6/20/2020

Group
ASSIGNMENT 2
GROUP 11
Nguyễn Tuấn Anh - 1852242
Vũ Hoàng Bảo Hân - 1852359
Nguyễn Thuỳ Linh - 1850024

Outlines
1. Introduction.
2. Customers expectation.
3. Analysis.
4. Type of responsibilities.
5. Conclusion.
6. References.

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INTRODUCTION!
“Kem tron”
▸ A kind of handmade cream used for beauty which includes several main
ingredients: Vitamin E, Becozym, Cortibion, Aspirin,… and especially
Corticoid.

Linh Huong Cosmetics Company

A cosmetic brand whose products are extracted from nature. Linh Huong Cosmetics
Company is owned by Thai Huong Investment and Trade Limited Company.

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2. 

Quick effectiveness.
Less time-consumption.

Customers 

Safety for skin.
Affordable price.
Expectation:  Long-term benefits.

What did Linh

Huong
promise about
their product?

▸ Handmade product that is thoroughly and professionally invested by Linh Huong Company with modern
and advance technology.
▸ Products are completely made from natural ingredients.
▸ Produced by heirloom recipe.
▸ Advertised by Linh Huong shops: Safe and no side-effect due to being made completely from natural
ingredients. Safe for both pregnant women and children.
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3

3. ANALYSIS
The feedbacks of customers and information on the
Internet:
Following Advertisement:
Information from advertisement
Instant whitening in a short time.
The price is cheaper than other
cosmetics on the market.
Heirloom recipe.
Safe, solving all skin problems:
acne, melasma,…
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Right or Wrong?
Right, effective immediately,
improve skin immediately after use.
Right.
Wrong, this recipe has not been
verified, unknown ingredients.
Wrong, immediate effect but have
serious consequences when
discontinued or used for a long time.
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Type of responsibilities
Corporate Social
Stakeholders Stakes Opportunities Challenges
Responsibilities

• Quick effectiveness. • A good product without • The origin of product may

• Commitment of quality. paying Hugh cost: the be unreliable,
• Legal
Customers • Affordable price. quality is the same as accompanied by the long-
• Ethical
• Easy way to approach. the well-known brand but term negative impact after
• Assurance of safety, no side-effect. the price is cheaper. using.

• License. • Create the trust for • Expose the truth of this

Government • Details of product’s sources and consumers as well as the product and have strict • Legal
origins whole community. punishment.

• Aggression from the

• The same as customers
community if the truth is
• Besides: • Attract more potential
Public disclosed. • Legal
• Another good source of cosmetics customers; expand the
Community for future reference (for potential reputation on the market.
• Boycott from the • Ethical
community leads to the
customers).
fall in revenue.

• The rate of shares

• A great number of positive increases  the • Can be heavily triggered
Social media • Legal
feedbacks from the users. popularity of the product from the netizens.
increases..
Consumer • Philanthropic
• Client’s rights and safety. • Lawsuit.
advocate • Legal 9

CONCLUSION
 Seller did not lie about the quick
effectiveness of this product as well
as the cheap price.
 However, the promise of safety is
totally wrong.

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References:
▸ https://www.sggp.org.vn/nguoi-tre-bat-chap-me-kem-tron-605913.html
▸ https://www.facebook.com/docbaoonlinethayban/posts/1494124350753181

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THANKS!
Any questions?

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