Introduction

In this discussion assignment two, I will be evaluating the vision, mission and/or goal statements of
Tata Group, A company chosen with regards to the triple bottom line. Before getting into the
discussion proper, let us define some basic concepts

A vision is a vivid mental image of what you want your business to be at some point in the future,
based on your goals and aspirations. Having a vision will give your business a clear focus, and can
stop you from heading in the wrong direction (Business Queensland, n.d). A mission is simple the
reason for the company’s existence.

A mission statement explains the company's culture, values, and ethics. A goal statement is what
you want to achieve. A goal statement is a milestone in a strategy implementation process, ‘‘to
create a sustainable, profitable value chain by providing the best services to all stakeholders”.

Kelsey (n.d). Stated that bottom line is a sustainable concept that measures the company’s success
in three key areas; profit, planet and the people. The triple bottom line enables posits firms to
commit to measuring their social and environmental impact. In addition to their financial
performance, rather than solely focusing on generating profit, or the standard.

Tata Group

Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise headquartered in India. The
group operates in more than 100 countries across six continents with a mission 'To improve the
quality of life of the communities we serve globally, through long-term stakeholder value creation
based on Leadership with Trust'.

The Vision of the company is to aspire to be the global steel industry benchmark for Value Creation
and Corporate Citizenship (Tata (n.d).

The main Goal of Tata Group is to improve quality life of communities. And to do this they strive for
leadership and global competitiveness in all the business sectors where they operate (IPL Essay, n.d).

Sixty-six per cent of the equity of Tata Sons, the promoter holding company, is held by philanthropic
trusts, thereby returning wealth to society. The Tata name has been respected in India for 150 years
for its adherence to strong values and business ethics. The companies of the Tata group employ the
best and finest, strengthened by a culture of ethics and integrity (Tata (n.d).

Analysis of the Tata Group's three bottom lines

Now let us analyse Tata Group’s mission, vision and goal statements with regards to the triple
bottom line.

Concept Profit People Plant

Mission: 'To improve Tata Group seems not Tata Group values its Tata Group values the
the quality of life of to be so concerned people and captures planet and so creates
the communities we about profit that in its vision prosperity in rural
serve globally, maximization in its statement. Tata Group communities
through long-term mission statement. is out to create rural
stakeholder value prosperity for its
creation based on people. Tata Group
Leadership with Trust'. equally wants to
 empower them
through innovation
and efficiency.

Vision: To aspire to be In the long run, Tata Tata group cares so The planet is still part
the global steel Group wishes to much about its of Tata Group’s
industry benchmark create a sustainable stakeholders. Its vision stakeholder. Tata
for Value Creation and and profitable value is to aspire to be the Group values the
Corporate Citizenship chain global steel industry planet and so wishes
benchmark for Value to take care of the
Creation and planet and provide
Corporate Citizenship. best services

Goal: To improve They are more Tata Group through its The planet is under
quality life of concerned about goal expresses its love looked in Tata Group’s
communities. building wealth for the and value for its goal statement.
communities rather people. Their strategy
than maximizing profit is improve quality life
of communities.

Conclusion

The triple bottom line is well reflected in Tata Group’s vision, mission and goal statement. Tata
Group is out for profit maximization, but values its people (stakeholders) and wishes to provide the
best and sustainable services and solutions to them. Tata Group equally loves the planet and seeks
out to protect it through its sustainable management programs.

Reference

Tata (n.d). Vision, Mission & Values. Retrieved from: https://www.tatasteel.com/corporate/our-

organisation/vision-mission-values/

IPL Essay (n.d). The Tata Group (Mission) Of Core Values. Retrieved from:
https://www.ipl.org/essay/The-Tata-Group-Mission-Of-Core-Values-FKH2P336J4DR

Business Queensland (n.d) Create a business vision. https://www.business.qld.gov.au/starting-

business/planning/business-planning/vision