You are on page 1of 77

TWEED STAGE OF THE

NORTHERN RIVERS RAIL TRAIL


(MURWILLUMBAH TO CRABBES CREEK)

BUSINESS CASE | 2016


DISCLAIMER: All figures and data presented in this document are based on data sourced from the
Australian Bureau of Statistics (ABS), other government agencies and ID.com.au. This document is
provided in good faith with every effort made to provide accurate data and apply comprehensive
knowledge. No responsibility is accepted for inadvertent errors.

VERSION CONTROL

COPY NUMBER VERSION ISSUE DATE ISSUED TO


1 2.0 17 February Leon McLean
2017
2 2.1 23 February Leon McLean
2017
Table of Contents
04 TWEED REGIONAL PROFILE

07 EXECUTIVE SUMMARY

13 LITERATURE REVIEW

15 TWEED STAGE OF NORTHERN RIVERS RAIL TRAIL

24 ECONOMIC IMPACTS

29 SOCIAL ANALYSIS

34 ENVIRONMENTAL BENEFITS

38 COMMUNITY ENGAGEMENT

45 GOVERNANCE & OPERATIONS

52 TOURISM INTEGRATION

58 STRATEGIC ALIGNMENT

67 CAPACITY TO DELIVER

71 ANNEXURES
THE TWEED REGION
Tweed Shire is located in the northeast corner of New South Wales, about 860
kilometres north of the Sydney CBD and around 100 kilometres south of the Brisbane
CBD. Tweed Shire covers 1303 square kilometres and adjoins the NSW shires of
Byron, Lismore and Kyogle, with the NSW/Queensland border to its north where it
divides the twin towns of Tweed Heads and Coolangatta.

Tweed is the largest local government area in the Northern Rivers region. For the
past previous 3 years, Tweed itself has had one of the fastest and largest population
growths in NSW, growing by over 2000 people per year and reaching over 92,460
residents in 2015 (ERP ABS 2015). The population is estimated to reach more than
126,000 by 2036. The diverse population is geographically spread between urban
communities, coastal and rural towns and more than fifteen villages.

The Northern Rivers region is forecast to be the fastest growing region in NSW during
the next twenty years, with population forecast to grow at 1.2% per annum (0.4%
above the state average). According to the Australian Government Department of
Health and Ageing, the Northern Rivers region is projected to grow from 283,615
in 2007 to 359,720 in 2027. This population growth is driving high investment and
employment growth, bringing demand for infrastructure e.g. houses, roads, and
shopping centres; and demand for recreational facilities, health and education
services, and other community services.

Tweed Shire’s Gross Regional Product is estimated at $2.89 billion and the main
industry by employment is Health Care and Social Assistance generating 4,678 local
jobs in 2014/15. There are 28,289 local jobs in the Tweed Shire for residents, however
over 34,000 residents are employed which demonstrates the need for the provision of
additional job creation in the area to meet growing demand.
TWEED REGION PROFILE
Tweed is one of the fastest growing regions in NSW, In 2011, the unemployment rate of the 15 to 24 years
with a current population of 91,210, and is forecast was 16.1% in Tweed compared to 12.9% in Regional
to grow to 126,000 by 2036. Increasing population NSW demonstrating the need for the provision of low
puts pressures on existing services and physical or unskilled labour in the Region.
infrastructure.
In the September quarter 2016, Tweed LGA reported an
In line with this population growth, the number of unemployment rate of 5.74%, which was higher than
dwellings in the Tweed is forecast to grow from 40,452 New South Wales average of (5%) or Australia (5.1%).
in 2011 to 48,427 in 2026, with the average household
size rising from 2.38 to 2.39 people by 2026.

Between 2011 and 2026, the age structure forecasts


‘‘Tweed Shire has had strong
for Tweed Shire indicate a 28.3% increase in population population growth over the
under working age, a 27.3% increase in population of
retirement age, and a 15.5% increase in population of past 10 years at around 1.6%
working age. pa, significantly higher than the
Tweed Shire has long been acknowledged as a Northern Rivers Region average.’’
retirement destination, the age profile of the Shire
reflects an ageing population, particularly in the urban
areas around Tweed Heads. The population aged 55 Data published by Destination NSW and sourced from
and over comprises 38% of the population in urban Tourism Research Australia indicates that the LGA
areas; in rural areas, the same age group represents of Tweed attracted approximately 534,000 overnight
30% of the population. visitors in 2014 (measured as a four year annual average),
generating a total of 2,054,000 visitor nights. Domestic
There is obvious pressure on living standards. Most
travel contributed the majority of visitors (96%) with
residents (69%) work outside the Tweed in a reasonably
512,000 overnight visitors and 1,807,000 visitor nights,
diverse set of industries. The median household income
reflecting an average length of stay of 3.5 nights.
in the Tweed is 50% less than the State average. More
than 60% of these households earn less than $1,000
International travellers made up 22,000 visitors and
per week, ranking the Tweed as ‘disadvantaged’ on a
247,000 visitor nights (12% of total visitor nights) with
socioeconomic index.
an average length of stay of 11.4 nights. Total visitor
ABS Census data shows that the urban and rural expenditure in Tweed Shire derived from overnight
residential population are increasingly attaining visitors was estimated to be $257 million with $243
tertiary-level qualifications. In particular, postgraduate million or almost 95% derived from domestic overnight
degree holders more than doubled in rural Tweed Shire visitors.
between 2001 and 2011; in urban Tweed Shire, this
segment tripled over the same period. Certificate level
and Bachelor degree-holders continue to compose
the largest proportion of education-attainment in both
rural and urban Tweed Shire. Both qualification levels
saw substantial growth in the past decade.
THE TWEED REGION

NORTHERN RIVERS REGION


EXECUTIVE SUMMARY

TWEED STAGE NRRT BUSINESS CASE 7


EXECUTIVE SUMMARY
The Tweed stage of Northern Rivers Rail Trail involves the re-development of 24 kilometres
of disused rail corridor from Murwillumbah to Crabbes Creek creating a shared use Rail Trail.
The Tweed segment is seen as a core component of the Northern Rivers Rail Trail as it will
connect the regional centre of Murwillumbah with the villages of Stokers Siding, Burringbar,
Mooball and Crabbes Creek.
The Tweed stage would be the initial stage of the regional The Casino to Murwillumbah Transport Study was
Northern Rivers Rail Trail Project (NRRT), a 130km Rail released in 2013 and examined the feasibility, benefits
Trail extending from Murwillumbah to Casino. and costs of reinstating passenger services on the
130km line. The Study found that the rail line would not
The Rail Trail would attract valuable tourism to the area meet current or future transport needs and determined
and the increase in visitor numbers will sustainably assist that the rail infrastructure has deteriorated significantly.
in growing the regional economy, increase employment The feasibility report concluded $952 million would be
opportunities and improve the socio-economic well- required to bring the line back to a required standard to
being and physical environment of the Northern Rivers enable passenger transport (over $7 million per km).
community. The Rail Trail would also facilitate active
transport and recreation options for residents. Furthermore the study noted “The rail line does not
serve the major growth corridor between Lismore,
Ballina, Byron Bay as well as the rapidly growing Tweed
PURPOSE OF THE BUSINESS CASE region and connections to South East Queensland.
This report provides an assessment of the estimated
Improvements to bus services are much more effective
market demand and socio-economic impact of
in assisting residents to directly access health, education
establishing the Tweed stage of the Northern Rivers
and social services.”
Rail Trail. It considers the potential economic benefits
of rail trail tourism for the Region and NSW as well as
There has been little maintenance to the line since
identifying other key social and environmental benefits.
its closure, apart from keeping the line to a suitable
The Business Case has been undertaken reviewing all
safety standard, and some stations and vegetation
existing documentation related directly to the Northern
management of the corridor in towns. Even with a
Rivers Rail Trail and draws on research and anecdotal
reduced maintenance program, the annual budget for
evidence from established Rail Trails in Australia and
this work has averaged around $750,000 each year
around the world.
between 2007 to 2011 (Parliament of NSW, 2011).

THE RAIL LINE


The Murwillumbah railway line is a disused line in far ‘‘An investment of $13 million in
north-eastern New South Wales, Australia. The line ran
from Casino to Lismore, Byron Bay and Murwillumbah,
the construction of the rail trail
and opened in 1894. It is one of only two branches off is likely to bring significant socio
the North Coast line, (the other being the Dorrigo line).
Services on the line were suspended in April 2004. economic benefits to the region
In 2011, the NSW Department of Transport commissioned
and state. These benefits have
a feasibility study to reopen the Casino to Murwillumbah been demonstrated by other
line, focusing on the transport needs of the community’s
along the Rail line and investigating the potential to
rail trails in Australia and New
extend rail services in northern NSW to connect with the Zealand.’’
Queensland Rail system and Coolangatta Airport.

8 TWEED STAGE NRRT BUSINESS CASE


RAIL TRAILS
Rail Trails have been successfully developed in all The Victorian Murray to the Mountains Rail Trail
other states in Australia as well as New Zealand, North attracts approximately 45,000 tourists per year,
America and Europe. States such as Victoria and South an increase of 45 per cent over the period 2001-
Australia have an advanced network of Rail Trails that 2010.
attract significant visitor numbers and have resulted in
economic benefits through the establishment of “cycle Otago Central Rail Trail in New Zealand
friendly business’ and injection of tourism dollars into experienced an increase in visitors from 10,000
local and regional economies. in 2008 to 14,000 in 2011, representing an
average increase of 14 per cent per annum.
There are currently over 135 rail trails listed on the Rail
Trails Australia website with 55 new trails listed since New Zealand’s Hauraki Rail Trail attracted
2009. Victoria has a strong Rail Trail network, with over 41,000 visitors in its first year of operations (to
35 Rail Trails, many being old timber tramways that were June 2013).
formerly used for logging being converted to trails (Rail
Trails Australia 2005). There are currently 8 Rail Trails in Tasmania’s North East Rail Trail, expects to
South Australia managed by state government agencies draw 22,800 visitors at five years following
and local councils including the Clare Valley Riesling construction, rising to 29,900 at ten years
Trail (27km) and the Mawson Trail, a 900km trail linking following construction, and 35,300 at fifteen
Adelaide to the Flinders Rangers. Western Australia years.
is home to approximately 18 Rail Trails including the
Munda Biddi Trail (900km) with approximately one third
The Rail Trail will provide a significant boost to the local
of the distance being on old railway formations. Some
economy during the construction phase of the Project
20 Rail Trails are located in Tasmania, 2 in the Northern
supporting 70 jobs in the first year and 26 jobs in the
Territory and several in the Australian Capital Territory.
second year. Upon completion, the Rail Trail will attract
more than 27,000 visitors per annum creating additional
Rail Trails in New South Wales are mainly found in the
jobs in the tourism sector, provide health benefits for local
Newcastle area. In June 2015, the NSW Government
residents that utilise the Trail and assist in revitalising
announced funding for the Tumbarumba – Rosewood
the small communities along the route.
Rail Trail with Tumbarumba Shire Council invited to work
on the development of the pilot project with other NSW
A Cost Benefit Analysis on the Tweed stage of the
Government agencies.
Northern Rivers Rail Trail identifies the economic
impacts of the Project during and post construction
The Tweed stage of the NRRT will assist in building
(Annexure 1). Using the central discount rate of 7 per
NSW’s capacity to provide key tourism infrastructure
cent, the Rail Trails Project is estimated to generate a net
for the growing cycling market. An assessment of
present value of the net cash flow of approximately $7.1
potential visitor numbers is based on the considerable
million with a benefit cost ratio of 1.53. As the benefit
amount of market research undertaken on Rail Trails
cost ratio is greater than 1 and the net present value is
which demonstrates a growing demand for accessible
positive, the Project can be deemed an efficient use of
recreational tourism product to cater for the strong
funds.
growth trends in cycling and walking.

The estimated economic impact of the construction


Economic IMPACTS phase of the Rail Trail on Tweed LGA is:
The Rail Trail will attract new visitors to the Tweed • $9.23 million in GRP and 70 Full Time Equivalent
region, extend the stay of visitors already flocking to the (FTE) in Year 1; and
region and provide a timely boost to the jobs market for • $3.4 million in GRP and 26 FTE in Year 2.
residents.

TWEED STAGE NRRT BUSINESS CASE 9


The above calculations suggest an average FTE ADDRESSING SOCIAL
employment per annum across the construction period
of 51 positions. DISADVANTAGE
The Tweed region faces significant challenges due to
The Rail Trail Project provides an important opportunity increasing existing & forecasted population growth,
to help address relatively high unemployment through an ageing population and associated health issues,
boosting sustainable economic tourist activity. The high overall & youth unemployment & instability of the
Tweed Stage of the NRRT is critical to help address the tourism industry.
regions ongoing high unemployment.
These demographic & industry challenges place pressure
In addition to the construction benefits, the development on existing services & require additional investment in
of the Rail Trail has the potential to contribute to a range infrastructure to support the needs & expectations of
of benefits beyond the construction period. These the community into the future. The Rail Trail will assist
include: in addressing these disadvantages through the creation
• Increased health benefits for the community; of employment opportunities by increasing visitation
• Increased visitation to existing tourist activities in and tourism spend in the Region; diversifying the
the Tweed region; and region’s tourism asset base; and the provision of a key
• Creation of additional jobs. recreational facility to encourage residents to be active
and healthy.

The Trail will pass through a number of smaller


villages including Stokers Siding, Burringbar, Mooball
The Project will generate $9.23 million and Crabbes Creek linking these communities and
providing a greater sense of connectedness and pride
in GRP and 70 FTE in Year 1 and $3.4
in their region. Furthermore the Rail Trail will become
million in GRP and 26 FTE in Year 2 an educational asset for the Region where students and
residents can learn about local heritage, environmental

TABLE 1: SHORT, MEDIUM, LONG TERM BENEFITS OF THE TWEED STAGE OF THE NRRT
PERIOD TWEED & COMMUNITIES NORTHERN INLAND NSW
SHORT Creation of short term jobs through trail Potential employment opportunities during Recognition of support that meets NSW
TERM design and construction construction phase Government Infrastructure, health, transport
and tourism policy outcomes

Foster community spirit of Project moving to Stakeholder engagement and Collaboration between tiers of Government
construction stage diversification of Regions tourism product and community
MEDIUM Employment growth indirectly related to Regional investment in the cycle trails and Greater attraction of a high value and fast
TERM the Trail and cycle way development, in related businesses growing segment of NSW’s visitor market
the tourism, accommodation and services (increase in cycle tourists)
sectors
Employment growth directly related to rail Flow on effects to Region due to increase Diversification of Tourism Product
trail operations length of stay
Increased collaboration between operators, Recreational opportunity provided to Increased employment and economic
industry and Government residents of Northern Rivers Region (day development opportunities for the NSW
trippers) economy
LONG Income generation and move to a self Increased tourism expenditure in the Increased complementary benefits for
TERM sustaining model Region therefore increasing GRP NSW such as active transport, recreation,
health, social, environmental and cultural
experiences
Economic growth through the economic Economic development opportunities Cost savings as Rail Trail moves to a self
growth of the communities in the Tweed. created sustaining model

10 TWEED STAGE NRRT BUSINESS CASE


ecosystems and food production. activities through television, radio and newspaper.
The ongoing engagement has ensured local stakeholder
ENVIRONMENTAL BENEFITS support and expectations are met and the Trail has
The Rail Trail has many benefits for the environment with
accurately prepared cost estimates that meets the
a primary goal being the protection of the Trail’s natural
needs of the communities.
areas while offering safe and enjoyable recreational
opportunities for all natural environment users through
the creation of a sustainable multi-use trail system.
Environmental management principles underpin the
GOVERNANCE
Extensive investigations have been held into the
planning, design and future management of the trails
governance options and best practice structures to lead
natural ecosystem.
and manage the ongoing operations of the Rail Trail.
Environmental benefits include:
It is important to recognise that the Tweed Stage of
• Establishment of habitat and wildlife corridor
the NRRT is the first section of what will become the
• Educational and interpretive opportunities and
full 130 Km NRRT from Murwillumbah to Casino Rail
increased environmental and cultural awareness
Trail corridor. As such, the governance structure that is
and appreciation;
established for this section should be one that is suitable
• Provision of green commuter journeys leading to
for the entire trail. A government-appointed Trust is
a decrease in the use of motorised vehicles for
recommended to be the appropriate model for the NRRT.
transportation and recreation. This helps reduce
the production of emissions that cause global
In this format the land will be under the control of NSW
warming and respiratory problems;
Government. The Trust will be established by the relevant
• Increased community ownership which helps to
Minister under existing legislation and appointment to
preserve natural and cultural values; and
the Trust is made by the Minister, based on skills and
• Opportunities for community participation in
including stakeholder representation.
conservation and re-vegetation work therefore
creating and facilitating cultural awareness and
The Trust would manage the rail trail including the rail
appreciation.
corridor and its buildings. The Trust would employ its
own staff to operate and manage the trail and engage
The short, medium and long term benefits of the Tweed
other entities to undertake portions of its functions
stage of the NRRT for the Tweed, Northern Rivers and
outside the staff skillset. A key role performed by the
NSW are summarised in Table 1.
Trust is fundraising. Most trail systems have a non-profit
arm for purposes of attracting corporate and private
COMMUNITY ENGAGEMENT funding sources for both capital and maintenance. In
Community and stakeholder engagement has been an addition the Trust would market the Trail working in
integral part of the development of the regional Northern partnership with regional and state stakeholders to
Rivers Rail Trail and also specifically for the Tweed increase awareness and visitation levels.
stage of the Trail. Consultation has been guided by a
Community Engagement Strategy developed by NRRT The applicant, Tweed Shire Council, is well recognised as
Inc. in 2013. a leader in project management and community service.
Council is prepared to manage design and construction
Engagement activities have been diverse and wide of the Rail Trail and maintain the trail until such time as
ranging to ensure reach and gather information and a central governance body is in place.
feedback on the Project including usage, issues and
benefits. Activities have ranged from face to face with
key stakeholders, community forums and market stalls
through to online mediums such as Facebook, website
presence. In addition there has been over 360 media

TWEED STAGE NRRT BUSINESS CASE 11


TOURISM INTEGRATION Framework
The Rail Trail will underpin the current tourism industry, • Tourism 2020
boost destination appeal and diversify the existing • NSW 2020
tourism product base therefore encouraging visitors to • Visitor Economy Action Plan
stay longer therefore injecting much needed tourism • Northern Rivers Regional Social Plan 2013-2018
dollars into the local economy. The Trail will assist to • Draft North Coast Regional Plan 2016
address the current decline in visitors to the region and • North Coast NSW Destination Management Plan
the associated tourism employment by stabilising key • Tweed Shire Council Community Strategic Plan
recreational infrastructure whilst supporting projected • Tweed Shire Economic Development Strategy
population increases and provide a central community • Northern Rivers Catchment Management Plan
hub for recreation and socialising. 2013
• Tweed Shire Access and Inclusion Plan - 2023
The Trail will provide opportunities for package • Tweed Shire Environmental Sustainability
development with other tourism operators in the Prioritisation Strategy (ESPS)
Region. Partnerships with arts and culture, food & wine,
adventure and other nature based operators will assist
in lengthening visitor stay and expenditure in the Region.
CAPACITY TO DELIVER
Tweed Shire Council has the experience and capacity
The Trail will act as a major artery through the rural areas
to project manage the delivery of the Tweed stage of
of the Tweed and assist in circulating visitors around the
the Rail Trail. The Council currently manages a $194m
Region.
operating budget and allocates a healthy proportion of
funding for maintenance, improvement of and addition
It is recommended that once governance arrangements
to the Regions strategic physical assets.
are in place a marketing plan be developed for the Trail.
The Council is experienced in managing and acquitting
STRATEGIC ALIGNMENT State & Federal Government grants, successfully
The development of the Rail Trail will assist in achieving acquitting over $130m of grant funding over the past six
many objectives outlined in a series of strategic plans years ($21.6m pa). The Project will be managed by fully
which are currently in place and being implemented. qualified and experienced engineering staff within the
Engineering Division.
These include (but not limited to):
• Northern Rivers NSW Government Regional
Action Plan (2012)
• The National Sport and Active Recreational

12 TWEED STAGE NRRT BUSINESS CASE


ECONOMIC, SOCIAL AND ENVIRONMENTAL BENEFITS
There will be numerous economic, social and environmental opportunities to be gained from the proposed NRRT
Tweed Stage:

• Greater employment, both during the construction phase and once


completed as new and existing businesses employ more staff.
• Development of new and existing businesses to support users of the rail
trail, such as: cafés and restaurants, accommodation providers (B&B’s,
campsites, hostels, hotels, farmstays, lodgings), cycle provision, hire and
repair companies, stables and saddleries and gift shops.
• Increased revenue from rail trail tourism leading to higher spending on
local services such as transport, food, accommodation and tour guides.
Evidence suggests that rail trail users are high yield tourists (Beeton,
ECONOMIC 2009).
• Attract visitors inland, providing a required boost to NSW regional
economy.

• Encourage nature/environmental appreciation and eco-tourism.


• Protection of nearby environmentally sensitive areas.
• Maintenance of the rail corridor to allow for low-ecological impact rail
services to be reinstated in the future.
• Allow proper maintenance and land management along the corridor.
ENVIRONMENTAL

• Educational trips to learn about local heritage, environmental


ecosystems, and food production, among others.
• A way to promote, encourage and enable health benefits to all age
groups.
• Walking is suitable for all levels and abilities, can increase fitness and
life-expectancy, aid weight management, be sociable and increase
confidence. It also requires no expense or equipment. Any form of
physical activity reduces the risk of cardiovascular disease, type 2
diabetes, some cancers, a variety of other chronic conditions and
premature mortality.
SOCIAL • Increased community well-being, both during the implementation of
the rail trail as communities work together to realise the project and on
completion as communities enjoy the benefits of the trail.
• Connected communities by creating a free, environmentally friendly and
healthy option to travel to work, to access services, to visit friends and
relatives.
• An area for healthy recreational pursuits, social gatherings and events,
including races and charity events

TWEED STAGE NRRT BUSINESS CASE 13


LITERATURE REVIEW
REPORTS & STUDIES • Faulks, P., Ritchie, B., Brown, G., & Beeton, S. (2008).
RELATED TO THE NORTHERN Cycle tourism and South Australia destination
marketing. Gold Coast: CRC for Sustainable
RIVERS RAIL TRAIL Tourism.
• Lamont, M. (2009). Independent Bicycle Tourism:
• Arup (2012) Transport for NSW Casino to A Whole Tourism Systems Perspective.Tourism
Analysis,
Murwillumbah Transport Study • Lamont, M., & Buultjens, J. (2011). Putting the
• ARUP (2014) Casino To Murwillumbah Rail Trail brakes on: Impediments to the development of
Study independent cycle tourism in Australia. Current
Issues in Tourism,
• NRRT Inc. (2013) Perspectives in the Feasibility
• Lamont, M., & Causley, K. (2010). Guiding the Way:
of the Northern Rivers Rail Trail. Exploring cycle tourists’ needs and preferences for
cycling route maps and signage. Annals of Leisure
Research.
• Lumsdon, L. (2000). Transport and Tourism: Cycle
Tourism – A Model for Sustainable Development?
Journal of Sustainable Tourism.
• Maher Brampton Associates (2003). Oakbank to
AUSTRALIAN Mt Pleasant railway corridor future use feasibility
study.
• Beeton, S. (2003). An economic analysis of rail • Merom, D., Bauman, A.,Vita, P., & Close, G. (2003).
trails in Victoria, Australia. Bendigo: La Trobe An environmental intervention to promote walking
University. and cycling – the impact of a newly constructed
• Beeton, S. (2006). Regional communities and Rail Trail in Western Sydney.
cycling: the case of the Murray to the Mountains • Mike Halliburton Associates & Transplan Pty
Rail Trail, Victoria, Australia. Bendigo: La Trobe Ltd (2008). Atherton Tablelands rail trails
University. feasibility study. Report prepared for Queensland
• Beeton, S. (2006). Sustainable tourism in practice: Government.
trails and tourism – critical management issues • Mitchell Shire (n/d). Tallarook to Alexandra Rail
of multi-use trails. Tourism and Hospitality Trail feasibility study. Braodford: Mitchell Shire.
Planning and Development, • Morpeth, N. (2000). Diversifying wine tourism
• Beeton, S. (2009). Cycling in Regional products: an evaluation of linkages between wine
Communities: A Longitudinal Study of the Murray and cycle tourism. In: Wine tourism around the
to Mountains Rail Trail, Victoria, Australia. La world: development, management and markets
Trobe University, Australia. (pp. 272-282): Butterworth-Heinemann..
• Beeton, S. (2010). Regional community • Transplan Pty Ltd & Mike Halliburton Associates
entrepreneurship through tourism: the case (2009). Murrumbidgee Valley Rail Trail feasibility
of Victoria’s rail trails. International Journal of study. Report prepared for the Riverina Regional
Innovation and Regional Development, Development Board and Gundagai Shire Council.
• Bruce Ashley Environmental Consulting (1997). • Transplan Pty Ltd & Mike Halliburton Associates
Cycleways along railway corridors. Final report (n/d). Riverina Highlands rail trails feasibility study.
to NSW Department of Transport. Sydney: NSW Report prepared for Riverina Shire.
Department of Transport. • Turco, Douglas, Gallagher, Laura, & Lee, Kerri.
• Crompton, John L. (2000). The impact of parks (1998). Resident attitudes toward rail-trail
and open space on property values and the development.
property tax base. • Urban Enterprise Pty Ltd (2006). Goulburn River
• Crompton, John L. (2001). Perceptions of how High Country Rail Trail: Concept design and
the presence of greenway trails affects the value business plan.
of proximate properties. Journal of Park and • VanBlarcom, B. & Janmaat, J. (2013). Comparing
Recreation Administration, the costs and health benefits of a proposed rail
• Dowson, B., & Doxford, D. (1997). Planning for trail. Journal of Policy Research in Tourism,
recreational cycling—meeting local demand?Land • Willard, P. (2009). Rail trail tourism: a study of
Use Policy, the expectations of rail trail cyclists visiting long
• Fábos, J.G. (2004). Greenway planning in the distance rail trails in Victoria. Bundoora: La Trobe
United States: its origins and recent case studies. University.
Landscape and Urban Planning • Willard, P., & Beeton, S. (2012). Low impact Expe-
• Faulks, P., Ritchie, B. and Fluker, M. (2007) Cycle riences: Developing Successful Rail Trail Tourism.
Tourism in Australia: An Investigation into Its Tourism Planning & Development.
Size and Scope. Gold Coast: Sustainable Tourism
Cooperative Research Centre.

14 TWEED STAGE NRRT BUSINESS CASE


TWEED STAGE
MURWILLUMBAH TO CRABBES CREEK

TWEED STAGE NRRT BUSINESS CASE 15


TWEED STAGE OF THE
NORTHERN RIVERS RAIL TRAIL
Situated at the most northern section of the Casino to Murwillumbah rail corridor, the Tweed
is positioned as the border gateway to the region and Murwillumbah itself, the recognised
start of the Northern Rivers Rail Trail. The NSW Government has supported the Project
committing $6.518 million towards the Project.
BACKGROUND • The Rail Trail will break even (i.e. a BCR of 1.0)
In April 2013 the NSW Government released a detailed assuming visitors of 34,802 p.a. As such, visitors
study focusing on the transport needs of the community in excess of 34,802 p.a. indicates a positive return
along the Casino to Murwillumbah rail line. The Casino to for the project. All case studies examined, apart
Murwillumbah Transport Study examined the feasibility, from one, have higher visitations than the break-
benefits and costs of reinstating passenger services on even scenario provided in the Report.
the 130km line. The study found the rail line would not
meet current or future transport needs because the line
did not service two of the three biggest centres in the
Business Case
The Tweed Stage of the Northern Rivers Rail Trail
region, namely Tweed Heads and Ballina. It also found
Business Case covers only the Tweed stage of the
there was no commercial demand for it to be reinstated
Casino to Murwillumbah Rail Trail (Northern Rivers Rail
to carry freight.
Trail). An independent economic assessment including
a cost benefit analysis has been undertaken with all
The study recommended that further investigations be
economic impacts modelled as per the Commonwealth
held to assess the potential demand, benefits, costs and
Government Treasury Guidelines.
feasibility of the line being utilised as a Rail Trail. As a
result, in November 2013, the Department of Premier
and Cabinet, appointed Arup Pty Ltd to undertake a
scoping study to investigate converting the corridor into ‘‘Subject to funding, the scoping
a rail trail.
assessment has demonstrated
The Department of Premier and Cabinets “Casino potentially strong benefits for
to Murwillumbah Rail Trail Study, Final Report” was
released in early June 2014 and reported that the rail the community and that the
trail could attract more than 88,000 visitors and would
be economically viable paying for itself in just five years.
project is likely to be viable.”
Casino to Murwillumbah Rail Trail Study Final Report (2013)
The Report noted the preliminary capital cost estimate
for the development of the total Northern Rivers Rail
Trail to be $75.5 million.
THE ROUTE
The Murwillumbah to Crabbes Creek Stage of the
The results of the economic analysis indicated:
Northern Rivers Rail Trail is 24 kilometres of trail, and
• The Rail Trail would be financially viable at the
occupies a corridor averaging 40 metres wide and totals
Base Scenario of 88,320 visitors, with an expected
88 hectares.
Net Present Value (NPV) of $121.8m and Benefit
Cost Ratio (BCR) of 2.54. Under this scenario, the
Commencing at the Murwillumbah Railway Station,
project payback period would be approximately
cyclists and pedestrians will be able to traverse rolling
four to five years. This analysis conservatively
farmland along the easy graded journey taking in
assumes day visitors only.
spectacular hinterland and mountain views along the
way.
16 TWEED STAGE NRRT BUSINESS CASE
The Murwillumbah railway station will be used as the rail stormwater drainage systems. A detailed inspection,
trail base where cyclists and hikers can plan out their survey and final design will then be prepared. This stage
day trip to the surrounding attractions including the is estimated at $1,713,208.
Tweed Regional Gallery and National Parks which take
in the fantastic panoramic hinterland views. The Tweed Stage two involves the formation of the Rail Trail where
stage of the Rail Trail will also form the backbone linking the Trail itself will be defined by forming pavements,
the historic rural villages of Stokers Siding, Burringbar, sealing and forming links to adjacent villages and
Mooball and Crabbes Creek. attractions. Tunnels and bridges will also be retrofitted
or rehabilitated to ensure suitability for pedestrians and
The Trail also links magnificent natural features such as cyclists. This stage forms the main works for the Trail at
Mooball National Park, Mt Jerusalem National Park and a cost of $10,126,169.
Wollumbin/Mt Warning. It will also connect the regions
art galleries and creative industries, featuring the Tweed Lastly, the Trail is then prepared with interpretive signage,
Regional Gallery and the exciting Margaret Olley Art furniture and fencing. Local volunteer organisations
Centre. will assist with bush regeneration. This is estimated at
$1,196,161.
This project would be the initial stage of the regional
Northern Rivers Rail Trail Project, a plan to establish a Tweed Shire Council has expended over $129,038 to
130km rail trail all the way from Murwillumbah to Casino. progress the Tweed Stage and has made further budget
arrangements with allocated funding in the 2016/17
forward infrastructure and operational plans.
PROGRESS
The Project is extensively planned with strong
stakeholder support. Tweed Shire Council resolved in TOURISM
May 2013 to support the establishment of a Rail Trail Tweed offers a range of destinational experiences
on the Casino to Murwillumbah rail corridor. Since this for visitors to the Region. With over 37 kilometres of
resolution, Council officers have conducted various coastline the beach forms a central drawcard for the
planning, design and community consultation activities Region however there is an identified need to diversify
to advance the establishment of a Northern Rivers Rail the Region’s tourism product to ensure a range of
Trail on the Casino to Murwillumbah rail corridor and to product offerings for visitors and encourage longer
encourage community feedback on the proposal. length of stay.

Tweed Shire Council has undertaken detailed costings As highlighted by Tourism Research Australia (2015)
and estimates for the development of the Rail Trail. “The outlook for the next 10 to 15 years suggests
These have been completed by qualified engineers and that existing visitor flows through Australia’s Green
informed by independent estimates therefore providing Cauldron will intensify, mainly through the Brisbane and
a realistic estimate of the costs involved to convert the Coolangatta gateways and along the current road and
disused Rail Line into a functioning Rail Trail. The works rail transport corridors such as the Pacific Highway.”
to complete the Rail Trail would take three main stages
and be undertaken over a two year period. By 2025, it is estimated that one quarter of Australia’s
population will live between northern New South Wales
The first stage is the preparation of the Rail corridor (especially the Northern Rivers Region) and South East
which involves clearing the current overgrown rail line, Queensland.
removal of rails, rotten timbers and rehabilitation of

TWEED STAGE NRRT BUSINESS CASE 17


This is likely to result in increased visitation to Australia’s Tweed Stage of the Rail Trail.
Green Cauldron from nearby centres of population and
from visiting friends and relatives from other states. These include:
• Mountain biking/ state forests/accommodation
Experiences and Services package
The Rail Trail will provide a range of experiences and • Integrated hiking ,walking trails
services for users of the Trail through the integration with • Packages for adventure seekers
existing attractions and development of tours, activities, • Bird watching trails/networks
infrastructure, signs, interpretation and facilities. The • Interpret unique flora, fauna and National Parks
Trail will create stronger connections between the coast in the region either half or full day
and hinterland and offer visitors an all encompassing
experience.

Previous Rail Trail feasibility studies note a number of


core variables that should be assessed when considering
the suitability of a region for a Rail Trail (for example
Halliburton & Transplan 2008 a,b). They include, but are
Visitors will be able to follow
not limited to: the trails that link the coast
• Access/proximity to a large population centre.
• Community and adjacent landholder level of
and the hinterland; get close to
support. and explore the Tweed’s people,
• Existing/easily developed visitor infrastructure in stories and landscapes; visit
or near settlements along trailplaces to eat, stay
and explore. character filled villages, find a
• Highly scenic surrounds with views of the luxury retreat or B&B down
surrounding landscape.
• Provision of a unique experience, eg: natural/ a country road and stay the
cultural heritage, trail type. night, camp out on the journey;
• Existence of interesting rail history features, eg:
original buildings, bridges and tunnels.
experience the stillness and
• Potential for short, medium and long length rides/ forests of the ancient volcano,
walks along the trail.
• Natural terminuses in major centres or towns.
stop for supplies at a roadside
• Opportunities to access other regional stall or country store; refuel at
experiences.
• A well maintained trail providing good signage
a café or pub; take the roads
and interpretation. less travelled and ride through
The Tweed Stage of the NRRT meets the criteria and
National Parks to Nimbin or
can support all aspects of experiences and services Mullumbimby.
criteria. Table 2 summarises the Tweed’s advantages
and opportunities for developing a world class rail trail
experience.

Furthermore, the Tweed Destination Management


Plan, a key guiding document for Tourism in the
Region, identifies a range of product and experience
gaps associated with the region’s nature, outdoor, and
adventure based assets which align with the aims of the

18 TWEED STAGE NRRT BUSINESS CASE


TABLE 2: TWEED STAGE EXPERIENCES & SERVICE ALIGNMENT
REQUIREMENT TWEED STAGE OF THE NRRT
Access/proximity to a large With Murwillumbah as one of the track heads, the trail will be easily accessible to the large population base in SE
population centre Queensland, and with the proximity of the Gold Coast Airport, to the region’s major domestic markets as well as
international visitors.
Existing/easily developed • The proposed rail trail would travel through the villages of Stokers Siding, Burringbar and Mooball.
visitor infrastructure • A review of current accommodation options suggests that Uki District with 17 choices of accommodation,
including accommodation for groups, could be developed as a hub and gateway to a number of the rides and
bushwalks.
• Uki can be accessed via Smiths Creek Road – a quiet country road regularly used by cyclists.
• Group accommodation is also currently available at Hosanna Farm Stay at Stokers Siding. There are also a
range of accommodation options scattered across the valley associated with the many options associated with
the trail network that can be linked to the rail trail
• From Mooball there is also easy access to the range of coastal accommodation via Pottsville road or further
along the trail via Wooyung Road.
• All three villages have some commercial activity and opportunity to expand with suitable vacant premises.
• Murwillumbah has all the facilities of a regional town with a range of services. The Tweed Regional Art Gallery is
in close proximity to the line
• Basic facilities such as toilets are available at Stokers Siding, Burringbar and Mooball as well as Murwillumbah.
Needs to be scenic At Murwillumbah there is the picturesque Tweed River with Wollumbin as a backdrop. Through Stokers Siding there are
views to Mount Nullum and Mooball NP. The route passes through the Burringbar Range. The many optional add on side
trips provide more opportunities to explore the scenic Tweed Valley and World Heritage listed NPs.
Interesting Features For the railway buffs the Tweed section of the rail trail has:
• Dunbible Creek Railway Bridge – one of the first railway bridges to be built using the American Pratt Truss
Design and an excellent example of the work of Henry Deane responsible for many of the design features of the
North Coast Railway.
• The bridge is on the State Heritage List
• Murwillumbah Station and Yards contain a number of features. These include sections of the 1920’s Station,
some of the outbuildings and the water tower.
• The 500 metre long Burringbar Tunnel with glow worms and micro bats would also be a special feature.
Potential for short, medium Numerous user entry and exit points have been investigated. They include options in the Tweed Valley and opportunities
and long length rides/walks to enter or leave the trail to and from other parts of the Green Cauldron. Trail users will have access to an array of
optional tour routes across the hinterland and coast – suitable for cycling, mountain biking and longer distance walking.
along the trail Some of these are suited to an itinerary of several days.
A few examples of options include:
• From Stokers Siding via Smiths Creek Road and Uki to Mount Jerusalem NP with waterfalls, swimming holes,
viewpoints and the option of cycling or walking through the NP into Byron Shire and vice versa.
• From Crabbes Creek/Mooball via either Pottsville or Wooyung Roads to and from the coastal villages, resorts
and coastal bikeway and vice versa.
• From Stokers Siding to Mount Jerusalem NP and through to Clarrie Hall Dam.
• Brunswick Heads to Murwillumbah via Main Arm/Uki/Stokers Siding
• From Burringbar via Cudgera Creek Road into Mooball NP and potentially on to Murwillumbah or the coast
• Stokers Siding to Uki and via Cadell Road into Mebbin NP with camping at Cutters Camp on to Tyalgum via
Byrill Creek Road and through Chillingham into Murwillumbah
• There is potential for horse riders to enter at the Crabbes Creek end and exit via Cudgera Creek Road into
Mooball NP which permits horse riding. Horse riding is also permitted in both Mount Jerusalem and Mooball
NPs

Opportunities to access There are a wide range of regional experiences potentially available to trail users, for example:
other regional experiences • Package tours that could include for example: ride to Murwillumbah and then canoe or kayak down the Tweed
River, or cycle through Mount Jerusalem and kayak the highly scenic Clarrie Hall Dam.
• On the coast, access to surfing, snorkelling on the Cook Island Marine Reserve reef, beaches and whale
watching
• Dining out at the many excellent restaurants and cafes scattered throughout the coastal and hinterland villages
featuring fresh local produce
• Visit the Tweed Regional Gallery and Margaret Olley Art Centre
• Visit the eclectic, character filled Café/Galleries of the Shire’s villages
• Take a river cruise and sample fresh local seafood, or visit Tropical Fruit World
Anecdotal evidence from both Australia and the USA indicates that a large part of demand for trails is supply driven –
trail users are attracted to trails that are both known to user groups and/or promoted, and that provide facilities such
Promote or build it and they as signage and interpretation, parking, toilets and water. While Australian research data is limited, several Western
will come Australian Trails are examples with evidence of steadily growing usage once established. For example, walks on the
Bibbulmun Track have steadily increased from 10,000 walks in 1998 to 35,000 in 1999-2000, 137,500 in 2003 and
167,206 in 2008 (Transplan 2010 ; Colmar Brunton 2009).

TWEED STAGE NRRT BUSINESS CASE 19


PROJECT ACTIVITIES
PREPARE RAIL CORRIDOR $1,713,208
• Clear weeds and obstructing vegetation from rail corridor
• Preform detailed inspection, survey and design
• Remove rails and store or dispose of at the Rail Authority's direction
• Recycle or dispose of rotten timber sleepers
• Rehabilitate stormwater drainage systems

FORM RAIL TRAIL $10,126,169


• Retrofit or bypass bridges to allow for pedestrians and cyclists
• Rehabilitate tunnels and make suitable for pedestrians and cyclists (lighting)
• Import gravel and form trail pavement on existing rail alignment
• Bitumen seal trail pavement to improve rideability and minimise maintenance
• Establish links to adjacent villages and attractors (i.e. Art Gallery)

INSTALL TRAIL FURNITURE, SIGNAGE AND FENCING $1,196,161


• Fence the rail corridor where required and doesn’t currently exist
• Install educational and tourist advisory signage
• Build rest stops and associated facilities
• Bush regeneration in collaboration with local volunteer organisations

TOTAL PROJECT COST $13, 035, 538

20 TWEED STAGE NRRT BUSINESS CASE


PROJECT PROGRAM

NOTE: Project timeframes to be amended and must start within 12 weeks of executing
the grant agreement” clause with Commonweath Government under the Building
Better Regions Fund

TWEED STAGE NRRT BUSINESS CASE


21
22 TWEED STAGE NRRT BUSINESS CASE
TWEED STAGE NRRT BUSINESS CASE 23
ECONOMIC IMPACTS

24 TWEED STAGE NRRT BUSINESS CASE


ECONOMIC IMPACTS
The Rail Trail will provide a significant boost to the local economy during the construction
phase of the Project supporting 70 jobs in the first year and 26 jobs in the second year. Upon
completion, the Rail Trail will attract more than 27,000 visitors per annum creating additional
jobs in the tourism sector, provide health benefits for local residents that utilise the Trail and
assist in revitalising the small communities along the route.

COST BENEFIT ANALYSIS it doesn’t assume any visitor numbers from events that
Tweed Shire Council commissioned an independent may be run in the region utilising the Rail Trail such as
cost-benefit assessment (CBA) of the Project which was mountain biking or organised walks. Additionally, Rail
undertaken by Business Sense. Cost-benefit analysis is Trails and more broadly walking trails, are increasing in
a process of identifying, quantifying and comparing the popularity internationally and the addition of a trail in the
costs and benefits of a project in current prices. The Tweed Region will be a source of increased international
benefits and costs were compared against a baseline visitor numbers.
which is the equivalent of maintaining the status quo, in
this case not constructing the Tweed Stage of the NRRT. Using the central discount rate of 7 per cent, the Rail
Trail Project is estimated to generate a net present value
The capital costs associated with construction of of the net cash flow of approximately $7.1 million with
the proposed Rail Trail were provided by Tweed Shire a benefit cost ratio of 1.53. As the benefit cost ratio is
Council and were broken into $9.21 million in the first greater than 1 and the net present value is positive, the
year of construction and $3.82 million in the second year. Project can be deemed an efficient use of funds.
Additionally, the net cost of the on-going maintenance
(current maintenance of the existing rail corridor less Table 3 below illustrates the results of the cost benefit
the expected cost of maintenance of the Rail Trail) is analysis undertaken on the Tweed stage of the NRRT.
approximately $68,000 per annum.
Modelling was also conducted on alternative scenarios
The key benefit of the Tweed Stage of the NRRT will be based on estimates of visitor demand and visitor
increased visitor expenditure in the Tweed region as expenditure and the impact on the Cost Benefit
a result of people utilising the Rail Trail. The analysis Assessment. The independent demand assessment
used current tourism visitor numbers and expenditure, prepared by the Stafford Group was utilised as a basis
and assumptions derived from similar Rail Trails in other for the modelling.
locations. This is considered a conservative estimate as

TABLE 3: COST BENEFIT ANALYSIS OF PROPOSED TWEED STAGE OF THE NRRT – 2016 TO 2028
NPV OF NET CASH FLOW NPV OF COSTS (MIL- NPV OF BENEFITS BENEFIT COST
DISCOUNT RATE
(MILLIONS) LIONS) (MILLIONS) RATIO
3% $12.8 $14.2 $27.0 1.90

7% $7.1 $13.2 $20.3 1.53

10% $4.0 $12.6 $16.6 1.32

TWEED STAGE NRRT BUSINESS CASE 25


As expected, lower demand will result in a lower Under the scenarios with lower demand estimates
overall benefit-cost ratio. However, under Scenario and lower visitor expenditure, both benefit cost
A, a lower demand model (Scenario A), at the 7 per ratio are greater than 1 and the net present value
cent discount, the Rail Trails Project is estimated is positive, therefore the Project can be deemed an
to generate a net present value of the net cash efficient use of funds (Tables 4 and 5).
flow of approximately $2.52 million with a benefit
cost ratio of 1.19.

Lower visitor expenditure for domestic overnight


visitors resulted in a lower overall benefit-cost
ratio. However, a lower visitor expenditure model,
(Scenario B) at the 7 per cent discount, the Rail
Trails Project is estimated to generate a net present
value of the net cash flow of approximately $3.76
million with a benefit cost ratio of 1.28.

TABLE 4: SCENARIO A - LOWER DEMAND ESTIMATES - COST BENEFIT ANALYSIS RESULTS


NPV OF NET CASH FLOW NPV OF COSTS NPV OF BENEFITS BENEFIT COST
DISCOUNT RATE
(MILLIONS) (MILLIONS) (MILLIONS) RATIO
3% $7.01 $14.20 $21.21 1.49

7% $2.52 $13.21 $15.73 1.19

10% $0.15 $12.58 $12.73 1.01

TABLE 5: SCENARIO B - LOWER VISITOR EXPENDITURE ESTIMATES - COST BENEFIT ANALYSIS


RESULTS
NPV OF NET CASH FLOW NPV OF COSTS NPV OF BENEFITS BENEFIT COST
DISCOUNT RATE
(MILLIONS) (MILLIONS) (MILLIONS) RATIO
3% $8.39 $14.20 $22.59 1.59

7% $3.76 $13.21 $16.97 1.28

10% $1.31 $12.58 $13.89 1.10

26 TWEED STAGE NRRT BUSINESS CASE


ECONOMIC IMPACT ASSESSMENT
The economic impact of the proposed Rail Trail has been ‘The estimated economic
assessed in terms of the impact of the construction
of the Rail Trail and the on-going impact of increased impact of the construction
tourist activity. The economic impact has been prepared
from the perspective of the impact on the Tweed Shire
phase of the Rail Trail on
Local Government Area as direct and flow-on impacts Tweed LGA is: $9.23 million
will affect the local community in terms of employment,
household income and gross regional product. in GRP and 70 FTE in Year 1;
and $3.4 million in GRP and
The economic impact analysis was undertaken
utilising an input-output (IO) model developed for 26 FTE in Year 2.’
Tweed Shire Council. IO analysis provides a detailed
picture of the structure of a regional economy at
a point in time and can be used to estimate the INCREASED TOURISM ACTIVITY
contribution or impact of a particular sector of the The economic analysis has indicated that the on-going
economy including flow-on or multiplier effects. impact of the Tweed Stage of the NRRT will result in a
significant increase in visitors to the region. This will
Marginal, rather than average, income and expenditure undoubtedly lead to the creation of further jobs in the
relationships for the household sector were incorporated tourism sector (and flow-ons to other sectors) helping
in the analysis. As has been well documented, the to address the higher than average unemployment rate
household sector is the dominant component of and the need for job creation as a result of a growing
multiplier effects in an IO model, as consumer driven population.
consumption and income tends to dominate local
economic activity. Capturing marginal income and The economic impact of ongoing tourism activity as a
expenditure relationships for the household sector result of the proposed Rail Trail has been based on an
can provide a more realistic representation of the increased spend of $2.45 million per annum following
economic system and remove the strict linearity construction of the Trail (Annexure 1). Anticipated
assumption implicit in conventional IO modelling. visitor numbers were calculated following the same
methodology from the “Casino to Murwillumbah Rail
Trail” report prepared for Premier and Cabinet (2014).
CONSTRUCTION Impacts The report calculated the per cent of domestic Rail Trail
The economic impact of construction of the proposed
visitors to total domestic visitors using the Victorian
Rail Trail has been based on a total construction cost of
Murray to the Mountains Rail Trail as a benchmark. This
$13,035,538 and a timeframe of two years. The impact
equates to approximately 1.9% of Tweed Regions visitor
has been measured using a final demand impact in input-
numbers in addition to the localised use of the Trail
output analysis, incorporating marginal coefficients for
(5,000).
household expenditure which has measured the direct
impact of expenditure as well as the flow-on impact to
Based on data from the economic impact of the
other sectors of the economy.
increased tourism expenditure, including flow-on effects
is:
Based on the information provided by Tweed Shire
• 29 FTE; and
Council, the estimated economic impact of the
• $3.66 million in GRP.
construction phase of the Rail Trail on Tweed LGA is:
• $9.23 million in GRP and 70 FTE in Year 1; and
In assessing the impact in terms of employment, it
• $3.46 million in GRP and 26 FTE in Year 2.
is important to ensure that there is sufficient spare
capacity in the existing local labour force at the required
occupation and skill level to meet the increased demand.

TWEED STAGE NRRT BUSINESS CASE 27


The economic analysis indicates that the on-
going impact of the Tweed section of the
Northern Rivers Rail Trail will be a significant
increase in visitors to the region
.
Tweed Local Government Area has consistently reported These communities may not attract the “typical” visitor
unemployment rates significantly higher than both to the Tweed. The Trail will provide more customers to
regional NSW and NSW overall. Additionally, the Tweed the local businesses and allow for the revitalisation of
Shire has had one of the fastest and largest population many of these communities.
growths in NSW highlighting a need for job creation in
the region. A high unemployment rate and an increasing The Rail Trail aims to sustainably grow the regional
population would indicate that there is sufficient spare economy by leveraging the regions natural beauty and
capacity to support the increased demand as a result of popular galleries located in and around the regional
the construction of the proposed Rail Trail. villages. In turn this will increase activity-based tourism
in these picturesque villages. This can only benefit the
Developing an additional attraction within a region, such residents of these communities providing a boost to
as a Rail Trail, will encourage new visitors to a region, their local businesses and creating more employment
some that may not have visited previously. Tourism opportunities.
is key component of the Tweed Region’s economy,
contributing more than 2,000 jobs and almost $280 The proposed Rail Trail will also assist to extend the length
million to the local economy. of stay of the visitors to the region, a key component
of the Destination NSW strategy to double visitor
To ensure the tourism industry remains strong, the expenditure by 2020. This will provide opportunities
importance of new attractions, such as a Rail Trail, is for existing businesses in the region to leverage these
evident. The addition of a new facility will have flow visitors, adding vital expenditure to the economy.
on effects and provide additional visitation at existing
attractions, thus providing a boost to many local tourism Destination Tweed reports that the percentage uptake
operators. of activities in the Tweed Region for domestic overnight
visitors (2009-2013) was 9% for bushwalking or rainforest
The Tweed stage of the Northern Rivers Rail Trail will walks and 3.1 % for cycling indicating a strong existing
pass through a number of smaller communities including market in these sectors. The addition of a Rail Trail in
Stokers Siding, Burringbar, Mooball and Crabbes Creek. the region would likely increase the length of stay for

TABLE 6: CURRENT AND EXPECTED VISITOR NUMBERS TO TWEED LOCAL GOVERNMENT AREA,

INTERNATIONAL
DOMESTIC OVERNIGHT DOMESTIC DAY TRIPS
VISITORS
Tweed LGA 512,000 910,000 22,000

1.9% additional visitor numbers from outside the region as 9,700 17,000 400
a result of Rail Trail

=28 TWEED STAGE NRRT BUSINESS CASE


these visitors. Additionally, the growth in the number of direct economic benefit to the community. The NSW
participants in cycling more broadly and the strength of Adult Population Health Survey indicates a significant
the walking tourism sector would also support a growth increase in the proportion of adults who are overweight
in visitation to the Tweed as a result of the proposed Rail or obese (41.5% in 1997 compared to 52.5% in 2014).
Trail. The costs of physical inactivity, obesity and associated
diseases such as Type 2 diabetes, osteoporosis and
cardiovascular disease are well documented.
INCREASED EMPLOYMENT
Tweed Local Government Area has consistently reported
In 2007, a study conducted for Medibank Private
unemployment rates significantly higher than both
estimated that the net health cost associated with
regional NSW and NSW overall.
physical inactivity amongst people aged between 18
and 75 years (i.e. after deducting costs associated with
The latest figures published by the Department of
sports injuries and the cost of participating in fitness
Employment, show an unemployment rate of 8.9% for
related activities) was approximately $670 million.
the Tweed Region, substantially higher than the 6.0%
recorded for NSW. Additionally, the Tweed Shire has
Recent research by the National Heart Foundation
one of the fastest and largest population growth rates
ranked the Richmond-Tweed region sixth in New South
in NSW, highlighting the need for continual job creation
Wales in the national obesity and inactivity ranking. The
in the region.
research indicated 58% of people in the Tweed region
were overweight or obese and 70.5% were insufficiently
The economic analysis has indicated that the on-going
active to maintain good health.
impact of the Tweed stage of the Northern Rivers Rail
Trail will be a significant increase in visitors to the region.
There is also substantial research that indicates good
This will undoubtedly result in the creation of further jobs
facilities will increase participation in sport and leisure
in the tourism sector, with flow-on jobs in other sectors,
activities. The NSW Adult Population Health Survey
which will help to address the higher than average
results for 2011 outlined a number of key characteristics
unemployment rate and the need for job creation as a
that influence physical activity including provision of
product of a growing population.
facilities for physical activities, which may include
outdoor sports facilities, playgrounds and natural green
The impacts by industry sector in terms of employment
spaces.
generated are expected to be felt in the following sectors:
• Accommodation & food services; The Tweed stage of the Northern Rivers Rail Trail will
• Retail trade; provide a safe, easily accessible recreational facility for
• Transport, postal & warehousing; and the Tweed Community, as well as visitors to the region.
• Health care & social assistance.

INCREASED HEALTH BENEFITS ‘Upon completion, the Rail Trail


Whilst the key economic benefit of the proposed Rail Trail
is associated with attracting additional visitors to the will attract more than 27,000
region, the provision of a Rail Trail in the Tweed Region
will also be utilised by residents. There are established
visitors per annum creating 29
cycling, bushwalking and other sporting groups in the additional jobs, provide health
Tweed region that will access the new recreational Trail
and this will encourage other members of the community benefits for local residents
to experience the beautiful natural experiences along the
Trail whilst increasing their physical activity.
that utilise the Trail and
assist in revitalising the small
Studies have shown that increased exercise contributes
to better health outcomes which, in turn, provide
communities along the route. ’

TWEED STAGE NRRT BUSINESS CASE 29


SOCIAL ANALYSIS

30 TWEED STAGE NRRT BUSINESS CASE


SOCIAL ANALYSIS
The Rail Trail will provide a range of social benefits to the residents of the Tweed Region.
The Trail will pass through a number of smaller villages including Stokers Siding, Burringbar,
Mooball and Crabbes Creek linking these communities and providing a greater sense of
connectedness and pride in their region.
The Tweed region faces challenges over the medium and For the previous three years, Tweed itself has had one
longer term, with various forecasts indicating significant of the fastest and largest population growth rates
population growth, an ageing population and high levels in NSW, growing by over 2,000 people per year and
of unemployment. The Tweed Region is fast growing reaching over 91,000 residents in 2014. The population
and requires support for infrastructure development. is estimated to reach more than 130,000 by 2036. The
The NSW Department of Planning & Infrastructure diverse population is geographically spread between
population forecast identifies Tweed LGA as containing urban communities, coastal and rural towns and more
37% of the Northern River’s region’s population. This is than fifteen villages.
expected to increase to 42% by 2036 where the Tweed
will have a total population of over 130,000 people. Tweed Shire has long been acknowledged as a
Additionally, the Tweed Region has a higher proportion retirement destination, the age profile of the Shire
of the population at post-retirement age (almost 30%) reflects an ageing population. The population aged 55
compared to regional NSW (22%) and Australia overall and over comprises of 38% of the population in urban
(almost 20%). areas; in rural areas, the same age group represents
30% of the population. Between 2011 and 2026, the age
The tourism sector, which contributes almost 10 per structure forecast undertaken by .id for Tweed Shire
cent of direct employment in Tweed Shire, has shown indicate a 28.3% increase in population under working
a significant decline across the Northern Rivers region, age, a 27.3% increase in population of retirement age,
in total number of visitors (down 7.5%) and visitor and a 15.5% increase in population of working age.
expenditure (0.8% decrease) in 2012. This important
sector contributes vital employment in a region that
has consistently higher rates of unemployment (9.2%
Unemployment
The Tweed region has a volitile unemployment rate
compared to NSW 5.9% in Sept Qtr 2015).
This is reflected in a 5.4% rate in the 2016 September
quarter and 9.2% in the same period in 2015, which
The Tweed Stage of the NRRT will help address these
was significantly higher than either the New South
areas of social disadvantage by supporting the tourism
Wales (5.9%) or Australia (6.1%). This is shown in
sector and providing vital recreational facilities for the
graph below.
local residents. Further, the Tweed Stage of the NRRT
will pass through a number of smaller villages including QUARTERLY UNEMPLOYMENT RATE
Stokers Siding, Burringbar, Mooball and Crabbes Creek
Tweed Shire Regional NSW
linking these communities and providing a greater sense
NSW Australia
of connectedness and pride in their region.
UNEMPLOYMENT RATE

Population growth
Tweed is the largest local government area in the
Northern Rivers region. The Northern Rivers is forecast
to be the fastest growing region in NSW during the next
twenty years, with population forecast to grow at 1.2%
per annum (0.4% above the state average). 2011 2012 2013 2014 2015 2016
YEAR

TWEED STAGE NRRT BUSINESS CASE 31


In 2011, the unemployment rate of the 15 to 24 years as users of the Rail Trail, are growing in popularity
was 16.1% in Tweed compared to 12.9% in Regional nationally and internationally. The Tweed Stage of the
NSW. NRRT provides an opportunity to capture additional
visitors in these growth areas, supporting the vital
The Federal electorate of Richmond, which includes tourism sector in the region.
the Tweed Shire Council area, has 7,249 social security
(Newstart) recipients, which is proportionally one of the
highest in the nation (2014, Source ABC). The Socio-
Health benefits
The Tweed Stage of the NRRT will provide an opportunity
Economic Index for Areas (SEIFA Index), published by
to promote, encourage and enable health benefits to all
the Australian Bureau of Statistics, ranks the Tweed
age groups within the Tweed community. The Tweed
Shire as relatively disadvantaged. The Tweed LGA
Region has a higher proportion of the population at
Australian wide rank is 227 (5 Decile/41 Percentile) by
post-retirement age (almost 30%) compared to regional
relative socio-economic disadvantage, with a SEIFA
NSW (22%) and Australia overall (almost 20%). This
score of 949.
will continue to increase over the next 20 years, with
significant growth in population along the Tweed Coast,
The Rail Trail Project provides an important opportunity to
including an increase in the ageing population.
help stablise and address relatively high unemployment
through boosting sustainable economic tourist activity.
A study released by the Victorian Government reported
The Tweed Stage of the NRRT is critical to help address
only 1 in 10 Australians aged over 50 exercised enough
the regions ongoing high unemployment.
to gain health benefits and that more than half of the
physical decline associated with ageing was due to a
Tourism sector lack of physical activity. Walking as a form of exercise is
Total visitor expenditure in Tweed Shire derived from recommended to older people as it is easily accessible,
overnight visitors was estimated to be $257 million safe and low cost.
with $243 million or almost 95% derived from domestic
overnight visitors. The value of tourism to the Tweed Research indicates that all people who participate in
economy is shown in the graph below. physical activity enjoy better mental health, are more
alert, and more resilient against the stresses of modern
living. Beyond Blue released a report in 2012 examining
VALUE OF TOURISM & HOSPITALITY 2013/2014
the health benefits associated with green spaces and
Tweed Shire NSW

Employment
‘The Tweed Region has a higher
proportion of the population at
TOURISM MEASURE

Employment
(FTE) post-retirement age (almost
30%) compared to regional
Output/Sales

Value Added NSW (22%) and Australia


0 5 10 15 overall (almost 20%) continuing
% of TOTAL INDUSTRY
to increase over the next 20
Adapted from .id 2016
years”
The primary reason for visiting the Tweed region was
for a holiday, comprising almost half of the market.
Bushwalking and cycling, two of the key groups identified

32 TWEED STAGE NRRT BUSINESS CASE


found that “the range of psychological benefits for Trail project aims to increase community wellbeing,
people who visit green, open spaces is vast and includes both during the implementation of the Rail Trail as
improved mood, lower levels of anxiety, lower stress communities work together to realise the project and
levels, lower levels of depression and increased physical on completion as communities enjoy the benefits of the
activity”. Trail.
It will connect communities by creating a free,
This is further supported by a Deakin University study environmentally friendly and healthy option to travel to
which examined the linkage between nature and health work, to access services or to visit friends and relatives.
and wellbeing and concluded “contrary to popular
thinking, humans may be dependent on nature for In addition to linking the communities, the Rail Trail
psychological, emotional, and spiritual needs that are will provide a number of recreational areas inside the
difficult to satisfy by other means”. local villages for healthy pursuits, social gatherings and
events, including races and charity events. Additionally,
The Tweed Stage of the NRRT will link magnificent these areas will provide a ‘neutral space’ in which people
natural features of the Tweed Region such as Mooball can gather from different backgrounds and interact
National Park, Mt Jerusalem National Park and socially. While personal goals are pursued, community
Wollumbin/Mt Warning and allow residents (as well as building and increased social capital will emerge. This
visitors) to experience the beautiful natural environment sense of connectedness will be evident in the people
along its route. The 24 kilometre Trail incorporates two
tunnels (one approximately 500m long with glow worms
and bats), 27 bridges and provides picturesque views of
the Tweed Caldera landscape. Research indicates that
‘In addition to linking the
access to community recreational facilities and natural communities, the Rail Trail
open spaces such as the Rail Trail, can assist with
improving the wellbeing of the individual participant as will provide a number of
well as the overall community.
recreational areas inside
Improved community the local villages for healthy
connectedness pursuits, social gatherings
Community connectedness is the interaction a person and events. ’
has with others in their community and the community
as a whole. It provides the opportunity to engage,
which enables people to achieve shared goals. The Rail

TWEED STAGE NRRT BUSINESS CASE 33


that use the area and foster a greater sense of trust and Region
cooperation among individuals. These social dynamics
will promote community wellness and social cohesion for The Rail Trail will increase community well-being, both
the wider Tweed region. during the implementation of the rail trail as communities
work together to realise the project and on completion as
communities enjoy the benefits of the Trail. The Trail will
Educational benefits connect communities by creating a free, environmentally
The Rail Trail will be designed to encourage educational trips
friendly and healthy option to travel to work, to access
for students to learn about local heritage, environmental
services or to visit friends and relatives.
ecosystems, and food production. The Project will deliver
heritage and interpretive elements during and beyond
construction with Tweed Shire Council professional
museum staff guiding and overseeing this aspect of the
proposal. Additionally, the Project will integrate Aboriginal
cultural heritage elements and foster the recognition of
the local Aboriginal people and their culture. ‘The Rail Trail will connect
the youth of the Tweed
Currently, approximately 14 per cent of the Tweed
population is made up of the 12-24 age group and the community with the key
Region has begun to show growth in young families
attracted to the region for its lifestyle attributes. A facility
historical, natural and cultural
such as the Rail Trail has the potential to connect younger aspects of the Northern Rivers
members of the Tweed Region with the key historical,
natural and cultural aspects of their community. region. ’

Cultural economic benefits


The Tweed Region boasts a significant art and cultural
community, housing more artists per capita than any other
region in Australia. The Margaret Olley Art Centre located
in Murwillumbah is amongst the best regional art galleries
in Australia. The Tweed Regional Art Gallery conducted
research in 2014 and estimated that tourists visiting
the Gallery from outside the Tweed Shire contributed
approximately $7.38 million into the local economy
through their expenditure on dining, retail, accommodation
and transport. Further, 70% of patrons returned each year
and 98% indicated that the Gallery met their expectations.

However, cultural facilities are much more than the


contribution they make to the local economy. Linking local
communities through arts activities leads to improved
community networks and capacities. The Rail Trail will
provide linkages between the large arts community in
Murwillumbah and the artists and groups located in the
smaller settlements and rural hinterland. It will improve
the access of residents and tourists to the broader cultural
community, provide linkages with the artists and their
activities thus improving the social connectedness of the

34 TWEED STAGE NRRT BUSINESS CASE


ENVIRONMENTAL BENEFITS

TWEED STAGE NRRT BUSINESS CASE 35


ENVIRONMENTAL BENEFITS
One of the goals of the Rail Trail is to ensure the protection of the Trail’s natural areas while
offering safe and enjoyable recreational opportunities for all natural environment users
through the creation of a sustainable multi-use trail system. Environmental management
principles underpin the planning, design and future management of the trails natural
ecosystem.
The Tweed stage of the Northern Rivers Rail Trail will for the movement of animals and the continuation of
result in an array of environmental benefits. In summary viable populations. “
these include:
• Establishment of habitat and wildlife corridor The Tweed stage of NRRT will reconnect an assortment
• Educational and interpretive opportunities and of forest remnants and ecosystems and provide
increased environmental and cultural awareness connections between areas of habitats therefore
and appreciation; enabling migration, colonisation and interbreeding of
• Provision of green commuter journeys leading to flora and fauna and animals within the Region.
a decrease in the use of motorised vehicles for
transportation and recreation. This helps reduce
the production of emissions that cause global The Rail Trail will act as a wildlife corridor,
warming and respiratory problems; and preserve an important environmental
• Increased community ownership which helps to feature of the Region. Tweed Shire Council
preserve natural and cultural values; and place considerable importance on the
• Opportunities for community participation in protection and sustainability of the Region’s
conservation and re-vegetation work therefore environmental features and recognise
creating and facilitating cultural awareness and that the environmental objectives of the
appreciation. Trail will be an important part of the Trail’s
Management Plan. These objectives have
been identified as:
HABITAT & WILDLIFE CORRIDOR
The Rail Trail will provide a habitat and a wildlife corridor • To reduce the ecological effects of
that reconnects an assortment of forest remnants. The habitat fragmentation caused by urban
trail will be able to deliver interpretive displays of most development, transport infrastructure
of the types of ecosystems to be found in the region and and land uses inimical to wildlife;
will be able to showcase the biodiversity for which the • To link natural habitats and assist in
Northern Rivers is famous. With long sweeping vistas conserving biodiversity across and
in both directions, spotting animals or watching for birds between the urban and rural landscape;
will be one of the signature experiences for trail users. • To facilitate natural dispersal and
Iconic Australian wildlife including koalas and wallabies movement of animal wildlife in the
(in the wild) will be a key tourism drawcard. “bush capital”;
• To provide for natural ecological
The NSW State Government in the Landholder Notes processes to continue at the landscape
(15) outlines the benefits of the establishment of scale; and
habitat and wildfire corridors. The publication defines • To maintain ecological links to the
a wildlife corridor as a “link of wildlife habitat, generally region.
native vegetation, which joins two or more larger areas
of similar wildlife habitat. Corridors are critical for the
maintenance of ecological processes including allowing

36 TWEED STAGE NRRT BUSINESS CASE


EDUCATION AND CULTURAL Motor vehicle usage will be reduced in key areas
by:
AWARENESS • Replacing commuter trips;
The Rail Trail will provide a unique opportunity to • Trips shortened by using cycles to commute
educate users on the environmental aspects of the and linking with private and public transport
region by engaging users whilst en-route and providing • Attract more visitors who will be content to
a destination for educational and community groups. use bicycles
Interpretive signage will be utilised throughout the rail • More visitors who come specifically for the
trail to highlight local heritage, flora and flauna and facts Trail and cycling in general.
about the Region and Trail. • The Trail will help develop a “cycling”
mentality within the Region as well
The Rail Trail will operate as a shared outdoor education as supporting bike tourism through
campus. Local and regional schools and universities infrastructure development. It is estimated
could utilise the Rail Trail to run classes with content that for every 10km cycled instead of
being developed for delivery onsite and in doing so the driving saves an average of 1.3 tonnes
education system could contribute to and benefit from of greenhouse gas emissions each year
the development and management of the Trail. (Bicycle Network: 2013).

‘“Trails can help instil a IMPROVEMENT OF WATER


conservation ethic among QUALITY
users, and be a means Green space created by the natural Trail corridor
will help to mitigate storm-water runoff and
of educating users about encourage water table recharge. It will also serve

the attributes of an area, as a natural filter, trapping pollutants from urban


runoff, eroding areas and agricultural lands in order
especially when good to keep the region’s water supplies healthy.

interpretation is a feature of
IMPROVEMENT OF AIR QUALITY
the trail. “ Tree cover provided by the Trail will contribute to
air quality by removing substantial amounts of
particulate matter and carbon dioxide from the
PROVISION OF GREEN COMMUTER atmosphere. The Trail will also encourage non-
motorised means of transportation, which can
JOURNEYS significantly reduce air pollutants.
The Rail Trail will act in itself as a form of active
transportation and public transport which will assist
in minimising the use of motorised vehicles for PARTNERSHIPS & STEWARDSHIP
transportation. Cycling and walking are environmentally The Trail provides the opportunity for environmental
friendly modes of transport as they are silent and groups to be involved in the management and
produce no emissions. A report prepared by the NRRT protection of the natural ecosystem. Tweed Shire
Inc (2013) notes “For every trip in a fossil fuelled vehicle Council has a strong focus on the protection and
replaced by a bike journey 99% of carbon emissions are sustainability of the natural environment within the
saved.” Region.

TWEED STAGE NRRT BUSINESS CASE 37


With long sweeping vistas in both directions, spotting
animals or watching for birds will be one of the signature
experiences for trail users.

The Council manages a biodiversity program with


the main target areas being bushland management,
threatened species and communities. The Rail Trail
fits within this strategic program and will provide an
opportunity for partnerships to form between Council,
local businesses, community organisations and
volunteer groups.

The Northern Rivers Rail Trail organisation has focused


on building partnerships through the development of the
Trail. It currently has over 20 corporate sponsors, and a
large network of supporters or “friends” of the Rail Trail.

38 TWEED STAGE NRRT BUSINESS CASE


COMMUNITY ENGAGEMENT

TWEED STAGE NRRT BUSINESS CASE 39


COMMUNITY ENGAGEMENT
Community and stakeholder engagement and consultation on the Tweed stage of the
Northern Rivers Rail Trail has been an integral part of the development of the market research
that supports the Business Case.
Tweed Shire Council has undertaken extensive research community and the private sector wish to
as part of the development of the Rail Trail, recognising participate;
the value of input from local residents, adjoining • Ensure adjacent landowners are informed and
landowners, businesses, community organisations and concerns are addressed accordingly; and
government stakeholders. • Ensure the process allows for ongoing
communication to the public on how their input
Community engagement for the concept for the broader has been included in decision making
Northern Rivers Rail Trail commenced in May 2013
when the Northern Rivers Rail Trail Association Inc, was The Strategy outlined the purpose and the principles
formed by local philanthropists known as the Sourdough in which the Committee would undertake stakeholder
Group, community volunteers, staff from Councils and engagement and a deliverables matrix which has
staff and leaders of the tourist industry. Extensive assisted the development of the concept including the
engagement has taken place along the length of the identification of stakeholders and engagement tasks.
route as the Trail Group undertook a holistic approach to
plan the Trail in one length and then Stage the sections
of the Trail.
TWEED STAGE CONSULTATION
Tweed Shire Council has completed a Communications
Plan specifically for the Tweed stage of the NRRT
REGIONAL NRRT Community (Annexure 2). The Plan identifies the key stakeholders
and details the key messages to be utilised when
Engagement Strategy targeting these stakeholders and distribution methods
In 2013, the NRRT Inc., with input from Tweed Shire
to best reach each intended audience.
Council, developed a formal communications strategy
with the key aim to ‘continue to increase community
Tweed Shire Council has conducted extensive planning,
awareness and understanding of a Rail Trail in the
design and community consultation activities since
Northern Rivers’. Community engagement for the
May 2013 when Council formally resolved to support
Tweed stage of the Trail has been undertaken in line with
the establishment of a Rail Trail on the Casino to
the objectives of the Community Engagement Strategy.
Murwillumbah corridor. This consultation has been
supported by the broader Councils and stakeholders of
The objectives of the Rail Trail Community Engagement
the Northern Rivers Rail Trail concept and has followed
Strategy include:
the objectives of the NRRT community consultation
• Design a process that assists in making strategy.
sustainable decisions that reflect the aspirations
of the local community’s involved in the Trail;
The ongoing engagement has ensured local stakeholder
• Ensure that the community engagement support and expectations are met and the Trail has
process provides opportunities for the widest
accurately prepared cost estimates that meets the
possible participation particularly for those
needs of the communities.
groups who are traditionally disengaged from
these processes;
Initial meetings were held with the communities of
• Inform the community on progress with the Rail Stokers Sliding and Mooball, two of the regional towns
Trail;
located within the Tweed stage of the Trail.
• Ensure the process is responsive to how the

40 TWEED STAGE NRRT BUSINESS CASE


In addition in-depth consultations have been held along Engagement Activities
the total length of the route to engage tourism operators, NRRT Inc. has undertaken a broad range of public
community members, business and government activities to gather input providing valuable insights
stakeholders to assist in the development of the Rail into the social, economic, environment and governance
Trail. issues and opportunities of the Trail.

Community consultation activities undertaken specific The extensive engagement has included over 60
to the Tweed stage of the NRRT project, include: community forums, participating in 42 market stalls,
• Exhibition of concept plans for the the development of online media including a dedicated
Murwillumbah to Art Gallery Rail Trail Pilot (the website, and social media through a facebook page and
pilot project) dedicated printed collateral.
• Door-knocking South Murwillumbah residences
adjacent to the rail corridor Engagement activities have been diverse and wide
• Door-knocking business around Murwillumbah ranging to ensure reach and gather information and
Station and Prospero St precinct feedback on the Project including usage, issues and
• Meeting with rural landowners adjacent to the benefits. Activities have ranged from face to face with
proposed Pilot Project key stakeholders, community forums and market stalls
• Creating a webpage, including ‘frequently asked through to online mediums such as Facebook, website
questions’, to provide information on the pilot presence. In addition there has been over 360 media
project activities through television, radio and newspaper.
• Contacting all landowners sharing a boundary
with the rail corridor in Tweed Shire These activities are outlined in detail in Table 7
• Personal, onsite briefings of adjacent Community Consultation.
landowners where appropriate
• Various media releases

TWEED STAGE NRRT BUSINESS CASE 41


TABLE 7: COMMUNITY ENGAGEMENT ACTIVITIES

TARGET MARKET ACTIVITY LOCATION


Northern Rivers and Brisbane, including Mullumbimby, Byron Bay, Bangalow,
Market stalls x 42
Lismore, Channon, Casino, New Brighton, Stokers Siding, Brisbane Expo and
Reach: 70,000
Murwillumbah.
Byron Bay 11 April 2014
Public Meetings Tweed Regional Gallery
Reach: Murwillumbah 27 June 2014
Lismore 30 May 2014
Community Forums Extensive and intensive. NRRT Inc. have initiated and attended many events. Eg.
Reach: Bangalow Chamber of Commerce, Bangalow Progress Society, Transport Options
GENERAL PUBLIC
Forum (Byron).
Bangalow Film night (3 May 2014),
Other BBQ and Bluegrass Festival (2 August 2014)
Reach: Bangalow Bowls Club Benefit (24 April 2015)
Circus Arts (24 May 2014)
At the October 2014 meeting, Council resolved to place the Pilot Project concept
Concept Design Exhibition design on exhibition. The plans were exhibited publicly from 27 October to 9
December and a total of 18 submissions were received

South Murwillumbah residences adjacent to the rail corridor


All properties, including those that were unattended at the time, were left with a
Adjoining Residents
letter inviting them to visit Council’s rail trail web pages, make submissions and
contact Council if any further information was needed.
Businesses around Murwillumbah Station and Prospero St precinct
All properties, including those that were unattended at the time, were left with a
Businesses
letter inviting them to visit Council’s rail trail web pages, make submissions and
contact Council if any further information was needed.
NRRT Inc. members have spoken with most Aboriginal Lands Councils and/or
KEY STAKEHOLDERS Aboriginal Land Councils representatives in the Region. Tweed Shire Council Officers have also attended
the Aboriginal Advisory Committee to discuss the project.
Byron Shire Council
Tweed Shire Council
Government Lismore City Council
Ballina Shire Council
Richmond Valley Council
Chambers of Commerce Mullumbimby, Bangalow, Ocean Shores, Murwillumbah, Brunswick, Tweed

Special interest groups Byron Bicycle Club annual meeting

ONLINE MARKETING

GENERAL PUBLIC Facebook 2130 likes


SUPPORTERS northernriversrailtrailsupporters Established 2013
SPONSORS

Tweed Shire Council has two web pages, each with a series of ‘frequently asked
questions’ to communicate information relating to the rail trail proposal and the
pilot project. The web pages went live on Council’s website on 3 June 2014. The
web pages and FAQs can be found at:
• www.tweed.nsw.gov.au/NorthernRiversRailTrail
GENERAL PUBLIC
Web Pages • www.tweed.nsw.gov.au/MurwillumbahRailTrail
SUPPORTERS
SPONSORS
northernriversrailtrail.com
The NRRT is a dedicated website that provides comprehensive information on all
aspects of the Rail Trail. Users can sign up to receive newsletters, support the Trail
and the website hosts a myriad of information pertaining directly to the Trail and
other Trails located around the world.
GENERAL PUBLIC Sent approx. fortnightly to 2200 members of the community
SUPPORTERS Newsletters and rail trail supporters and hosted on NRRT website
SPONSORS

42 TWEED STAGE NRRT BUSINESS CASE


TARGET MARKET ACTIVITY LOCATION

30 April 2013 - Mayor backs rail trail


30 August 2013 - On track to investigate feasibility of Murwillumbah to Casino rail trail
25 November 2013 - National rail trail leader excited for local rail’s potential
24 March 2014 - Tweed leaders head to launch of rail trails peak body
31 March 2014 - Peak body launch boosts confidence for Northern Rivers Rail Trail
16 June 2014 - Rail trail campaign boosted by viability study findings
6 August 2014 - Significant donation for rail trail
2 December 2014 - Last week for submissions on pilot rail trail

Other media releases have been provided by State MPs and generally not have been
reproduced by Council, such as:
Media Releases
23 August 2013 - Don Page MP: NSW Government to Fund Study into a Northern
GENERAL PUBLIC Rivers Rail Trail
22 November 2013 - Don Page MP: Casino to Murwillumbah Rail Trail Feasibility
Study Successful Tenderer Announced
26 February 2014 - Don Page: Support For Northern Rivers Rail Trail Tabled In
Parliament
13 June 2014 - Andrew Stoner MP: Rail trail possibility for North Coast (Release of
Feasibility Study)
17 June 2014 - Don Page: Investment In Regional Tourism Could Fund Casino To
Murwillumbah Rail Trail
6 January 2015 - John Barilaro MP: Infrastructure Boost for Regional Tourism
ABC north coast
Radio Bay FM
ZZZ FM Lismore

Feedback • Omar Khalifa - Cofounder Go! Alliance


The exposure for the Rail Trail has resulted in extensive • Toni Zuschke - President Murwillumbah and Dis-
community feedback which Council has taken into trict Chamber of Commerce
careful consideration while assessing the feasibility, • Peter Morimore - President Bangalow Chamber of
design and developing costings for the Rail Trail. Council Commerce
and the NRRT group recognise that the success of the • Francis Clark - Byron Bay Chamber of Commerce
Trail will only be achieved by working in partnership with • Damian McCrohan - Rail Trails Australia
a number of key private and public stakeholders.

The Tweed section of Rail Trail concept and broader Concept Design Exhibition
Northern Rivers Rail Trail has received overwhelming At the October 2014 meeting, Council resolved to place
support from key stakeholders, community and the Pilot Project concept design on public exhibition.
businesses. The plans were exhibited publically from 27 October
to 9 December 2014 and a total of 18 submissions
Over 50 letters of support have been received from were received. Generally, the comments received
industry, community members and organisations and were directed at the overall rail trail proposal and not
government officials (annexure 4). specifically the Pilot Project.

Letters of support have been received from: Nine submissions were supportive of the Rail Trail,
• Telstra eight were opposed and one was impartial. Six of the
• Chris Gulaptis - Nationals MP for Clarence / Parlia- submissions were not from people in Tweed Shire.
mentary Secretary for North Coast
• Thomas George - MP State Member for Lismore Objectors raised a number of issues including:
• Ben Franklin - Member of the Legislative Council 1. Land contamination: within rail corridor Council’s
• Geoff Provest - MP State Member for Tweed Environmental Scientists have conducted preliminary
• Kerry Doyle - Chief Executive NSW Heart Founda- investigations into this issue, including acquiring
tion contamination reports from the Rail Authority, and have
• Stokers Siding and Districts Community Associa- concluded the risk of contamination is low and can
tion be easily managed through appropriate construction
• Bill Tatchell - Chief Executive Officer Destination methods and work practices.
Tweed Inc.
• Pat Grier - President Northern Rivers Rail Trail lnc.

TWEED STAGE NRRT BUSINESS CASE 43


2. Multi-modal corridor options: Extensive ‘multi-modal’ EXTERNAL CONSULTATION
corridor sharing is not feasible because of narrow There are many detailed studies and reports directly
tunnels, cuttings, high embankments and bridges along pertaining to the development of the Rail Trail. These
the route. reports have included an element of consultation to
assist in identifying community and user perceptions
3. Transport Administration Act 1988: Section 99A of the on the Trail; determine and assess integration into other
Transport Administration Act 1988 remains a barrier to tourism products and marketing strategies and to assist
the establishment of rail trails in NSW. State Government in identifying the best management and governance
removal of this barrier will be required before a rail trail structures for the Trail.
can go ahead.
These reports include but are not limited to:
4. Maintenance responsibility and funding: It is widely • Arup (2012) Transport for NSW Casino to
recognised that Councils do not have the resources to Murwillumbah Transport Study
maintain a rail trail. In the long term the rail trail is not • NRRT Inc. (2013) Perspectives on the Feasibility
proposed to be a Council asset. It is intended that a of the Northern Rivers Rail Trail.
rail trail central governance body (i.e. a trust) would be • Arup (2014) Casino to Murwillumbah Rail Trail
established and would manage maintenance using non- Study.
Council funding sources.

5. Stokers Siding tunnel glow worm colony: Council


officers (and Northern Rivers Rail Trail representatives)
are aware of the glow worm colony and see it as a
potential highlight and attraction of the rail trail. At this
early stage, no detailed plan has been developed, though
it is intended to retain the glow worm colony

6. Return of trains/connection to Queensland:


These issues were addressed in the 2013 Casino to
Murwillumbah Transport Study and will not be revisited
here.

44 TWEED STAGE NRRT BUSINESS CASE


A number of studies confirm that Trails
and greenways are good for health, by
promoting physical activity and mental
health. The potential for the Northern Rivers
Rail Trail to support a healthier community
directly aligns with the Heart Foundations
The Rail Trail will encourage sustainable goal for Australians to be more active.
transport, a healthier lifestyle; will reduce Kerry Doyle
congestion in our towns and at the same time Chief Executive NSW
increase tourism visit. It will create a beautiful Heart Foundation
pathway through some of most scenic country
in Australia and attract a different tourist
clientele
Chris Gulaptis
Nationals MP for Clarence We believe this project will develop the
potential of Stokers Sidings unique cultural
and environmental attractions. Located just
32 kms south of Gold Coast airport the rail
The rail trail has broad community support trail would help the Stokers district access
with a significant level of public consultation the massive tourism market of the Gold
already undertaken Coast.
Thomas George Stokers Siding and Districts
MP Community Association
State Member for Lismore

I firmly believe that the proposed Northern


Rivers Rail Trail is the best possible use for Support for the development of the
the corridor and that inaction is a waste of a Rail Trail is included in both the current
valuable resource Tweed and North Coast Destination
Ben Franklin Management Plans. A Rail Trail will support
Member of the Legislative Council the development of a range of products
targeted at Experience Seekers – our key
target market segments for both domestic
and international markets.
I am aware of the strong support within the Bill Thatchell
community for the development of a Rail Trail Chief Executive Officer
and for the preservation of infrastructure along Destination Tweed Inc.
the rail corridor and its historic bridges, tunnel
and station buildings, Using the rail corridor
in this fashion would ensure it remains in
public hands and this infrastructure would be
maintained A Rail Trail here will be a significant
Geoff Provest attraction for local, domestic and
MP international tourists. lt will boost the
State Member for Tweed local economy and create new business
opportunities in the communities adjacent
to the trail.
Pat Grier
President

TWEED STAGE NRRT BUSINESS CASE 45


GOVERNANCE & OPERATIONS

46 TWEED STAGE NRRT BUSINESS CASE


GOVERNANCE & OPERATIONS
Extensive investigations have been held into the ongoing governance and financial operations
of the Rail Trail. To ensure the future sustainability of the Rail Trail, the final model adopted
should be one that reduces any ongoing management to the State Government with priority
given to a self sustaining model that achieves local, state and national policy outcomes.

Review of Existing Governance • Support Tasks. These tasks are ones that are
often accomplished by a dedicated support
Structures group of volunteers—a Friends Group—such as
Extensive investigations have been held into the fundraising, planning and conducting special
governance options and best practice structures to lead events, working with and coordinating volunteers,
and manage the ongoing options of the Rail Trail. Tweed performing light trail maintenance, promoting
Shire Council recognises that the final governance the trail as a benefit to local businesses, and
arrangements for the Trail will be a decision for the so forth. The role of a support group can be
NSW State Government. However based on extensive relatively minor or it can be extensive.
research into the governance structures of existing trails
the following suggestions are made. Knowing what is to be achieved is important in
establishing an appropriate structure for the Rail Trail.
It is important to recognise that the Tweed Stage of
the NRRT is the first section of what will become the
full 130 Km NRRT from Murwillumbah to Casino Rail Governance Structure
Trail corridor. As such, the governance structure that is Four governance structures have been investigated
established for this section should be one that is suitable and these include:
for the entire Trail.
OPTION 1: Management Committee working with Local
On review of the governance structures used by other Government
trail systems, it is apparent that there are some common Examples of this format include the Great Victorian Rail
tasks that need to be accomplished when managing a Trail and the Murray to Mountains Rail Trail. Both highly
trail system. successful Victorian Rail Trail’s.

These tasks include: OPTION 2: Management Committee of Volunteers


• Ownership/Leadership Tasks. These are owner- The Riesling Trail in South Australia’s Clare Valley is
related tasks and tasks related to accomplishing managed under this format.
the vision of full trail completion and delivering an
effective, quality service to the public. They can OPTION 3: Management by Local Government
best be defined as policy tasks, as opposed to For example, the Warburton Trail in Victoria and the
day-to-day operations of the trail system. Coast to Vines Trail in South Australia are both managed
by their respective Local Governments
• Management/Operational Tasks. These are
tasks associated with the day-to-day operations OPTION 4: Government Appointed Trust
of the trail and include everything from budget Successful examples include the Bibbulbum Track and
management to managing the staff delivering Munda Biddi Trail in Western Australia. In New Zealand
trail-related services, planning and implementing the Hauraki Trail and Otago Central Rail Trail are also
capital projects, doing trail maintenance, and managed under this format. The Western Sydney
addressing issues such as vegetation control, Parklands trust was also reviewed.
litter pick-up, trail patrols, etc.

TWEED STAGE NRRT BUSINESS CASE 47


The Casino to Murwillumbah Rail Trail Feasibility Report Tweed Shire Council is committed to managing design
also recommended a trust arrangement to manage and construction of the Tweed stage and to be short-
operational aspects of the trail. term interim trail manager, if required.

On investigation it was concluded a common theme


that distinguished successful trails from the less Trust Membership
successful was two key factors: It is suggested that the Board of Trustees of the NRRT
1. Community involvement and support Trust would include:
2. Ability to promote/market the trail • An independent and experienced Chair;
• A representative of the relevant Minister/s,
The structure that appears most appropriate to support Department/s and/or a representative of
these themes is the Trust arrangement. Destination NSW;
• A representative of each of the four regional
councils (Richmond Valley, Lismore City, Byron
Trust Governance Model Shire, Tweed Shire);
A government-appointed Trust is suggested to be the • Local business persons (skills based position
appropriate model for the NRRT. In this format the land selected for innovation and community
would be under the control of NSW Government. The involvement);
Trust would be established by the relevant Minister under • A member of the NSW Business Chamber Northern
existing legislation and appointment to the Trust would Rivers Region; and
be made by the Minister, based on skills and including • A cultural heritage officer.
stakeholder representation. • Tourism industry representative
• “Friends of the NRRT” representative
The Trust would manage the rail trail including the rail
corridor and its buildings. The Trust would employ its Skill sets that would be useful for the Trust to have as a
own staff to operate and manage the trail and engage whole include:
other entities to undertake portions of its functions • Leadership skills—critical to hold the committee
outside the staff skillset. A key role performed by the together, to inspire and motivate, to advocate
Trust is fundraising. Most trail systems have a non-profit to a wider audience and to maintain focus on a
arm for purposes of attracting corporate and private long-term vision
funding sources for both capital and maintenance. • Community skills—the skills to motivate
community and volunteer efforts, the skills to
‘build bridges’ with those opposed to the rail trail

STRUCTURE OPTIONS

OPTION 1 OPTION 2 OPTION 3 OPTION 4

MANAGEMENT COMMITTEE MANAGEMENT COMMITTEE MANAGEMENT BY GOVERNMENT APPOINTED


+ LOCAL GOVERNMENT OF VOLUNTEERS LOCAL GOVERNMENT TRUST

48 TWEED STAGE NRRT BUSINESS CASE R&D and KNOWLEDGE SHARING


• Business skills—knowledge and skills to Such a document, as with all management plans, should
understand and tap into locally based be both flexible and responsive to change, yet set a
businesses and the capacity to communicate to clear management framework for future directions and
businesses in ways that garner their support priorities.
• Entrepreneurial skills—a business-like approach
to running a rail trail is critical Key elements of the management plan for the Tweed
• Administrative skills—expertise and knowledge stage of the NRRT should include:
of government grants, and how to apply for • A statement of guiding principles.
them. General administration skills are also • Protection Policy
critical • Management Policies (usage and key issues)
• Environmental/scientific skills—
understanding of native flora and fauna and
wider environmental issues. The ability to
communicate these to a wider audience is
Budget
A key element to the success and long term sustainability
desirable
of the Rail Trail is income generation to maintain and
• Engineering skills—the capacity to understand
market the Trail to a standard that meet demands of
design and construction of all manner of trail
users and ensures a positive user experience. These
infrastructure
estimates have been generated from the Expression of
• Users—it is essential that the committee
Interest (EOI) for the NRRT Casino to Murwillumbah, the
understand the needs and requirements of
EOI for NRRT Tweed Stage and data from the Hauraki
various targeted user groups.
Rail Trail in NZ. Annexure 3 provides details of the
estimates.
These ‘selection criteria’ should be considered in
selecting committee members.
INCOME GENERATION
In the initial stages, the trail will require financial support
To create sustainable trails, their planning, development
from government. However, to be sustainable it is
and maintenance is dependent on stakeholders working
recognised the trail must transition to a self-funding
together. Organisations involved may include Federal,
business model. A variety of potential income sources
State and Local Government, regional tourism boards,
to support trail operations have, been investigated and
peak bodies, special interest organisations, volunteers
estimates made (Annexure 3).
and business operators.

State Government Contribution


Currently, the State Government invests $750,000 in
Management Plan maintenance on the Casino to Murwillumbah corridor.
The development of a Trail management plan is an If this is proportioned for the 24Km in Tweed Shire, an
important process in the planning and development of amount of $135,000 (18%) should be available once the
the Rail Trail. It is envisaged that a Rail Trail Management rail trail is constructed in this area. Annexure 3 shows
Plan will be developed following securing of funding the full $135,000 is only required to year 5 and is reduced
to progress the Trail and confirmation of governance to almost zero by year 10.
structures.
Commission on bookings
Tweed Shire Council views the Rail Trail Management The Hauraki Rail Trail generates revenue from bookings
Plan as essential to setting both the long-term and day- made via its website. These bookings cover bike hire and
to-day management objectives for the trail, and will shuttle services, accommodation and additional tours.
provide a framework against which a range of decisions
can be made. The Hauraki data only budgets $25,500 for these
commissions. Based on a reported 21,000 visitors per

TWEED STAGE NRRT BUSINESS CASE 49


year, only a small proportion seems to use this booking $10,000 per annum over two years. It is expected this
service. This may be due to the proportion of local versus will increase over the life of the trail.
tourist users.
Some rail trails (eg Otago NZ for $10) sell passports for
The NRRT Tweed Stage is forecasting 27,000 visitors the trail which can be stamped at various cafés/shops/
per year. This estimate takes a conservative approach locations. This analysis assumes 20 percent of visitors
and assumes that user numbers increase steadily will purchase a passport at $10.
to the predicted 27,000 in year 3. Good promotion
and marketing should see these numbers increased. Leases
Annexure 3 assumes 5000 visitors in year 1 and 27,000 There is potential for significant lease revenue from the
in year 3. It further assumes 20 percent will use the overall NRRT, particularly at station sites. There is not so
booking service and a cost of $50 for bike hire and much potential on the NRRT Tweed Stage. Murwillumbah
shuttles (also conservatively assumes no local users will station is already used by CountryLink and a Visitor
hire bikes or use shuttle). Centre. There is a possibility of lease income for the rail
trail if the Trust could be given access to one or more
It may take some time for local businesses to establish. locations on the station. At Stokers Siding, the old station
Annexure 3 assumes no revenue from accommodation building has been moved and is now a post office/
bookings. convenience store. Elsewhere in this section, station
buildings have been removed. But station sites remain
Sponsorships/Partnerships available and it may be possible to lease locations on
The Hauraki Rail Trail only raises a small amount from these old station sites for mobile businesses (café, bike
partnerships. The Queenstown trail raises significant repair/hire) or for the reconstruction of station buildings.
funds from naming rights to various trail features.
Queenstown raises further funds from operator More work is needed to accurately quantify the lease
advertising/promotion on its website. Partnerships in revenue potential in the NRRT Tweed Stage. At this time,
the Queenstown Trail cost $295 per annum plus $75 for lease revenue is assumed at $25,000 in year 1 rising to
display advertising as an official partner (limited places). $100,000 in year 5 and $200,000 in year 10.

The NRRT Tweed Stage will collaborate with Destination Existing and future opportunities for income generating
Tweed and the Tweed Shire Council in promoting the leases include:
trail. This will be a significant tourism initiative in the • Commercial floor space at Murwillumbah
region. Existing and new local businesses will be keen Station (multiple tenancy opportunities)
to benefit from the influx of trail users. This analysis • Industrial facility at Murwillumbah Station
assumes 10 partners (rising to 20 partners in year 5 and (currently leased by Datco Glass)
30 in year 10) with a cost per partner of $300. • 2 x residences at Murwillumbah Station
(currently occupied)
The Queenstown trail lists over 100 sponsors on their • Stokers Siding post office/convenience store
website with categories of Major, Platinum, Gold, Silver (currently leased)
and Bronze. These refer to organisations/people that • Other station sites (future possibilities)
have made a significant contribution to the trail. These
contributions are both one-off and on-going and can be Operator Licensing
financial or in-kind. This analysis assumes 10 financial Hauraki Rail Trail makes $1,100 from operator licencing
contributions averaging $2000 in year 1 and increasing per annum. It is unclear at this time how operator
by a nominal 5% each year for the first 10 years. licencing might work in the NRRT’s tourism/legal
frameworks.
Donations/Fundraising
NRRT Inc. has been active in promoting the establishment For this Business Case no revenue is forecast until
of the rail trail. Unsolicited donations have averaged further work is done.

50 TWEED STAGE NRRT BUSINESS CASE


Carbon Sequestration TRUST EXPENDITURE
There is an opportunity to explore carbon sequestration Administration
as a potential income generator for the Rail Trail. Administration covers:
• Stakeholder engagement – landholders,
The 23.7 kilometres of proposed rail trail between organisations, tourism bodies, supporters.
Murwillumbah and Crabbes Creek occupies a corridor • Sponsorships, partnerships
that averages 40 metres wide and totals 88 hectares. • Business development – leasing, licensing
Of this total area 28 hectares was covered in forest as • Marketing/promotion - engaging with partners
at 1989 (Carbon Farming Mapping Tool: http://ncat. such as Destination Tweed/Byron, Councils
climatechange.gov.au/CMT/). • Contract management – repairs and
maintenance
The balance of the proposed trail continuation is a • General administration – website, bookings,
substantial package of land that holds great potential enquiries, feedback
for generating an income from the sale of Australia
Carbon Credit Units (ACCUs) via future auctions held by A part-time manager is needed to handle the above. There
the Federal Government’s Emissions Reductions Fund may be extra work initially to establish arrangements
(ERF). These auctions are administered by the Clean with stakeholders and organise marketing and contracts.
Energy Regulator (CER) and designed to contribute to Some volunteer assistance will be available from NRRT
nationally set CO2 emissions reduction targets. Other Inc. in both the short and long-term. It is anticipated
carbon credits can be sold via voluntary carbon offset the manager will be able to find accommodation
schemes that subscribe to the Gold Standard: within Tweed Shire Council facilities with some general
administrative assistance (on a cost recovery basis).
The Gold Standard is a standard for creating high-quality Estimated costs in year 1 are salaries/wages $60,000,
emission reductions projects in the Clean Development support costs $10,000, other administrative costs
Mechanism (CDM) Joint Implementation (JI) and $10,000. These costs total $120,000 by year 10.
Voluntary Carbon Market. It was designed to ensure
that carbon credits are not only real and verifiable but Board Expenses
that they make measurable contributions to sustainable Board expenses include fees, meeting costs, other costs.
development worldwide. This analysis assumes a total of $15,000 in year 1 rising
to $20,000 in year 10.
Both the ERF Auctions and Gold Standard could
potentially be employed along the NRRT alignment Marketing/Promotion/Consultation
utilizing the variety of methods allowed within each to Marketing and promotion should be organised as part
measure and monitor the amount of carbon dioxide both of existing Tweed Council, Destination Tweed/Byron
existing forests (at 1989) and revegetated, regenerated and Destination NSW programs and campaigns. Some
and rehabilitated native forests that the NRRT has, or specific material will be required (brochures, passports,
is proposed to have. This opportunity would be further etc). An amount of $20,000 per annum has been allowed.
explored once a governance structure is in place.
Repairs and Maintenance
Tweed Shire Council has used its rural roads
Other Potential Income Streams
maintenance records to estimate a project specific cost
Other Income Streams to be explored in the
of maintenance of the Tweed Stage of the NRRT. The
development of a Management Plan include
following table (8) outlines the area and costs estimated.
• Advertising - On rail trail and website
• Rail Trail Passport
• Naming Rights for Features
• Souvenirs (i.e. dog spikes)
• Adopt a km

TWEED STAGE NRRT BUSINESS CASE 51


A key element to the success and long term
sustainability of the Rail Trail is income generation
to maintain the Trail to meet demands of users and
ensure a positive user experience
.

TABLE 8: ANNUAL MAINTENANCE COSTS


AREA RATE/KM TOTAL
Trail-side Vegetation Control and
$ 1,900/Km $45,600.00
Rubbish

Pavement and Surface Maintenance $ 2,030/Km $48,720.00

Timber Bridge Maintenance (19) $ 5,000/bridge $95,000.00

Concrete/Steel Bridge Maintenance $ 1,100/bridge $3,300.00

Drainage and Culvert Maintenance $ 550/kilometre $13,200.00

Rate per km $ 8,575.83.

Total $ 205,820.00

Notes: For the first two years, this analysis assumes bridge and drainage/culvert maintenance is minimal
(10% of above costs), rising to full costs by year 5.

52 TWEED STAGE NRRT BUSINESS CASE


TOURISM INTEGRATION

TWEED STAGE NRRT BUSINESS CASE 53


TOURISM INTEGRATION
The Tweed stage of the Northern Rivers Rail Trail will assist in diversifying the tourism
product base of not only the Tweed but Northern Rivers Region and New South Wales.
Extensive market research supports the potential for new tourism product development to
support the Trail and integration with existing tourism providers in the Region.
The Northern Rivers region is a key tourism destination, A crucial connection is that between the coast and
with the second highest level of international tourists the hinterland – both in terms of building compelling
in NSW. The Tweed LGA attracted approximately experiences and attracting visitors to the Tweed as a
534,000 overnight visitors in 2014 (measured as a four destination in itself and as part of a journey through
year annual average), generating a total of 2,054,000 Australia’s Green Cauldron or along The Legendary
visitor nights. Domestic travel contributed the majority Pacific Coast.
of visitors (96%) with 512,000 overnight visitors and
1,807,000 visitor nights, reflecting an average length Participation in cycle tourism is a growing trend
of stay of 3.5 nights. Tweed LGA attracted more than domestically and internationally as tourists are
910,000 domestic day visitors over the same period. increasingly seeking environmentally sustainable
International travellers made up 22,000 visitors and tourism experiences and modes of transport. A record
247,000 visitor nights (12% of total visitor nights) with number of Australians are now making purchasing and
an average length of stay of 11.4 nights. lifestyle choices that reflect their concerns about the
health and well-being of the environment along with
The main reason for visiting the Tweed region was for increasing interest in their own holistic health and well-
a holiday, comprising almost half of the market. As a being.
result of being located in Northern NSW, Tweed LGA
predominantly attracts visitors from Queensland (58% The Region boasts captivating and unique natural
of domestic overnight). landscapes, quaint villages within close proximity to
each other and complementary tourism products,
accessibility to numerous trails and a climate and
Visitor Experience terrain that is conducive to a variety of cycling activities.
The Tweed’s geographic location at the centre of
Australia’s Green Cauldron, gateway to the Legendary
Targeted niche tourism is seen as a key opportunity
Pacific Coast, the Gold Coast Airport on its border and
for growth potential for the Tweed. An integrated
proximity to the SE Queensland market, places the
trails network - walking, cycling, mountain biking and
Tweed’s tourism industry and visitor economy in a
paddling trails, as well as drive routes will underpin the
strong position to build experiences and product that
development of the opportunities associated with the
capitalise on its natural environment.
identified experience themes.

A central premise of the Tweed’s tourism experience


is engagement with the natural environment. It is ‘The Rail Trail will provide a
the natural environment and niche experiences that unique opportunity to diversify
ultimately define the Tweed’s strength as a tourist
destination. the region’s tourism product
Developing visitor opportunities that connect the
and a feature will be product
different destination themes is at the heart of creating packaging and integration with
memorable visitor experiences.
other tourism operators in the
region. ’

54 TWEED STAGE NRRT BUSINESS CASE


Market Research important consideration in setting industry development
Cycle tourism is a growing market within the Australian priorities related to infrastructure and investment and
tourism sector, particularly within the nature-based quality service and innovation, in addition to informing
tourism segment. Available research demonstrates marketing strategies.
that cycle tourism has the potential to make an active
contribution towards the economic revitalisation of The development of a Rail Trail with Murwillumbah
regional Australia as well as improve quality of life for as the Trail head has synergy with the regional trail
its residents. opportunities and experiences identified in the Options
Paper. These include both options in the Tweed Valley
Cycling tourism is an ecologically sustainable product, and options to enter or leave the trail from neighbouring
which is expected to continue to grow in popularity. Shires. These have the potential to create iconic journeys
Bicycle sales can be seen as a reflection of Australians as hero experiences of Australia’s Green Cauldron –
interest in cycling. Annual bikes sales in Australia have making the rail trail the artery for circulation across the
increased from $131 million in 2002-2003 to $240 region.
million in 2008-09 outselling motor vehicles for the ninth
consecutive year in numbers. General cycling was rated Visitors will be able to follow the trails that link the coast
as the fourth most popular activity in Australia in 2010, and the hinterland; get close to and explore the Tweed’s
with an estimated 2.1 million participants, an increase of people, stories and landscapes; visit character filled
45 per cent over the period 2001-2010 . villages, find a luxury retreat or B&B down a country road
and stay the night, camp out on the journey; experience
It is estimated that 45.2 million trips on the EuroVelo the stillness and forests of the ancient volcano, stop
network (the European cycle route network) each year for supplies at a roadside stall or country store; refuel
generate approx $5 billion (Au) of direct revenue per at a café or pub; take the roads less travelled and ride
annum. In New Zealand, a 2009 study found that if cycle through National Parks to Nimbin or Mullumbimby.
tourism is developed correctly, tourists’ spending in this
segment could double to $640 million per year.
Stakeholder Partnerships
Tweed Shire Council and the NRRT Inc committee
A number of identified key drivers have led to an increase
acknowledges that growing the awareness and usage
in the demand for cycle tourism, including:
of the Rail Trail will be achieved through working in
• Consumer interest in holistic health and well-
partnership with a number of key private and public
being
stakeholders.
• More Australians than ever are making purchasing
and lifestyle choices that reflect their concerns
Federal, State and Local Government
about health and well-being, the environment and
There are several ‘layers’ of government involvement
sustainability
(and potential for stronger links) with trail management.
• Consumer driven response to sustainable
To ensure the success of the Trail, continued Federal,
tourism
State and Local Government engagement will be
• Government promotion of sustainable tourism.
imperative. Tweed Shire Council and the established
Trust, should work closely with other Government
Research by Destination Tweed
stakeholders and their various Departments to ensure
The Tweed Valley Recreational Trails Options and Issues
the integration of the Rail Trail in various marketing
Paper (Duke 2014) has drawn on extensive community,
activities and destination planning.
user group and industry consultation to identify
existing and potential district and regional trails that
A key stakeholder will be Destination NSW, the peak
will provide an outstanding and appropriate diversity
tourism body in NSW. Guidance and advice will be
of opportunities for trail users. The paper provides an
sought from Destination NSW when developing the
analysis of the demographics, profiles and infrastructure
Marketing Strategy for the Trail and integration with
and service related expectation of user groups – an
Destination NSW marketing activities.

TWEED STAGE NRRT BUSINESS CASE 55


Regional Tourism Boards associated tourism products that are desired by visitors,
Destination Tweed (DT) is the organisation responsible will be crucial to increasing demand for, and uptake of,
for marketing and promoting tourism in the Tweed. trail experiences as well as boost regional economies.
DT offers a range of services and platforms for the
promotion of Tweed’s tourist attractions and will be a The Tweed Destination Management Plan (p5) notes
key player in marketing the rail trail. “the central premise of the Tweeds tourism experience
is engagement with the natural environment; as outlined
Trail management, under the trust arrangement in this document, it is the natural environment and niche
discussed elsewhere, would work collaboratively with experiences that ultimately define the Tweeds strength
DT to ensure the rail trail was well promoted; a critical as a tourist destination.”
element in the success of the trail.
Tweed Shire Council views integration with other
Special Interest Organisations and Volunteers attractions in the Region as a key to the success of the
Fostering relationships with like-minded partner Rail Trail. Building on the nature tourism experience
organisations (whose personnel and members have there are a wide range of regional experiences potentially
responsibility and passion for trail-based environments available to trail users, including package tours that
and activities) will be crucial to the ongoing preservation could include for example:
and patronage of trails. • Ride to Murwillumbah and then canoe or kayak
down the Tweed River, or cycle through Mount
Such organisations are significant stakeholders in Jerusalem and kayak the highly scenic Clarrie
the trail sector and require ongoing engagement, Hall Dam.
communication and consultation. These groups also act • On the coast, access to surfing, snorkelling on
as important ambassadors for trail-based experiences the Cook Island Marine Reserve reef, beaches
and have valuable resources and contacts. and whale watching
• Dining out at the many excellent restaurants and
Organisations such as walking clubs and associations, cafés scattered throughout the coastal and hin-
cycling groups, committees of management, as well terland villages and featuring fresh local produce
as volunteer programs will prove beneficial for trail • Visit the Tweed Regional Gallery and Margaret
management, maintenance and promotion. Olley Art Centre
• Visit the eclectic, character filled Café/Galleries
Private Operators of the Shire’s villages
Encouraging trail-related business operations, including • Take a river cruise and sample fresh local sea-
guiding services and equipment hire, as well as food, or visit Tropical Fruit World

56 TWEED STAGE NRRT BUSINESS CASE


Specific examples of experiences that will integrate well 5. Hosanna Farm Stay
with the Rail Trail include: Hosanna Farm Stay, just outside Stokers Siding, is
1. Canoe Hire and Tours - Mt Warning Tours directly adjacent the rail corridor. Hosanna offers
At Murwillumbah, the Northern terminus of the trail, accommodation, camping, bushwalking, group activities
access to the majestic Tweed River is approximately and farm stay experiences and is well placed to cater for
150m away. Trail users could store their bikes and hire a trail users wishing to extend their stay to visit one of the
canoe to do a paddle tour of the river. A canoe and stand- many other attractions on offer in the region. Links to the
up paddle board sales and hire business, Mt Warning rail trail are easily established as the Hosanna property
Tours, has recently been established in Prospero St, shares a boundary with the rail corridor.
South Murwillumbah and is well placed to facilitate
canoe hire and tours adventures on the river (http://
www.mountwarningtours.com.au/).
Marketing
Tweed Shire Council and the NRRT Inc. Committee
acknowledge effective tourism marketing and promotion
2. Art Galleries
of the Rail Trail will drive visitation by increasing
The Tweed Regional Gallery and Margaret Olley Art
consumer awareness of the different experiences the
Centre is one of Australia’s premiere regional galleries
Rail Trail has to offer as part of Tweed’s destination
(http://artgallery.tweed.nsw.gov.au/). Attracting
appeal.
around 127,000 visitors per year in its own right, with
surveys indicating 12% of these are interested in nature
Following the securing of funding to construct the Rail
experiences, coupled with its proximity to the rail corridor,
Trail, Tweed Shire Council in conjunction with NRRT Inc.
makes the gallery certain to be a popular stop on the rail
and other various stakeholders will develop a marketing
trail.
plan specifically targeting potential users of the Trail.
Key stakeholders include Destination Tweed, Destination
3. Nightcap Track
Northern Rivers and Tourism management bodies in
Although not yet established, there are plans afoot and
surrounding areas such as Lismore, Ballina, Byron Bay.
a large community groundswell behind a proposal to
open a series of trails in the hills surrounding Uki. The
As the Trail will commence in Murwillumbah it has the
“Nightcap Track and Highland Loop” trails pass close by
potential to attract tourists from Queensland either as
to the rail corridor and links can easily be established to
day trippers or overnight stays. The marketing strategy
join the 2 facilities. These 2 attractions will complement
for the Rail Trail should be developed with input from key
each other well as they appeal to similar target markets.
stakeholders locally and regionally. The Strategy will
Both fit the profile of the kind of tourist attraction that is
build a comprehensive brand positioning framework for
a priority for tourism in the Tweed.
the Rail Trail, utilising current data on visitor preferences
and experiences. Linking brand positioning with the
4. National Parks
Tweed Destination Management Plan and working with
The Tweed offers an array of national parks, state forests
other destinations to identify key features and promote
and conservation areas.. Mt Warning National Park, a
key strengths of the Trail is integral to the Strategy’s
Tweed icon, can be accessed off the rail trail from Stokers
Development. The Strategy should also investigate
Siding, via Smiths Creek Rd, or from Murwillumbah, via
integration with regional events and festivals, arts and
Kyogle Rd. Mooball National Park and Mt Jerusalem
culture, natural heritage and other relevant tourism
National Park are both in close proximity to the rail
products.
trail and links could be easily established. Tourism
opportunities in these 2 parks are under developed. The
Marketing and promotion should be organised as part
establishment of the rail trail could be the catalyst for
of existing Tweed Council, Destination Tweed/Byron
increased utilisation of these two parks.
and Destination NSW programs and campaigns. The
trust would work closely with Destination Management
authorities in the Region to ensure the inclusion of the
Trail in marketing efforts.

TWEED STAGE NRRT BUSINESS CASE 57


Northern Rivers Rail Trail)
Initial market research has identified potential users • Develop an online trail-user community whose
of the Trail have a heavy reliance on the Internet as members are interested in trail experiences and
an information source and planning tool for travel events and keen to visit other regions’ walking or
arrangements, therefore it is recognised that the Trail riding tracks
has a strong online presence. This will assist in building • Engage with trail-users to encourage personal
awareness and driving visitation. safety as well as conservation of the trail
environment.
At present, there is a dedicated website to the Northern
Rivers Rail Trail and on progression of the Tweed stage It is recommended that Marketing Program Assessment
a sub-domain will be developed that shares information in collaboration with key destination management
for consumers planning their visits as well as assisting groups be undertaken that will enable the Trust to more
visitors while ‘in destination’. strategically assess the performance of the identified
target markets which will in turn guide the marketing
The website will host information such as: activities and ensure an appropriate return on marketing
• Trail maps investment.
• Trail history, features and highlights
• Activities permitted at specific trails
• Amenities and facilities available at various sites
• Advice on appropriate clothing and gear for
terrain and conditions
• Safety and etiquette tips
• Weather and incident warnings.

A dedicated website for the Tweed stage of the Trail will


provide wider opportunities for government agencies
and partnering organisations to be involved in this
Strategy to:
• Create itinerary and trip-planning applications
• Enable booking of packages, accommodation
and services
• Build a database of trail enthusiasts (broader

58 TWEED STAGE NRRT BUSINESS CASE


STRATEGIC ALIGNMENT

TWEED STAGE NRRT BUSINESS CASE 59


STRATEGIC ALIGNMENT
State, regional and local strategic plans for Tweed Shire, both over time and geographically,
reinforce the role of the Tweed’s natural beauty in destination appeal and liveability. The
development of the Rail Trail will assist in achieving many objectives outlined in a series of
strategic plans which are currently being implemented.
Regional Development colonisation and interbreeding of flora and fauna within
the Region.
Australia Northern Rivers
The Project aligns with the following key priorities of the Priority 4: Sustainable industry
RDA Northern Rivers Regional Strategic Plan: 4.7: Attract investment to the region to complement and
grow established and emerging new industries
Priority 1: Connected communities: The Rail Trail will assist in diversifying the region’s
7.3: support initiatives to use existing or ageing infrastructure tourism asset base through the creation of a natural
to meet future needs. and recreational tourism asset. The addition of the
The Tweed stage of the NRRT will see the revitalisation Trail will enable visitors to experience other attractions
of a disused rail line into a key regional recreational asset. integrated and packaged into the Trail including the
With one of the largest forecasted growing populations in retail centres of smaller villages, art galleries and sports
NSW, the Tweed population is expected to double in size based attractions. The Trail will strengthen the region’s
in the coming 15-20 years. This anticipated population visitor economy through increasing length of stay and
growth will bring demand for localised community therefore visitor expenditure in the Region.
assets to meet the future needs of the Region. The
Rail Trail will provide a much needed community Priority 6: Regional identity
space where local residents and visitors to the Region 6.2: Grow and develop the Northern Rivers’ visitor economy
can participate in sport and recreation in a dedicated consistent with the region’s identity
environment resulting in health and community capacity 6.3: Promote the region’s rich natural asset pose and high
building outcomes. Furthermore the Trail will connect quality, clean, green image as a means of communicating
the rural communities of Murwillumbah, Stokers Siding, competitive advantage and accessing international, national
Burringbar, Crabbes Creek and Mooball resulting in and regional markets.
regional community cohesion increasing the economic The Rail Trail will assist in filling product gaps identified
activity in these towns and villages due to increased in the Northern Rivers Destination Management Plan.
visitation and spend by users of the Trail. Recognised as a place of natural beauty the Trail will
provide a crucial connection between the coast and
Priority 3. Natural infrastructure: the hinterland – both in terms of building compelling
3.1 Support measures to maintain and improve the region’s experiences and attracting visitors to the Tweed as a
irreplaceable natural infrastructure, in particular the key destination in itself - and as part of a journey through
strategies and actions identified in the Northern Rivers Australia’s Green Cauldron or along The Legendary
Catchment Action Plan. Pacific Coast. The Trail will appeal to the growing cycling
Environmental management principles underpin the tourism market. An integrated trails network - walking,
planning, design and future management of the Rail cycling, mountain biking and paddling trails, as well
Trails natural ecosystem. One of the goals of the Rail will underpin the development of integrated tourism
Trail is to ensure the protection of the Trail’s natural experiences.
areas while offering safe and enjoyable recreational
opportunities for all natural environment users through Priority 7: A collaborative region
the creation of a sustainable multi-use trail system. 7.7 Coordinate the region’s economic development planning,
The Trail will rehabilitate the natural ecosystem of the promotion, facilitation and development activities using
Rail corridor, reconnecting an assortment of forest cluster and/or place-based approaches.
remnants and ecosystems therefore enabling migration,

60 TWEED STAGE NRRT BUSINESS CASE


The Tweed stage of the Northern Rivers Rail Trail is • Investing in outcomes and providing programs
supported by surrounding Councils, operators and covering the whole of sport pathways.
industry. The Trail will contribute to the economic viability • Investing in sport and active recreation
of the Regions communities through increased tourism infrastructure.
spend, health benefits and positive economic impacts • Facilitate and encourage active recreation
during the construction stage. The Trail will help directly through sustainable partnerships across the
facilitate a deeper connection between tourism and the public, private and non-government sectors,
Arts by connecting visitors to surrounding galleries in supportive policy and legislation, physical and
the Region. social environments.
• Partner with service providers to improve
participation outcomes to targeted populations
The National Sport and Active (e.g. disabled, Indigenous, rural/remote,
Recreation Framework culturally and linguistically diverse, women and
The National Sport and Active Recreation Framework socially disadvantaged).
was endorsed by the Australian Government and all state
and territory governments in February 2011 and will The Tweed stage of the NRRT will enable regional
remain in place for the next ten years. This framework is associations/clubs/commercial providers and
a guide for government activity and resource allocation community groups to meet the National Framework
in the sport and active recreation sector. It provides a through:
mechanism for engaging the whole sport and recreation • Operating localised participation opportunities.
industry in the achievement of agreed goals for sport • Implementing activity/program and activities
and active recreation. development initiatives.
• Partnering in planning and management
The priority areas of the national framework are: of localised sport and active recreation
• Participation infrastructure.
• International Performance • Providing membership services and delivery of
• National Competitions sport and active recreation.
• System Sustainability • Increasing participation and encourage new
• System Alignment and Collaboration members in local sporting organisations who
• Helping to meet Broader Objectives will utilise the Rail Trail (eg Triathlons and
• Research and Data Review. bicycle clubs such as BMX).

The Rail Trail will provide a key asset for residents


and tourists to participate in recreational activity by
TOURISM 2020
A priority within the Tourism 2020 Strategy is the
walking, cycling or other means. The projects priorities
support for demand driven tourism infrastructure. Major
are closely aligned to the national framework. The
tourism grants such as TQual and the Tourism Industry
project fosters a federal, state/territory partnership with
Development Fund are now being realigned to reflect
a shared approach to investment, responsibility and
this strategy. The aim is to multiply the benefits of any
accountability.
government investment across the tourism sector. The
development of the Tweed stage of the NRRT fits well
The establishment of the Tweed stage of the Northern
within Tourism 2020 as economic and social returns are
Rivers Rail Trail will assist all three tiers of government
spread throughout the Region and do not benefit one
in meeting the objectives identified as follows:
particular segment of the tourism industry. The Project
• Providing leadership to the sport and active will be a partnership between three tiers of government
recreation system.
to strengthen the Regions asset base for domestic,
• Collaborating, consulting and partnering in interstate and international visitors to the Northern
system leadership.
Rivers.
• Facilitate a strategic approach to the provision
of sporting and active recreation infrastructure.

TWEED STAGE NRRT BUSINESS CASE 61


The Trail will assist in building partnerships between Crabbes Creek and Mooball will attract economic
industry, government and community groups through activity due to increased visitation and spend. Research
implementing destination management principles and demonstrates that the development of rail trails has
rehabilitation of a natural environment into a stunning resulted in revitalisation of villages and businesses, the
regional show-piece. creation of new businesses and adaptation of farms and
other buildings as character accommodation.
Through integration with the creative industry, the
Trail will help directly facilitate a deeper connection Goal 11: Keep people healthy and out of hospital. The
between tourism and the Arts by connecting visitors to well-built, well-planned rail trail that is set in an attractive
surrounding galleries in the Region. environment will actively encourage people to exercise
more to maintain their health. This will contribute to
physical and mental health improvements, assisting
NSW 2021 with disease prevention particularly cardiovascular,
The Plan aligns with a number of objectives in the State
musculoskeletal, respiratory, nervous and endocrine
Governments strategic plan, NSW 2021. NSW 2021 is
systems as well as reducing obesity, hypertension,
the 10-year plan to rebuild the economy, provide quality
depression and anxiety. The provision of key recreational
services, renovate infrastructure, restore government
infrastructure will result in cost savings to the state and
accountability and strengthen our local environment and
federal governments through the increased physical and
communities.
mental well-being of users of the Trail. It will also provide
an opportunity to promote, encourage and enable health
Tourism was identified amongst the priorities for action
benefits to all age groups within the Tweed community
in NSW 2021, with a high potential for growth and a
as well as visitors to the Region.
key goal ‘to increase tourism in NSW with double the
overnight visitor expenditure by 2020’.
Goal 14: Increase opportunities for people with a
disability. Accessibility is an important part of the Trail’s
As demonstrated by the Business Case the Tweed stage
design and development, as it is recognised as the key to
of the NRRT is critically aligned to NSW 2021 Goals and
ensuring that trails are available to all groups, including
will assist in meeting many of the goals of NSW 2021.
the young, elderly and people with disabilities. The Trail
will create a recreational opportunity for those with a
These include:
disability to access free recreational infrastructure while
Goal 1: Improve the performance of the NSW economy.
exploring the natural environment.
The Rail Trail will assist in underpinning tourism in the
Region therefore boosting the visitor economy. Due to
Goal 19: Invest in critical infrastructure. The Rail Line
the close proximity to Queensland the Trail will attract
is currently disused with a 2013 Report determining
interstate visitation from Queensland. Marketing
that the Line would not meet the future transport
strategies and implementation will encourage length of
needs of the Region and some $900 million would be
stay through the collaboration with other operators in the
required to reinstate the line to working order. There
Region. Furthermore, the Project will create additional
is a unique opportunity to convert the line into a Rail
jobs during the construction stage of the Project and
Trail which would assist in delivering many social,
following completion.
economic and environmental benefits to the region.
Approximately $750,000 is currently being invested
Goal 3: Drive economic growth in regional NSW. The
into annual maintenance on the disused line which
Rail Trail will boost the regions economy through
could be reallocated at a lower rate to provide a regional
increased tourism expenditure. The Trail will attract new
community asset and tourism drawcard for the region
visitors to the Region and also assist in increasing the
and State.
length of stay of existing visitors through the provision
of a key tourism asset. The Rail Trail involves smaller
Goal 24: Make it easier for people to be involved in their
communities located in Regional NSW. The towns and
communities. The Rail Trail will link several regional
villages of Murwillumbah, Stokers Siding, Burringbar,
communities and encourage usage from residents in

62 TWEED STAGE NRRT BUSINESS CASE


The Northern Rivers Rail Trail Tweed Stage will sustainably grow the regional economy by
leveraging the regions stunning natural beauty, its popular galleries and creative attrac-
tions, and increase activity-based tourism along the rail corridor to the regions
picturesque villages”.

the Region. It will provide an area for healthy recreational In this context Tweed Shire Council and NSW State
pursuits, social gatherings and events through open Government have a responsibility to respond to tourism
space and designated rest areas. demand and to be aware of the dynamic character of the
The Trail will also foster opportunities for residents to be tourist marketplace in the State and in the region. Through
involved as volunteers. collaboration the Rail Trail will see the development of a
strategic innovative tourism asset that can develop over
Goal 27: Enhance cultural, creative, sporting and time providing the state with a range of economic, social
recreation opportunities. Opportunities will be created and environment benefits.
for community participation in conservation and
re-vegetation work, fostering a sense of pride and The Rail Trail will add to destination appeal and will be
community identity. The Northern Rivers community will integrated into a wide range of regional experiences
be able to experience natural and cultural environments already on offer in the Tweed. Visitors using the rail trail
previously unseen in their own area. Users will be will bring money into the region and drive local economic
able to explore nearby art galleries and the Trail will activity. In other destinations, cyclists on rail trails often
facilitate linkages between the large arts community stay longer and spend on average more than other
in Murwillumbah and the artists and groups located in visitors over the length of their stay.
the regions smaller settlements and rural hinterland
therefore improving the social connectedness of the This Rail Trail Business Case provides evidence that the
Region. Project is sustainable beyond the life of construction and
will continue to assist the NSW Government’s aim of
doubling overnight expenditure beyond the construction
The Visitor Economy Action stage of the Project.
Plan
The Visitor Economy Action Plan outlines a number of
key priority actions to enable the achievement of the
North Coast Regional Plan
NSW Governments goal ‘to increase tourism in NSW (2016) - DRAFT
with double the overnight visitor expenditure by 2020’. The Draft North Coast Regional Plan is the NSW
A number of immediate actions outlined in the plan are Government blueprint for the Mid North Coast and the
pertinent to the supply of tourist related infrastructure Far North Coast regions for the next 20 years.
and activities to encourage increased length of stay.
The draft Plan outlines the vision, goals and actions that
The Plan also advocates implementation of Destination focus on a sustainable future for the region as it grows
Management Planning to enable a coordinated approach that protects the environment, builds a prosperous
to addressing demand and supply, policy and planning community and offers attractive lifestyle choices for
issues including infrastructure requirements and the residents.
role of Crown land within the identified zones.

TWEED STAGE NRRT BUSINESS CASE 63


The draft Plan provides the strategic policy, planning business ventures. The Casino to Murwillumbah Rail
and decision-making framework to guide the region to Trail Study (2014) estimated a minimum of around
sustainable growth over the next 20 years. “It integrates 88,300 visitors a year.”
economic, environmental and social considerations
to achieve ecologically sustainable development
considered a high priority for the region.”
NORTHERN RIVERS NSW
The Plan places significance on the development and GOVERNMENT REGIONAL ACTION
strengthening of the North Coast economy. The plan
states “the region will need to maintain and enhance the PLAN (2012)
broad range of tourism experiences on offer; encourage The Northern Rivers Action Plan was informed by
investment in facilities for nature-based and cultural community meetings held in the region to identify what
tourism; invigorate existing tourism assets, including local individuals and groups considered to be priorities
conference facilities; and develop new assets.” for the Northern Rivers. The plan aligns with NSW 2021,
the NSW Government’s 10 year plan to make NSW
number one. It is also designed to fit in with the longer
The Northern Rivers Rail Trail term transport, land use and service planning being
is directly stated in the 2016 rolled out across the region.

Draft North Coast Regional The Tweed stage of the NRRT meets several of the
objectives identified in the Northern Rivers Regional
Plan as a tourism asset which Action Plan.
will enhance the broad range of 1) Improve access to public transport and improve
road safety. By investing in the Rail Trail the NSW
tourism experiences on offer; Government is assisting with planning for the current

encourage investment in facilities and future transport needs of the Northern Rivers
community, helping improve regional infrastructure for
for nature-based and cultural both residents and visitors to the area.

tourism; and assist in invigorating 2) Support industry and grow local jobs. The Rail
existing tourism assets. Trail will deliver many economic benefits to the Region
and state of NSW on its completion. The Trail will drive
economic growth and employment opportunities past
ACTION 4.1.1 Facilitate the nature-based, events and
the construction period. New business opportunities
cultural tourism sectors on the North Coast:
will be created and existing businesses underpinned by
new tourism expenditure in the region.
“to identify ways to develop the Casino to Murwillumbah
rail corridor for environmentally friendly tourism and leisure
3) Reduce crime and anti-social behaviour.
activities, particularly cycling and walking;”
Research demonstrates that the provision of recreational
activities can reduce crime and community safety issues,
Additionally the Plan states “There is an opportunity to
such as youth offending and anti-social behaviour. By
create a rail trail for cyclists and walkers along the Casino
targeting those at risk of offending, participation in
to Murwillumbah rail corridor. This will develop the
recreation activities such as cycling and walking provides
region’s green/ active and nature-based tourism base.
positive alternatives by creating opportunities to learn
This project can use existing infrastructure (subject to
new skills, develop confidence, enhance self-esteem
safety upgrades) to provide economic benefits through
and, importantly, to reduce boredom and apathy, both of
job creation, as well as support existing and emerging
which can be triggers for at-risk behaviours. It can also

64 TWEED STAGE NRRT BUSINESS CASE


‘“Tweed Shire will continue to develop as a dynamic place for business and investment led
by growth in tourism health, retail, and knowledge industries”
Tweed Shire Economic development vision

target those young people most at risk of committing


crime and help their rehabilitation and development. The Project will directly assist in achieving the following
outcomes of the plan:
4) Age proof the region and improve access • 1. A region where our children and young people
to health services. It is recognised that sport and reach their potential
recreation activities produce a healthier population, • 2. A region where people with disabilities reach
which in turn places less stress on the health care their fullest potential
system. Research suggests a direct correlation between • 3. A region that closes the gap between Aboriginal
the health of an individual and their level of productivity. and non-Aboriginal people
Healthy, fit employees are more likely to be productive, • 4. A region where people are healthy
with increased output due to attitude and motivation • 5. A region where people participate in meaningful
changes from positive leisure experiences improving employment and education
their quality of life (Australian Government, 2004). • 7. A region of people who value and enjoy our
They are subsequently better equipped to deal with the unique natural, arts and cultural assets
physical demands of their job and to cope with stress • 9. A region with sustainable, viable, community
and mental pressure. The Rail Trail will provide key assets
recreational infrastructure that will be utilised by all ages • 10. A vibrant, innovative regional economy
and demographics.
The Project through the creation of open space and
recreational infrastructure will deliver many social
Northern Rivers Regional benefits for the region including building community
Social Plan 2013-2018 pride, strengthening the Tweed community, encouraging
The Project aligns with the Northern Rivers Regional social connectivity, providing access and assist in the
Social Plan 2013-2018, which was developed in reduction of crime.
conjunction with Regional Development Australia –
Northern Rivers. The Plan includes the voices of the
community, identifies regional community development
priorities and initiates key actions to address identified
Tweed Shire Council Community
social priorities across the seven local government areas Strategic Plan 2013-23
of Clarence Valley, Richmond Valley, Kyogle, Lismore, The Tweed stage of the Northern Rivers Rail Trail is
Byron, Ballina and Tweed. directly aligned with the objectives and priorities of
Tweed Shire Council Community Strategic Plan 2013/23,
TWEED STAGE NRRT BUSINESS CASE 65
specifically: stay and visitor spend.
• Objective 1.1: Ensure actions taken and
decisions reached are based on the principles
of sustainability.
Tweed Shire Economic
• Objective 1.2: Improve decision making by Development Strategy
engaging stakeholders and taking into account The Tweed Shire Economic Development Strategy was
community input. developed as a collaboration between Tweed Shire Council
• Objective 2.5: Provide vibrant and accessible and Destination Tweed. Both organisations play a key role
town, community and business centres. in the economic development and promotion of Tweed
• Objective 3.1: Expand employment, tourism Shire.
and education opportunities The aim of the Economic Development Strategy is to identify
• Objective 3.3: Maintain and enhance the practical actions for the enhancement of the Tweed Shire
Tweed lifestyle and environmental qualities as economy, responding to the opportunities and constraints
an attraction to business and tourism to economic and business growth in Tweed Shire and the
• Objective 3.3.2: Facilitate government-funded values of the Tweed Shire community.
infrastructure.
• Objective 3.4.2: Ensure sustainable provision Tweed Shire Council’s role in economic development is
of infrastructure (utilities, services and to facilitate business investment, implement policy and
transport) is available to support economic create an environment conducive to appropriate industry.
development. The Rail Trail Project directly aligns with achieving many of
• Objective 4.1: Protect the environment and the Economic Development Strategy’s objectives including:
natural beauty of the Tweed. • Maintain a diverse industry and business base;
• Objective 4.4.3: Provide for appropriate public • Provide investment certainty;
access and use. • Support existing businesses;
• Increase job participation and inclusion;
North Coast of NSW Tourism • Grow jobs in Tweed Shire;
• Promote and develop business sustainability
Destination Management Plan (economic, environmental, and social); and
• Grow and develop an economy which does not
2013 negatively affect the natural environment and
The North Coast of NSW Destination Management Plan
landscape values of Tweed Shire.
is the creation of a united Regional Tourism Network.
The partnership includes Destination NSW, 14 Local
The various components of the Rail Trail are inter-linked but
Government Areas, 14 Local Tourism Associations (or
are predicated on providing an active recreational space for
association equivalent of) and over 3,500 combined
residents and visitors to the Region. The Rail Trail will assist
industry operators, community groups and agencies,
in the economic growth of the region and have numerous
and cross regional border partners. The Plan provides
other related health, social and environmental benefits. A
the roadmap to achieve a doubling of overnight visitor
key benefit will be the increase in tourism visitation and
expenditure by 2020.
length of stay in the Region therefore increasing visitor
expenditure in the local economy and in particular rural
The Rail Trail aligns with the objectives of the Plan
villages located directly en route of the Rail Trail.
through the creation of a much needed nature based
tourism asset that will assist in dispersing visitors
In addition, the Project will also assist with the provision of
throughout the Region. It will assist in sustaining and
employment opportunities through the creation of jobs in
increasing tourism product in the Region as well as
the construction and tourism sectors helping to strengthen
diversifying the product range, adding to destination
the diversity of industry sectors.
appeal and therefore resulting in increasing length of
Northern Rivers Catchment There is a significantly high population of older residents
in the Tweed Region and the Rail Trail will provide an
Action Plan 2013-2023 appropriate walking trail for gentle physical exercise.
The Northern Rivers Catchment Action Plan prepared
by Northern Rivers Catchment Management Authority The Access and Inclusion Policy also commits Council to
working with the NSW Department of Planning and providing universal access and social inclusion wherever
local government provides a co-ordinated approach possible.
for all natural resource work within the region through
partnerships and collaborations with community groups,
individuals, industry and government.
Tweed Shire Environmental
The Rail Trail is consistent with this plan through ensuring
that the economic potential of the region is realised
Sustainability Prioritisation
while maintaining or improving the quality of the natural Strategy (ESPS)
environment for visitors and the local community. Council’s Environmental Sustainability Prioritisation
Strategy highlights lead actions to enable Council to
improve environmental outcomes in the Tweed Shire.
TWEED SHIRE ACCESS AND
The Rail Trail will assist Tweed Shire Council in
INCLUSION PLAN embedding assessment processes and environmental
There are many actions in the Access and Inclusion Plan improvements in capital works, and implementing
that apply to the Rail Trail. These include improving controls to protect high value environments and
access in open spaces and facilities for those physically landscapes.
impaired. The Rail Trail will provide a facility for those in
wheelchairs to safely enjoy recreational activities.
CAPACITY TO DELIVER
CAPACITY TO DELIVER
Tweed Shire Council is well recognised as a leader in project management and community
service. Council is prepared to manage design and construction of the Rail Trail and maintain
the trail until such time as a central governance body is in place.
Funding Arrangements This Unit is responsible for the administration of
Establishment of the 24 km stage is estimated to cost financial activities to ensure and secure a sustainable
$13,035,000. The NSW Government has commited financial future of Council and residents of Tweed.
$6.518m towards the Project reinforcing the alignment of The Unit currently manages a $194 million operating
the Project to facilitate and assist in delivering numerous budget, which incorporates grant funding of
State and Federal Government policy objectives. Tweed approximately $21.6 million per annum.
Shire Council has committed $275,000 towards the
project and expended considerable resources developing The Tweed Shire Council budget is allocated into various
and delivering an extensive stakeholder engagement cost centres. Each project is designated its own cost
program and plans and designs ($129,039 to date). centre and budget. These cost centres are framed in
the context of Council’s four year delivery program
The Project has been analysed with regard to Tweed and annual operational budget. Council produces a
Shire Council’s future cash flows and it is not within quarterly report that is publicly available, which details
the capacity of the Council’s financial position to fund all incumbent expenditure for all cost centres, and is
ongoing support expenditure including maintenance on subject to year end audit to ensure that the accounts
an ongoing basis. The ongoing funding to maintain the reflect an accurate and transparent view. These
Trail could potentially be reallocated from the annual procedures ensure the financial accountability of public
$750,000 allocated for funding maintenance of the monies are executed and managed in accordance with
currently disused rail line until the Rail Trail is financially the relevant Acts that the Tweed Shire Council operates
sustainable. Council has the staff capacity, ability and under.
experience to undertake any ongoing maintenance
works.
Risk Management
Tweed Shire Council has the capabilities and experience Tweed Shire Council recognises that managing risks in
to manage the funding arrangements of the Project infrastructure projects is a very important management
until such time as a Trust is appointed for the Trail. process in order to achieve the Project objectives in
The Council is experienced in managing and acquitting terms of time, cost, quality, safety and environmental
State and Federal Government Grants with the Council sustainability. As such, to identify and appropriately treat
successfully acquitting over $130 million of grant risks affecting the project, Council’s Management Team
funding over the past six years. Examples of Tweed have developed a comprehensive Risk Management
Shire Council’s experience and capacity to deliver major Plan for the Rail Trail.
projects are provided in Table 7.
The aim of the Project Risk Management Plan is
The Council has a fully staffed financial services unit to identify, assess and treat risks to the project’s
with 27 people employed across Council’s Financial
Services including the roles of Management, Financial/
Asset/Management Accounting, Corporate Reporting, ‘“In 2011, Tweed Shire Council
Taxation, Treasury, Payroll, Accounts Payable and
Revenue. The section includes 2 qualified Chartered received the AR Bluett local
Professional Accountants and the remaining staff government award for
have minimum Tertiary qualifications in Commerce,
Business or Accounting and post graduate management excellence.“
qualifications.

TWEED STAGE NRRT BUSINESS CASE 69


objectives and its delivery. The Plan is a living document meeting the project objectives including the overall
that is completed and updated throughout the life management of the risks identified within the project.
of the project. The high level Risk Analysis includes
identified risk estimates and schedule items, new
risks, secondary risks, scope changes, change orders Ongoing Asset Management
and actual costs, so as to provide a graphic depiction To enable the community to access and enjoy all the
of the changing nature of project risk over time. services and facilities that Tweed has to offer, the Tweed
Shire Council owns and maintains a large portfolio of
Due to the nature of risks involved in the implementation
assets.
of the Tweed stage of the NRRT Council recognises
that the Risk Management Plan will require regular
With an infrastructure asset replacement value of over
review. The Project Manager will be responsible for
$2.6 billion, the efficient management of these assets is
maintaining the Plan and associated registers.
vital in maintaining safe, reliable and efficient services
The National standard AS/NZS ISO 31000:2009 Risk that help achieve the strategic priorities and goals of
Management – Principles and Guidelines provides the Council. The various assets created as a result of the
generic framework for risk management strategies for Project will be managed in accordance with best practice
this project. asset management. The assets created as a result of
the completion of the Project would be maintained in
Internal and external policies adopted to guide the risk accordance with Council’s Asset Management Plan and
management procedures in the Project include: any planned maintenance and capital funding reviewed
and allocated annually.
• Tweed Shire Council’s Risk Management
policies; Council recognises that failure to adequately plan for
the renewal of assets and the development of new
• TPP 09-05 : Internal Audit and Risk
assets will result in the needs of the community, now
Management Policy for the NSW public sector
and into the future, not being met. As such Council has
by New South Wales Treasury;
developed an Asset Management Strategy, Council’s
• HB 327:201 Communicating and Consulting Asset Management Policy as part of Council’s
about Risk; goal to adopt contemporary best practice in Asset
Management.
• IEC/ISO 31010:2009 Risk Management –
Risk Assessment Techniques; ISO Guide 73: The Asset Management Strategy provides clear
2009 Risk Management – Vocabulary; and courses of action for Asset Management at Council and
supports the Tweed Shire’s Community Strategic Plan
• HB 436:2004 Risk Management Guidelines and Asset Management Policy. The Asset Management
Companion to AS/NZS 4360:20 Strategy is also the basis for outlining and monitoring
Tweed Shire Council believes that good risk Key Performance Indicators and provides Council with
management involves the entire project team including the ability to monitor, measure and report on asset
design, engineering, business, contracts, finance, management plans and processes.
purchasing, estimating and project controls. These key documents allow Council the:
The process is ongoing, a never ending cycle and • Ability to provide better outputs with fewer
iterative process of identification, quantification, resources by better aligning Council resources
modelling, management and monitoring. As such and needs.
senior management will promulgate organisational
risk management policy, and actively support the • Ability to understand what condition the assets
risk management actions required for the project and are in by monitoring the effect actions are
ensure that all project stakeholders and participants having on them. Having a key set of actions
support these actions. that will allow Council to manage the provision
of these assets into the future at lowest long-
The Project Manager will lead the project team term cost.
and is assigned the authority and responsibility for

70 TWEED STAGE NRRT BUSINESS CASE


• Ability to assign appropriate levels of funding for
each asset class in line with the respective service
level targets. Being able to clearly define what
service levels Council can deliver to customers, the
rate-payers and users.

TABLE 9: TWEED SHIRE COUNCILS MAJOR PROJECT EXPERIENCE


COST BRIEF EXPERIENCE DETAILS

1. Jack Evans Boat Harbour Foreshore and Parkland

This project was a complex project which utilised Council’s contract


$5.5 million management, project management, design and civil engineering
Redevelopment of a major CBD foreshore park skills as well as utilising a large national civil construction firm.
at Tweed Heads CBD area. Includes extensive
FUNDING PARTNERS upgrade of park facilities and new boardwalks
This resulted in the project coming in on time and on budget. The
Federal Government ‘Jobs Fund’ and beach foreshore improvements. This project
has won the Landscape Architect’s Institute of financial management of Local Governments in New South Wales
Program $1.82m is closely monitored by the NSW State Government, through the
Australia Award.
NSW Government $73,000 Local Government Act 1993 (NSW).
Tweed Shire Council: $3.607m
2. Bray Park Water Treatment Plant
The $76 million Bray Park Water Treatment Plant
$76 million is one
of the most advanced water treatment plants in The plant was designed by Hunter Water Australia, constructed by
FUNDING PARTNERS Australia. The treatment process at the Plant the Reeds Group and project managed by NSW Public Works and
Tweed Shire Council (Loans): has been designed to meet and in many cases Tweed Shire Council. Work began in November 2007 with the Plant
$76m exceed the requirements of the Australian being commissioned in April 2010.
Drinking Water
Guidelines
3. Arkinstall Park
$7.7 million This project was a complex project which utilised Council’s contract
The staged development of Arkinstall Park in
management, project management, design and civil engineering
FUNDING PARTNERS Tweed Heads as a regional sporting complex.
skills. Construction was undertaken utilising Council’s day labour
Regional Development Australia Stages completed so far include the construction
force, as well as, specialist building and tennis/netball court
of a regional tennis facility and a regional netball
Fund: $4.991m contractors. This resulted in the project coming in on time and on
facility.
Tweed Shire Council: $2.75m budget.
Other Sources: $130,000
Kingscliff North Holiday Park Upgrade.
Reconstruction of the existing tourist park to The upgrade was designed by Tweed Shire Council with input from
$2.8 million provide a contemporary Holiday Park with specialist electrical and landscape sub consultants. The project was
updated facilities including new amenities constructed by a local contractor. Project Management was
FUNDING PARTNERS building and cabins, new access roads and undertaken by Tweed Shire Council and the project was delivered
Tweed Coast Holiday Parks: $2.8m water/sewer services, new landscaping and on time and on budget.
beautification works.

5. Margaret Olley Art Centre

$4 million The Margaret Olley Art Centre (MOAC) is the


third and final stage of the Tweed Regional Initially the project involved detailed survey and photographic
FUNDING PARTNERS Gallery. MOAC combines exhibitions of records (600 photos) and cataloguing of Olley’s home studio by
Federal Gov’: $1m paintings and objects, an interactive multimedia Council staff so that 21,000 items could be positioned exactly as left
State Gov’: $200,000 drawing activity, research library and education by Olley.
Tweed River Art Gallery Foundation workshop, and is complemented by the Nancy
Ltd: $620,000 Fairfax Artist in Residence Studio. Central to Project management of the complex project was carried out by
Friends of the Tweed River Gallery the MOAC is the re-creation of areas of Olley’s Tweed Shire Council and involved overseeing the Architectural
Inc. $80,000 famous home studio, principally the Hat Factory design process and then the construction process.
Tweed Shire Council: $1.1 m and the Yellow Room.

TWEED STAGE NRRT BUSINESS CASE 71


ANNEXURES
ANNEXURE ONE
TWEED STAGE NORTHERN RIVERS RAIL TRAIL ECONOMIC ASSESSMENT
ANNEXURE TWO
TWEED STAGE NORTHERN RIVERS RAIL TRAIL COMMUNICATIONS PLAN
ANNEXURE THREE
TWEED STAGE NORTHERN RIVERS RAIL TRAIL OPERATIONAL BUDGET
ANNEXURE FOUR
LETTERS OF SUPPORT
TWEED SHIRE COUNCIL
TWEED STAGE OF THE NORTHERN
RIVERS RAIL TRAIL

Tweed Shire Council


PO Box 816
Murwillumbah NSW 2484
(02) 6670 2400

Prepared by Business Sense


For Tweed Shire Council

You might also like