THE NATIONALIAN

Course Material
No part of this material may be reproduced, stored in a
retrieval system , or transmitted in any form or by any
means (electronic, mechanical, photocopying, recording, or
otherwise) without prior permission of the copyright
owner/s
Learning Outcomes
1. Appreciate the importance of Nationalian culture and
traditions
2. Exhibit the seven NU core values
3. Exhibit mastery of the vision-mission, core values, hymn
of the University

MODULE 1

NATIONALIAN
CULTURE AND
TRADITIONS
Pre-Activity

• Watch the official NU advertisement

After watching the advertisement, what have you learned

about NU that you never knew before?

3
 VISION AND MISSION DEFINED

• Vision means how the institution sees itself performing or serving its stakeholders (students,
teachers, parents, employees, alumni)
• It contains the path that the institution intends to achieve

• Mission is where the goals of the institution is being presented

• It is what the institution has to do to achieve its vision
• It shows the main purpose why it is operating as an institution

• Every educational institution has its own vision-mission in order for its stakeholders to know what
they intend to offer.
• NU is considered as an educational institution
4
 VISION
• We are National University, a
dynamic private institution
committed to nation building,
recognized internationally in
teaching and research.

MISSION
We are committed to our:
STUDENTS, by molding them into ethical,
spiritual and responsible citizens.
FACULTY and EMPLOYEES, by enhancing
their competencies, cultivating their
commitment and providing a just and
fulfilling work environment.
ALUMNI, by instilling in them a sense of
pride, commitment, and loyalty to
their alma mater.
INDUSTRY PARTNERS and EMPLOYERS, by
providing them Nationalians who will
contribute to their growth and
development.
COMMUNITY, by contributing to the
improvement of life’s conditions
Core Values

• As an educational institution,
NU must inculcate values to its
students to forge its own identity
once they graduate and face the
real world.
• The core values are the ones
being expected of every
Nationalian once they finished
their studies.
• It is also the main reason why
this course is very important to
every Nationalian individual.
 CORE VALUES
Virtues, attitude and Behavior
• INTEGRITY
• This is a reflection of who and what we are as
individual. We are honest, we are fair, we are
just, and we will do right by everybody at all
times.
• It means we do things right even when
there is an opportunity to do otherwise
• COMPASSION
• This shows how much we value people. We can
feel what they feel and we can treat each one
with care and understanding regardless of any
situation.
• We tend to put ourselves in the situation of
people who are struggling and provide
solutions if we can.
 CORE VALUES
Virtues, attitude and Behavior
• INNOVATION
• We continuously introduce creative change
in something established not for the sake of
change itself, but with the purpose of
constantly improving and being responsive
to the times.
• Innovation is always related to learning
• INDUSTRY
• A representation of how we view our
function as well as the day-to-day tasks that
we are assigned to do. We simply work hard
and know how to manage our time, effort,
and resources.
CORE VALUES
Virtues, attitude and Behavior
• RESPECT
• A manifestation of how we treat
other people and situations. We
likewise value something because
of its quality or nature, its general
importance and its impact to
society.
• RESILIENCE
• An evidence of the strength of our
character. We are not easily
discouraged by trials and
tribulations, but we know how to
roll with the punches and spring
back into action.
CORE VALUES
Virtues, attitude and Behavior

• PATRIOTISM
• Nationalism is rightfully at the
center of our institution and
community. We display undying
and devoted love for our
country and everything that it
stands for.
NU HYMN
I pledge my life, my honor
To thee my Alma Mater,
Who made me grow in wisdom
Gave me love, and made me strong.
I shall defend thy good name.
I shall strive to bring thee more fame
I shall wave thee Gold and Blue, the
colors of National U.
I shall wave thee Gold and Blue, the
colors of National U.
(Repeat)
The Bulldog Pride
A squat, smooth haired breed of dog has been NU's
mascot since its participation in inter-collegiate
activities. His ugly mug belies his tenacity, courage
and equable disposition – these are the NU Team's
particular brand of play. The Bulldogs have in various
instances exhibited their tenacity despite all odds. At
times this virtues have paid off. At other times, their
"heads are bloody but unbowed". Despite this "dry
spell" the Bulldogs have shown their equable
disposition and have always come out victorious in
defeat. It is hoped that the dry spell would end, and
multiple victories will emerge.
ORGANIZATIONAL
CHART
NU OFFICIALS
 Mr. Hans T. Sy
Chairman of the Board

15
Mr. Teodoro Jhocson Ocampo
Vice Chairman of the Board

16
NU PHILIPPINES
MANAGEMENT COUNCIL
 Dr. Renato Carlos H. Ermita, Jr.
President/CEO

Rosauro E. Manuel Jose Nilo J. Ocampo Rolando T. Averilla Damito Magpantay Dr. Rachel Editha Roxas Santa Reina Villanobos
Avelino Palupit
Vice President for Academic Vice President for Vice President for Business Vice President for Vice President, Research Senior Director, Director, General
Operations Administration Development Finance and Development Human Resources Accounting Office
Office

NU LAGUNA NU FAIRVIEW NU MOA NU BALIWAG NU DASMARINAS NU NAZARETH

Benjamin Uichico Ricky Lawas Dr. Leonora Concepcion Rufino Oliva Catherine Lagadia Adelina18Calub
Managing Director Executive Director Executive/Academic Director Executive Director Executive Director School Director
NU MAIN
PRESIDENT’S COUNCIL
 Dr. Renato Carlos H. Ermita, Jr.
President/CEO

Rosauro E. Manuel Jose Nilo J. Ocampo Rolando T. Averilla Damito Magpantay Dr. Rachel Editha Roxas
Vice President for Academic Vice President for Avelino Palupit Santa Reina Cruz
Vice President for Business Vice President for Vice President, Research
Operations Administration Development Senior Director, Director, General
Finance and Development
Human Accounting Office
Resources Office

20
OFFICE OF THE
PRESIDENT
 Dr. Renato Carlos H. Ermita, Jr.
President/CEO

Maria Gailanne Rodriguez Lovely Vipinoza Ramon Rodriguez

Administrative Officer, Office of the Noli Valera Johanna Minglana
Director, Payroll Office Data Protection Officer Director, Quality Management
President Quality Management Office
Office; Academic Director-NU
22
Dasmariñas
Multi-Campus Coordinator
OFFICE OF THE
VICE PRESIDENT
FOR ACADEMIC
OPERATIONS

STUDENT SERVICES
 Rosauro E. Manuel
Vice President for Academic Operations

Pauline Paggao Marc Rey Galido Christine Uy

University Director, Student Affairs Director, Athletes Jeojilyn Nabor Ansherina Lhynne Jenelyn Salimbagat Ramon Rodriguez
Registrar Office Academic Development Senior Director, Bautista OIC and Supervisor, Director, Education Technology
Learning Resource Director, Guidance Community Extension
Center Services Office

Maria Teresa Maria Lourdes Virginia Dorias Dr. Lilibeth Diaz Stephanie Quiambao
Carmela Supervisor, Student Affairs
Supervisor, Athletes Coordinator, Ed Tech Office,
Montemayor Office
Academic Development NU Manila
Assistant University
Registrar

24
OFFICE OF THE
VICE PRESIDENT
FOR ACADEMIC
OPERATIONS

ACADEMIC COUNCIL
(DEANS)
 Rosauro E. Manuel
Vice President for Academic Operations

Asst VP for Academic Operations Dr. Ranny Reyes Arch. Chona Ponce Arlene Trillanes
(Vacant) Dean, College of Dentistry Dean, College of Architecture Dean, College of Computing and Information Maria Louella P. Sta Maria
Technologies Officer-in-Charge, College of Business Administratio

Dr. Jessie Barrot Dr. Annalie De Lemos

Dean, College of Education, Arts Engr. Alexa Ray Fernando Medelene Forbes
and Sciences
Associate Dean, College of
Dentistry Dean, College of Engineering 26
OIC Dean, College of Tourism and Hospitality
Rein Gulmatico
Officer In-Charge, College of Allied Health
Management
OFFICE OF THE
VICE PRESIDENT
FOR ADMINISTRATION
 Jose Nilo J. Ocampo
Vice President for Administration

Avelino Palupit Betty Napoles
Senior Director, Human Resources Office Senior Director, Purchasing
Office
Dr. Rustico Camangian Engr. Ysmael Yac Cornelia Cruz
Director, Athletics Office Dr. Marciano Fidel
Director, Facilities Senior Director, Avendano Renato Garduque
Management ITRO Officer, Safety and
Director, Health
Security
Services

John Philip Marcelino Maria Gailanne Rodriguez

HR Supervisor, Services Coordinator, FAO Cherry Topacio
Supervisor, Salvador Benedicto III Marlon Labang Engr. Raul Quintela
Purchasing Office Coordinator, Athletics Officer, Motorpool Network
Office Administrator

Nikka Celeste
HR Supervisor, Training and 28
Organizational Development
OFFICE OF THE
VICE PRESIDENT
FOR BUSINESS
DEVELOPMENT
 Rolando T. Averilla
Vice President for Business Development;
Director, Alumni Affairs Office

Dr. Glendora Tiu Dr. Christina Corpuz Dolly Rose Manalang Ma. Eliza Cruz Lee Francis Tajonera
Senior Director, Admissions Director, Corporate Director, Construction and Director for Marketing,
Director, External Communications
Linkages Office Office 30
Project Management NU Main
OFFICE OF THE
VICE PRESIDENT
FOR FINANCE
 Damito Magpantay
Vice President for Finance

Santa Reina Cruz Gracelyn Alcantara

Director, General Accounting Office Assistant Director, Treasury and Asset Management

Maria Christina Rama

Supervisor, General Accounting 32
Maricar Tumbali
Receipt, Credit and Collection Supervisor
OFFICE OF THE
VICE PRESIDENT
FOR RESEARCH
AND INNOVATIONS
 Dr. Rachel Editha Roxas
VP, Research and Development

Dr. Ria Canlas Engr. Joseph Retumban

Director, Center for Entrepreneurship Director, Center for Research 34
EVOLUTION
OF NU LOGO

35
EVOLUTION OF NU LOGO
• The logo of National University
evolved thru the years. Since its establishment in
1900 until 2008, it carried the woman which
symbolized the Mother country-the
Philippines. The very first logo contains a curved
octagonal border. Within the border is a
bold spelling of National University and the year
of its establishment. Inside is shield-like
shape which was patterned after the nation’s
coat-of-arms. Inside is the Mother-
country seated with papers and light on top of
her table. The basis of the Mother Country
was the carved sculpture given to the Founder by
his father, Crispulo Jhocson.

36
The logo had some revisions
through the years. It adopted
a yellowish curved
hendecagonal border with
the royal blue dominant
interior background. A harp
shaped shield was added
behind the Mother Country.
In a later version it included
the words “Legally
incorporated and duly
accredited” and the year
1900 was omitted

37
 EVOLUTION OF
NU LOGO
In 2009, upon the acquisition of the
University by the Sy family, a
new logo was unveiled. This time the
inscription “Legally incorporated and
duly accredited” at the bottom part of
the border was removed and the
background of the Mother country
was patterned after the Philippine flag
with the three stars. The official colors
became Royal Blue and Yellow Gold.
Royal blue symbolizes royalty
while Yellow Gold symbolizes intellect
and success. The foundation year 1900
was also restored.

38
 EVOLUTION OF
NU LOGO
In 2017, the University Council decided
to change the University logo with a
more corporate look. This time, from
the traditional circular logo , it shifted to
the shield-like shape of the nation’s
coat-of-arms with a royal
blue silhouette. The lettering of NU this
time was added while the Mother
Country was omitted and the year 1900
was retained.

39
DYNAMIC FILIPINISM
As defined by the Heritage Committee and adopted
by the University
• Dynamic Filipinism is internalizing all that is best in the Filipino, with the time-
honored values and deep spirituality stamped upon our education for Philippine
citizenship that is compatible with global progress, kinship, and universal culture
guided by intense nationalism, democracy, and evolving internationalism

41
Origins
Camilo Osias, the 1st NU president coined the term
• He complied, edited and wrote the 7-volume Philippine Readers (reading
excerpts for elementary and high school students) while serving as NU President
• The early American period, has consistently, gave birth to multiple recognized
notions of “Filipino,” from the glorification of national poets to the promotion of
a pantheon of national heroes.
• Osias was well aware of his place in this nationalist movement,
(particularly as one of its first and key exponents in the field of pedagogy)
and many of his early writings in the 1920s were attempts to develop a
“dynamic Filipinism.”

42
Internalizing all that is best in the Filipino
• Osias (1974, 151) argued that the “nationalization” of education should
neither be “exclusivist” nor “anti-foreign.” “It does not,” he emphasized,
“mean a discarding of subject matter and method of education which is not
distinctly local”.
• Speaking before fellow educators at the Philippine Women’s University in
1967, he emphasized the inherent diversity of Filipino culture, citing the various
European, American, and Asian influences on Filipino identity. The Philippines,
Osias (1967, 13) noted, was “one country that has received the impacts of the
greatest cultural streams, the best streams of civilizations in the world.”

43
Time-honored values and deep spirituality
• For Filipinos the sense of tayo begins with the family, where individuals
first experience an externally oriented beliefs. From the family, one’s behavioral
sense should then expand to the nation and eventually to the world. Within this
part, nationalism is a necessary “stepping stone to the development of
internationalism” (Osias, The Filipino Way of Life, 1940).
• Since the Philippines is a bulwark of Christianity in Asia, spirituality along with
religiosity is evident to the people.

44
Education for Philippine citizenship
• Osias utilized Western Literature side-by-side with Philippine Literature to teach students
about nationalism. He showed the similarities between the two literatures.
• In one chapter Osias creatively makes students read a folktale from the Muslim
trading archipelago of Sulu together with the Greek story of Theseus and the
Minotaur. Since both stories are about self-sacrifice for the peace of one’s community,
he uses them as tools to reflect on the relationship between sacrifice and patriotism,
asking the reader to compare the dedication of a datu from Mindanao with that of a
Greek king.
• Osias’s emphasis on folktales from various regions of the country also reveals that,
as much as he wished to pluralize the nation through internationalism, he also
wished to do so through a broader conception of its internal boundaries.

45
compatible with global progress, kinship, and
universal culture
• Osias revisited the link between peace and internationalism by speculating
on new global systems of governance that would create international
solidarity.
• Emphasis on world brotherhood” and “friendship for other nations,”
deprived of a “firm foundation of nationalism,” would result in Filipinos
becoming “the willing dupes (victims) of predatory foreigners”

46
Intense nationalism, democracy
• The idea seeks to broaden regional ideas among men and nations, and to
secure a human order or a world system where individuality is conserved,
where republicanism shall be the political form, and where democracy is the
human way of life. When these shall have become universal, we may truly say
that nations of the earth have at long last been pluralized. (Osias 1940, 269)
• This was Osias’ guiding principle when he was part of the Independence
missions which lobbied for the Philippines’ immediate and absolute
independence from the Americans.

47
Evolving internationalism
• the “age of internationalism” was a period where the world was “groping
anxiously for a freer, happier, and more efficient existence.”
• This is an age of internationalism, and it will not do to deny our future
citizens the privilege of adjusting themselves to modern conditions.
• The idea started from the early 1900’s which paved way to the trends of the 20 th
Century

48
CONCEPTUAL DIAGRAM OF DYNAMIC FILIPINISM

LOCAL
INNOVATION
DYNAMIC TRADITIONS
FILIPINISM
FOREIGN FILIPINO
IDEAS CULTURE
INTERNATIONALISM NATIONALISM

49
Summing up
• Camilo Osias’ vision of Dynamic Filipinism is all about innovation combined with
patriotism
• In this generation, we should not forget our timeless values and cultures while
we are in the period of globalization
• Our identity as Filipinos remains the same while time, technological trends and
practices evolves.
• Being Dynamic means that we are always prepared for whatever challenges life
may bring and remain resilient until the end.

50