Principles of Marketing

(MGT 301)
Assignment # 01
Fall 2021

Name: Salman khan

Student ID: MC210202853
 Solution
1. Which one of the below marketing philosophies do you think Nokia was previously
following?
a) Production Concept
b) Selling Concept
c) Marketing Concept
d) Societal Marketing Concept

Solution:

a) Nokia followed Production Concept

Reason

1. Just due to the fact Nokia absolutely did no longer take on present day applied
sciences in previous due to which they lead market nearsightedness as nicely as
consumer retention.

2. Nokia centered handiest manufacturing of mobile telephones in desire to client wants

by means of which clients started out searching for growth.

2. Which one of the below marketing philosophies do you think Nokia is currently using
to regain its market position? Justify your answer with any “3” logical arguments.
a) Production Concept
b) Selling Concept
c) Marketing Concept
d) Societal Marketing Concept

Solution:

d) Now Nokia is going to adopt Societal Marketing Concept

Reason

1. Currently, Nokia is embracing societal advertising idea wherein they adopt

emblem-new contemporary technology of android that's in line with consumer
wishes.
2. Nokia is primarily based its manufacturing on long time entertainment hobby in
addition to advantages of customers.
3. After liberating logo-new stage modern-day generation with better capacities of
cell telephones. Nokia is restoring its function in marketplace.