Press and Media
We will build friendly relation with the media and photographers so that they will film our modeling shows
to promote the pet’s culture in Pakistan. They will help us to propagate these pictures and videos all across
the internet and on different platforms.
Social Responsibility
As a socially responsible organization we will ensure that our promotion and the product will not hurt any
ones feeling and sentiments.
Advertising Budget (01 years)
Advertising Budget distribution with the percentage criteria
 Electric Mean 50%

 Product Activation 10%
 Social Networking sites 25%
 Consumer Promotion 05%
 Volunteer Promotion 05%
 PR 05%
32 | P a g e
Out Reach
The expected reach is 30% on the advertisement on Television, 20% will be on Pet’s model shows, 40% on
social medias including blogging and the photographers and the 10% reach is expected on the physical
means by providing our products to local store and malls.
33 | P a g e
RISK ANALYSIS
Strengths
 Knowledge about different breeds of pets

 Unique product
 Strong network
 Relations with photographers and sponsors
 Strong social media influencing knowledge
Weakness
 The main problem will be the delivery of pets and to get the license to import the breed
from the other countries.
 The weakness is to deliver safely the pets all across the Pakistan
Opportunities
 Unique product
 First to introduce everything under one umbrella
 Knowledge of pets
Threats
 Late imports
 Unavailability of stock
 Quality Clothes
 Breed availability
 Diseases
Other Plans
Any disease can occur any time so to avoid those life loss we should have proper check-ups of pets. To
ensure the timely import of breeds we should have at least a pair of every breed in our stock. To ensure
the quality of clothes and material we should take care that we should contact the best manufactures to
get the products ready from them.
34 | P a g e
FINANCIAL PLAN
INCOME STATEMENT
Year 01 Year 02
Revenue
Pets 6,400,000 15,000,000
Pets Accessories 6,000,000 12,000,000
Pets Medicines 2,750,000 5,000,000
Total Revenue 15,150,000 32,000,000

Discount to Retailers 126494 327214
Net Revenue 15,023,506 31,672,786
cost of Goods Sold 9,979,000 21,599,860
Gross Profit 5,044,506 10,072,926
Operating Expenses
Advertising 200,000 1,000,000
Rent office Expense 700,000 1,250,000
Miscelleneous expenses 100,000 400,000
Utilities Expense 720000 1656000
Salaries Expense 5424000 1016200
Office expense 50,000 400,000
Depreciation 617378.5 617378.5
Total Operating Expense 7,811,379 6,339,579

Earning After OE -2,766,873 3,733,348
Interest 1500000 1328644.6
Tax 857566.02 634669.08
Net Income -5,124,439 1,770,034
ROI -20% 7%
ROE -34% 12%
35 | P a g e
CASH FLOW STATEMENT
Year 01 Year 02
Cash Flow Statement

Operating Activities
Net Earnings -5,124,439 1,770,034
Working Capital Changes

Accounts Recieveable 409,955 -268,352
Pets 4,923,000 1,641,000
Accessories 3,880,000 880,000
Medicines 660,000 60,000
Other Assets 15,000 20,000
Expenses - -
Current Liablilities -
Net Cash From Operating Activities 5,380,895 4,720,060
Investing Activities
Property & Equipment - -
Farming Animals - -
Other Fixed assets - -
Financing Activities
Long term Debt 1142369.1 1,313,724
Payment to partners 0 0
Net cash from financing Activities 1142369.1 1,313,724
Cash 4,238,526 3,406,335
Cash at the Beginning 3,505,416 7,743,942

Cash at the End 7,743,942 11,150,277
36 | P a g e
BALANCE SHEET
Year 01 Start Year 01 End Year 02 End
ASSETS
Current Assets
Cash 3,505,416 7,743,942 11,150,277
Accounts Recieveable - -409,955 -141,603
Pets 4,923,000 1,641,000 -
Accessories 3,880,000 880,000 -
Medicines 660,000 60,000 -
Stationary 20000 8,000 3000
Total Current Assets 12,988,416 9,922,987 11,011,675
Fixed Assets
Chiller 2134384 2134384 2134384
Refrigerator 2290200 2290200 2290200
Logo maker 280000 280000 280000
Packaging System 680000 680000 680000
Solar Panel 1695000 1695000 1695000
Invertor 336000 336000 336000
Computers 420000 420000 420000
Furniture 240000 240000 240000
Office Construction 3,000,000 3,000,000 3,000,000
Tea Maker 8000 8000 8000
Accumalated Depreciation - 617378.5 1234757

Net Assets 11083584 10466206 9848827
Land 700,000 700,000 700,000
Total Fixed Assets 11,783,584 11,166,206 10,548,827

Total Assets 24,772,000 21,089,192 21,560,502
Liabilities & Owners Equity

Liabilities
Short Term Accounts payable - - -
Short term loan - - -
long term loan 10,000,000 8,857,631 7,543,907
total liabilities 10000000 8857630.9 7543906.5
Owners Equity
Shared Stock 15,000,000 15,000,000 15,000,000
Retained Earnings - -5,124,439 1,770,034
Total Owners Equity 15,000,000 9,875,561 16,770,034
Total Liabilities & Owners equity 25,000,000 18,733,192 24,313,940
37 | P a g e
FUND STATEMENT
Pets Villa Fund Statement
Personal Equity 15,000,000

Loan 10,000,000
Total Start-Up Fund 25,000,000
USE
Pets 4,923,000
Pets Products 3,880,000
Pets Vaccines 660,000
Land 700,000
Packaging 228000
Plant Making 3,000,000
Cash 3,505,416
Office Equipments per cost Total
Stationary 4 5000 20000
Chiller 16 133,399 2134384
Refrigerator 12 190,850 2290200
Logo maker 4 70,000 280000
Packaging System 4 170,000 680000
Solar Panel 30 56,500 1695000
Invertor 4 84,000 336000
Computers 12 35,000 420000
Furniture 8 30,000 240000
Tea maker 4 2,000 8000
Total 8103584
Total Expense 25,000,000
38 | P a g e
BREAK EVEN ANALYSIS
BREAK EVEN FOR PETS CO

Year 01 Year 02
Break Even
Fixed Cost:
Depreciation 205792.83 205792.83

Salaries 150666.67 338733.33
Interest 500000 442881.55
Rent 233,333 416,667
Total Fixed Cost 1089792.8 1404074.4
Variable Cost
Cost of goods sold 4,923,000 9,509,100
advertising 66,667 333,333
utilities 240000 552000
miscelleeous expense 33,333 133,333
office 16,667 133,333
Total Variable cost 5,279,667 10,661,100

per unit variable 11233.333 32306.364
Per unit price 5900 15427.3
Break even 204.33616 83.184376
39 | P a g e
BREAK EVEN FOR PETS MARKET
Year 01 Year 02
Break Even
Fixed Cost:

Salaries 150666.7 338733.3
Interest 500000 442881.5
Rent 233,333 416,667
Total Fixed Cost 1089793 1404074
Variable Cost
Cost of goods sold 4,138,000 7,920,380
utilities 240000 552000
office 16,667 133,333

Per unit price 160.9959 173.7407
Break even 42728.86 37110.12
40 | P a g e
BREAK EVEN FOR PETS CARE
Year 01 Year 02
Break Even
Fixed Cost:

Salaries 150666.7 338733.3
Interest 500000 442881.5
Rent 233,333 416,667
Total Fixed Cost 1089793 1404074
Variable Cost
Cost of goods sold 918,000 4,170,380
utilities 240000 552000
office 16,667 133,333

Per unit price 137.5 377.551
Break even 8510.313 8481.323
41 | P a g e
ASSUMPTIONS
Assumptions
Inflation rate will be 7.2%
Product Utilitites will be increased by 50% in a year
Account recieveable will be 8% of NET Revenue
rent is increased by 5%
Advertising is increased by 800,000
salaries are increased by 10%
Two more offices are added
Due to two more offices labor is increased
Packaging cost is increased by accessoties and medicines rate
For the first two years partners will get nothing

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1|P ag e

 Muhammad Faizan Bhatti

 Kulsoom Alias Koonj

 Muhammad Ali Nasik Awan

 Need for hygienic pets and the breeds

 By providing breed our pets at local pet shops

Social Networking Sites

 By starting the moment on social media on having a pet in a house.

 Muhammad Faizan Bhatti (CEO) Bs Software Engineering

 Personal Equity 15,000,000

 We will try to enter farming business

 Modernization and model of era is at a mild developing trend

For Demographic segmentation we have three segments.

Government Policies and Competitor Analysis:

Location and size of Business

1. As we have different centers of our brands at different Cities of Pakistan including

1. Our plan is that we will not manufacture the accessories ourselves.

4. The best product available in the market will be bought.

Office Equipment’s (04 offices in year 01)

 Muhammad Faizan (CEO)

 Kulsoom Alias Koonj (COO)

 Muhammad Ali Nasik Awan (CMO)

Staff and Employees (YEAR 01)

CMO BRANCH MANAGER

8. As we have different centers of our brands at different Cities of Pakistan including

8. Our plan is that we will not manufacture the accessories ourselves.

Pets Co Pets Market Pets Care

Of medicines & Vaccines.

STORAGE AREA AFTER

COLD STORAGE FOR

 Pets Co 40% area

Machinery and Equipment

 Chiller (Air conditioner)

Staff & Dealers

Other staff will be hired with time and Need.

Mink Fur & Necktie

Vet line Internationals

 Inventory & Storage

 Technology utilization in Operations

We have divided the delivery and packing methods in three categories

 First one is the delivery of pets

 Prices will be according to the Breed and the pet

Offers and Discounts

Market and Inventories

Promotions and marketing activities

Social Networking Sites

 By starting the moment on social media on having a pet in a house.

Press and Media

Advertising Budget (01 years)

Advertising Budget distribution with the percentage criteria

 Electric Mean 50%

 Knowledge about different breeds of pets

Total Revenue 15,150,000 32,000,000

cost of Goods Sold 9,979,000 21,599,860

Gross Profit 5,044,506 10,072,926

Total Operating Expense 7,811,379 6,339,579

CASH FLOW STATEMENT

Cash Flow Statement

Working Capital Changes

Net Cash From Operating Activities 5,380,895 4,720,060

Cash 4,238,526 3,406,335

Cash at the Beginning 3,505,416 7,743,942

Year 01 Start Year 01 End Year 02 End

Total Current Assets 12,988,416 9,922,987 11,011,675