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  • Competitive Landscape

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    gesha
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    Cimory yogurt has the largest market share at 61% and targets affluent 18-35 year old customers through modern trade, general trade, and direct-to-consumer channels using social media with over 256k followers and 6k subscribers. Prochiz cheese has a 40.7% market share targeting housewives, small medium businesses, hotels, restaurants, and cafes through modern trade, general trade, food service and e-commerce with over 138k followers and 25k followers. Campina ice cream has a 20% market share targeting children, teens and millennials through traditional markets, modern markets, institutes, mobile units, hotels/restaurants/cafes, and events with over 97k followers and

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    Competitive landscape

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    Cimory yogurt has the largest market share at 61% and targets affluent 18-35 year old customers through modern trade, general trade, and direct-to-consumer channels using social media with over 256k followers and 6k subscribers. Prochiz cheese has a 40.7% market share targeting housewives, small medium businesses, hotels, restaurants, and cafes through modern trade, general trade, food service and e-commerce with over 138k followers and 25k followers. Campina ice cream has a 20% market share targeting children, teens and millennials through traditional markets, modern markets, institutes, mobile units, hotels/restaurants/cafes, and events with over 97k followers and

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views1 page

    Competitive Landscape

    Uploaded by

    gesha
    Cimory yogurt has the largest market share at 61% and targets affluent 18-35 year old customers through modern trade, general trade, and direct-to-consumer channels using social media with over 256k followers and 6k subscribers. Prochiz cheese has a 40.7% market share targeting housewives, small medium businesses, hotels, restaurants, and cafes through modern trade, general trade, food service and e-commerce with over 138k followers and 25k followers. Campina ice cream has a 20% market share targeting children, teens and millennials through traditional markets, modern markets, institutes, mobile units, hotels/restaurants/cafes, and events with over 97k followers and

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    of 1

    Market Digital Marketing & Distribution Target

    Product Price Range


    Share Social Media Channel Market
    Followers: 256k Affluent
    Followers: 213k Modern Trade, Customer Affordable
    Cimory
    61% General Trade, Group, (IDR 9.100 –
    (Yogurt)
    Subscribers: 6k D2C 18-35 10.100)
    Years Old

    Followers: 138k Modern Trade, Housewife,


    UKM, Affordable
    Prochiz General Trade,
    40,7% Followers: 25k Hotel, (IDR 5.400 –
    (Cheese) Food Service,
    Restaurant, 25.000)
    E-Commerce
    Subscribers: 4.8k Cafe

    Followers: 97k Traditional


    Market, Modern
    Campina Children, Affordable
    Followers: 5k Market,
    (Ice 20% Teen, (IDR 4.600 –
    Institute,
    Cream) Millenial 50.000)
    Subscribers: 6k Mobile Unit,
    Horeca, Event

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