G.

VENKATASWAMY NAIDU COLLEGE (AUTONOMOUS),

Re - Accredited with ‘A’ Grade by NAAC|DBT Star College Scheme
(Affiliated to Manonmaniam Sundaranar University, Tirunelveli)
Kovilpatti – 628 502.
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B.Sc.,/B.COM/DEGREE FIRST CIA EXAMINATIOINS – 2022-23 (ODD SEMESTER)

Department of Computer Science (PG)
Title of the Paper and Code: Digital Marketing & P21CS310
(For those admitted in June 2020 and later)
Time: 1 hour Maximum: 20 marks
Outcome

Qn. SECTION – A(2 X1 = 2 Marks)

Bloom’s
K-level
Course

No.
Answer ALL Questions.

CO 1 K1 1. What do you mean by digital marketing?

CO 1 K2 2. Classify the Digital Marketing Channels.
Outcome

Qn. SECTION – B(3 X4 = 12 Marks)

Bloom’s
K-level
Course

No.
Answer ALL Questions choosing either (a) or (b)

CO 2 K3 3a. Organize the various Digital Marketing tools.

CO 2 K3 b. Compare Digital marketing with Real marketing and post your views.
CO 3 K4 4a. Discuss about the steps in digital marketing plan.
Examine the popular digital marketing channels in India.
CO 3 K4 b.
Postulate the best in terms of effectiveness and performance.
CO 4 K5 5a. Explain the process involved in target group analysis.
Determine the role of SWOT analysis in improving the
CO 4 K5 b.
performance of digital marketing initiatives.

Qn.
Outcome

Bloom’s

SECTION – C(6 X 1 = 6 Marks)

K-level
Course

No
Answer a Question choosing either (a) or (b).

“Content management determines the effectiveness of digital

CO 5 K6 6 a.
marketing.” Critically examine the statement.
People prefer online marketing than offline marketing. Postulate the
CO 5 K6 b.
reasons.