Business Plan: Bige Yilmaz & Vivien Le

BUSINESS PLAN
BIGE YILMAZ & VIVIEN LE

DOCUMENT COMPLETED 06.10.2016
TABLE OF CONTENTS
Executive Summary 3
Business Concept 4
The Concept 4
Vision Statement 4
Goals and Objections 4
Our Services 5
Recruitment & Training 5
Social Impacts 5
Market Analysis 6
Market Research and Analysis 6
Customer Demographics 7
Competitors 7
Growth Potential and Scalability 7
Marketing Plan 8
Advertising and Promotional Strategy 8
Marketing Schedule 8
Management and Operations 9
Management and Operation Structure 9
Trading Hours 9
Location 10
Finances 10
Financial Summary 10
Funding and Start-up Costs 10
Assumptions 10
Sales Targets 11
Three Year Projection 13
Risks and Contingencies 15
SWOT Analysis 15
Risk Analysis 15
Appendix 16
Bibliography 20
Page | 2
EXECUTIVE SUMMARY
Business Name
Positive Pawprints
Business Overview
Positive Pawprints is a social enterprise operating in south-west Melbourne from mid-2017 onwards. It
aims to provide caring yet affordable pet boarding, day-care and grooming services to pet owners in
the Melbourne CBD and surrounding suburbs. Positive Pawprints is differentiated from other
businesses in that it does not seek to make a profit. Rather, the business primary objective is to provide
recruitment, training and employment opportunities for homeless or disadvantaged individuals who
have animal companions, or who demonstrate a passion for animal and pet care. We seek to improve
the community perception, financial situation and social inclusiveness of homeless and disadvantaged
people by providing high-quality pet care services to the community.
Vision Statement
At Positive Pawprints we recognize the power of animal companions in improving the mental and
physical well-being of their owners, and believe that opportunities should be made available for
disadvantaged people who own animals to access work and accommodation without being forced
surrender or rehome their pets. We offer a compassionate place of work and residence for those who
are unable to access alternative forms of employment or housing because of the complications of
having an animal companion. Positive Pawprints seeks to positively improve the fiscal and social
capacities of our employees by offering work and industry training, which may be used as human
capital in future attempts to enter the labour market.
Market
Due to significant increases in the rates of pet ownership in Australia, as well as a changing global
perception on the role of pets as animal companions in human life, we believe that the pet care industry
has expanded significantly and will continue to grow in the foreseeable future. Consequently, we
believe that there is space in the market for an affordable, yet diverse and conveniently located pet care
provider who provides a high-quality service whilst achieving social and ethical benefits.
Growth Potential and Scalability
Positive Pawprints is confident in its capacity to scale up should the enterprise succeed in its first few
years of operation. As a business we are able to scale up by increasing the number of kennels/locations,
diversifying our services, expanding networks and maximizing on technological advances.
Financial Projections
We believe that we are likely to negate any deficits within three years of operations with the assistance
of initial funding through SEFA grants, partnership donations, fundraising and crowd-funding ventures.
Consequently, it is very likely that we will be able to maintain financial sustainability in the free market.
Page | 3
BUSINESS CONCEPT
The Concept
Positive Pawprints is a non-profit social enterprise that provides caring yet affordable pet boarding, day-
care and grooming services to Melbourne pet owners. We seek to provide social value by enabling
recruitment, training and employment opportunities as well as accommodation for homeless and
disadvantaged people who have pets themselves. In this way, we hope to improve the community’s
perception, financial wellbeing and social inclusiveness of the homeless and disadvantaged by providing
high-quality pet care services to the community.
Positive Pawprints is a unique concept to Melbourne. Although all current providers of pet care in
Melbourne operate on profit models, Positive Pawprints seeks instead to focus on its social and ethical
impact. We hope to create 15-20 jobs for Melbourne’s homeless and disadvantaged individuals working
in jobs such as pet grooming, bathing, feeding, entertainment and training.
In selecting our workers, we aim to find those who are struggling to care for themselves and their pets.
We also require people who are interested in learning and applying the knowledge and experience of our
own professionals. Therefore, our homeless and disadvantaged helpers do not need to have previous
professional experience as pet carers.
Vision Statement
We recognize that animal companions have the power to improve the mental and physical well-being
of their owners, especially for the homeless and disadvantaged. As such, we aim to help those pet
owners who require access to work and accommodation and would otherwise be forced to surrender
and rehome their pets due to their personal circumstances. We will provide a compassionate place of
work and home for homeless pet owners who, for the time being, cannot access alternative forms of
employment or housing due to the complications of having a pet. In this way, Positive Pawprints seeks
to positively improve the fiscal and social capacities of our employees by offering work and industry
training, which may be used as human capital in future attempts to enter the labour market.
Goals and Objectives
At Positive Pawprints, our work is guided by the following goals and objectives:
1. To provide convenient, reliable and high-quality pet care services for all customers.
2. To generate meaning training and employment opportunities that foster personal growth and
impart professional skills that can be used universally within the labour market
3. To develop a culture that rewards diligent work ethics, innovation and entrepreneurship
4. To form and strengthen rich community ties through positive customer and employee
interactions
5. To strive towards growth and expansion, both geographically and in regards to the range of
services provided
6. To maintain self-sufficiency within the free market whilst simultaneously providing high quality
of training, pay, culture and services for our employees and customers
Page | 4
Our Services
Product/Service Description Prices

Dogs: basic 30-minute communal exercise session, 30-minute $25 per
accommodation package outdoor exercise session, private kennel, and meals night
Dog: comprehensive Daily live video stream, daily photo and update, two 30- $35 per
accommodation package minute communal exercise session, 30-minute outdoor night
exercise session, private kennel, meals, basic grooming
before departure
Cat: basic Private cat enclosure, meals and communal play session $20 per
accommodation package night
Cat: comprehensive Daily live video stream, daily photo and update, private $25 per
accommodation package cat enclosure, meals, communal play session, private night
play session/cuddle
Dogs: day-care (drop off Communal play sessions (catered to each dog), 30- $20 per
any time, pick up before minute outdoor exercise session, access to private rest day
7pm) area
Cats: day-care (drop off Communal play sessions (catered to each cat), access to $15 per
any time, pick up before private rest area day
7pm)
Dogs only: basic Quick trim, wash and blow dry $30 per
grooming package session
Dogs only: Styled haircut, nail clipping, wash and blow dry $50 per
comprehensive grooming session
package
Training: Puppy School 45-minute puppy obedience training and socialisation $20 per
classes (10-week program) session
Training: Obedience 45-minute obedience training and socialisation classes $20 per
School (all ages & breeds) for all ages (10-week program) session
Recruitment & Training

We hope to establish partnerships and links with existing homelessness services and use their networks
to source our workers. We have identified a number of groups that serve the homeless and are currently
interested in seeking job opportunities for Melbourne’s homeless. These include organizations such as
the Salvation Army, Youth Off the Streets, Mission Australian and Australian Red Cross. We will, in
addition, aim to use our personal networks, ‘word of mouth’ communication, and conventional
marketing services to advertise and gather interest for our services.
Our workers will be trained and managed by industry experienced supervisors who we will hire
independently. The training provided will encompass all our services including pet grooming, training,
bathing, entertainment, boarding and exercise.
Social Impact
At Positive Pawprints, we believe in the long term wellbeing of our society and the assistance of our
most vulnerable members. Therefore, we aim to achieve the following social impacts:
Page | 5
 To provide a way for Melbourne’s pet owners to directly help the homeless.
 To give homeless people more job opportunities through their professional training, experience
and stay at Positive Pawprints.
 to improve the mental and physical wellbeing of the homeless people we help.
 To improve certain stereotypes and present the homeless as people who are capable of being
responsible, hardworking and caring individuals.
MARKET ANALYSIS
Market Research and Analysis
Whilst relatively new compared to other service sectors, the pet care industry is rapidly expanding in
order to accommodate changing environmental and social circumstances. Studies suggest that growth
in the pet service industry is primarily driven by two factors:
1. Pet ownership in Australia (and globally) is increasing. In 2013, there were estimated to be more
than 25 million pets in Australia (Animal Health Alliance 2013, 11), with approximately 63% of
Australian households owning at least one pet. Dogs are the most common pets (39% of
households), followed by cats (29% of households) (Animal Health Alliance 2013, 11),).
2. The role of pets in contemporary society has changed. Most households now consider pets to
be “part of the family”, which heavily influences their attitudes towards how animals should be
looked after, how much they are willing to pay for services, and the types of services that
sought after.
These factors suggest that the number of customers who require pet care services in Australia has risen,
and that the average customer is willing to pay more for pet care services than in the past.
In addition to existing industry research, we also conducted a small, localized research survey to
examine Melbournian attitudes towards pet ownership and pet care. Our survey yielded 72 responses
from the Melbourne metropolitan region between the period of 21st-26th September, 2016. Our findings
indicated that:
 Over 75% of respondents owned a pet or were willing to consider a pet in the future (Appendix
1).
 The most popular pets were dogs, followed by cats (Appendix 2).
 Over 70% of respondents use one or more of: pet boarding, pet daycare, pet grooming and/or
pet training for their animals. The vast majority used more than just one of these services, with
the most sought after being pet boarding and pet grooming (Appendix 3)
This research suggests that whilst pet care services such as pet boarding, grooming and daycare were
often reserved for more affluent classes in the past, the demand for these services are becoming more
commonplace within the general population, and the creation of an affordable boarding, grooming and
daycare center will fulfil a tangible market need.
Page | 6
Customer Demographics
We aim to target two primary groups in the provision of our service. Firstly, we seek to address pet
owners who originate from lower-middle class backgrounds, particularly those residing within close
proximity to our business. We do this by offering two streamlined tiers of service – both of which are
offered at a rate below the average market price – to allow customers to compare comprehensiveness
of service with cost of service. By reducing to options down to a basic package and a comprehensive
package that includes no additional cost for extras, we incentivize individuals who may usually go for
‘the cheaper option’ to upgrade as there is a significant disparity in the services offered between the
two packages, particularly considering the negligible price difference.
We also aim to cater to upper-middle class pet owners who are willing to spend more money on their
animals, by providing them the same service that our competitors offer at a cheaper price. Whilst the
concept of homeless and disadvantaged people as caretakers for their pets may be off-putting for some
individuals in this group, we believe that an effective marketing strategy can be used to combat this
negative perception. Moreover, our close proximity to the CBD and its inner suburbs where most of
these individuals reside also increases our appeal and competitive advantage.
Competitors
We sampled 44 pet boarding, grooming and day-care centres in the Melbourne region (see Appendix
4), and noted the following observations:
 Location: the majority of pet boarding centres were located in regional and semi-rural areas
and towns. Most commonly, all breeds and dog-only kennels were located along the fringes of
Melbourne, whereas cat-only catteries were more likely to be closer to the CBD (see Appendix
5).
 Business Structure: the majority of business were family owned or independent businesses
employing less than 16 people on payroll.
 Prices: prices ranged across different service providers depending on the comprehensiveness of
services offered and the target demographic (see Appendix 6).
We believe that we address the weaknesses of our competitors whilst adopting their strengths by
providing all-inclusive packages at an affordable price where others may charge a premium. Moreover,
we offer a diverse range of services in one place and are conveniently located within 15 km of the
Melbourne CBD. In addition, are different from our competitors in that we provide 24 hour on-call care
and we have no price increases during peak periods and holiday seasons. These factors, along with the
knowledge that we are a socially-responsible non-profit enterprise that provides employment to the
disadvantage, makes us an appealing option amongst other competitors.
Growth Potential and Scalability
We are confident in our ability to adopt the following scaling-up strategies should our business grow:
 Geographic expansion: given that we have identified three possible locations for our business,
we believe that we have the space to expand our business should demand exceed supply. The
Page | 7
training program and start-up strategies are easily replicable across geographic locations,
whether locally or internationally.
 Diversification of services: we believe that there are a number of pet care services that we will
be able to add to our business should there be a significant demand for it. For example, options
such as agility train, pet swimming sessions, dog walking and in-home pet minding services
may not be viable immediately, but may become available should there be a market change or
should our financial capabilities increase
 Networks: we believe that as our reputation grows, we will be able to extend our affiliation
networks to service a wider range of people, whether that be in the provision of services or
employment.
 Technological advancements: should there be any significant technological advances in the
sector, we may be able to either diversify or streamline the services we offer.
MARKETING PLAN
Advertising & promotional strategy
Positive Pawprints understands that pets are an important part of the family for many owners, and that
potential customers may feel uncertain about trusting an organisation that employs primarily homeless
individuals. Consequently, we have adapted our marketing strategy to directly address these concerns
to give assurance to our customers that we are a highly qualified pet care service provider.
We will primarily seek to increase our market presence and reputation through partnerships and
promotions with reputable shelters, animal charities, veterinary clinics, and vet supply stores. We
believe that we can use the loyalty that customers have for these trusted organisations to positively
improve the image of homeless people as responsible caretakers within a professional environment.
We envision that much of the marketing will be produced through joint promotional materials such as
flyers, posters, in-store/clinic promotions, word-of-mouth recommendations and website affiliations.
To compliment this networking style of marketing, we also aim to maximize our social media and
online website presence, so that customers can easily access further information about the social
enterprise, especially if they have been exposed through other means. We believe this further enhances
the professionalism of the business.
Page | 8
Planned promotion Expected business improvement Cost Target
/advertising type ($) date
Print Advertising: Print advertising material will primarily act as a point [$]500 Ongoing
posters, flyers etc. of reference for partnership referrals
Website A strong online presence allows potential customers [$]500 Ongoing
to easily access information about the social
enterprise before they commit to a service
A website also provides the medium in which certain

services are delivered (i.e. the connection package)
Social Media Campaign A strong online presence allows potential customers [$] Ongoing
to easily access information about the social 1000
enterprise before they commit to a service. In
addition, social media better allows customers to
refer potential customers to our service
Promotional Giveaways As individuals may initially be sceptical or reluctant [$]3000 Ongoing
and Discounts: free trial to try our services, free trial exposure to the services
classes, bundle we offer may give them peace of mind
discounts etc.
MANAGEMENT AND OPERATIONS
Management and Operation Structure
Positive Pawprints operates under a two-tiered management system, consisting of a

management/administration team and a general work staff/trainee team. The
management/administration team will compose of seasoned industry experts and business
professionals who will provide guidance for the business and ensure the appropriate training and
supervision of general staff and trainees. The general staff and trainee team will consist of individuals
originating from disadvantaged backgrounds – who often have little or no prior formal training – who
have a passion for animal care and are willing to put the work and commitment into fostering a career
in the pet service industry. The general/trainee team will be responsible for duties such as supervising,
grooming and feeding the animals, as well as general cleaning and maintenance on the premise.
Our two-tiered management system ensures that the quality of pet care we provide is consistent with
industry regulations.
Trading hours
Positive Pawprints will operate every day of the year, with peak periods comprising of the school
holiday period and the Christmas period. We do not charge customers a surcharge over peak periods as
we regard this to be our competitive advantage. We also intend to employ more staff during peak
periods to accommodate increase in the use of our services.
Our staff are always on-call should an animal need assistance throughout the night, and are in-house
from 9am-7pm every weekday and 10am-5pm every weekend.
Page | 9
Location
We believe that location is important for the viability of our enterprise and seek a location that is within
15km of the Melbourne CBD, in an area that has high-pet ownership and unemployment. We have
focused our search to areas in the inner west such as Footscray, Yarraville, West Melbourne, Sunshine
and Spotswood; areas in the inner south such as Port Melbourne and South Melbourne; and areas in the
inner north such as Brunswick, Coburg, Thornbury and Preston (Appendix 7). We also believe that these
areas are less concentrated with competitors, allowing us easier access into the market.
FINANCES
Financial Summary
Due to the high expenditure associated with the construction of the kennels and temporary residences,
we anticipate a significant deficit in the first year, despite funding through partnerships and government
grants. However, we anticipate that this deficit will notable decline in the second year of operation, and
disappear completely by the third year of operation.
Funding/Start-up Costs
The start-up cost of our business will be approximately $102,500 which includes building, construction
and initial training costs. We require approximately $115,000 of government, partnership and non-profit
funding in order to successfully commence the business. We estimate that approximate $75,000 will
originate from a SEFA grant, $15,000 from a kick-starter/crowdfunding campaign, $15,000 through joint
fundraising ventures with partners, and $10,000 from direct partnership donations and investments.
Assumptions
The financial tables on the subsequent pages are based on the assumptions listed below:
 Basis of all variable costs: base prices of manufactured goods are dependent on market forces
(pet products, office supplies etc.)
 Basis of all fixed costs: minimum wage requirements are subject to government legislation
and may change in the future
 Investment requirements: start-up costs may be higher than anticipated
 Sources of investment: at least $115,000 of government/partnership/non-profit funding and
$264,900 of operational income are required in the first year
 Costs of rental and utilities: rates may change
 Costs of professional services: rates may change
Page | 10
Sales Targets
Year One
Service Price
Service (per unit) Number of Services Income
Dog Boarding - Basic $25.00 4 per day/1,460 per year $36,500.00
Dog Boarding - Comprehensive $35.00 4 per day/1,460 per year $51,100.00
Cat Boarding $20.00 6 per day/2,190 per year $43,800.00
Small Animal Boarding $20.00 1 per day/365 per year $7,300.00
Dog Day-care $20.00 3 per day/1,095 per year $21,900.00
Cat Day-care $15.00 3 per day/1,095 per year $16,425.00
Pet Grooming - Basic $25.00 3 per day/1,095 per year $27,375.00
Pet Grooming -
Comprehensive $50.00 2 per day/730 per year $36,500.00
Dog Training - Puppy Training $20.00 150 per semester/600 per year $12,000.00
Dog Training - Obedience $20.00 150 per semester/600 per year $12,000.00
Total Income $264,900.00
Year Two
Service Price
Pet Grooming - Comprehensive $50.00 3 per day/1,095 per year $54,750.00
Page | 11
Year Three
Service Price
Pet Grooming - Comprehensive $50.00 3 per day/1,095 per year $54,750.00
Page | 12
Three Year Projection
Year One
Operating Income Operating Expenses
Dog Boarding - Basic $ 36,500.00 Office/Warehouse Rental $ 36,000.00
Dog Boarding - Comprehensive $ 51,100.00 Wages and Salaries $ 233,650.00
Cat Boarding $ 43,800.00 Utilities $ 4,000.00
Small Animal Boarding $ 7,300.00 Office Supplies $ 1,500.00
Pet Daycare $ 21,900.00 Pet Care Supplies $ 6,000.00
Cat Daycare $ 16,425.00 Insurance $ 5,000.00
Pet Grooming - Basic $ 27,375.00 Council Rates $ 800.00
Pet Grooming - Comprehensive $ 36,500.00 Maintenance and Repairs $ 3,000.00
Dog Training - Puppy Training $ 12,000.00 Accountancy $ 800.00
Dog Training - Obedience $ 12,000.00 Legal Services $ 1,000.00
Unexpected Expenditure $ 5,000.00
Total Operating Income $ 264,900.00
Total Operating Expenses $ 296,750.00
Non-Operating Income
Fundraising/Donation $ 15,000.00 Non-recurring Expenses
Kickstarter Campaign $15,000 Legal Costs - Legal Advice $ 1,500.00
Legal Costs -
Government Grants $ 75,000.00 $ 500.00
Permits/Licenses/Registration
Construction Costs - Architectual
Parnership Benefits $ 10,000.00 $ 2,500.00
Design
Construction Costs - Materials
$ 20,000.00
(Equipment)
Costruction Costs - Materials
Total Operating Income $ 115,000.00 $ 50,000.00
(Building)
TOTAL INCOME $ 379,900.00 Construction Costs - Labour $ 10,000.00
Employee Costs - Uniform $ 1,000.00
TOTAL INCOME $ 379,900.00 Employee Costs - Training $ 12,000.00
TOTAL EXPENDITURE -$ 399,250.00 Marketing $ 5,000.00
PROFIT/DEFICIT -$ 19,350.00
Total Non-recurring Expenses $ 102,500.00
TOTAL EXPENDITURE $ 399,250.00
Page | 13
Year Two
Pet Grooming - Comprehensive $ 54,750.00 Unexpected Expenditure $ 5,000.00
Dog Training - Puppy Training $ 12,000.00 Maintenance and Repairs $ 3,000.00
Dog Training - Obedience $ 12,000.00 Accountancy $ 800.00
Total Operating Income $ 297,750.00 Legal Services $ 500.00
OPENING BALANCE -$ 19,350.00 Business Renewal $ 100.00
TOTAL INCOME $ 297,750.00
TOTAL EXPENDITURE -$ 289,450.00 Total Operating Expenses $ 289,450.00
PROFIT/DEFICIT -$ 11,050.00
Year Three
Pet Grooming - Comprehensive $ 54,750.00 Unexpected Expenditure $ 10,000.00
Dog Training - Puppy Training $ 12,000.00 Maintenance and Repairs $ 3,000.00
Dog Training - Obedience $ 12,000.00 Accountancy $ 800.00
Legal Services $ 1,000.00
Total Operating Income $ 323,300.00 Business Renewal $ 100.00
OPENING BALANCE -$ 11,050.00
TOTAL INCOME $ 323,300.00 Total Operating Expenses $ 305,300.00
TOTAL EXPENDITURE -$ 305,300.00
PROFIT/DEFICIT $ 6,950.00
Page | 14
RISKS AND CONTINGENCIES
SWOT Analysis
Strengths:
 Social and ethical impact as Positive Pawprints helps and provides a home for the homeless and
disadvantaged.
 Not-for-profit model which allows lower prices to be charged compared to our competitors.
 Access to workers who live onsite and can provide constant care to our pets.
 Close proximity to Melbourne CBD.
Weaknesses:
 Social stigmas and possible aversions to the homeless as our workers and carers.
 The experience of our workers as some people may prefer their pets to be handled by
experienced and professional pet carers.
Opportunities:
 Business expansion to places such as Melbourne’s outer suburbs.
 Developing partnerships and links with other homeless support groups such as the Salvation
Army and Australian Red Cross who are currently looking for ways to employ the homeless.
Threats:
 Variety and extensive experience of competition in pet boarding services.
 Costly construction of kennels.
 Appropriate management of schedules and shifts of employees, especially for night workers.
Risk Analysis
Type of Risk Impact Likelihood Rating Response/ Mitigation

Risk
Market The number of Moderate Certain High (12)Differentiated through staff
existing kennels can and economic care
create competition packages
Product Cost associated Moderate Possible Moderate Initial funding through
with construction of (9) charities, government
kennels grants, fundraisers and
kick-starters
Personnel Mismanagement of Major Unlikely Moderate Working with fixed

on-call workers (8) calendars and rules to avoid
during the night exploitation; educating
shift workers to rights
Personnel Changing the image Moderate Likely Moderate Effective marketing
of homeless people (8) strategies highlighting
as responsible and merit and compassion
compassionate
caretakers
Page | 15
APPENDIX
Item 1, Page 6: Survey responses – Do you own a pet?
Question 1: Do you own a pet?
Yes 25%
No
53%
22%
No, but I may consider
one in the future
Item 2, Page 6: Survey responses – Which of these animals do you own?
Question 2: Which of these animals do you own?

(Multiple responses allowed)
25
20
15
10
0
Dog Cat Rabbit Horse Rabbit Guinea Other
Pigs/Rats
Page | 16
Item 3, Page 6: Survey Response – Which of these services do you use?
Question 3: Which of these services do you use?

(Multiple responses allowed)
None
Pet training
Pet grooming
Pet day care
Pet boarding
0 5 10 15 20 25
Item 4, Page 7: Map of Market Saturation
Purple = both cats and dogs / Orange = dogs only / Green = cats only
Page | 17
Item 7, Page: Sample of Competitors
Business Name Website

4Paws Kennels http://www.4pawskennels.com.au/
ABBA Kennels and Cattery http://www.abbakennels.com.au/?gclid=Cj0KEQjw7Ne_B
RDRmP2ojKfzv98BEiQAPuqPydjMqPa_rOAi8POX6FrD-
N9744V8dgsEFFwR4z77Aj0aArmb8P8HAQ
All Breeds http://allbreeds.com.au/
All Paws http://www.allpaws.com.au/
Bayside Cat Resort http://www.baysidecatresort.com.au/
Bayside Pet Centre https://baysidepetcentre.com.au/
Berwick Boarding Kennels and http://www.berwickkennelscattery.com.au/
Cattery
Cat Napping Suburban Retreat http://catnapping.com.au/
Catmandu Motel for Cats http://www.catmandu-motel-for-cats.com.au/
Cats Conservatory http://www.catsconservatory.com.au/Home.html
Cottage Kennels and Cattery Family business (5 ppl) + extra staff (unknown)
Countryside Pet Resort http://www.cottagekennels.com.au/
Cranbourne Boarding Kennels http://www.cranbourneboardingkennels.com.au/
Dazzling Doggie Country Village http://www.dazzlindoggie.com.au/
Diamond Boarding Kennels and http://www.diamondskennels.com.au/
Cattery
Dishlickers Resort http://www.dishlickers.com.au/
Dog Dayz http://dogdayz.com.au/
Dogs Bed and Breakfast http://www.dogsbedandbreakfast.com/
Melbourne
Dogs Country Club and Kennel http://www.dogscountryclubandkennelresort.com.au/
Resort
Donvale Boarding Cattery http://www.donvalecattery.com.au/
Granite Hill Boarding http://www.granitehillkennels.com.au/
Hallam Park Kennels http://hallampark.com.au/
Hanrob http://www.hanrob.com.au/?gclid=Cj0KEQjw7Ne_BRDR
mP2ojKfzv98BEiQAPuqPyVB_W0T4E7tAp9yoAMnQpsaX
Qbvr5p9ryCjBrHDsOzMaAmz78P8HAQ
Hawthorn East Vet http://kewvet.com.au/
Homestead Kennels http://www.homesteadkennels.com.au/
Page | 18
John's Pampered Pooch http://www.johnspamperedpooch.com.au/
K9 Workouts http://www.k9workouts.com.au/
Kepala http://www.kepala.com.au/
Kybrooke Pet Resort http://www.kybrookepetresort.com.au/
Lonely Pets Club https://www.lonelypetsclub.com.au/
Lou Lou's Cattery and Small http://www.loulouscattery.com.au/
Animal Boarding
Moorholme Park Pet Care Centre http://www.boardingkennels.com.au/
Mornington Lodge http://www.morningtonlodge.com.au/
Paws Inn Berwick http://pawsinnberwick.com.au/
Sampenny Kennels and Cattery http://www.sampennykennels.com.au/
Sparrows in the Treetops http://www.sparrowsinthetreetop.com.au/
Stirling Lodge http://www.stirlinglodge.com.au/
The Cat Motel http://www.thecatmotel.com.au/
The Dog House Pet Resort http://www.thedoghousepetresort.com.au/
The Pets Hotel http://www.thepetshotel.com.au/
Top Dog Pet Resort and Top http://topdogtopcat.com.au/
Cattery
Vern Ryan’s Pet Resort http://www.vernryanspetresort.com.au/
Wellington Park http://wellingtonpark.com.au/
Yuroke Boarding http://www.yurokeboardingkennels.com/
Item 7, Page: Sample of Competitors
Page | 19
Item 7, Page 10: Map of Business Location
SOURCES
Animal Health Alliance 2013, Pet Ownership in Australia, viewed 5th August 2016, <
http://animalmedicinesaustralia.org.au/wp-content/uploads/2015/06/AMA-Pet-Ownership-inAustralia-
5-AUGUST-2013.pdf>
Page | 20

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Business Plan: Bige Yilmaz & Vivien Le

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BUSINESS PLAN

BIGE YILMAZ & VIVIEN LE

Growth Potential and Scalability

Goals and Objectives

Product/Service Description Prices

Recruitment & Training

Market Research and Analysis

Growth Potential and Scalability

Advertising & promotional strategy

A website also provides the medium in which certain

MANAGEMENT AND OPERATIONS

Management and Operation Structure

Positive Pawprints operates under a two-tiered management system, consisting of a

Total Income $264,900.00

Total Income $297,750.00

Total Income $323,300.00

Type of Risk Impact Likelihood Rating Response/ Mitigation

Personnel Mismanagement of Major Unlikely Moderate Working with fixed

Item 1, Page 6: Survey responses – Do you own a pet?

Question 1: Do you own a pet?

Item 2, Page 6: Survey responses – Which of these animals do you own?

Question 2: Which of these animals do you own?

Question 3: Which of these services do you use?

Pet day care

Item 4, Page 7: Map of Market Saturation

Business Name Website

Item 7, Page: Sample of Competitors

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