The relation to risk and return are the following:

The controversies only serve to highlight a business that is only marginally concerned with the welfare of

its customers, and this needs to change. As a result, the business will have a competitive advantage over

other airlines and generate more money.

The occurrences have always been documented and posted on various social media platforms. This has

made it possible for the general public to see clearly how the business is treating its clients. On the basis

of these recordings, some people have decided to fly with alternative airlines in order to avoid the violence

and lack of professionalism experienced by other customers.

In general, these problems continue to impede the company's development and result in revenue loss.

Some people have stopped using the airline as a result of the incidents that were connected to the company.