SPRING 2022

STRATEGIC MANAGEMENT (MGT603)

SOLUTION FILE

Due Date: 22nd August 2022

Total Marks: 10
Topic: Internal External (IE) Matrix

1: IE Matrix: Size and Position/Quadrant of the Product in Matrix (5 Marks)

The IFE Total Weighted Score

4v 3 2 1

Quadrant I Quadrant II Quadrant III

3
The EFE
Quadrant IV Quadrant V Quadrant VI Total
Weighted
Score

Quadrant VII Quadrant VIII Quadrant IX

Note: To place a circle in the quadrants, select the ‘Insert’ tab and click on shapes.
From the available shapes, click on the ‘Oval” shape and draw a circle at the
desired place within the above Matrix.
Do not forget to mention the name of the product or serial number with the circles
in the IE matrix.
2: Suggested Strategy and Justification (5 Marks)

Products Strategy Name Justification

1. Ariel Growth and built Ariel falls under Quadrant 1 which is stated
Strategy as Growth and build

2. Pampers Growth and built Pampers falls under quadrant IV and it also
Strategy stated as Growth and build

3. Head & Shoulders Hold and Maintain It is falling in Quadrant V and this stated as
Strategy Hold and Maintain Strategy.

4. Olay Harvest and Divest It comes in VIII Quadrant which is followed

Strategy as Harvest and Divest Strategy.

5. Safeguard Harvest and Divest It also comes in VIII Quadrant which is

Strategy followed as Harvest and Divest Strategy.

Note: NO MARKS will be given for Question #2 if Question #1 is not attempted or if

the position of the relevant product is not correctly identified in the matrix because,
without the right positioning (quadrant), the correct strategy cannot be identified.
The correct solution for Question 2 depends on the correct solution of Question 1.