Choose any organization with a vision, mission, and/or goal statements.

Describe all three

and evaluate them using the “triple bottom line” or any other tools from this week’s
textbook reading. Reformulate one of the statements based on your evaluation.

Introduction
The mission and vision both describe the organization's long-term goals and aspirations, as
well as what the organization hopes to become in the future (Polulova, 2014). It is the
foundation of a company's existence and directs how they work to achieve their goals. In
addition, through vision, mission determines direction and indicates the path for the
company to achieve their guided goal (Vanderelst, 2017).

Airtel Vison, Mission, and Values or/ Goal statements.

I have selected AIRTEL, an Indian-based telecommunications company with operations in 18
nations throughout Asia and Africa, for this week's discussion. The company's vision,
mission, and value statement are as follows: (Airtel, n.d.)
Tagline: The Smartphone Network.
Vision: Airtel vision is to enrich the lives of customers through an exceptional experience.
Mission: To gain customers for life.
Objectives: Increase market share, income and lower the costs.
Values: lively, inclusive and respectful.
Due to their careful strategic planning and adherence to their value statements, Airtel has
become the third-ranked mobile operator in the world and offers 2G, 3G, 4G, landline,
broadband, and wireless across all of their operations. The company has made great efforts
to improve people's lives through the best telecom services and to carry out their mission by
providing their services in every country on earth.

AIRTEL triple bottom line methodology

According to the triple bottom line methodology, businesses should make a commitment to
giving social and environmental issues the same amount of attention as they do to
maximizing profits. This emphasizes the company's financial success as well as its impact on
the environment and the people in its community (Ketchen et al., 2012).
In the case of Airtel, their vision and mission are very clear: they are to win customers, and
as they win more customers, the business will continue to make more and more money. In
this instance, the first line of profits is easily satisfied. The second group of individuals is
supported by their moral principles of respect and generosity for others, which would
produce a favourable marketing aspect for the market where they have respected the social
component of the business.
The third factor, is the environment, which is frequently absent from their value statement,
accounts for the majority of the bottom-line approach. However, through their services,
they have ensured proper environmental responsibility where their growth was inclined
without harming the local environment. As a result, Airtel has successfully ensured the triple
bottom line approach and worked to achieve a balance of three in their value statements in
this particular case.
Conclusion
In conclusion, it is clear from the aforementioned example that a company's mission and
vision are related to its goals and objectives and are typically expressed in the form of
succinct written statements. A mission statement explains the organization's purpose and
how it hopes to benefit its main constituencies. The vision statement is a more focused,
forward-thinking declaration of the organization's purpose and goals. Together, mission and
vision serve as a framework for strategy development, aid in conveying the organization's
goals to stakeholders, and inform the goals and objectives chosen to gauge the strategy's
effectiveness.
Reference
Papulova, Z. (2014). The significance of vision and mission development for Slovak
enterprises. (2)1 Journal of Economics, Business, and Management. Retrieved from:
http://www.joebm.com/papers/90-A00009.pdf or download here/

Vanderelst, N. (2017). The Importance of Vision and Mission Statements. Retrieved from:
https://www.linkedin.com/pulse/importance-vision-mission-statements-norja-vanderelst/
Airtel (n.d.). Company Profile. Retrieved 03-02-2020 from https://www.airtel.in/about-
bharti/equity
Ketchen, D & Short, J. (2012) Strategic Management: Evaluation and Execution. This book is
licensed under a Creative Commons by-nc-sa 3.0 license.