ABSTRACT:

The JSEvents is an event management company in Ahmedabad . As JSEvents Work in

many sectors as babyshower, anniversary party, birthday parties, corporate events, pre
wedding festivities, farewell party

Our Mission is to ensure these events generate a positive impact and motivate our client’s

Audience. We do this by thinking strategically and imaginatively about how to best meet our

Client’s objectives.

We manage events gratifying the diverse needs for corporate as well as for individual client’s

Arranging from launching a product to celebrating an anniversary to announcing awards or

Conducting awareness campaigns. We offer client’s imaginative ideas which will craft their

events to stand apart. Our original ideas blossom into reality with the superb production.

This report is based on the customer satisfaction towards event management that what they

are thinking about the event done the research about the event management and to know

about the opinion about the customers what they like in the event like the service or not.

Customer satisfaction is the major factor in the study of customer satisfaction.

Introduction:

This project report is based on the survey entitled “A comparative study customer

Satisfaction towards our JSEVENTS Management Company”. In the market there is a 40%
boom of

work in the event management. Nowadays youngsters are choosing their field in the event

Management. Event Managements is the Industry where we get the chance to meet the
celebrities. Event Management is the process of Planning Directing and control .

It is the big industry where we get the opportunity to showcase talent and

It is dedicated industry. We start by projecting the plan where we have to organize

our event and which place and how much fund we have to invest in this event. We have to

organize our workers. industry which is full of enjoyment and the focused on the
particular work. We deal with many kinds of event such as babyshower, anniversary party,
birthday parties, corporate events, pre wedding festivities, farewell party and we have client
base of over 300people.

SIGNIFICANCE OF THE STUDY:

TO study the satisfactory level of our client on the basis of the events performed and to
improve to serve better.

OBJECTIVE:

The main objective is to know about the customer satisfaction in event management.

“To determine the role of customer satisfaction in marketing and event management.”

“To Analysis the impact of customer relationship and their satisfaction in the event

Company which event they have attend.”

”To advice JSEVENTS about the event service to build the trust of their customers.”

RESEARCH METHEDOLOGY:

The main objective of this study is to find the customer satisfaction and how to improve the

market activities and how to perform the promotion activities in the event management.

Primary Data

Primary data is the data which is collected for the first time and it is collected as a new fresh

data from the market. This data is concerned with the discussion with the clients of the event

management.

Secondary Data
Secondary data is the data which is previously collected and it is being processed in the

market once more and then we are doing research on this data.

It includes following points:

 Find out the feedback of the customers.

 Analyze your event
 Determine the market condition for launching the new product and to increase the
 clients of the company.
 Identify how other companies promoting their brands in the market.
 Prepare the budget of the event and study the size of the events.
 Determine how many people required in the event.

Number of clients are 10 and the research is based in Ahmedabad only.

DATA ANALYSIS AND INTERPRETATION:

Q1- how satisfied were you?

30% people were completely satisfied, 10% were neutral while 10% were happy and 30%
were not completely satisfied rest 20% were expecting better.

Q2 Did we meet your expectations?

We met 40% clients expectation 30% were neutral while the rest 30% were expecting better

Q3 How likely would you hire us in future?

40% would be happy to hire us to plan their event while the 20% would not like to plan with
us and the rest 40% are neutral

Q4 could we have planned event better?

40% were happy the way we planned while rest 60% expectedsatisfied were you?

30% people were completely satisfied, 10% were neutral while 10% were happy and 30%
were not completely satisfied rest 20% were expecting better.

meet your expectations

We met 40% clients expectation 30% were neutral while the rest 30% were expecting better

hire us in future

40% would be happy to hire us to plan their event while the 20% would not like to plan with
us and the rest 40% are neutral

planned event better

40% were happy the way we planned

better

Q5 where you sataisfied with the amount of service provided?

Number of service provided made 40% client happy while the rest 60% were expecting better

Q6 were you satisfied with the quality?

According to 40% client the quality was up to the mark while the 20% was not satisfied and
other were neutral

Q7 how helpful were the staff at the event?

50% client were happy with the labour servive while the rest were neutral

Q8 on what scale could we improve on?

Client base of 40% though that we could do better while the 10% thought that the service
provided was amazing

Q9 was the price you paid reasonable?

According to 50% client price were reasonable while 30 % client were not completely
satisfied while the 20% were expected better

Q10 How well was the event structured?

50% thought that event was well structured but rest 50% expect improvement

FINDINGS:

 30% people were completely satisfied, 10% were neutral while 10% were happy and
30% were not completely satisfied rest 20% were expecting better.
 We met 40% clients expectation 30% were neutral while the rest 30% were expecting
better
 40% would be happy to hire us to plan their event while the 20% would not like to
plan with us and the rest 40% are neutral
 40% were happy the way we planned while rest 60% expectedsatisfied were you?
 30% people were completely satisfied, 10% were neutral while 10% were happy and
30% were not completely satisfied rest 20% were expecting better.
 Number of service provided made 40% client happy while the rest 60% were
expecting better
 According to 40% client the quality was up to the mark while the 20% was not
satisfied and other were neutral
 50% client were happy with the labour servive while the rest were neutral
 Client base of 40% though that we could do better while the 10% thought that the
service provided was amazing
 According to 50% client price were reasonable while 30 % client were not completely
satisfied while the 20% were expected better
 50% thought that event was well structured but rest 50% expect improvement

CONCLUSION:
 management company for the purpose of the decoration and arrangements. The
coordination among the employees is good

5 respondents out of 10 have suggested that they are not satisfied with work of the
company. And on an average 40% client wants JS events to improve on all the
perspectives.