Professional Documents
Culture Documents
Carrefour At a glance:
Denis Defforey
Born on 7.July.1925
Died on 6.February.2006
He was the the founder, share holder and officer of the French retail group
Carrefour.
Denis Defforey chaired the board of the group from 1985 to 1990 .
Carrefour
Marcel Fournier
He is an Italian.
Born into an old family of Annecy, Italy
In 1959, Marcel Fournier and Denis Jacques Defforey meeting, working in the
family business.
The business was wholesale food.
He officially registered the trademark "Carrefour supermarket" in July 1959.
On 15 June 1963, Marcel Fournier and Denis Defforey all open the first
Carrefour hypermarket , in the south of Paris.
Died in 1985.
Carrefour
Georges Plassat
Logos can convey many ideas in one simple design by using stylish or hidden
design.
The logo features the letter “C” between two arrows that point in different
directions.
In September 2009, Carrefour updated its logo
Carrefour
“Carrefour” is the place where generally four streets are meet.
The first store of the Carrefour is situated where four roads are meet.
Hypermarket
Retail is the sale of goods and services from individuals or businesses to the end-
user. Another name is supply chain. A retailer purchases goods or products in
large quantities from manufacturers directly or through a wholesale, and then
sells smaller quantities to the consumer for a profit.
Department stores
Discount stores
International Slogans.
1985: Fournier dies; by now the company has expanded to ten countries.
Today they sell internationally, food products that meet very strict specifications for
price/quality ratio, taste, authenticity, safety, traceability and innovation. They also sell
non-food products under their own-brand name.
Generally we can say that their products are as follows:
GMO
Carrefour
Non-GMO foods:
By adding these new genes, genetic engineers hope the plant will express the
traits associated with the genes.
BIO Products:
The Carrefour organic line is today represented by 130 fresh and frozen
products and grocery items.
Carrefour
On 20 March 2013,
Carrefour opened its 1st store
completely dedicated to
organic products in the Paris.
Carrefour
Electronic Products:
From Sony and Canon to Apple and Nikon, keep up with the latest technology
from all the leading international brands.
Playing Instruments
Carrefour offers furniture & storage, sofas, armchairs, recliners, ottomans, dinning
room tables & chairs, coffee tables, barstools, bookcases, beds, mattresses, bed
frames, headboards, nightstands, bedroom dressers, bathroom products, office
furniture and carpets etc. as their Furniture & Household products.
Including: face creams, body lotions, skin lightening creams, make up,
perfumes and fragrances, deodorants, skin care,
shampoos, hair treatments, hair gels,
hair colorants, hand & nail care,
foot care products, dental hygiene,
lip balms, soaps, shower gels,
foam baths, razors & razor blades,
aftershave and cotton wool.
Carrefour
Travel & Outdoor
Net sales
€76,789 million, 2012
+0.9% Compared with 2011
€76,067 million, 2011
Net income
“According to the Mayan calendar, there are only 7 days before the end of the
world! It is therefore high time to discover our special Cuvée "End of the
World," the bottle "Bouquet Final“
Sold exclusively at Carrefour hypermarkets from 17 December”.
Until the fateful day, Carrefour offers you imagine your last "moments”.
Precaution:
“The abuse of alcohol is dangerous for our health.”
Carrefour
Rejection of plastic.
Carrefour
In May 2007, more than 30 employees were taken to the hospital in Indonesia.
It was because
poisoned by CO2.
On 26 June 2007, the company was convicted in a French court for false
advertising.
Carrefour has also received criticism for engaging in sweatshop practices.
On 7 May 2009, the French government asked a tribunal to fine Carrefour some
€220,000 for more than 2,500 violations.
China Boycotted the supplies of products of Carrefour in China in 2008.
Chinese search engines Baidu.com.cn and sina.com blocked access to
Carrefour's website in China for a short time.
But today there is no problem between China and Carrefour.
Carrefour
Social welfare
CD (Carrefour Development)
Alternative name: Development Junction.
Established in 1997.
The Carrefour Development(CD) works for human and social development. It
is involved in
Education,
The promotion of human rights,
Carrefour gains
They gives economical stability to a lots of worker. Because more than 360,000
employees are work here.