Swarup Deb Nath

ID: 1721424630

Aqib Ibne Mizan

ID: 1813228630

Amik Saha Durjoy

ID: 1721681630
Group - 6
Nahid Khan
ID: 1721675030

Sudipta Paul
ID: 1721503030
Future of Sustainable Agriculture Business?
GROUP - 6

UTILIZE,
BUILD &
SUSTAIN
Our Production & Service Plan
 Industry Analysis
Analysis of Competitors: Some people from Dohar have invested in hydroponic farming,
but they used it as in domestic business, not in a bigger scene. So, we are going to be the first mover to
start of this new farming method.

SWOT Analysis

Strength: Weakness:

1. Unique Business philosophy 1. Lack of monetary assets

2. Cope up within any weather and temperature 2. Trust issues of shoppers
3. Lower prices 3. Initial High Cost
4. A unique product with more healthy products & 4. One of the newcomers in the market
Service
5. Eco-friendly commodity
Opportunities:

1. First mover, Attract investor.

2. After a year of opening the app to service daily subscription meals
from our produced plants.
3. Sustained food business to fulfill the demand of a huge population.
4. Women with the traditional role of managing gardens can maintain a
system with less effort.
5. Government is more involving in agro-industries.

Threat:

1. High Corporate Tax rate

2. Less revenue due to imported materials
3. The entry of new competitors
4. Demand uncertainty
Market Segmentation

Geographic Demographic Psychographic Behavioral

Age: 18 to 50 Adults Occasions

Gender: Anyone
Dhaka Metro passionate for Teenagers Farming events
gardening.

Socio class: Middle Middle age to older

3. Usage
class or above people
 G-YO MISSION

"Providing a personalized service that pertains to profitable growth

through technology, superior customer service, quality, and
commitment."
 G-YO VISION

"Building a sustainable agriculture high-tech solution for

feeding the world."
 Key Partners Key Activities Value proposition Customer Relationships Customer Segments
-Properties - Rooftop Hydroponic - Customized Gardens - 24/7 Customer Support - Geographic: Dhaka Metro
- Delivery Agency gardens - Service Subscriptions Team - Demographic: Aged 18-
- Investors - Subscription based - Efficient Green - Website 50
- Hydroponic equipment Clients production - Facebook - Socioeconomic: Middle
suppliers - Collaborative - Sustainable agriculture - Face to Face Interaction Class and Above
- Office Equipment Distributors of Hotels, - Import Substitutions at - Promotional Offers & - Niche: Gardeners
Suppliers Restaurants & Super affordable rates Free expert opinions
- Greenhouse Equipment shops - Gardening Advisors at - Feedback Collection
wholesalers - Delivery of Fruits, Point of Sales Display - Weekly Deliveries of
- Hotel & Restaurant Vegetables and Herbs Fruits, Vegetables & Herb
Partners - G-YO Showroom
- Web Developer
Key Resources Channels
- Agricultural Expert - Social Media
- Employees - G-YO Website
- Seeds/Seedling - Greenhouse
- Water Supply - Events
- Electricity - Showroom

Cost Structure Revenues

-Variable Costs - Gardening Subscription fees (3 variations)
Hydroponic system: 2525 tk. per machine - Contractual Supplies fees (3 Variations)
Greenhouse production: 52 tk. per kg - Showroom
-Average Annual Fixed Costs - Hydroponic system sales rate
4680200 Tk. 4 by 4 ft. (BDT 4000), 16 by 16 ft. (BDT 7000), 30 by 35 ft. (BDT 12500),
- CM Ratio Above 3500 (Variable rates)
Hydroponic system:75.63% -Supplies 110 tk. per kilo
Greenhouse production: 52.73% -Garden Accessories Avg. Price 150 per unit
-Average Total Cost per year BDT 4,465,006 -Average Total Revenue BDT. 4427296
-Breakeven period 2.12 years
 Production and Service Plan
G-YO WEBSITE Greenhouse for Partners

Social Sites Hotels, Restaurants,

Super shop, Farmhouse

Subscription Based Service Weekly Delivery

Targeting Dhaka Metro

Marketing Plan

OFFLINE
&
ONLINE

Qualitative Marketing
 Financial Plan

Year 1 Spendings Budget

Stream 1 Unit Avg. Machine Stream 2 Production cost Cost Per KG.
Cost Item Price (BDT) 1g seed = 1kg production Item BDT
Air Pump 120 1g nutrient = 1kg production Seed 1
Air Stone 5 Production Year 1 8720 Kg. Nutrient 5
Nutrient Pump 210 Seed Cost 3.5 per Kg.
Steel 270 Nutient Cost 150 per Kg. Cost Per kg. of Production
Seeds
Small Basket
20 required 8.72 Kg. Seed Cost 9
Nutient
Pipe
900 required 8.72 Kg. Nutrient Cost 44
Container 1000 Total cost BDT. 52
Total Material Cost 2525
 Hydroponic Garden’s Revenue Growth
Revenue Stream
Supplies' Revenue Growth
1600000

1400000
1369500
45 New
Subscribers 1200000 990044

BDT
1000000

20% 800000

600000
8%
400000
Year 1 Year 2
BDT 1341965 1668850
200000

0
Year 1 Year 2

Total Sales Year 2 3,038,350

3500Kg. More
60% Total Sales Year 3 4,863,880

*Disclaimer: Know that our statistics are based on in house primary market research and in-depth secondary research in competitors, and the Bangladesh Economy*
 Capital & Breakeven
Debt 2.12 Years
20%
BDT. 6226400

BDT.
Founders
60%
Investor
20%

0 200 400 600 800 1000 1200

Units.

G-YO Capital Structure G-YO Multi-Product Break-Even

THANK YOU