TABLE OF CONTENT

INTRODUCTION
I. INTRODUCTION OF MC DONALDS (300)
1. Background
2. Vision
3. Mission
4. Strategic Objectives
5. Core Value
II. MACRO ENVIRONMENT (1200)
1. PESTEL  Opportunities & Threats
2. PORTER’S FIVE FORCES
 Assess recent + expected future changes.
 Determine how to position your business in relation to the five forces
III. INTERNAL ENVIRONMENT (1000)
1. VRIN/ VRIO
2. Stakeholder analysis (stakeholder mapping)
1 + 2  assess the link between resources, competitive advantages, and
sustained competitive advantages
3. Strengths + Weakness  TOWS
IV. STRATEGIC MANAGEMENT PLAN IN MC DONALDS
1. Ansoff Matrix
2. Devise appropriate business strategies (Đề ra chiến lược KD phù hợp)
e.g., Porter’s three generic competitive strategies
3. Justify which among devised strategies is most workable to the company.
(e.g., The balanced scorecard to align the organization’s vision and strategies,
SAFE
V. STRATEGIC MANAGEMENT PLAN IN MC DONALDS
1. Define and discuss the crucial factors that could contribute to the successful
implementation of the suggested strategic management plan for the chosen
company
2. Produce a strategic management plan for the chosen company that has tangible
and tactical strategic priorities and objectives (e.g. the use of the Business Canvas
Model to visualise, assess, change business models)

Cost leardership

Differentiation - KH cần gì
- Đối thủ cạnh tranh có gì
 mang lại sự khác biệt hoá của DN
 3a + 3b

- Giảm chi phí do giảm chi phí inputs.

- Khác biệt hoá tập trung: Tìm kiếm nhu cầu cụ thể và
tập trung khác biệt hoá của dịch vụ đó.

CONCLUSION
Reference