ASSIGNMENT

PART 1 -

1. Write a wall copy for the below posts with the objective of

Increasing Sales Garnering Engagement

2. Share a post concept with the image, image caption and wall copy. Share
the TG for the same. (Attempt any one)
a) Maggi for Diwali
b) Swiggy for Valentine’s Day
c) M.A.C Cosmetics for National Lipstick Day
d) Unacademy on World Handwriting Day.

3. Write 2 tweets to promote the new Hot Shot Protection Hair Mist from
BBLUNT, using the hashtags
#MondayMotivation & #FridayFeeling.

4. GDN Banner copies for – (Attempt any one)

a) Dairy Milk to promote a new variant
b) Olay to promote PowerDuo at a discounted price
c) Finolex to generate leads from Dealers and Plumbers for the CPVC Pipes
5. Write a response for the below - (Attempt any one)

a) MAC

b) You are handling the Unacademy Twitter account and see the following
comment on your tweet. How would you respond and deal with the
situation?
PART 2 - (Attempt any two)

Question 1: Xiaomi India is the Number 1 smartphone brand in India. They have
come up with a new product called the Mi Robot Vacuum Mop P and it comes with
Laser Navigation System. An IOt device that makes a house a smart house. The
Vacuum cleaner comes with a 2 in 1 sweeping and mopping function and can
automatically charge itself through its docking station. The task at hand isto get up
to 5000 pre orders for the device priced at 18K.
1.1. Who is the Target Group for this product?
1.2. Which platforms do you think the brand should focus on while marketing and
advertising the product to get pre orders?
1.3. Suggest a platform strategy to get pre-orders through social and digital
1.4. Suggest 3 content buckets for Youtube that the brand should focus on to
create awareness and product intrigue amongst the TG

Question 2: Build a 360degree New Year Social Campaign for

Unacademy. - Insight + Thought + Communication Message + Strategy

- End to end Campaign plan and flow

- Content Strategy + Ideas

Question 3: Put down a strategy to make Unacademy Instagram handle amongst

the top 3 Insta - brand handles in the country.

- You can suggest ideas

- A well-structured strategy
- Key changes in the current strategy
- What changes will help drive follower growth?

Question 4: Pillsbury is launching a new Chocochip Pancake Mix. Suggest a

Campaign Strategy targeting Tier 1 and Tier 2 cities with the launch on Facebook
first followed by Instagram. (No budget constraints but required a detailed
breakdown of idea.

Question 5: Redmi has recently launched its new Note 10 series. It’s pegged as a
creators phone with supreme camera features such as 3rd generation 108mp
camera, HM2 Sensor with 5MP Super Macro

A. Suggest an influencer campaign to spread awareness about the camera

quality and Key features during the sale days.
B. Which influencers do you think would fit the campaign and why?
C. Suggest an Instagram story strategy for the influencers.