THE NATIONALIAN  

Course Material
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Learning Outcomes
1. Appreciate the importance of Nationalian culture and
traditions
2. Exhibit the seven NU core values
3. Exhibit mastery of the vision-mission, core values, hymn
of the University

MODULE 1

NATIONALIAN
CULTURE AND
TRADITIONS
Pre-Activity

•Watch the official NU advertisement

After watching the advertisement, what have you learned

about NU that you never knew before?

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 VISION AND MISSION DEFINED

• Vision means how the institution sees itself performing or serving its stakeholders (students,
teachers, parents, employees, alumni)
• It contains the path that the institution intends to achieve

• Mission is where the goals of the institution is being presented

• It is what the institution has to do to achieve its mission
• It shows the main purpose why it is operating as an institution

• Every educational institution has its own vision-mission in order for its stakeholders to know what
they intend to offer. 
• NU is considered as an educational institution
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 VISION
• We are National University, a
dynamic private institution
committed to nation building,
recognized internationally in
teaching and research.

MISSION
We are committed to our:
STUDENTS, by molding them into
ethical, spiritual and responsible
citizens.
FACULTY and EMPLOYEES, by enhancing
their competencies, cultivating
their commitment and providing a
just and fulfilling work environment.
ALUMNI, by instilling in them a sense of
pride, commitment, and loyalty to
their alma mater.
INDUSTRY PARTNERS and EMPLOYERS, by
providing them Nationalians who
will contribute to their growth and
development.
COMMUNITY, by contributing to the
improvement of life’s conditions
Core Values

•As an educational institution, NU

must inculcate values to its
students to forge its own identity
once they graduate and face the
real world.
•The core values are the ones
being expected of every
Nationalian once they finished
their studies.
•It is also the main reason why
this course is very important to
every Nationalian individual. 
 CORE VALUES
Virtues, attitude and Behavior
•  INTEGRITY 
• This is a reflection of who and what we are as
individual. We are honest, we are fair, we are
just, and we will do right by everybody at all
times.
• It means we do things right even when
there is an opportunity to do otherwise
•COMPASSION
• This shows how much we value people. We can
feel what they feel and we can treat each one
with care and understanding regardless of any
situation.
• We tend to put ourselves in the situation of
people who are struggling and provide
solutions if we can.
 CORE VALUES
Virtues, attitude and Behavior
•   INNOVATION
• We continuously introduce creative change
in something established not for the sake of
change itself, but with the purpose of
constantly improving and being responsive
to the times.
• Innovation is always related to learning
•INDUSTRY
• A representation of how we view our function
as well as the day-to-day tasks that we are
assigned to do. We simply work hard and
know how to manage our time, effort, and
resources.
CORE VALUES
Virtues, attitude and Behavior
•RESPECT
• A manifestation of how we treat
other people and situations. We
likewise value something because
of its quality or nature, its general
importance and its impact to
society.
•RESILIENCE
• An evidence of the strength of our
character. We are not easily
discouraged by trials and
tribulations, but we know how to roll
with the punches and spring back
into action.
CORE VALUES
Virtues, attitude and Behavior

•PATRIOTISM
• Nationalism is rightfully at the
center of our institution and
community. We display undying
and devoted love for our country
and everything that it stands for.
NU HYMN

I pledge my life, my honor

To thee my Alma Mater,
Who made me grow in wisdom
Gave me love, and made me strong.
I shall defend thy good name.
I shall strive to bring thee more fame
I shall wave thee Gold and Blue, the
colors of National U.
I shall wave thee Gold and Blue, the
colors of National U.
(Repeat)
The Bulldog Pride
A squat, smooth haired breed of dog has been NU's
mascot since its participation in inter-collegiate
activities. His ugly mug belies his tenacity, courage
and equable disposition – these are the NU Team's
particular brand of play. The Bulldogs have in various
instances exhibited their tenacity despite all odds. At
times this virtues have paid off. At other times, their
"heads are bloody but unbowed". Despite this "dry
spell" the Bulldogs have shown their equable
disposition and have always come out victorious in
defeat. It is hoped that the dry spell would end, and
multiple victories will emerge. 
TABLE OF
ORGANIZATION
NU OFFICIALS
 Mr. Hans T. Sy
Chairman of the Board

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Mr. Teodoro Jhocson Ocampo
Vice Chairman of the Board

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nu Philippines
management council
 Dr. Renato Carlos H. Ermita, Jr.
President/CEO

Rosauro E. Manuel Jose Nilo J. Ocampo Rolando T. Averilla Damito Magpantay Dr. Rachel Editha Roxas
Vice President for Academic Vice President for
Avelino Palupit Santa Reina Villanobos
Vice President for Business Vice President for Vice President, Research Senior Director,
Operations Administration Development
Director, General
Finance and Development Human Resources
Accounting Office
Office

NU LAGUNA NU FAIRVIEW NU MOA NU BALIWAG NU DASMARINAS NU NAZARETH

Benjamin Uichico Ricky Lawas Dr. Leonora Concepcion Rufino Oliva Catherine Lagadia Adelina
18Calub
Managing Director Executive Director Executive/Academic Director Executive Director Executive Director School Director
nu main
President’s council
 Dr. Renato Carlos H. Ermita, Jr.
President/CEO

Rosauro E. Manuel Jose Nilo J. Ocampo Rolando T. Averilla Damito Magpantay Dr. Rachel Editha Roxas
Vice President for Academic Vice President for Avelino Palupit Santa Reina Villanobos
Vice President for Business Vice President for Vice President, Research
Operations Administration Development Senior Director, Director, General
Finance and Development
Human Accounting Office
Resources Office

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Office of the president

Maria Gailanne Rodriguez
Administrative Officer, Office of the
President
Dr. Renato Carlos H. Ermita, Jr.
President/CEO
Ramon Rodriguez
Lovely Vipinoza
Data Protection Officer
Director, Payroll Office
Noli Valera
Johanna Minglana
Director, Quality Management
Quality Management Office
Office; Academic Director-NU
Multi-Campus Coordinator
Dasmariñas22
Office of the
vice president
for academic operations

student services
 Rosauro E. Manuel
Vice President for Academic Operations

Pauline Paggao Marc Rey Galido Christine Uy

University Director, Student Affairs Director, Athletes Academic Jeojilyn Nabor Ansherina Lhynne Jenelyn Salimbagat Ramon Rodriguez
Registrar Office Development Senior Director, Bautista OIC and Supervisor, Director, Education Technology
Learning Resource Director, Guidance Community Extension
Center Services Office

Maria Teresa Maria Lourdes Virginia Dr. Lilibeth Diaz Stephanie Quiambao
Carmela Dorias Supervisor, Athletes Coordinator, Ed Tech Office,
Montemayor Supervisor, Student NU Manila
Academic Development
Assistant University Affairs Office
Registrar

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Office of the
vice president
for academic operations

academic council
(deans)
 Rosauro E. Manuel
Vice President for Academic Operations

Dr. Leonora Concepcion Dr. Ranny Reyes Arch. Chona Ponce Arlene Trillanes
Asst VP for Academic Operations Dean, College of Dentistry Dean, College of Architecture Dean, College of Computing and Maria Louella P. Sta Maria
Information Technologies Officer-in-Charge, College of Business
Administration

Dr. Jessie Barrot Dr. Annalie De Lemos

Engr. Alexa Ray Fernando Medelene Forbes
Dean, College of Education, Arts Associate Dean, College of Rein Gulmatico
and Sciences Dentistry
Dean, College of Engineering
Management
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OIC Dean, College of Tourism and Hospitality
Officer In-Charge, College of Allied Health
Office of the
vice president
for administration
 Jose Nilo J. Ocampo
Vice President for Administration

Avelino Palupit Betty Napoles Dr. Rustico Camangian Engr. Ysmael Yac Cornelia Cruz Dr. Marciano Fidel
Senior Director, Human Resources Office Senior Director, Purchasing
Director, Athletics Director, Facilities Senior Director, ITRO Avendano
Renato Garduque
Office
Office Management Officer, Safety and
Director, Health
Security
Services

John Philip Marcelino Maria Gailanne Rodriguez

HR Supervisor, Services Coordinator, FAO Cherry Topacio
Supervisor, Salvador Benedicto III Marlon Labang Engr. Raul Quintela
Purchasing Office Coordinator, Athletics Officer, Motorpool Network
Office Administrator

Jehanne Ochengco
HR Supervisor, Training and 28
Organizational Development
Office of the
vice president
for business
development
 Rolando T. Averilla
Vice President for Business Development

Dr. Glendora Tiu Dr. Christina Corpuz Dolly Rose Manalang Ma. Eliza Cruz Lee Francis Tajonera
Senior Director, Director, Corporate Director, Construction and Director for Marketing,
Director, External
Admissions Office Communications Project Management
Linkages Office 30 NU Main
Office of the
vice president
for finance
 Damito Magpantay
Vice President for Finance

Santa Reina Villanobos Gracelyn Alcantara Maria Christina Rama

Director, General Accounting Office Assistant Director, Treasury and Asset Management 32Supervisor, General Accounting
Office of the
vice president
for research
and innovations
 Dr. Rachel Editha Roxas
VP, Research and Development

Dr. Ria Canlas Engr. Joseph Retumban

Director, Center for Entrepreneurship Director, Center for Research 34
EVOLUTION OF
NU LOGO

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EVOLUTION OF NU LOGO
•The logo of National University evolved thru the
years. Since its establishment in 1900 until
2008, it carried the woman which symbolized the
Mother country-the Philippines. The very first
logo contains a curved octagonal border. Within
the border is a bold spelling of National
University and the year of its
establishment. Inside is shield-like shape which
was patterned after the nation’s coat-of-arms.
Inside is the Mother-country seated with papers
and light on top of her table. The basis of
the Mother Country was the carved sculpture
given to the Founder by his
father, Crispulo Jhocson.
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The logo had some revisions
through the years. It adopted
a yellowish curved
hendecagonal border with
the royal blue dominant
interior background. A harp
shaped shield was added
behind the  Mother Country.
In a later version it included
the words “Legally
incorporated and duly
accredited” and the year
1900 was omitted

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 EVOLUTION OF NU
LOGO
In 2009, upon the acquisition of the
University by the Sy family, a
new logo was unveiled. This time the
inscription “Legally incorporated and
duly accredited” at the bottom part of
the border was removed and the
background of the Mother country was
patterned after the Philippine flag
with the three stars. The official colors
became Royal Blue and Yellow Gold.
Royal blue symbolizes royalty
while Yellow Gold symbolizes intellect
and success. The foundation year
1900 was also restored.
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 EVOLUTION OF
NU LOGO
In 2017, the University Council
decided to change the University
logo with a more corporate look. This
time, from the traditional
circular logo , it shifted to the shield-
like shape of the nation’s coat-of-
arms with a royal blue sillhouete.
The lettering of NU this time was
added while the Mother
Country was omitted and the year
1900 was retained. 
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