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  • Artificial Intelligence Marketing Course Description

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    Faizan ul Haq
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    This document provides details about an advanced topics in marketing course offered on Saturday from 2-3 pm in room 1103. The independent study course involves students meeting with the facilitator 4 times and completing 4 assigned readings or assignments worth 15 marks each for a total of 60 marks. Students will also take a final exam worth 40 marks based on all assigned readings. The course outline covers topics like artificial intelligence marketing, programmatic advertising, blockchain marketing, marketing analytics, neuromarketing, and latest trends and theories in the field.

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    This document provides details about an advanced topics in marketing course offered on Saturday from 2-3 pm in room 1103. The independent study course involves students meeting with the facilitator 4 times and completing 4 assigned readings or assignments worth 15 marks each for a total of 60 marks. Students will also take a final exam worth 40 marks based on all assigned readings. The course outline covers topics like artificial intelligence marketing, programmatic advertising, blockchain marketing, marketing analytics, neuromarketing, and latest trends and theories in the field.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views1 page

    Artificial Intelligence Marketing Course Description

    Uploaded by

    Faizan ul Haq
    This document provides details about an advanced topics in marketing course offered on Saturday from 2-3 pm in room 1103. The independent study course involves students meeting with the facilitator 4 times and completing 4 assigned readings or assignments worth 15 marks each for a total of 60 marks. Students will also take a final exam worth 40 marks based on all assigned readings. The course outline covers topics like artificial intelligence marketing, programmatic advertising, blockchain marketing, marketing analytics, neuromarketing, and latest trends and theories in the field.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Advance Topics in Marketing

    Day Saturday
    Time 02:00 – 03:00 pm
    Room 1103

    Course Description:
    This course is designed as an independent study (IS), where students are required to meet with
    the facilitator at least four times. Each student will be assigned at least four readings and/or
    assignments worth 15 marks each. The final exam, for a total of 40 marks, will be based on the
    overall readings that will be assigned to students.

    Assessment
    The assessment will be made as follows:
    Readings and/or assignments 60 marks.
    Final Exam 40 Marks.

    Outline
    Artificial Intelligence Marketing
    Programmatic Advertising
    Blockchain Marketing
    Marketing Analytics
    Neuromarketing
    Digital Marketing
    Green Marketing 
    Augmented Reality in Marketing
    Internet of Things in Marketing
    Latest Trends and Theories in Marketing
    Latest Research Methods and Techniques Being Used in Marketing 

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