GLOBALIZATION and MEDIA

LEARNING OUTCOMES
At the end of the lesson, you should be able to:
1. Define Global media.
2. Identify the most common media today.
3. Cite specific example/situation how media works in globalization
4. Discuss the effects of globalization on media

Global Media
Global communication is the term used to describe ways to connect, share, relate and
mobilize across geographic, political, economic, social and cultural divides.
In a globalized world, effective communication is a necessity. When friends, relatives, and
colleagues need to reach all corners of the world, it is easy to see the importance of global
communications in the world today.
Most common media today
The leading social networks are usually available in multiple languages and enable users to
connect with friends or people across geographical, political or economic borders.
Approximately 2 billion internet users are using social networks and these figures are still
expected to grow as mobile device usage and mobile social networks increasingly gain traction.
The most popular social networks usually display a high number of user accounts or strong
user engagement. For example, market leader Facebook was the first social network to surpass
1 billion monthly active users, whereas recent newcomer Pinterest was the fastest
independently launched site to reach 10 million unique monthly visitors. The majority of social
networks with more than 100 million users originated in the United States, but European
services like VK or Chinese social networks Qzone and Renren have also garnered mainstream
appeal in their areas due to local context and content.
Social network usage by consumers is highly diverse: platforms such as Facebook or Google+
are highly focused on exchanges between friends and family and are constantly pushing
interaction through features like photo or status sharing and social games. Other social
networks like Tumblr or Twitter are all about rapid communication and are aptly termed
microblogs. Some social networks focus on community; others highlight and display user-
generated content.
Advantages of Social Media for the Society

3 Advantages of Using Social Media

Great source of information

Of course, social networking isn’t all bad. You’ve probably heard stories about social media sites
reuniting people after natural disasters or raising millions of dollars for charity. Even at a more
basic level, it’s been used by countless parents and grandparents to keep track of their children
and grandchildren as they go travelling or head off to college.

Social Media is connecting people

Social networking is also the cause of huge numbers of relationships around the world,
although it can also help to bring them to an end. Facebook alone is cited by a third of all
divorced couples as one of the reasons for their split. But despite this, there are youngsters
alive today who only exist in the first place because their parents were brought together by
social networking sites.

Social Media and its users are getting mature

Social media can indeed have a bad influence, on adults as well as on children, but it’s been
some years since its introduction and it’s currently going through its adolescence and heading
towards full maturity. It’s a little bit like the early days of E-commerce, when nobody shopped
online because they were afraid that they’d be ripped off. Then E-commerce matured and sites
like Amazon and eBay helped to legitimise it.

The same thing has started to happen on social networking sites, with people favouring quality
over quantity and developing a level of savviness that just wasn’t there in the early days. Most
of us now have an instinct that tells us when a piece of news is fake or when a Twitter account
is just a bot that’s trying to get us to click a malicious link.

1. Connectivity. People from anywhere can connect with anyone. Regardless of the location
and religion, the beauty of social media is that you can connect with anyone to learn and share
your thoughts.
2. Education – Social media has a lot of benefits for the students and teachers. It is very easy to
educate from others who are experts and professionals via the social media. You can follow
anyone to learn from him/her and enhance your knowledge about any field. Regardless of your
location and education background you can educate yourself, without paying for it.

3. Help – You can share your issues with the community to get help and giddiness. Whether it is
helping in term of money or in term of advice, you can get it from the community you are
connected with.

4. Information and Updates – The main advantage of the social media is that you update
yourself from the latest happenings around in the world. Most of the time, Television and print
media these days are biased and does not convey the true message. With the help of social
media you can get the facts and true information by doing some research.

5:- Promotion – Whether you have an offline business or online, you can promote your business
to the largest audience. The whole world is open for you, and can promote to them. This makes
the businesses profitable and less expensive, because most of the expenses made over a
business are for advertising and promotion. This can be decreased by constantly and regularly
involving on the social media to connect with the right audience.

6:- Noble Cause – Social media can also be used for the noble causes. For example, to promote
an NGO, social welfare activities and donations for the needy people. People are using social
media for donation for needy people and it can be a quick way to help such people.

7:- Awareness – Social media also create awareness and innovate the way people live. It is the
social media which has helped people discover new and innovative stuffs that can enhance
personal lives. From farmers to teachers, students to lawyers every individual of the society can
benefit from the social media and its awareness factor.

8:- Helps Govt and Agencies Fight Crime- It is also one of the advantages of the social media
that it helps Governments and Security Agencies to spy and catch criminals to fight crime.

9:- Improves Business Reputation – Just like it can ruin any business reputation, It can also
improve business sales and reputation. Positive comments and sharing about a company can
help them with sales and goodwill. Since people are free to share whatever they want on the
social media, it can impact positively when good words are shared.
10:- Helps in Building Communities – Since our world has different religions and beliefs. Social
media helps in building and participating in the community of own religion and believes to
discuss and learn about it. Similarly, people of different communities can connect to discuss
and share related stuffs. For example Game lover can join games related communities; car lover
can join communities related to cars and so on.

Disadvantages of Social Media for the Society

negative Impact on Children

Meanwhile, a new study has found that children would be happy if social media didn’t exist,
with over half of them experiencing abuse or having their confidence knocked by websites. In
fact, two thirds of schoolchildren said they’d feel happy if it had never been invented and 71%
of them had followed in the footsteps of celebrities like Ed Sheeran and the Kardashians by
taking a break from social networking altogether. Several studies have also found a link
between increased social networking use and a higher incidence of anxiety and depression.

No life without a phone

This might come as a surprise to some people, because the popular perception is that
youngsters are glued to their phones and obsessed with taking selfies. But it’s that very
perception – and the very real reality of the pressure they face to fit in – that’s pushing kids to
change the way they approach technology. It promotes Individualization.

Reduces Family Intimacy

Texting, Facebook, Twitter, etc. separate us from our families more than we actually think it
does. When a family is spending family time together and watching a movie, in reality, most
children are on their phones rather than watching the film with their parents. Social Media
promotes INDIVIDUALIZATION.

Lacks emotional connection

The quality of a conversation when using social media is unpleasant because you cannot sense
the emotion or interest from the other person. It makes you wonder if they mean what they
say.

It changes lifestyle habits, and it is sleep disruption

Since using a social network is all done on some computers or mobile devices, it can sometimes
motivate too much sitting down in one place for too long. Staring into the light from a
computer or phone screen at night can negatively affect your ability to get a proper night sleep.
Privacy problems
Sharing your online location or getting in trouble at work because of tweeting something
inappropriate or sharing too much with the public can cause you some issues that sometimes
can’t ever be solved.

1:- Cyberbullying – According to a report published by PewCenter.org most of the children have
become victims of the cyberbulling over the past. Since anyone can create a fake account and
do anything without being traced, it has become quite easy for anyone to bully on the Internet.
Threats, intimidation messages and rumors can be sent to the masses to create discomfort and
chaos in the society. Check out the 6 cyberbullying stories that turned into suicide stories.

2: – Hacking – Personal data and privacy can easily be hacked and shared on the Internet which
can make financial losses and loss to personal life. Similarly, identity theft is another issue that
can give financial losses to anyone by hacking their personal accounts. Several personal twitter
and Facebook accounts have been hacked in the past and the hacker had posted materials that
have affected the individuals’ personal lives. This is one of the dangerous disadvantages of the
social media and every user is advised to keep their personal data and accounts safe to avoid
such accidents.

3:- Addiction – The addictive part of the social media is very bad and can disturb personal lives
as well. The teenagers are the most affected by the addiction of the social media. They get
involved very extensively and are eventually cut off from the society. It can also waste
individual time that could have been utilized by productive tasks and activities. It promotes
INDIVIDUALIZATION.

4:- Fraud and Scams – Several examples are available where individuals have scammed and
commit fraud through the social media.

5:- Security Issues – Nowadays, security agencies have access to people personal accounts
which makes the privacy almost compromised. You never know when you are visited by any
investigation officer regarding any issue that you mistakenly or unknowingly discussed over the
internet.

6:- Reputation – Social media can easily ruin someone’s reputation just by creating a false story
and spreading across the social media. Similarly businesses can also suffer losses due to bad
reputation being conveyed over the social media.
7:- Cheating and Relationship Issues – Most of the people have used the social media platform
to propose and marry each other. However, after some time they turn to be wrong in their
decision and part ways. Similarly, couples have cheated each other by showing the fake feelings
and incorrect information.

8:- Health Issues – The excess usage of social media can also have a negative impact on the
health. Since exercise is the key to lose weight, most of the people get lazy because of the
excessive use of social networking sites which in result brings disorder in the routine life. This
research by discovery will shock you by showing how bad your health can be affected by the
use of the social media.

9:- Social Media causes death – Not just by using it, but by following the stunts and other crazy
stuffs that are shared on the internet. For example bikers do the unnecessary stunts, people
doing the jump over the trains and other life threatening stuffs. For example in this video 14
year old from Mumbai was doing stunts on a running train which caused his death. These types
of stunts are performed by the teenagers because of the successful stunts made and shared
over the social media.

10:- Glamorizes Drugs and Alcohol – One of the disadvantages of the social media is that people
start to follow others who are wealthy or drug addicted and share their views and videos on the
web which eventually inspires others to follow the same and get addicted to the drugs and
alcohol.

Advantages:
1. Educational process
Using online social networks in the educational process has been supported by several
educational technology researchers, who have emphasized the benefits of technologies. Rising
of social networking sites, and a general interest in students have attracted attention to the use
of internet tools to develop distance education.

2.Worldwide connectivity
We have the chance to connect with others and share information through social media. It’s
the communication that brings us all together, and it’s easily accessible.

3. Online marketing
You can build a relationship with your customers that makes them more likely to use your
services. You can get the feedback right away.
4. Information spreads fast
All important things such as major news events, missing person, weather information, etc. can
cover in the world in a moment.

5. It lets us share anything with others

Instead of convincing a publishing company, social media allows artists to satisfies a million
people and keeps creative control for themselves.

6. It helps you to achieve your goals

If your objective is to be healthier, joining a group with the same purpose and making long-
distance friends help keep you accountable can go a long way towards making those goals a
reality. Encouragement and support are crucial, and Social Media can help with that.

Media's Role in the Globalization Process

The media technologies are intended to reach a large audience by mass communication.
Today the media play a key role in enhancing globalization. ... The important role in
globalization process has Internet, which connects all the countries around the world.
Globalization is a process by which various cultures, societies and economies through a
global network of trade and communication become integrated in all respects.
Media refers to the different means of communication like radio, television, internet etc. It
plays a very important role in shaping human mind. Mass media is a section of the media
determined to reach a greater audience. Most globalization theorists believe that media has
played an important role in acceleration of globalization. With the increase in the importance of
economic, cultural and technological integration between countries, it has a great impact on
our society’s personal lives. It is because of globalization that today there is an increased access
to a broad range of media. (Impact of Globalization on Media)

Influences of Globalization on Media

Globalization has a great influence on the media and further its impact on us. The most
visible effect of globalization is wide spread communication. The introduction of newspapers,
magazine, internet and TV has immensely helped to spread information and has helped people
to come together from all over the world.
The impact of globalization on media has its own advantages and disadvantages but however
the advantages are much more than the disadvantages. As mentioned above one can see that
the process of globalization has led to opening up of people mind towards not just the walls
within which they stay but also be aware of what’s happening around the world. Ever since
mass media came into existence companies have used this as a means to communicate to let a
large no. of people aware about their products. On the other hand even the people watching it
or reading about it are in a position to gain maximum benefit as with the help of media they will
be able to decipher between good or bad as per their requirements.

How media works in globalization

Role of internet in the media globalization.
In political field internet serves as a medium to connect the media and the viewers. A lot of
people are unable to go through the newspapers every day because of either very busy
schedule or ignorance or because of travelling. Therefore people read about the elections
about the various political issues through the internet
The role of internet has a lot to contribute to the economical aspect or impact of the media.
With the share market and the online trading and banking facilities people have started shifting
from the conventional ways of doing things to this modern easier and hustle-free method.
The role of internet in the cultural and traditional aspect is quite prominent. Globalization has
an immense effect on the cultures of the different countries. It has always had a very deep
impact on the cultural identity. The free flow of information, speedy progress in the field of
technology, transportation and communication has converted this world into a “global village”.
The reductions in costs and better facilities and variety of choices have changed the tastes of
individual and societies leading to a stronger integration. The use of internet through the media
provides an inter mix and exchange of ideas and thoughts between countries.

Role of television in the media globalization

The television acts as an eye opener to the viewers. The impact is progressive on the
society. In today’s world almost, every house has an access to television and over the years the
accessibility has increased immensely. United Kingdom tops the list with an average television
rate of 28 hours per person per week.
When the press media had not come into picture, people used to communicate by writing
letters and sending them through direct mails. The beginning of press media came as an
information revolution. This press media has become a source for promoting, projecting and
supporting the process of providing information. It assists the journalists in networking and the
globalization has led to revolution of news circulation, printing, editing and reportage.
It is because of globalization that the spread and exchange of news becomes possible which
leads to people of one country knowing not just about the news within their own country but
aware about international news as well. Therefore, globalization has led to the timely
processing and distribution of information.
The role of the press media is diverse and it focuses on all the issues concerning out daily
lives and well-being. It plays role in educating the people on political parties, international
happenings, entertainment glamorous celebrity gossip and sport events .After the press
media there was the discovery of radio and television. This lead to a different kind of revolution
as press media restricted one to just read but radio and television appealed to another sense as
it had both visual and audio sense. A recent poll states that about 59% of America’s population
obtains the world news on television out of which 37% is through cable and 22%through
broadcast. The younger generations watch television regularly and there are points in the year
when they watch it more than the average.
In terms of political aspects the television has a lot to add to. The viewers can be made
aware of the political issues sensitive topics concerning the nation. The television can provide
its viewers with important facts and information concerning the democracy and the political
system which can help us make better decisions. At the same time it gives us the overall picture
of what is happening in the rest of the world. A lot can be understood and adopted through
movies as well. Movies depict the various issues of the society and politics and it greatly
influences the viewers and a lot of the time leaves them thinking about the social and political
issues and acts as an eye-opener.
The economical aspect is highlighted by the television through advertisements and the news
channels giving updates on the share market, brokers and stocks. The advertisement in a way
makes us consumers and helps to make us aware of all the suitable options available for us in
the market. This is not just restricted to advertisements of clothing or grocery but at the same
time about pension plans and banks. In fact with television one needn’t always go to the stock
markets or keep waiting for the newspaper for the stock conditions but can keep oneself
updated with the television news channels.
The Cultural and traditional issues are focused by the television through movies, serials,
reality shows and advertisements.

Role of radio in the media globalization

Radio is one of the easiest and cheapest media source. It is easily available in most part of
the country. The biggest advantage of the radio as a means of media globalization is that it can
be understood by even an illiterate person and can cater to a larger number of people.
Moreover it has a greater impact on the rural as they are able to connect to the radio easily.
Therefore the importance of radio in the society is indispensable. The radio was one of the
oldest means of spreading information amongst the people. Be it a cricket match or songs or
elections people’s ears used to be stuck to the radio to keep themselves aware of things around
them.
Most people in today’s generation are not regular listeners to the radio unless they listen to
it for music on their way to work. The use of radio amongst them is now restricted only to
music and that has also reduced remarkably because of technological advancements like I pods
and music phones.
 In the political and economic aspects the role of radio is slow and steady. However in the
rural areas it has a great impact. The rural people are greatly influenced by the news and
information shared by the media through radio. In fact this helps them to understand the
political system and the advertisements make them aware about the various products. Radio
in today’s world is a platform for advertisement. In fact it generates a lot of income and adds
to the economy of the media. It provides the listeners with enumerable options available in the
market but at the same time highlights the ill issues of the societies and methods to eradicate
them.
Radio also provides a platform for the cultural and traditional exchange. For example, the
radio channels provide music of different parts of the world and hence this leads to one nation
understanding the music of the other. Music reflects the culture and the tradition of the area to
a large extent.

Globalization in the media has definitely got some negative aspects to it but however the
advantages are way more and therefore there is a remarkable progress in development in all
economic, social, political, cultural and traditional aspects

The limitations of Globalization:

1. Economic liberalization
2. Effect on income disparity
3. Effect on disease (health)
4. Effect on the environmental degradation

Media has always played a very important role in our society and for a long time it remained
one of the methods of controlling people and their recreational time. (The Role of Media in the
Society) The media hence provides different types of information in different ways in the form
of newspaper, internet, television, magazine, radio etc. In fact it’s a very essential and
simplified way to inform or simply to entertain the audience.
Just by sitting at home one can get the entire news of the world by any medium like radio, tv
or internet, this is possible only because of globalization. Globalization in media has also made
us aware about the economical and political conditions of a particular country but also provides
us with entertainment of all sorts.

References:
https://www.ukessays.com/essays/media/effects-of-globalization-on-media-media-essay.php

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